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Qingdao Agricultural University

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uuid003ihch

Namestring
Qingdao Agricultural University
Legal namestring
Qingdao Agricultural University
Websiteurl
en.qau.edu.cn
Company typeenum
Private
Founded yearint
1951
Descriptiontext

Qingdao Agricultural University (QAU) is a comprehensive public university located in Qingdao, Shandong Province, China, founded in 1951 as Laiyang Agricultural University. The university operates across four campuses (Chengyang, Pingdu, Laiyang, Blue Valley) plus a Center for Modern Agri-tech Service in Jiaozhou, covering approximately 5,220 MU (about 860 acres), with 25 schools and departments delivering 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs to over 30,000 full-time students. QAU serves both domestic and international students, with international bachelor's and master's tuition priced at 15,000 and 18,000 RMB/year respectively. Continuing education programs serve an additional 13,000 adult students and 7,000+ trainees annually.

The university's research and technology capabilities span agricultural sciences, biotechnology, food science, marine science, agricultural engineering, and environmental sciences. QAU holds five ESI top 1% disciplines (Plant & Animal Science, Agricultural Science, Chemistry, Engineering, Environment and Ecology), has won 238 provincial/ministry-level science and technology awards since 1978, and holds pioneering positions in somatic cell nuclear transfer cloning (first Chinese university to clone a feline) and bionic pesticide patents. It hosts the IAMFE international headquarters and operates 57 model bases plus 10 regional institutes extending services across 20+ Chinese provinces.

QAU's revenue model combines government funding and research grants (over 203 million yuan in total research funding across 851 projects), tuition from domestic and international students, technology transfer and licensing (over 600 million yuan cumulative from crop variety transfers), continuing education fees, and corporate-sponsored scholarships. The university pursues internationalization through 100+ partnerships across 20+ countries, Belt and Road education initiatives, and joint-degree programs including the Bathurst Future Agri-Tech Institute with Royal Agricultural University (UK). It is designated as a high-level university construction unit by Shandong Provincial Department of Education, providing sustained institutional and policy support.

Short descriptiontext

Qingdao Agricultural University is a comprehensive Chinese public university in Qingdao, Shandong, founded in 1951, serving 30,000+ students across 25 schools with strong programs in agricultural sciences, biotechnology, and marine science. It generates revenue through government funding, tuition, technology transfer, and international partnerships.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersQingdao Shi, China
HQ citystring
Qingdao Shi
HQ countrystring
China
HQ regionstring
Asia
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
higher education, agricultural sciences, biotechnology research, marine aquaculture, agricultural engineering
Industry4 codes
1Public Research Universities with Multi-Campus Systems
CodeEDAHAAAIPrimaryYes
2Public Research Universities with Engineering/Polytechnic Emphasis
CodeEDAHAAADPrimaryNo
3Technical Universities with Computing, Data & AI Focus
CodeEDAHAEAKPrimaryNo
4Technical Universities with Energy, Materials & Sustainability Focus
CodeEDAHAEALPrimaryNo
NAICS code2 codes
  • Colleges, Universities, and Professional Schools6113
  • Colleges, Universities, and Professional Schools611310
SIC code1 code
  • Services-Educational Services8200
Product category
Higher Education (Agricultural Sciences)
Social media profiles1 record
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model4 records
1Tuition Revenue - International Degree Students
TypeSubscription Recurring
Description

QAU charges tuition fees for international students pursuing bachelor's (15,000 RMB/year), master's (18,000 RMB/year), and Chinese language programs (7,000 RMB/semester for long-term, 600 RMB/week for short-term). This represents a direct revenue stream from international student recruitment.

en.qau.edu.cn
2Government Funding and Grants
TypeProfessional Services
Description

As a provincial key university in Shandong Province, QAU receives government funding for education, research, and infrastructure. The university participates in national and provincial research funding programs including National Natural Science Foundation, National Sci-Tech Support Plan, and provincial science and technology programs. Research funding totals over 200 million yuan in recent years.

en.qau.edu.cn
3Technology Transfer and Commercialization
TypeLicensing Royalties
Description

Revenue generated from technology transfer and commercialization of research achievements. For example, the 'Research on Grifola Frondosa polysaccharida' project was transferred for 9 million yuan. Seed breeding technologies have generated significant transfer fees. New crop varieties breeding programs have produced transfer fees exceeding 2,000 million yuan.

en.qau.edu.cn
4Continuing Education Programs
TypeProfessional Services
Description

Revenue from adult higher education (13,000 students), training programs (7,000+ people annually), and examination services (7,000+ people taking exams each year). Programs include new peasants entrepreneurship training, modern agricultural technology training, party and government management training, and enterprise management training.

