Proaktiv Eiendomsmegling

What Proaktiv Eiendomsmegling does

Proaktiv Eiendomsmegling is a Norwegian real estate brokerage franchise chain operating under the parent company Proaktiv Gruppen AS, with headquarters in Bergen and a network of offices across all major Norwegian cities including Oslo, Bergen, Stavanger, Trondheim, Ålesund, Drammen, Kristiansand, and Bodø. Founded in 2013 and employing 51–100 staff, the company delivers residential property sales (Selge bolig), free property valuations (Gratis verdivurdering), standardized electronic valuations (E-takst), commercial real estate brokerage (Næring), new-development project brokerage (Prosjektmegling), buyer advisory (Boligkjøperrådgivning), and settlement services through its subsidiary Aktiv Oppgjør AS. Customer-facing technology consists of an online property-listing platform integrated with Eiendomsverdi's valuation database and Meglerfront's digital settlement protocols, supplemented by a Boligmagasin content hub, social channels, and email newsletters.

The company operates on a commission-based transaction model: meglerhonorar of 1–4% of sale price, with ancillary fixed fees for marketing/photography (NOK 15,000–40,000) and documentation (NOK 3,000–8,000), yielding typical total transaction cost of NOK 100,000–150,000 on a standard ~4M NOK property. Standalone professional services include E-takst electronic valuations (from NOK 3,000) and certified property condition reports (Tilstandsrapport, NOK 7,000–25,000 depending on property type). The franchise model lets each office operate independently while leveraging shared brand, technology integrations, and partnerships with insurance providers (Søderberg & Partners, Gjensidige) and marketplaces (Vend, Bomega, Schibsted). The customer base is highly fragmented across individual residential sellers and buyers, with secondary exposure to commercial/investment property clients and project developers.

Growth has historically been organic and franchise-driven: the most recent material expansion was the 2021 opening of the Ålesund office, accompanied by product initiatives such as the "Tidlig Ute" early-sale planning concept and ongoing digitization of marketing channels. The company is privately held with no disclosed venture or private-equity funding, no disclosed revenue, and no AI/ML capabilities identified in the source material. Operational signals are mixed: a national office footprint and active marketing investment on one side, and publicly visible website technical difficulties on the other.

Name

Proaktiv Eiendomsmegling

Legal name

Proaktiv Gruppen AS

Website

https://proaktiv.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Proaktiv Eiendomsmegling is a Norwegian real estate brokerage franchise network, operating across 16+ cities under parent Proaktiv Gruppen AS, providing residential sales, valuations, commercial brokerage, project sales, and settlement services primarily to individual homeowners, buyers, and developers in Norway.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Property valuation services
• Commercial real estate services
• Real estate settlement services
• Property marketing services

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Commission-based fees calculated as percentage of property sale price. Typical costs include meglerhonorar (1-4% of sale price), marketing and photography (15,000-40,000 NOK), and documentation fees (3,000-8,000 NOK). Total transaction cost typically ranges from 100,000-150,000 NOK for standard properties.
2. E-takst Services: Electronic property valuation services provided by estate agents, typically from 3,000 NOK for standard valuations used for refinancing and financing purposes.
3. Property Condition Reports (Tilstandsrapport): Technical inspection reports conducted by certified building inspectors, priced between 7,000-25,000 NOK depending on property type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Proaktiv Eiendomsmegling is a franchise-based real estate brokerage network in Norway that brokers residential property sales and purchases, supplemented by free property valuations, standardized electronic valuations (E-takst), commercial real estate services, new-construction project brokerage, buyer advisory, and settlement services through its Aktiv Oppgjør subsidiary. The company operates through local franchised offices that deliver professional marketing, photography, viewings, bid management, and closing support for sellers and buyers.

Product overview

Proaktiv Eiendomsmegling is a Norwegian real estate brokerage franchise network offering a comprehensive suite of property transaction services. The core offering centers on residential property sales (Selge bolig) supported by free property valuations (Gratis verdivurdering) and electronic valuations (E-takst). The network operates an agent locator service (Finn eiendomsmegler) across all major Norwegian cities, supplemented by project/new construction brokerage (Prosjektmegling), commercial real estate services (Næring), buyer advisory services (Boligkjøperrådgivning), and educational content through Boligmagasin. The company also provides settlement services through Aktiv oppgjør for transaction closing. A distinctive sales process concept called "Tidlig Ute" enables customers to prepare for future property sales. The franchise operates under the parent company Proaktiv Gruppen AS.

