Care2
Care2 operates a freemium social network and petition platform serving 40+ million activist members and 2,700+ nonprofits, monetizing through B2B supporter recruitment services, advertising, and newsletter referrals targeted at mission-driven organizations and cause-aligned brands.
- Company typePrivate
- Founded1998
- HeadquartersRedwood City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Care2 does
Care2 is a privately held social enterprise founded in 1998 that operates the world's largest social network for good, connecting over 40 million members who create and sign petitions on progressive causes including animal welfare, human rights, environmental protection, and social justice. Its core technology consists of two integrated web platforms — Care2.com as the main community social network and ThePetitionSite.com (a wholly-owned subsidiary) as the petition creation and signing engine — supported by email marketing infrastructure, a signature validation system, and cookie-based tracking with Meta Pixel and TikTok Pixel integrations for advertising measurement. The platform documents more than 1.38 billion petition signatures across 471,772+ petitions to date, with publicly documented advocacy outcomes including corporate policy changes at Netflix, Starbucks, Amtrak, and Westfield Malls as well as legislative wins such as the New York cat declawing ban and Canada's whale and dolphin captivity ban.
Care2 monetizes through a freemium B2B model built atop a free-to-individual platform. Revenue is generated from three primary streams: (1) quote-based professional services for nonprofit supporter recruitment through Care2Services, working with over 2,700 nonprofit and mission-based brand partners; (2) advertising and custom sponsorships sold directly to brands seeking access to values-aligned consumers; and (3) newsletter/email referral fees from third-party publishers with opt-in user consent. The company is headquartered in San Jose, California (legal entity Care2.com, Inc.), employs 51-100 people, and is led by CEO Eric Rardin and COO Natasha Nummedal. Geographic coverage is global with explicit GDPR, CCPA/CPRA, Australian Privacy Principles, and Swiss-U.S. data transfer compliance, and core partnerships include Patagonia, Amnesty International, Human Rights Campaign, African Wildlife Foundation, and Compassion in World Farming.
Care2 firmographics
Firmographics- Name
- Care2
- Legal name
- Care2.com, Inc.
- Website
- https://care2.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Care2 operates a freemium social network and petition platform serving 40+ million activist members and 2,700+ nonprofits, monetizing through B2B supporter recruitment services, advertising, and newsletter referrals targeted at mission-driven organizations and cause-aligned brands.
- Ownership category
- akta.pro rank
Care2 industry classification
Industry- Product category
- Online Activism Platform
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Consumer Rights & Public Interest Advocacy (BPAGAFAK)
- akta.pro secondary industry
- Patient Advocacy, Navigation & Access to Care (BPAGACAH)
Keywords
Where Care2 is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Care2 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Nonprofit Supporter Recruitment Services: Care2 helps nonprofits grow their supporter base by identifying and engaging passionate members in their community to sign up for email lists. The company partners with over 2,700 nonprofits to deliver qualified supporters.
- Advertising and Sponsorships: Care2 offers ad placements and custom sponsorships to brands looking to reach the Care2 community. Brands can purchase advertising inventory for branding, product awareness, or traffic objectives.
- Newsletter/Email Marketing Services: Care2 transmits user contact information (with opt-in consent) to third-party newsletter publishers, generating fees. Users can opt to receive communications from nonprofit or commercial partners.
- Platform Usage (Core): Core petition platform is free for users to create petitions and sign them. This drives user engagement and data collection that enables the revenue-generating B2B services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free petition platform for individuals |
| Other | Multi-year contract | Nonprofit partner services (quote-based) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Care2 product offering
Product offeringCore offering
Care2 operates a free online petition and social activism platform that allows individuals to create, sign, and share petitions on causes such as animal welfare, human rights, environmental protection, and social justice. The company monetizes this large, engaged community by selling B2B supporter recruitment and advertising services to nonprofits and mission-based brands through its Care2Services portal. The platform comprises Care2.com as the main community network and ThePetitionSite.com as the core petition tool.
Product overview
Care2 operates as a dual-platform social enterprise: Care2.com serves as the main community social network for activism, while ThePetitionSite.com (a wholly-owned subsidiary platform) provides the core petition creation and signing functionality. Both platforms share user accounts and are governed by unified privacy policies. Care2 complements its petition infrastructure with Activist University educational resources and two specialized service offerings — Care2Services for nonprofit supporter recruitment and Care2Services for brand advertising — creating a full-stack solution for mission-driven organizations to acquire, engage, and mobilize supporters.
Differentiator
Problem solved
Functional benefit
Products and services
- Care2.com Community Platform
- ThePetitionSite.com
- Care2Services - Supporter Recruitment
- Care2Services - Advertising and Sponsorships
- Care2 Email Advocacy Tools
Quantifiable outcome
- Over 1 billion petition signatures collected to date
- +7 more outcomes
Companies that use Care2
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Care2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Care2 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PatagoniacoreOutdoor and environmental brand that has run petition campaigns on Care2, including a campaign to defend the Arctic that generated over 94,000 signatures. Featured on Care2's About page as a key partner brand.