en.qau.edu.cn
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Pricing details4 tiers
1Chinese Language Learners - Short-term
ModelSubscriptionBilling cadencePay-as-you-go
Notes

600 RMB/week for short-term Chinese language learners. Registration fee: 200 RMB. Accommodation: 700 RMB/bed for double-bed or four-bed room.

en.qau.edu.cn
2Chinese Language Learners - Long-term
ModelSubscriptionBilling cadenceMulti-year contract
Notes

7,000 RMB/semester for long-term Chinese language learners (more than half of one year). Registration fee: 400 RMB.

en.qau.edu.cn
3Bachelor's Degree Students
ModelSubscriptionBilling cadenceAnnual
Notes

15,000 RMB/year for international bachelor's degree students. Registration fee: 400 RMB. Additional costs for food, textbooks, medication, and insurance not included.

en.qau.edu.cn
4Master's Degree Students
ModelSubscriptionBilling cadenceAnnual
Notes

18,000 RMB/year for international master's degree students. Registration fee: 400 RMB. Additional costs for food, textbooks, medication, and insurance not included.

en.qau.edu.cn
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Qingdao Agricultural University is a comprehensive public university providing higher education across undergraduate, master's, and doctoral programs in agricultural sciences, engineering, natural sciences, economics, management, literature, art, and law. The university operates 25 schools/departments with 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs, serving over 30,000 full-time students. In addition to education, QAU conducts large-scale agricultural research, technology transfer, and commercialization, with cumulative crop variety transfer fees exceeding 600 million yuan and hosting the global headquarters of IAMFE.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • 238 provincial or ministry-level (and above) science and technology awards since 1978, including 14 national-level awards
+7 more records
Product overview1 text field

Qingdao Agricultural University is a comprehensive public university with 25 schools/departments offering 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs. The university provides educational services through its core academic divisions including Agriculture and Plant Protection, Life Sciences, Horticulture, Marine Science, Mechanical and Electrical Engineering, and others. Sub-products include the Bathurst Future Agri-Tech Institute (Chinese-UK cooperative), international exchange programs with 80+ universities, continuing education serving 7,000+ annually, and specialized animation/media production facilities.

Scale indicator30 records

Each record includes

Type, Value, Description, Source

Partnership33 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2020-04-26
Description

Jointly established Bathurst Future Agri-Tech Institute - a Chinese-foreign cooperative school approved by Ministry of Education. Offers four undergraduate majors (Agronomy, Agricultural Resources and Environment, Food Science and Engineering, Logistics Management) with 1,200 total scale and 300 students enrolled per year. Adopts '4+0' double degree model. Royal Agricultural University sends prominent teachers to QAU. Students can obtain undergraduate graduation certificates and bachelor's degree certificates from both universities.

2International Association of Mechanization of Field Experiments (IAMFE)
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2012-01-01
Description

IAMFE headquarters moved to QAU from St. Petersburg State Agricultural University, Russia in 2012. QAU's Dean Prof. Shuqi Shang has served as President of IAMFE since 2008. Both the secretariat of Chinese Branch of IAMFE and the Specialized Committee of Facility Agricultural Engineering are located at QAU. This establishes QAU as the global hub for agricultural mechanization field experiments.

en.qau.edu.cn
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2012-01-01
Description

Joint doctoral training program established with Murdoch University. QAU's School of Life Sciences has established collaborative relationship with Murdoch University. QAU sends faculty for further study and cooperative research. This is part of QAU's international joint-training system for PhD candidates.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Jointly established Urban Forestry Research Institute with University of British Columbia. Cooperative research platform for urban forestry and environmental health research. Faculty and student exchanges conducted.

5Sino Australian Joint Research Institute of Agriculture and Environmental Health
Strategic tierMajorTypeStrategic or Co-development Partner
Description

International scientific research cooperation platform established for agriculture and environmental health research. QAU has established two international scientific research cooperation research platforms including this institute.

en.qau.edu.cn
Strategic tierMajorTypeStrategic or Co-development Partner
Description

QAU has established cooperation and exchange relationships with Cornell University. Joint establishment of Invertebrate Animal Cell Culture and Engineering Center with Cornell University. QAU is one of the leading institutions in invertebrate animal cell study.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Academic exchange and faculty visits established with Wageningen University. Professor from Wageningen University teaches graduate classes at QAU. Cooperation in agricultural research and education.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Established cooperation with Seoul National University. QAU's delegation led by Party Secretary Li Baodu visited to sign letter of intent on deepening academic exchanges and cooperation. Dr. Wu Wei from QAU's School of Food Science and Engineering successfully applied for China-South Korea Young Scientists Exchange Program with Seoul National University.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Bathurst Future Agri-Tech Institute was officially approved by China's Ministry of Education on April 26, 2020 as a Chinese-foreign cooperatively-run school. Royal Agricultural University sends prominent teachers and both sides' excellent teachers co-teach in Chinese and English.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

School of Life Sciences has established collaborative relationship with Purdue University for academic exchanges and research cooperation.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

School of Life Sciences has established collaborative relationship with University of Washington. Joint research project on metabolomics in Methylobacterium extorquens AM1 published in Journal of Chromatography A. Dr. Martin Sadilek visited QAU for proteomics and metabolomics discussions.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

School of Life Sciences maintains collaborative research relationship with University of Kansas.

