Medical Sales College

What Medical Sales College does

Medical Sales College (MSC), founded in 2010 and headquartered in Denver, Colorado, is a private for-profit vocational training institution that prepares individuals for careers in medical device sales, with a primary focus on orthopedic reconstruction, trauma, spine, sports medicine, and biologics. The company operates 12 campuses across 11 US states (Atlanta, Austin, Charlotte, Cincinnati, Chicago, Dallas, Denver, Houston, Phoenix, San Diego, St. Petersburg) and operates under the dba "Med Sales Institute" in California, Florida, Georgia, and Texas to comply with state education regulations. The curriculum is delivered via three primary programs — TotalOrtho+ (10-week on-campus, $19,495), TotalOrtho (10-week hybrid online/on-campus with VR, $14,495), and TotalBio (8-week fully online, $9,850) — supplemented by three 12-week hybrid specialty programs in Spine & ORT, Sports Medicine & ORT, and Extremities & ORT priced at $16,000+.

The core technology stack is built around proprietary sales methodologies (BONES, KCP, Dynamic Consultative Selling), 440+ hours of specialty curriculum, saw-bone hands-on labs, and Oculus-based VR surgical simulations. Supporting the programs is ZeroFee Recruiting (ZFR), a proprietary two-sided marketplace connecting MSC graduates with 2,100+ registered medical device hiring managers via video bios, performance scores, and location-based filtering. The business model is B2C tuition-driven, with revenue supplemented by employer-funded DE&I scholarships (sponsored by Boston Scientific, BD, Zimmer Biomet, and CONMED), GI Bill veteran benefits (Denver on-campus), and a Premier Partner Program with corporate channel partners including CrossLink Life Sciences, Icarus Medical, and Medacta. As of March 2026, MSC reports 5,100+ placed graduates and an 82% overall placement rate (85% for on-campus, 67% for hybrid), with average entry compensation of $95,057 per the 2021 MedReps Salary Survey.

Name

Medical Sales College

Legal name

Medical Sales College

Website

https://medicalsalescollege.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Sales College is a private vocational training institution that prepares individuals for careers in medical device sales, primarily in orthopedics, biologics, and sports medicine, operating 12 US campuses and a proprietary graduate placement platform connecting alumni to 2,100+ hiring managers.

Ownership category

akta.pro rank

Product category

Vocational Medical Sales Training

NAICS

Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industry

Healthcare & Clinical Professional Certifications (EDAAANAI)

Keywords

• Medical device sales training
• Orthopedic sales education
• Biologics sales training
• Vocational medical sales programs
• Surgical sales certification

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition - TotalOrtho+ Program: Full-time 10-week on-campus program costing $19,495. Revenue is generated through upfront tuition payments, financing arrangements through third-party lenders (Collegebridge, Ascent, Edly, Climb), and potential scholarship awards.
2. Tuition - TotalOrtho Program: Part-time 10-week hybrid online/on-campus program costing $14,495. Revenue generated through tuition payments with financing options available.
3. Tuition - TotalBio Program: 8-week fully online biologics sales program costing $9,850. Revenue from tuition with multiple financing options.
4. Tuition - 12-Week Specialty Programs: 12-week hybrid programs covering Spine/ORT, Extremities/ORT, and Sports Medicine/ORT specialties. Tuition starts at $16,000+ plus additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Medical Sales College is a private vocational training institution that prepares individuals for careers in medical device sales. The company delivers multi-week programs covering orthopedic reconstruction, biologics, spine, extremities, sports medicine, and trauma sales, combining hands-on saw bone labs, VR-based surgical simulations, and proprietary sales methodologies (BONES, KCP). Graduates receive Professional Representative Certification and are connected to employers through the ZeroFee Recruiting platform.

Product overview

Medical Sales College offers a portfolio of vocational training programs for medical device sales careers. The core offerings include three main programs: TotalOrtho+ (10-week on-campus intensive), TotalOrtho (10-week hybrid online with VR), and TotalBio (8-week fully online for biologics). Additionally, three 12-week hybrid specialty programs cover Spine & Orthopaedic Reconstruction & Trauma, Sports Medicine & ORT, and Extremities & ORT. All programs incorporate proprietary sales methodologies (BONES, Medical Sales Method, Dynamic Consultative Selling), hands-on labs using saw bones and VR simulations, and Professional Representative Certification. Supporting the programs is ZeroFee Recruiting, a free placement platform connecting graduates with over 2,100 hiring managers. The institution operates 12 campuses across the US and is licensed as Med Sales Institute in CA, DE, FL, GA, and TX.