Differentiator

Problem solved

Functional benefit

Products and services

• Selge bolig (Sell Property Service) Full-service residential property sales service for homeowners, covering sales-process management, professional marketing, photography, property viewings, bidding coordination, and closing support through Proaktiv's local franchise offices across Norway.
• Gratis verdivurdering (Free Property Valuation) Free property valuation service delivered by Proaktiv's estate agents to estimate the market value of a home prior to listing, designed to attract prospective sellers into the brokerage funnel.
• E-takst (Electronic Property Valuation) Standardized electronic property valuation performed by an estate agent, including physical inspection and market comparison analysis, used by banks and financing institutions for refinancing and bank documentation. Typically priced from 3,000 NOK and valid for 6 months.
• Prosjektmegling (Project/New Construction Brokerage) Brokerage service for property developers and construction firms marketing and selling new construction units and development projects throughout Norway, including pre-sales and buyer qualification.
• Næring (Commercial Real Estate Services) Commercial and business property services for investors and business clients, including commercial property sales, lettings, and advisory for commercial premises and investment real estate.
• Boligkjøperrådgivning (Buyer Advisory) Buyer advisory service providing guidance to prospective buyers during bidding rounds and purchase decisions, helping them navigate competitive property purchase processes in Norway.
• Aktiv Oppgjør (Settlement Services) Property settlement services delivered through the wholly owned Aktiv Oppgjør AS subsidiary in Bergen, handling the financial and legal closing of real estate transactions, including contract preparation, title registration, and payment processing, using digital settlement documentation via Meglerfront.
• Tilstandsrapport (Property Condition Report) Technical inspection reports conducted by certified building inspectors, priced between 7,000 NOK and 25,000 NOK depending on property type and size (apartments from 8,500 NOK, single-family homes 11,500-18,000 NOK, larger properties from 25,000 NOK). Valid for 12 months.

Quantifiable outcome

• Seller satisfaction leading to strong word-of-mouth recommendations
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor, core and moderate.

• Søderberg & Partners ASminorGTM or Marketing PartnerPartnership for buyer insurance products (boligkjøperforsikring) offered to customers during property transactions.
• GjensidigeminorGTM or Marketing PartnerPartnership for seller insurance products (boligselgerforsikring) offered during property sales.
• MeglerfrontcoreTechnology or IntegrationDigital settlement documentation provider supplying electronic settlement forms and protocols for property transaction completion.
• Vend Marketplaces ASminorGTM or Marketing PartnerOnline marketplace partner for property listings and exposure.
• Bomega ASminorGTM or Marketing PartnerOnline marketplace partner for property listings and exposure.
• SchibstedmoderateGTM or Marketing PartnerSocial media marketing partner for property advertising and brand visibility.
• EiendomsverdicoreTechnology or IntegrationDatabase provider for E-takst electronic valuations and neighborhood profiles, enabling standardized property valuations for banks and financing institutions.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Krogsveen: Long-established Norwegian real estate brokerage with strong presence in Oslo and eastern Norway. Directly competes in residential brokerage, valuation, and new-project sales — overlapping with Proaktiv's Prosjektmegling service.
• Notar: Norwegian brokerage chain with multiple offices across Norway. Offers comparable residential sales, valuation, and settlement services, serving the same target customers in overlapping geographies.
• DNB Eiendom: Norway's largest real estate brokerage chain, bank-affiliated with DNB. Directly competes with Proaktiv across residential sales and brokerage, with structural advantages from mortgage cross-sell. Comparable in offering the full residential sales process.
• Aktiv Eiendomsmegling: Norwegian real estate brokerage franchise with similar distributed office model. Closely comparable business model and target customer base, especially in regional Norwegian cities.
• Privatmegleren: Established Norwegian real estate brokerage chain with national footprint. Competes head-to-head with Proaktiv on residential sales, free valuations, and buyer advisory across Norwegian cities.
• Eiendomsmegler1: Major Norwegian residential real estate brokerage chain with nationwide presence. Direct competitor offering the same core services (sales, valuation, buyer representation) and similar franchise-like distributed office model.
• OBOS Eiendomsmegling: Real estate brokerage arm of OBOS, Norway's largest housing cooperative. Directly comparable for residential brokerage, with particular strength in new construction sales — competing with Proaktiv's Prosjektmegling offering.

Broad incumbents

• Malling & Co: Established Norwegian commercial real estate advisory and brokerage firm. Comparable for Proaktiv's commercial real estate (Næring) service line, though Malling focuses more broadly on corporate real estate advisory.

Others

• FINN Eiendom (Schibsted): Norway's dominant online property listing marketplace, already a marketing partner of Proaktiv. Adjacent rather than competitive, but represents the primary channel for property discovery and a potential disintermediation vector.
• Hybel.no: Norwegian rental and housing platform. Adjacent to Proaktiv's brokerage business, particularly relevant for rental-related services and as a digital channel that could expand into transactional brokerage over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proaktiveiendom
• Instagraminstagram.com/proaktiveiendomsmegling
• LinkedInlinkedin.com/company/proaktiv-eiendomsmegling

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proaktiv Eiendomsmegling