13National University of Seoul (South Korea)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

School of Life Sciences has established collaborative relationship with National University of Seoul.

en.qau.edu.cn
Strategic tierMajorTypeImplementation/ SI/ Consulting Partner
Description

Scientific research cooperation and teaching base established with Wuzheng Group of Shandong - a major agricultural machinery enterprise. Part of QAU's network of over 30 enterprise partnerships for practical training and research.

15Haofeng Machine Manufacturing Ltd (Henan)
Strategic tierMajorTypeImplementation/ SI/ Consulting Partner
Description

Scientific research cooperation and teaching base with Haofeng Machine Manufacturing Ltd of Henan for agricultural machinery research and development.

en.qau.edu.cn
16Jinyi Machine Manufacturing Ltd (Shandong)
Strategic tierMajorTypeImplementation/ SI/ Consulting Partner
Description

Scientific research cooperation and teaching base with Jinyi Machine Manufacturing Ltd of Shandong for agricultural equipment development.

en.qau.edu.cn
17Wan Nongda Peanut Machine Manufacturing Ltd (Qingdao)
Strategic tierMajorTypeImplementation/ SI/ Consulting Partner
Description

Partnership with Wan Nongda Peanut Machine Manufacturing Ltd in Qingdao for peanut machinery research and development.

en.qau.edu.cn
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Established 'Zhanggu scholarship' with Zhangqiu Blower Co. Ltd, providing practical conditions for studying and scientific research.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Established 'Tongda scholarship' with Tongda Group of Shandong, supporting education and research.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Signed memorandum of understanding on cooperation with Kasetsart University in Thailand. One of 13 Thailand friendship universities and institutions with which QAU has established cooperative relations under the Belt and Road initiative.

21Thailand Friendship Universities and Institutions
Strategic tierMajorTypeStrategic or Co-development Partner
Description

QAU has signed memorandums of understanding on cooperation with 13 Thailand friendship universities and institutions. Also held Belt and Road China-Thailand Cultural Exchange Festival in two consecutive years.

en.qau.edu.cn
22Russian Agricultural Engineering Center
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Co-organized China-Russia Seminar on Intelligent Agricultural Machinery Equipment and Advanced Technology. Signed Cooperation Agreement on Technological Innovation and Industrial Development of Agricultural Equipment with Russian Agricultural Engineering Center and Russian Institute of Agricultural Production Engineering and Ecological Problems.

en.qau.edu.cn
23China Academy of Agricultural Mechanization Sciences
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Vice President Zhu Lianqin signed Cooperation Agreement on Technological Innovation and Industrial Development of Agricultural Equipment with the China Academy of Agricultural Mechanization Sciences, Russian Agricultural Engineering Center, and Russian Institute of Agricultural Production Engineering and Ecological Problems.

en.qau.edu.cn
24Republic of Senegal (Government)
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Senegal's Ambassador to China visited QAU. QAU has been responding to the Belt and Road initiative, strengthening exchanges with Senegalese government, universities, and research institutions in agricultural science, agricultural machinery R&D, and food science.

en.qau.edu.cn
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Education collaboration established with Penn State University. Dr. Cameron, an environmental engineering expert from Penn State University, teaches an environmental eco-engineering course for graduate students.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Education collaboration established with Murray State University. Prof. Liu introduced long-term fertilization experiments to Prof. Iin Handayani from Murray State University at Laiyang experimental farm.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

QAU has established the first cooperative college in China with in-depth exchanges with Hirokei University, Japan-China Agricultural Association, and Aomori Agricultural Association in Japan.

28Japanese and Korean Universities
Strategic tierMajorTypeStrategic or Co-development Partner
Description

12 consecutive sessions of 'Qingdao Agricultural University-Seoul University Symposium on Agriculture and Biotechnology' held. Jointly established Academic Research Institute of Agricultural Biology and Environment with universities in Korea, Japan, and Thailand.

en.qau.edu.cn
Strategic tierMajorTypeImplementation/ SI/ Consulting Partner
Description

Established professional scholarships for Agronomy students. Notable alumnus Li Denghai (world famous maize breeder) is Chairman of Shandong Denghai Seed Co. Ltd.

