GREY2K USA Worldwide

What GREY2K USA Worldwide does

GREY2K USA Worldwide is a 501(c)(4) non-profit advocacy organization founded in 2001 by Christine A. Dorchak and Carey M. Theil, headquartered in Arlington, Massachusetts. It campaigns to end the commercial greyhound racing industry and to promote the rescue and adoption of ex-racing greyhounds. The organization operates a hybrid U.S. and international footprint spanning North America, the UK, Ireland, Australia, New Zealand, China, Scotland, Wales, Tasmania, and Vietnam, coordinated through grassroots advocacy, ballot initiative campaigns, legislative lobbying, and a network of adoption partners. Core activities include action alerts and petitions, undercover investigations, legal research, public education campaigns, and international rescue coordination (most notably the 2018 airlift of 532 greyhounds from China's Canidrome).

The organization does not develop proprietary technology; its "products" are advocacy services and engagement vehicles — a TEDx talk, the "Brooklyn Goes Home" book (with a Jane Goodall foreword, paperback $19.95 / eBook $9.99), the annual Greyhound Freedom Calendar, the Run 4 Fun virtual race program, the Greyhound Protection Act federal campaign, action alerts, and merchandise (campaign kits, t-shirts, bumper stickers, canvas totes, travel mugs, enamel pins). A sister 501(c)(3), GREY2K USA Education Fund, handles tax-deductible educational activities.

Revenue is generated entirely through donations and ancillary sales. Streams include individual one-time and monthly recurring donations (via My Giving Circle and direct pledge), corporate contributions, merchandise and book sales, planned giving through Brooklyn's Legacy Fund (wills, bequests, retirement beneficiary designations, stock gifts), birthday fundraisers, spare-change roundups, Amazon Smile, and a co-branded GREY2K USA VISA credit card. 2024 total annual expenses were $1,004,789, with 86% directed to programs. Headcount is 1–10, and the organization runs lean relative to its policy footprint, which includes 26 major greyhound protection laws passed since 2001, 46 U.S. track closures, 44 state bans, and an 80% decline in gambling on dog racing since formation.

Name

GREY2K USA Worldwide

Legal name

GREY2K USA Worldwide

Website

https://grey2kusa.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

GREY2K USA Worldwide is a 501(c)(4) non-profit advocacy organization founded in 2001 that campaigns to end dog racing through legislative advocacy, ballot initiatives, and grassroots organizing while promoting greyhound rescue and adoption across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal welfare advocacy
• Greyhound protection
• Dog racing ban
• Legislative advocacy
• Greyhound adoption

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible charitable donations (though as a 501(c)4 lobbying organization, contributions are not tax deductible for federal purposes). Donors can give one-time, monthly, or as birthday fundraisers.
2. Corporate Contributions: Corporate donations and sponsorships from businesses aligned with animal welfare causes.
3. Merchandise Sales: Sale of branded merchandise including t-shirts, bumper stickers, campaign buttons, canvas totes, travel mugs, enamel pins, books, and calendars through the organization's online store.
4. Book Sales: Sale of 'Brooklyn Goes Home: The Rise and Fall of American Greyhound Racing and the Dog that Inspired a Movement' by Christine A. Dorchak and Carey M. Theil. Available in paperback ($19.95) and eBook ($9.99). Foreword by Jane Goodall.
5. Planned Giving: Legacy giving through wills, bequests, retirement account beneficiary designations, appreciated stock gifts, and direct cash gifts. Brooklyn's Legacy Fund for planned giving.
6. Monthly Giving Program: Recurring monthly donations through My Giving Circle platform and direct monthly pledge programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

GREY2K USA Worldwide is a non-profit 501(c)(4) advocacy organization that campaigns to end commercial dog racing and promote greyhound rescue and adoption. It funds this advocacy through individual donations, corporate contributions, planned giving, and merchandise/book sales including the 'Brooklyn Goes Home' book, annual Greyhound Freedom Calendar, campaign kits, and a co-branded Greyhound VISA card.

Product overview

GREY2K USA Worldwide operates as a non-profit 501(c)4 advocacy organization without a traditional software product. The organization's offerings consist of: a published book 'Brooklyn Goes Home'; an annual Greyhound Freedom Calendar; donation and fundraising programs (one-time, monthly, planned giving, stock gifts, birthday fundraisers); the Run 4 Fun virtual race program; action alerts and petition services for legislative advocacy; the Greyhound Protection Act federal campaign; greyhound adoption resources; campaign merchandise kits; and a co-branded VISA credit card. These represent advocacy programs and merchandise rather than a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Goes Home: A book written by founders Christine A. Dorchak and Carey M. Theil about the rise and fall of American greyhound racing and the dog that inspired a movement. Foreword by Jane Goodall.
• Run 4 Fun
• Greyhound Freedom Calendar
• Brooklyn's Legacy Fund