- Human Rights CampaigncoreMajor LGBTQ rights advocacy organization using Care2's platform to communicate messages and engage new voices in support. The organization runs campaigns on the platform.
- Amnesty InternationalcoreGlobal human rights organization partnered with Care2 for petition campaigns and supporter engagement. Featured as a partner nonprofit on Care2's About page.
- African Wildlife FoundationcoreConservation nonprofit using Care2's platform for wildlife protection campaigns. Featured on Care2's partner nonprofit page.
- Compassion in World FarmingminorFarm animal welfare organization partnered with Care2 for petition campaigns addressing factory farming and animal welfare issues.
- So Delicious Dairy FreeminorPlant-based food brand with mission-driven values, partnered with Care2 as a mission-based brand partner for campaigns and community engagement.
- 2,700+ Nonprofit PartnerscoreCare2 works with over 2,700 nonprofits and mission-based brands, helping them grow their communities faster and deliver on brand promises by connecting them to passionate supporters. Services include supporter recruitment, petition campaigns, and email list building.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Care2 competitors and assessment
Company assessmentOthers
- Mailchimp (Intuit): Major email marketing and audience engagement platform serving many of the same SMB nonprofits and mission-based brands as Care2's recruitment services. Adjacent competitor for nonprofit CRM/budget share rather than direct petition competitor.
Direct peers
- DoSomething.org: Youth-focused nonprofit driving social-action campaigns and petition-style engagement. Comparable activist community and nonprofit partnership model, though skewed younger than Care2.
- Avaaz: Global online activism community running petitions and campaigns on human rights, environment, and animal welfare — overlapping causes with Care2 but operating at international scale.
- SumOfUs: International consumer activism organization that runs petitions targeting corporations on social and environmental issues. Closely mirrors Care2's brand-advertising and progressive-cause value proposition.
- Change.org: The dominant global online petition platform with reported 500M+ users. Direct competitor to Care2's ThePetitionSite.com across nearly every cause category, but politically agnostic versus Care2's progressive skew.
- MoveOn: Progressive advocacy and petition organization that mobilizes supporters for campaigns and civic engagement. Comparable mission, audience (progressive activists), and B2B nonprofit advocacy value proposition to Care2.
Broad incumbents
- GoFundMe: Dominant online fundraising platform increasingly used by nonprofits for supporter engagement and donor acquisition. Competes for nonprofit marketing budgets and cause-driven consumer attention with Care2's services.
- Greenpeace (activism platform): Major global advocacy organization running large-scale petitions and supporter mobilization, often with brand targets (e.g., Nestlé, palm oil campaigns). Overlaps with Care2's environmental cause categories and B2B nonprofit supporter model.
- CREDO Mobile (Working Assets): Long-standing progressive values-aligned consumer brand (mobile, long-distance) with a history of funding nonprofit petitions and activism. Comparable mission-driven audience monetization model to Care2.
Emerging players
- Causes (by Prosperos): Online activism and advocacy community for progressive causes with petition and campaign tools. A more narrowly scaled but functionally overlapping platform to Care2.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Care2 social profiles
Digital presenceCare2 compliance and trust
Trust signalCompliance4 records
Care2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care2 leadership team
Management profileNumber of profiles
Profiles8 records
Care2 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Care2 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care2
What does Care2 do?
Care2 operates a free online petition and social activism platform that allows individuals to create, sign, and share petitions on causes such as animal welfare, human rights, environmental protection, and social justice. The company monetizes this large, engaged community by selling B2B supporter recruitment and advertising services to nonprofits and mission-based brands through its Care2Services portal. The platform comprises Care2.com as the main community network and ThePetitionSite.com as the core petition tool.
Is Care2 a public or private company?
Care2 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Care2 founded?
Care2 was founded in 1998. It employs 51 to 100 people.
Where is Care2 based?
Care2 is headquartered in Redwood City, United States, in the North America region.
How does Care2 make money?
Four revenue lines are on record. Nonprofit Supporter Recruitment Services are the primary driver. The others are advertising and Sponsorships, newsletter/Email Marketing Services and platform Usage (Core).
Who are Care2's main competitors?
Mailchimp (Intuit) is listed as an others. Direct peers are DoSomething.org, Avaaz, SumOfUs, Change.org and MoveOn. Broad incumbents are GoFundMe, Greenpeace (activism platform) and CREDO Mobile (Working Assets). Causes (by Prosperos) is listed as an emerging player.
Does Care2 have an API?
No public API is recorded for Care2.
What industry is Care2 in?
Care2's product category is Online Activism Platform. Its primary akta.pro industry code is BPAGAFAK, Consumer Rights & Public Interest Advocacy, with a secondary code of BPAGACAH, Patient Advocacy, Navigation & Access to Care. Its NAICS code is 8133 and its SIC code is 8300.