Telerad

What Telerad does

Telerad is a division of Systronics India Limited, established in 1970 and headquartered in Ahmedabad, India. It is one of the oldest authorized representatives of Sony in India and has continuously promoted broadcast and professional video/audio products for over 50 years. The company aggregates the Indian distribution, integration, and authorized service rights for 15+ international principals, including Sony, Sennheiser, Roland, Clear-Com, Bolin Technology, Softron, Fujifilm, Sachtler, Vinten, Autocue, Autoscript, TVU Network, Haivision, Canare, Datavideo, and Nevion, covering cameras, lenses, production switchers, audio, intercom, teleprompters, PTZ cameras, IP video transport, and broadcast cabling.

Telerad's business model is B2B equipment distribution and system integration, with a one-time sale/license revenue stream on hardware and supplementary after-sales service through authorized service centers. Go-to-market is enterprise field sales executed through 10 PAN India branch offices (Ahmedabad HO, Bengaluru, Bhopal, Bhubaneswar, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, and Thiruvananthapuram), supported by a website-driven inquiry and quote workflow. The company is ISO 9001:2015 certified and counts broadcasters (ETV, Sun TV, Star Vijay, Polimer, Captain TV, VTV, Sandesh News), government and defense (DRDO Balasore, ISRO SHAR, CSIR, NCPA, BISAG), educational and research institutions (IIT, Anna University, NID, NIWE, multiple Tamil Nadu universities), and corporate customers (Infosys, Reliance Retails, Suzuki, Verizon) among its named clients. The company does not develop its own proprietary technology; its value proposition is local Indian market access, certified service, and a multi-brand procurement window for professional broadcast buyers.

Name

Telerad

Legal name

Telerad, Division of Systronics India Limited

Website

https://teleradindia.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Telerad is a 50+ year old Indian distributor and authorized service partner for professional broadcast and video/audio equipment, representing Sony and 15+ international brands, and serving broadcasters, defense, government, education, and corporate clients through 10 PAN India offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Equipment Distribution: Revenue generated through distribution and sale of professional broadcast, video, and audio equipment as authorized representative of international brands in India. Model includes equipment sales, installation support, and after-sales service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Telerad is the authorized distributor and service partner in India for Sony and other international broadcast and professional video/audio equipment brands. It sells, installs, and provides after-sales service for cameras, mixers, switchers, intercoms, teleprompters, PTZ cameras, video transport systems, lenses, camera support systems, and professional cabling. The company serves broadcasters, production houses, defense, government, education, and corporate clients through 10 PAN India offices.

Product overview

Telerad, a Division of Systronics India Limited, is an authorized distributor and service provider for broadcast and professional video/audio equipment in India. With over 50 years of experience representing Sony, Telerad offers a comprehensive portfolio of broadcast solutions including cameras, production switchers, audio equipment, teleprompters, PTZ cameras, video transport systems, camera support systems, and professional cabling. The company operates through 10 PAN India locations and provides sales, integration, and technical support services to broadcasters, production houses, defense organizations, educational institutions, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Sony Broadcast and Professional Video/Audio Equipment Distribution, sales, installation, and after-sales support for Sony's portfolio of broadcast and professional video/audio equipment including cameras, mixers, encoders, decoders, and related professional broadcast solutions, targeted at Indian broadcasters, production houses, defense, and institutional buyers.
• Sennheiser Professional Audio Equipment Distribution of Sennheiser professional audio products including microphones, wireless systems, and audio monitoring equipment for broadcast, production, and live event applications in India.
• Roland Professional Video/Audio Products Distribution of Roland professional video switchers, audio mixers, and production equipment for broadcast, live production, and AV workflows in India.
• Bolin Technology PTZ Cameras Distribution of Bolin Technology outdoor and professional PTZ (Pan-Tilt-Zoom) cameras including the EX1030H outdoor PTZ camera marketed under the Bolin Red Line product series for broadcast, production, and surveillance applications.
• Clear-Com Communication Systems Distribution of Clear-Com professional intercom and communication solutions for broadcast, live events, and production environments in India.
• Haivision Video Transport Solutions Distribution of Haivision video encoding, streaming, and transport solutions for broadcast and professional video applications including IP-based workflows in India.
• TVU Network Broadcast Solutions Distribution of TVU Network cellular bonding and IP-based video transmission solutions for live broadcast and news gathering applications in India.
• Datavideo Production Equipment Distribution of Datavideo professional video production switchers, streaming equipment, and complete production workflow solutions for Indian broadcasters and AV integrators.
• Fujifilm Broadcast and Cinema Lenses Distribution of Fujifilm professional broadcast and cinema lenses for television production and content creation in India.
• Sachtler and Vinten Camera Support Systems Distribution of Sachtler and Vinten professional camera tripods, heads, and support systems for broadcast, studio, and film production applications in India.
• Autocue and Autoscript Teleprompting Systems Distribution of Autocue and Autoscript professional teleprompter hardware and software solutions for broadcasting, presentation, and live production in India.
• Canare Broadcast Cabling and Connectivity Distribution of Canare professional broadcast-quality cables, connectors, and connectivity products for video and audio signal transmission in India.
• Softron Video Recording Solutions Distribution of Softron professional video recording and playback solutions for broadcast workflows in India.
• Authorized Service and After-Sales Support Authorized service center support for the distributed brands (including Sony) across India, providing installation, maintenance, and repair services for broadcast and professional video/audio equipment customers.

