Sly Fox

What Sly Fox does

Sly Fox is a managed service provider specializing in out-of-home (OOH) and experiential advertising, headquartered at 3625 N. Hall Street in Dallas, Texas. The company operates as a subsidiary within the Moroch Family of Companies and delivers end-to-end campaign services spanning strategic planning, competitive analysis, cost negotiations, programmatic buying, production, and performance reporting. Its go-to-market is sales-led, targeting enterprise brand advertisers that require national-scale OOH execution.

The customer base includes 22 named enterprise brands across diverse verticals including entertainment (Six Flags, Atlanta Braves), automotive (Honda, Toyota), food and beverage (McDonald's, Smoothie King, Yum! Brands, Nestlé Waters), fitness (Planet Fitness), healthcare (Quest Diagnostics), financial services, retail, and technology. Geographic coverage extends across US Designated Market Areas and into Canada, enabling cross-border campaign execution for multinational brands.

The company generates revenue through OOH media planning, buying commissions, and managed service fees tied to client advertising spend. Named strategic partnerships include Geopath, an OOH audience-measurement industry organization, and Resonate, a data partner supporting targeting and analytics. Two named team members are visible: Cynthia Amstein (Director) and Heather Switzer (Associate Media Director). The business carries no disclosed AI/ML capabilities, no funding events, no certifications or patents, and operates with no publicly disclosed revenue figures.

Name

Sly Fox

Legal name

Sly Fox

Website

https://weareslyfox.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas-based managed service provider specializing in out-of-home and experiential advertising, serving enterprise brands across US DMAs and Canada. Operates as a subsidiary within the Moroch Family of Companies, offering end-to-end campaign services from strategy through reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Managed Service Solutions for Out-of-Home Advertising: Full-service out-of-home media buying and planning services including strategy development, competitive analysis, cost negotiations, market rides, programmatic buying, production solutions, and performance reporting.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Sly Fox provides managed service solutions for all types of out-of-home advertising, integrating data, technology, and measurement into every client decision. The company plans, negotiates, and executes OOH and experiential activations for consumer brands, leveraging vendor partnerships and buying power to secure the best inventory and rates across U.S. DMAs and Canada. Service scope covers strategy development, competitive analysis, cost negotiations, programmatic buying, production and creative trafficking, proof of performance, and attribution reporting.

Product overview

Sly Fox is a managed service provider for out-of-home (OOH) and experiential advertising, operating as a single unified offering rather than a modular software platform. The core product consists of end-to-end managed services that integrate data, technology, and measurement into every campaign decision. The portfolio includes Strategy Development for KPIs, Competitive Analysis, Cost Negotiations & Contract Execution, Market Rides, Programmatic Buying, Production Solutions & Creative Trafficking, Proof of Performance, and Override & Attribution Reporting — all tied together through Data & Measurement Solutions. The company leverages vendor partnerships and buying power across US DMAs and Canada to deliver out-of-home activations that connect consumers with brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Out-of-Home Advertising Services Full-service managed out-of-home advertising solution for enterprise consumer brands, covering strategy development, competitive analysis, cost negotiations, programmatic buying, production solutions and creative trafficking, proof of performance, and attribution reporting. Includes placement capabilities across U.S. DMAs and Canada via national, local, and independent vendor relationships.

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Moroch Family of CompaniescoreOthersSly Fox is part of the Moroch Family of Companies, indicating a parent-subsidiary or sibling relationship within a larger corporate family.
• GeopathminorOthersMembership organization for out-of-home advertising industry; Sly Fox is a member, suggesting participation in industry standards and research initiatives.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Place Exchange: Programmatic digital out-of-home advertising supply-side platform. Comparable because Sly Fox highlights programmatic OOH buying as a proprietary capability, putting both in the data-driven OOH execution space.
• Billups: Independent OOH agency offering media planning, buying, and measurement services to brands. Directly comparable as a boutique managed service provider for OOH campaigns.
• Talon Outdoor: Independent out-of-home media agency specializing in planning, buying, and measurement across multiple OOH formats. The closest direct peer to Sly Fox's managed-service OOH positioning.

Broad incumbents

• Lamar Advertising: Major US OOH media owner with extensive billboard and digital out-of-home inventory. Comparable because both serve brand demand for OOH placements, though Lamar owns the inventory while Sly Fox buys on behalf of clients.
• Outfront Media: One of the largest out-of-home advertising companies in North America, operating billboards, transit, and digital OOH inventory nationwide. Sly Fox competes for the same brand budgets but operates as an agency layer rather than a media owner.
• Carat: Global media agency with established OOH buying and planning practices. Comparable as a competing end-to-end media agency that includes out-of-home within its managed service portfolio.
• OMD (Omnicom Media Group): Global media agency network with significant OOH and experiential capabilities serving major brand advertisers. Competes with Sly Fox for the same brand-side media planning budgets.
• Dentsu (OOH practice / Posterscope): Global advertising holding company with dedicated out-of-home and experiential capabilities. Comparable as a competing managed service provider for OOH planning and buying at multinational scale.

Others

• Resonate: Audience data and analytics company that is a listed strategic partner of Sly Fox. Comparable because it supplies the data-driven targeting and measurement layer that supports Sly Fox's attribution reporting offering.
• Geopath: Industry-standard OOH audience measurement organization in which Sly Fox holds membership. Comparable as a data/measurement partner and ecosystem participant within the OOH buying workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sly-fox---clever-brand-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sly Fox