30Shandong Zhouyuan Seed Limited Company
Strategic tierMajorTypeImplementation/ SI/ Consulting Partner
Description

Established professional scholarships for Agronomy students. Training bases for Seed Science and Engineering specialty.

en.qau.edu.cn
Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Corporate sponsor providing scholarship funds for the School of Agriculture and Plant Protection.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Joint Cultivation Base for Digital Arts Professionals established with China Film Group Corporation.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Over 560 scientific and educational TV programs produced and more than 400 episodes broadcast on CCTV. Dr. Chunde Wang from Marine Science and Engineering selected as one of Best Agriculture Technology by CCTV's 'Son of Earth' award.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

211 Project agricultural university in Sichuan with comparable comprehensive coverage of agricultural sciences, animal science, life sciences, and economics. Strong overlap with QAU in crop breeding, tea research, and rural development extension services.

TypeDirect peer
Description

Provincial agricultural university in Anhui with similar scale (~30,000 students) and disciplinary mix to QAU. Both are provincial-tier (non-985/211) agricultural universities competing for similar faculty, students, and government research funding pools.

TypeBroad incumbent
Description

A 211 and Double First-Class agricultural university in Wuhan. Comparable as a comprehensive agricultural university with research strengths in plant and animal sciences, biotechnology, and agricultural engineering—directly overlapping with QAU's core disciplinary strengths.

TypeBroad incumbent
Description

Another 211 and Double First-Class agricultural university, comparable as a peer institution with overlapping research strengths in crop breeding, horticulture, and agricultural sciences. Like QAU, focuses on agricultural science but operates at a higher national tier.

TypeBroad incumbent
Description

985 and Double First-Class agricultural university in Shaanxi, offering comparable agricultural science, life sciences, and engineering programs. Represents a similar comprehensive agricultural university model with strong technology transfer and extension service focus like QAU.

TypeDirect peer
Description

Provincial agricultural university in Liaoning with comparable disciplinary coverage and provincial-tier positioning. Similar scale of operations, faculty composition, and focus on applied agricultural research and technology transfer to industry.

TypeDirect peer
Description

211 Project agricultural university in Heilongjiang, offering similar comprehensive agricultural programs with research strengths in animal science, plant protection, and agricultural engineering. A close peer in terms of institutional profile and disciplinary mix.

TypeDirect peer
Description

A Double First-Class agricultural university in Guangdong, comparable to QAU as a public provincial-tier agricultural university (though with higher tier designation). Strong overlap in agricultural biotechnology, animal science, and international cooperation programs.

TypeBroad incumbent
Description

The top-tier national agricultural university in China, directly comparable as an agricultural-focused comprehensive university. Operates as a 985/211 Double First-Class institution with significantly larger scale and prestige, representing QAU's primary benchmark for academic positioning in the same discipline space.

TypeDirect peer
Description

Provincial agricultural university in Hunan with comparable comprehensive structure, agricultural science focus, and provincial university tier. Direct competitor in Chinese agricultural higher education rankings and overlapping research areas.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles17 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Qingdao Agricultural University

Higher Education (Agricultural Sciences)en.qau.edu.cn

Qingdao Agricultural University is a comprehensive Chinese public university in Qingdao, Shandong, founded in 1951, serving 30,000+ students across 25 schools with strong programs in agricultural sciences, biotechnology, and marine science. It generates revenue through government funding, tuition, technology transfer, and international partnerships.

What Qingdao Agricultural University does

Qingdao Agricultural University (QAU) is a comprehensive public university located in Qingdao, Shandong Province, China, founded in 1951 as Laiyang Agricultural University. The university operates across four campuses (Chengyang, Pingdu, Laiyang, Blue Valley) plus a Center for Modern Agri-tech Service in Jiaozhou, covering approximately 5,220 MU (about 860 acres), with 25 schools and departments delivering 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs to over 30,000 full-time students. QAU serves both domestic and international students, with international bachelor's and master's tuition priced at 15,000 and 18,000 RMB/year respectively. Continuing education programs serve an additional 13,000 adult students and 7,000+ trainees annually.

The university's research and technology capabilities span agricultural sciences, biotechnology, food science, marine science, agricultural engineering, and environmental sciences. QAU holds five ESI top 1% disciplines (Plant & Animal Science, Agricultural Science, Chemistry, Engineering, Environment and Ecology), has won 238 provincial/ministry-level science and technology awards since 1978, and holds pioneering positions in somatic cell nuclear transfer cloning (first Chinese university to clone a feline) and bionic pesticide patents. It hosts the IAMFE international headquarters and operates 57 model bases plus 10 regional institutes extending services across 20+ Chinese provinces.