Differentiator

Problem solved

Functional benefit

Products and services

• TotalOrtho+ A 10-week full-time on-campus intensive training program covering orthopedic specialties including knees, hips, shoulders, spine, trauma, extremities, sports medicine, and biologics. Includes hands-on saw bone labs, VR training, and proprietary sales methodologies. Tuition: $19,495.
• TotalOrtho A 10-week hybrid training program with 9 weeks of online instruction including VR-based training and 1 week of in-person saw bone hands-on labs in Atlanta. Covers orthopedic device sales. Tuition: $14,495.
• TotalBio An 8-week fully online training program preparing students for careers in biologics and regenerative medicine sales, covering bone, cartilage, soft tissue, wound care, and advanced biologics. Tuition: $9,850.
• Spine and Orthopaedic Reconstruction & Trauma Program A 12-week hybrid program combining Spine and Orthopaedic Reconstruction & Trauma (ORT) specialty training, including 440 contact hours of curriculum with 3 weeks at-home study and 9 weeks on campus. Tuition starts at $16,000+.
• Sports Medicine and Orthopaedic Reconstruction & Trauma Program A 12-week hybrid program providing comprehensive training in sports medicine concepts combined with orthopaedic reconstruction and trauma, with 3 weeks at-home study and 9 weeks on campus. Tuition starts at $16,000+.
• Orthopaedic Extremities and Orthopaedic Reconstruction & Trauma Program A 12-week hybrid program focusing on hand, wrist, elbow, ankle anatomy and pathologies combined with orthopaedic reconstruction and trauma training. Tuition starts at $16,000+.
• ZeroFee Recruiting (ZFR) A zero-fee recruiting platform connecting medical device employers with MSC-trained graduates, featuring professionally filmed video bios, performance reviews, and direct access to hiring managers. Over 2,100 hiring managers registered.