Named customers16 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• SonyflagshipChannel Partner/ Reseller/ DistributorOne of the oldest and primary representatives of Sony in India promoting Broadcast and Professional Video/Audio products for over 50 years.
• SennheisercoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Sennheiser professional audio products in India.
• RolandcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Roland professional video/audio products in India.
• Bolin TechnologycoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Bolin Technology PTZ cameras and video solutions in India.
• Clear-ComcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Clear-Com professional intercom and communication systems in India.
• SoftroncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Softron broadcast solutions in India.
• FujifilmcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Fujifilm professional broadcast and video equipment in India.
• SachtlercoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Sachtler professional camera support systems in India.
• AutocuecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Autocue teleprompter systems in India.
• TVU NetworkcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TVU Network broadcast solutions including cellular bonding in India.
• HaivisioncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Haivision professional video solutions in India.
• CanareminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Canare broadcast cables and connectivity products in India.
• DatavideocoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Datavideo professional video production equipment in India.
• AutoscriptcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Autoscript teleprompter systems in India.
• VintencoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Vinten professional camera support systems in India.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HB Communications: US AV integration and distribution firm specializing in broadcast, higher-education, and government deployments. Comparable to Telerad in supplying and supporting professional AV and broadcast systems for institutional customers.
• Electrosonic: Global AV systems integrator and equipment provider serving corporate, government, and broadcast clients. Highly comparable to Telerad in selling and integrating professional AV and broadcast equipment through a multi-brand channel, though with broader geographic reach.
• Redington India: India-focused IT and electronics distribution major with multi-brand product lines and PAN India reach. Closest direct India peer to Telerad, sharing authorized-distribution economics across B2B technology products in the Indian market.
• Diversified: US-based AV systems integrator delivering broadcast, media, and enterprise AV solutions. Comparable business model to Telerad, focusing on multi-brand professional AV/broadcast equipment sales, integration, and service for institutional clients.
• Wesco International (including Anixter): Global distribution and supply-chain services provider for communications, security, and AV products. Comparable to Telerad in the B2B multi-brand distribution of professional communications and AV equipment to enterprise and institutional buyers.
• ScanSource: US-listed value-added distributor of AV, communications, and networking solutions through resellers and integrators. Comparable to Telerad in business model: multi-brand distribution of professional AV and communications equipment to channel partners and end customers.
• AVI-SPL: Large global AV and collaboration integrator distributing and deploying professional video and audio solutions to enterprise, government, and education customers. Comparable to Telerad in serving institutional buyers with multi-vendor professional AV/broadcast solutions.

Emerging players

• Blackmagic Design: Manufacturer of professional video production, broadcast, and AV equipment that has rapidly expanded across the same product categories Telerad distributes (cameras, switchers, capture, streaming). Comparable as an emerging OEM whose products increasingly compete with Telerad's principals' lines in price-sensitive Indian tenders.

Broad incumbents

• Videndum (formerly Vitec Group): Manufacturer of professional broadcast support equipment under brands including Sachtler, Vinten, and Autoscript, all of which Telerad distributes. Comparable as the principal whose product line Telerad resells in India, illustrating the upstream-downstream relationship in this category.
• Sony Professional Solutions: Manufacturer of professional broadcast, video, and audio solutions and Telerad's flagship 50+ year principal. Comparable as the upstream OEM whose products Telerad distributes in India, while also competing in some end-customer engagements via its own direct sales force.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telerad