QAU's revenue model combines government funding and research grants (over 203 million yuan in total research funding across 851 projects), tuition from domestic and international students, technology transfer and licensing (over 600 million yuan cumulative from crop variety transfers), continuing education fees, and corporate-sponsored scholarships. The university pursues internationalization through 100+ partnerships across 20+ countries, Belt and Road education initiatives, and joint-degree programs including the Bathurst Future Agri-Tech Institute with Royal Agricultural University (UK). It is designated as a high-level university construction unit by Shandong Provincial Department of Education, providing sustained institutional and policy support.

Qingdao Agricultural University firmographics

Firmographics
Name
Qingdao Agricultural University
Legal name
Qingdao Agricultural University
Website
https://en.qau.edu.cn
Company type
Private
Founded year
1951
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Qingdao Agricultural University is a comprehensive Chinese public university in Qingdao, Shandong, founded in 1951, serving 30,000+ students across 25 schools with strong programs in agricultural sciences, biotechnology, and marine science. It generates revenue through government funding, tuition, technology transfer, and international partnerships.
Ownership category
akta.pro rank

Qingdao Agricultural University industry classification

Industry
Product category
Higher Education (Agricultural Sciences)
NAICS
Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Public Research Universities with Multi-Campus Systems (EDAHAAAI)
akta.pro secondary industries
Public Research Universities with Engineering/Polytechnic Emphasis (EDAHAAAD), Technical Universities with Computing, Data & AI Focus (EDAHAEAK), Technical Universities with Energy, Materials & Sustainability Focus (EDAHAEAL)

Keywords

  • Higher education
  • Agricultural sciences
  • Biotechnology research
  • Marine aquaculture
  • Agricultural engineering

Where Qingdao Agricultural University is headquartered

Location

Headquarters

HQ city
Qingdao Shi
HQ country
China
HQ region
Asia

Offices6 records

Markets served

Qingdao Agricultural University business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

  1. Tuition Revenue - International Degree Students: QAU charges tuition fees for international students pursuing bachelor's (15,000 RMB/year), master's (18,000 RMB/year), and Chinese language programs (7,000 RMB/semester for long-term, 600 RMB/week for short-term). This represents a direct revenue stream from international student recruitment.
  2. Government Funding and Grants: As a provincial key university in Shandong Province, QAU receives government funding for education, research, and infrastructure. The university participates in national and provincial research funding programs including National Natural Science Foundation, National Sci-Tech Support Plan, and provincial science and technology programs. Research funding totals over 200 million yuan in recent years.
  3. Technology Transfer and Commercialization: Revenue generated from technology transfer and commercialization of research achievements. For example, the 'Research on Grifola Frondosa polysaccharida' project was transferred for 9 million yuan. Seed breeding technologies have generated significant transfer fees. New crop varieties breeding programs have produced transfer fees exceeding 2,000 million yuan.
  4. Continuing Education Programs: Revenue from adult higher education (13,000 students), training programs (7,000+ people annually), and examination services (7,000+ people taking exams each year). Programs include new peasants entrepreneurship training, modern agricultural technology training, party and government management training, and enterprise management training.

Pricing tiers

ModelBillingPrice
SubscriptionPay-as-you-goChinese Language Learners - Short-term
SubscriptionMulti-year contractChinese Language Learners - Long-term
SubscriptionAnnualBachelor's Degree Students
SubscriptionAnnualMaster's Degree Students

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Qingdao Agricultural University product offering

Product offering

Core offering

Qingdao Agricultural University is a comprehensive public university providing higher education across undergraduate, master's, and doctoral programs in agricultural sciences, engineering, natural sciences, economics, management, literature, art, and law. The university operates 25 schools/departments with 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs, serving over 30,000 full-time students. In addition to education, QAU conducts large-scale agricultural research, technology transfer, and commercialization, with cumulative crop variety transfer fees exceeding 600 million yuan and hosting the global headquarters of IAMFE.

Product overview

Qingdao Agricultural University is a comprehensive public university with 25 schools/departments offering 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs. The university provides educational services through its core academic divisions including Agriculture and Plant Protection, Life Sciences, Horticulture, Marine Science, Mechanical and Electrical Engineering, and others. Sub-products include the Bathurst Future Agri-Tech Institute (Chinese-UK cooperative), international exchange programs with 80+ universities, continuing education serving 7,000+ annually, and specialized animation/media production facilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • 238 provincial or ministry-level (and above) science and technology awards since 1978, including 14 national-level awards
  • +7 more outcomes

Companies that use Qingdao Agricultural University

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Qingdao Agricultural University technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Qingdao Agricultural University partnerships and signals

Strategic signal

Partnerships

33 partnerships are on record, tiered core, major and minor.