Quantifiable outcome

• 82% overall job placement rate for graduates
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CrossLink Life SciencescoreChannel Partner/ Reseller/ DistributorOrthopedic distributor partner serving the Southeast region. CrossLink is a medical device distributor partnering with leading manufacturers to deliver innovative surgical solutions in spine, orthopedics, and biologics, helping surgeons improve patient outcomes. Students interested in orthopedic sales pathways gain exposure to employer expectations in one of the largest distributor environments in the field.
• Icarus MedicalcoreChannel Partner/ Reseller/ DistributorIcarus Medical is a forward-thinking medical device manufacturer that develops innovative knee braces designed to alleviate pain from knee osteoarthritis. Appeals to students pursuing orthopedic-focused roles and looking to align their training with employer-connected opportunity tracks in Virginia.
• MedactacoreStrategic or Co-development PartnerGlobal orthopedic innovator known for advanced joint replacement technologies, surgical education, and clinical excellence. Strategic partner for joint replacement and surgical education pathways.
• TEN HealthcareminorChannel Partner/ Reseller/ DistributorClinical laboratory delivering PCR infectious disease, toxicology, and clinical blood testing with emphasis on quality, speed, and precision. Provides pathway for students interested in diagnostics sales roles.
• Boston ScientificcoreStrategic or Co-development PartnerMedical device company dedicated to transforming lives through innovative medical solutions. Primary sponsor of MSC's DE&I Scholarship Program, offering full-tuition scholarships for underrepresented individuals in medical sales. Focus on cardiovascular, respiratory, neurological, digestive, urological and pelvic conditions.
• BD (Becton Dickinson)coreStrategic or Co-development PartnerBD continues their relentless commitment to a promising future by developing innovative technologies, services, and solutions. Partner in DE&I Scholarship Program helping healthcare community improve safety and increase efficiency with goal of advancing the world of health.
• Zimmer BiometcoreStrategic or Co-development PartnerGlobal medical technology leader with comprehensive portfolio designed to maximize mobility and improve health. Mission is to alleviate pain and improve quality of life for patients with innovative products and robotic technologies. DE&I Scholarship partner.
• CONMEDcoreStrategic or Co-development PartnerGlobal medical technology company specializing in development and sale of surgical and patient monitoring products and services. Allows physician customers to deliver high quality care and enhanced clinical outcomes for patients. DE&I Scholarship partner.
• ZeroFee RecruitingcoreGTM or Marketing PartnerZeroFee Recruiting (ZFR) connects medical device employers with trained field force from MSC. Platform enables hiring managers to view candidates based on location preferences, review performance scores and rankings, and watch professionally filmed video bios. Over 2,100 hiring managers registered.
• DePuy SynthescoreGTM or Marketing PartnerPrincipal Distributor Deron Hultzapple has hired multiple MSC graduates, describing the experience as 'A+' and noting higher success rate compared to non-MSC hires.
• MisonixcoreGTM or Marketing PartnerRegional Sales Director Mat Kandell prefers MSC graduates who come into the field knowing this is where they want to be and why they want to be here.
• Zynex MedicalcoreGTM or Marketing PartnerRegional Sales Manager Robert Poncin values MSC graduates for their OR training, ability to engage healthcare personnel, and understanding of how hospitals and clinics work.
• City SurgicalminorGTM or Marketing PartnerFounder/Principal Dennis Sprague uses ZeroFee Recruiting platform to reach out to available graduates in their area and put them through interview process.
• Boston ScientificcoreGTM or Marketing PartnerFeatured in Medical Sales Live podcast episodes discussing specialized education, career paths, and industry partnerships. Has BOOST program creating inclusive and diverse medical sales industry. Multiple executives have appeared on MSC podcast.
• StrykercoreGTM or Marketing PartnerFeatured in podcast content discussing surgeon relationships and medical sales careers. Multiple Stryker representatives have appeared on MSC podcast discussing sales best practices.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Concorde Career Colleges: Multi-campus healthcare-focused career college offering diplomas and degrees in allied health fields. Comparable as a scaled vocational healthcare educator with similar tuition-driven model and multi-state footprint.
• Pima Medical Institute: Established healthcare vocational school with multiple US campuses offering allied health and medical career programs. Comparable as a larger, broader healthcare vocational educator targeting similar career-changer demographics.
• Carrington College: Private college group offering healthcare vocational programs across the western US. Comparable as a healthcare-specialized vocational institution with similar regulatory and tuition-financing dynamics.
• Fortis College / Fortis Institute: Network of career colleges offering healthcare and skilled-trade diploma programs across the US. Comparable as a healthcare-vocational operator with similar tuition-financing model and employer placement focus.
• ECPI University: Career-focused university offering healthcare, technology, and business programs with accelerated formats. Comparable as a vocational-style educator with shorter programs and career-outcome emphasis.
• Lincoln Tech: Multi-campus career training school with programs in healthcare, skilled trades, and automotive. Comparable as a long-standing vocational training operator with multi-state licensure and employer partnerships.
• Kaplan (Healthcare/Continuing Education): Diversified education company with healthcare licensure prep, continuing education, and exam prep offerings. Comparable as a large incumbent offering adjacent professional-certification pathways in healthcare careers.

Direct peers

• Medsential: Medical device and pharmaceutical sales training provider offering certification courses and career coaching for aspiring reps. Directly comparable as an alternative training pathway for entry-level medical sales candidates.

Emerging players

• Coursera / LinkedIn Learning (Healthcare Career tracks): Online learning platforms offering healthcare administration, sales, and certification content from universities and companies. Comparable as emerging low-cost, scalable alternatives to in-person vocational training for career changers.
• National Healthcareer Association (NHA): Allied health certification body issuing credentials for medical assistants, phlebotomists, and patient care technicians. Comparable as an adjacent credentialing provider in the healthcare workforce-certification space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medsalesmsc
• YouTubeyoutube.com/user/medicalsalescollege/videos
• Facebookfacebook.com/medicalsalescollege
• LinkedInlinkedin.com/company/medical-sales-college
• Instagraminstagram.com/medicalsalescollege

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Sales College