Products and services

• Brooklyn Goes Home Published paperback ($19.95) and eBook ($9.99) book documenting the rise and fall of American greyhound racing and the movement to end it. ISBN 978-1-59056-714-2 (paperback), 978-1-59056-715-9 (eBook). For general readers, animal welfare supporters, and donors.
• Greyhound Freedom Calendar Annual International Greyhound Freedom Calendar featuring rescued greyhounds; sold through the online store to promote adoption and raise funds for greyhound protection.
• Campaign Kit Donor appreciation merchandise bundle including GREY2K USA Worldwide t-shirt, bumper sticker, campaign button, canvas tote, and travel mug, available for $75+ donors with optional enamel greyhound pin for additional $25. For existing and prospective donors as a thank-you package.
• Donation Programs Comprehensive donation programs including one-time donations, monthly recurring giving, spare change roundup program, birthday fundraisers, planned giving through wills/retirement accounts/appreciated stock, and stock gifts. For individual supporters and donors.
• Greyhound Adoption Resources Information, educational content, and rescue coordination resources promoting the rescue and adoption of greyhounds worldwide. For prospective adopters and the general public.
• Run 4 Fun Program Virtual race and community fundraising program allowing supporters to register with a $35 minimum donation to run, walk, or bike in their own communities. Includes fundraising pages, mesh shirt, wristband, and an official medal for participants raising $250 or more. For individual supporters and community fundraisers.
• Greyhound VISA Card Co-branded VISA credit card allowing supporters to support GREY2K USA Worldwide through routine spending. For individual supporters seeking ongoing passive donation channel.

Quantifiable outcome

• 44 U.S. states have ended dog racing
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• League Against Cruel SportscoreStrategic or Co-development Partner · 1 January 2023Partnership with UK-based League Against Cruel Sports to fight dog racing in Great Britain. Announced April 2026 as 'Hot off the presses' joint effort. Collaborative advocacy and legislative campaigns.
• Greyhounds Around the Globe (GreyGlobe)coreStrategic or Co-development Partner · 1 January 2023International conference series organized by GREY2K bringing together greyhound advocates worldwide. Held conferences in Ireland, Scotland, and other locations to coordinate global anti-racing efforts.
• International greyhound adoption organizationscoreStrategic or Co-development Partner · 1 January 2018Network of greyhound rescue groups worldwide that receive rescued dogs from closed tracks. Coordinated 532 greyhound rescue from Macau's Canidrome to adoption groups in US, UK, Europe, and Australia.
• GreatNonprofitsminorGTM or Marketing PartnerPlatform displaying nonprofit badges and ratings for donor transparency.
• GuideStar (Candid)minorGTM or Marketing PartnerCharity rating platform showing GREY2K USA's EIN 04-3554776 and financial transparency information.
• Care2minorGTM or Marketing PartnerCare2 Impact Award 2017 recipient for nonprofit impact. Online activism platform.
• Jane Goodall (foreword author)minorOthersWorld-renowned primatologist wrote foreword for 'Brooklyn Goes Home' book, lending significant credibility and visibility to the organization's mission.
• FreeWillminorGTM or Marketing PartnerFree online estate planning tool partnership for planned giving. Recommended method for supporters to create wills and stock/IRA gifts.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Best Friends Animal Society: Best Friends is a major animal welfare nonprofit focused on no-kill sheltering, adoption, and legislative advocacy. Comparable as a broader incumbent in animal welfare with overlapping adoption-promotion activities relevant to GREY2K's ex-racing greyhound adoption work.
• International Fund for Animal Welfare (IFAW): IFAW operates internationally on animal welfare, conservation, and policy advocacy across multiple continents. Comparable to GREY2K as a globally operating animal-welfare advocacy nonprofit with similar international coordination requirements.
• The Humane Society of the United States (HSUS): HSUS is the largest U.S. animal welfare organization, with broad advocacy across companion animals, wildlife, and farm animals, including dog-racing reform. Comparable as a much larger incumbent operating in the same animal-welfare advocacy space with overlapping mission elements.
• ASPCA: The ASPCA is a leading animal welfare organization with legislative advocacy, rescue operations, and a national footprint. Comparable as a broader incumbent that also engages on animal cruelty legislation, including racing-related issues.

Direct peers

• League Against Cruel Sports: UK-based organization explicitly partnered with GREY2K to fight dog racing in Great Britain. Directly comparable as a sister anti-racing and animal-cruelty advocacy nonprofit operating in adjacent geographies with similar campaign tactics.
• PETA: PETA is a major animal rights advocacy organization that has campaigned against greyhound racing and other animal-exploitation industries. Directly comparable as a high-profile, donor-funded advocacy nonprofit operating in the same animal-welfare legislative arena.
• Animal Legal Defense Fund: ALDF pursues animal protection through the legal and legislative system via lawsuits, advocacy, and policy reform. Directly comparable to GREY2K as a nonprofit using legal-research and legislative-campaign tactics to advance animal-welfare laws.
• Greyhound Pets of America: GPA is a national network of greyhound adoption groups placing ex-racing greyhounds into homes. Directly comparable as a greyhound-specific nonprofit that receives rescued dogs from closed tracks, complementing GREY2K's anti-racing work with the adoption channel.
• Animal Equality: Animal Equality is an international animal advocacy organization running corporate and legislative campaigns against animal cruelty. Comparable as a similarly sized advocacy-focused nonprofit using investigations, corporate engagement, and legislative reform.

Emerging players

• Born Free USA: Born Free USA focuses on wildlife and animal welfare through policy, education, and direct care. Comparable as a similarly sized advocacy nonprofit working on animal-exploitation policy, with partial overlap on companion-animal welfare issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GREY2KUSA
• Facebookfacebook.com/GREY2KUSA
• LinkedInlinkedin.com/company/grey2kusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREY2K USA Worldwide