  • Royal Agricultural University (UK)coreStrategic or Co-development Partner · 26 April 2020Jointly established Bathurst Future Agri-Tech Institute - a Chinese-foreign cooperative school approved by Ministry of Education. Offers four undergraduate majors (Agronomy, Agricultural Resources and Environment, Food Science and Engineering, Logistics Management) with 1,200 total scale and 300 students enrolled per year. Adopts '4+0' double degree model. Royal Agricultural University sends prominent teachers to QAU. Students can obtain undergraduate graduation certificates and bachelor's degree certificates from both universities.
  • International Association of Mechanization of Field Experiments (IAMFE)coreStrategic or Co-development Partner · 1 January 2012IAMFE headquarters moved to QAU from St. Petersburg State Agricultural University, Russia in 2012. QAU's Dean Prof. Shuqi Shang has served as President of IAMFE since 2008. Both the secretariat of Chinese Branch of IAMFE and the Specialized Committee of Facility Agricultural Engineering are located at QAU. This establishes QAU as the global hub for agricultural mechanization field experiments.
  • Murdoch University (Australia)coreStrategic or Co-development Partner · 1 January 2012Joint doctoral training program established with Murdoch University. QAU's School of Life Sciences has established collaborative relationship with Murdoch University. QAU sends faculty for further study and cooperative research. This is part of QAU's international joint-training system for PhD candidates.
  • University of British Columbia (Canada)majorStrategic or Co-development PartnerJointly established Urban Forestry Research Institute with University of British Columbia. Cooperative research platform for urban forestry and environmental health research. Faculty and student exchanges conducted.
  • Sino Australian Joint Research Institute of Agriculture and Environmental HealthmajorStrategic or Co-development PartnerInternational scientific research cooperation platform established for agriculture and environmental health research. QAU has established two international scientific research cooperation research platforms including this institute.
  • Cornell University (USA)majorStrategic or Co-development PartnerQAU has established cooperation and exchange relationships with Cornell University. Joint establishment of Invertebrate Animal Cell Culture and Engineering Center with Cornell University. QAU is one of the leading institutions in invertebrate animal cell study.
  • Wageningen University (Netherlands)majorStrategic or Co-development PartnerAcademic exchange and faculty visits established with Wageningen University. Professor from Wageningen University teaches graduate classes at QAU. Cooperation in agricultural research and education.
  • Seoul National University (South Korea)majorStrategic or Co-development PartnerEstablished cooperation with Seoul National University. QAU's delegation led by Party Secretary Li Baodu visited to sign letter of intent on deepening academic exchanges and cooperation. Dr. Wu Wei from QAU's School of Food Science and Engineering successfully applied for China-South Korea Young Scientists Exchange Program with Seoul National University.
  • Royal Agricultural University (UK)coreStrategic or Co-development PartnerBathurst Future Agri-Tech Institute was officially approved by China's Ministry of Education on April 26, 2020 as a Chinese-foreign cooperatively-run school. Royal Agricultural University sends prominent teachers and both sides' excellent teachers co-teach in Chinese and English.
  • Purdue University (USA)majorStrategic or Co-development PartnerSchool of Life Sciences has established collaborative relationship with Purdue University for academic exchanges and research cooperation.
  • University of Washington (USA)majorStrategic or Co-development PartnerSchool of Life Sciences has established collaborative relationship with University of Washington. Joint research project on metabolomics in Methylobacterium extorquens AM1 published in Journal of Chromatography A. Dr. Martin Sadilek visited QAU for proteomics and metabolomics discussions.
  • University of Kansas (USA)minorStrategic or Co-development PartnerSchool of Life Sciences maintains collaborative research relationship with University of Kansas.
  • National University of Seoul (South Korea)minorStrategic or Co-development PartnerSchool of Life Sciences has established collaborative relationship with National University of Seoul.
  • Wuzheng Group (Shandong)majorImplementation/ SI/ Consulting PartnerScientific research cooperation and teaching base established with Wuzheng Group of Shandong - a major agricultural machinery enterprise. Part of QAU's network of over 30 enterprise partnerships for practical training and research.
  • Haofeng Machine Manufacturing Ltd (Henan)majorImplementation/ SI/ Consulting PartnerScientific research cooperation and teaching base with Haofeng Machine Manufacturing Ltd of Henan for agricultural machinery research and development.
  • Jinyi Machine Manufacturing Ltd (Shandong)majorImplementation/ SI/ Consulting PartnerScientific research cooperation and teaching base with Jinyi Machine Manufacturing Ltd of Shandong for agricultural equipment development.
  • Wan Nongda Peanut Machine Manufacturing Ltd (Qingdao)majorImplementation/ SI/ Consulting PartnerPartnership with Wan Nongda Peanut Machine Manufacturing Ltd in Qingdao for peanut machinery research and development.
  • Zhangqiu Blower Co. Ltd (Shandong)minorImplementation/ SI/ Consulting PartnerEstablished 'Zhanggu scholarship' with Zhangqiu Blower Co. Ltd, providing practical conditions for studying and scientific research.
  • Tongda Group (Shandong)minorImplementation/ SI/ Consulting PartnerEstablished 'Tongda scholarship' with Tongda Group of Shandong, supporting education and research.
  • Kasetsart University (Thailand)majorStrategic or Co-development PartnerSigned memorandum of understanding on cooperation with Kasetsart University in Thailand. One of 13 Thailand friendship universities and institutions with which QAU has established cooperative relations under the Belt and Road initiative.
  • Thailand Friendship Universities and InstitutionsmajorStrategic or Co-development PartnerQAU has signed memorandums of understanding on cooperation with 13 Thailand friendship universities and institutions. Also held Belt and Road China-Thailand Cultural Exchange Festival in two consecutive years.
  • Russian Agricultural Engineering CentercoreStrategic or Co-development PartnerCo-organized China-Russia Seminar on Intelligent Agricultural Machinery Equipment and Advanced Technology. Signed Cooperation Agreement on Technological Innovation and Industrial Development of Agricultural Equipment with Russian Agricultural Engineering Center and Russian Institute of Agricultural Production Engineering and Ecological Problems.
  • China Academy of Agricultural Mechanization SciencescoreStrategic or Co-development PartnerVice President Zhu Lianqin signed Cooperation Agreement on Technological Innovation and Industrial Development of Agricultural Equipment with the China Academy of Agricultural Mechanization Sciences, Russian Agricultural Engineering Center, and Russian Institute of Agricultural Production Engineering and Ecological Problems.
  • Republic of Senegal (Government)majorStrategic or Co-development PartnerSenegal's Ambassador to China visited QAU. QAU has been responding to the Belt and Road initiative, strengthening exchanges with Senegalese government, universities, and research institutions in agricultural science, agricultural machinery R&D, and food science.
  • Pennsylvania State University (USA)majorStrategic or Co-development PartnerEducation collaboration established with Penn State University. Dr. Cameron, an environmental engineering expert from Penn State University, teaches an environmental eco-engineering course for graduate students.
  • Murray State University (USA)minorStrategic or Co-development PartnerEducation collaboration established with Murray State University. Prof. Liu introduced long-term fertilization experiments to Prof. Iin Handayani from Murray State University at Laiyang experimental farm.
  • Hirokei University (Japan)majorStrategic or Co-development PartnerQAU has established the first cooperative college in China with in-depth exchanges with Hirokei University, Japan-China Agricultural Association, and Aomori Agricultural Association in Japan.
  • Japanese and Korean UniversitiesmajorStrategic or Co-development Partner12 consecutive sessions of 'Qingdao Agricultural University-Seoul University Symposium on Agriculture and Biotechnology' held. Jointly established Academic Research Institute of Agricultural Biology and Environment with universities in Korea, Japan, and Thailand.
  • Shandong Denghai Seed Limited CompanymajorImplementation/ SI/ Consulting PartnerEstablished professional scholarships for Agronomy students. Notable alumnus Li Denghai (world famous maize breeder) is Chairman of Shandong Denghai Seed Co. Ltd.
  • Shandong Zhouyuan Seed Limited CompanymajorImplementation/ SI/ Consulting PartnerEstablished professional scholarships for Agronomy students. Training bases for Seed Science and Engineering specialty.
  • Zhongda Pharmacy CompanyminorImplementation/ SI/ Consulting PartnerCorporate sponsor providing scholarship funds for the School of Agriculture and Plant Protection.
  • China Film Group CorporationminorImplementation/ SI/ Consulting PartnerJoint Cultivation Base for Digital Arts Professionals established with China Film Group Corporation.
  • China Central Television (CCTV)minorImplementation/ SI/ Consulting PartnerOver 560 scientific and educational TV programs produced and more than 400 episodes broadcast on CCTV. Dr. Chunde Wang from Marine Science and Engineering selected as one of Best Agriculture Technology by CCTV's 'Son of Earth' award.

Scale indicators30 records

Recent moves8 records

Expansion highlights6 records

Qingdao Agricultural University competitors and assessment

Company assessment

Direct peers

  • Sichuan Agricultural University: 211 Project agricultural university in Sichuan with comparable comprehensive coverage of agricultural sciences, animal science, life sciences, and economics. Strong overlap with QAU in crop breeding, tea research, and rural development extension services.
  • Anhui Agricultural University: Provincial agricultural university in Anhui with similar scale (~30,000 students) and disciplinary mix to QAU. Both are provincial-tier (non-985/211) agricultural universities competing for similar faculty, students, and government research funding pools.
  • Shenyang Agricultural University: Provincial agricultural university in Liaoning with comparable disciplinary coverage and provincial-tier positioning. Similar scale of operations, faculty composition, and focus on applied agricultural research and technology transfer to industry.
  • Northeast Agricultural University: 211 Project agricultural university in Heilongjiang, offering similar comprehensive agricultural programs with research strengths in animal science, plant protection, and agricultural engineering. A close peer in terms of institutional profile and disciplinary mix.
  • South China Agricultural University: A Double First-Class agricultural university in Guangdong, comparable to QAU as a public provincial-tier agricultural university (though with higher tier designation). Strong overlap in agricultural biotechnology, animal science, and international cooperation programs.
  • Hunan Agricultural University: Provincial agricultural university in Hunan with comparable comprehensive structure, agricultural science focus, and provincial university tier. Direct competitor in Chinese agricultural higher education rankings and overlapping research areas.

Broad incumbents

  • Huazhong Agricultural University: A 211 and Double First-Class agricultural university in Wuhan. Comparable as a comprehensive agricultural university with research strengths in plant and animal sciences, biotechnology, and agricultural engineering—directly overlapping with QAU's core disciplinary strengths.
  • Nanjing Agricultural University: Another 211 and Double First-Class agricultural university, comparable as a peer institution with overlapping research strengths in crop breeding, horticulture, and agricultural sciences. Like QAU, focuses on agricultural science but operates at a higher national tier.
  • Northwest A&F University: 985 and Double First-Class agricultural university in Shaanxi, offering comparable agricultural science, life sciences, and engineering programs. Represents a similar comprehensive agricultural university model with strong technology transfer and extension service focus like QAU.
  • China Agricultural University: The top-tier national agricultural university in China, directly comparable as an agricultural-focused comprehensive university. Operates as a 985/211 Double First-Class institution with significantly larger scale and prestige, representing QAU's primary benchmark for academic positioning in the same discipline space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Qingdao Agricultural University social profiles

Digital presence

Qingdao Agricultural University financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Qingdao Agricultural University leadership team

Management profile

Number of profiles

Profiles17 records

Qingdao Agricultural University subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Qingdao Agricultural University funding detail

Funding detail

Funding overview

Funding rounds

Investors

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Qingdao Agricultural University M&A and investment

M&A and investment

M&A

Investments

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Frequently asked questions about Qingdao Agricultural University

What does Qingdao Agricultural University do?

Qingdao Agricultural University is a comprehensive public university providing higher education across undergraduate, master's, and doctoral programs in agricultural sciences, engineering, natural sciences, economics, management, literature, art, and law. The university operates 25 schools/departments with 82 undergraduate programs, 14 first-level postgraduate disciplines, and 2 doctoral programs, serving over 30,000 full-time students. In addition to education, QAU conducts large-scale agricultural research, technology transfer, and commercialization, with cumulative crop variety transfer fees exceeding 600 million yuan and hosting the global headquarters of IAMFE.

Is Qingdao Agricultural University a public or private company?

Qingdao Agricultural University is a private company. It is classified as state government owned and is currently operating.

When was Qingdao Agricultural University founded?

Qingdao Agricultural University was founded in 1951. It employs 5,001 to 10,000 people.

Where is Qingdao Agricultural University based?

Qingdao Agricultural University is headquartered in Qingdao Shi, China, in the Asia region.

How does Qingdao Agricultural University make money?

Four revenue lines are on record. Tuition Revenue - International Degree Students are the primary driver. The others are government Funding and Grants, technology Transfer and Commercialization and continuing Education Programs.

Who are Qingdao Agricultural University's main competitors?

Direct peers on record are Sichuan Agricultural University, Anhui Agricultural University, Shenyang Agricultural University, Northeast Agricultural University, South China Agricultural University and Hunan Agricultural University. Broad incumbents are Huazhong Agricultural University, Nanjing Agricultural University, Northwest A&F University and China Agricultural University.

Does Qingdao Agricultural University have an API?

No public API is recorded for Qingdao Agricultural University.

What industry is Qingdao Agricultural University in?

Qingdao Agricultural University's product category is Higher Education (Agricultural Sciences). Its primary akta.pro industry code is EDAHAAAI, Public Research Universities with Multi-Campus Systems, with a secondary code of EDAHAAAD, Public Research Universities with Engineering/Polytechnic Emphasis. Its NAICS code is 6113 and its SIC code is 8200.

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