Paamonim

What Paamonim does

Paamonim (פעמונים) is an Israeli nonprofit social organization founded in 2002 and headquartered in Petah Tiqva, providing free financial education, mentoring, and money-management tools to Israeli households. Its core service portfolio comprises three human-delivered offerings: Personal Long-Term Mentoring (up to one year of guided financial mapping, budgeting, and behavioral change), One-Time Consultation (up to three online sessions for financial mapping and life-path planning), and Group Family Finance Training (facilitated group sessions for cognitive and behavioral change). These are complemented by the Paamonim College for Financial Education, which delivers lectures, workshops, and structured courses to approximately 18,000 attendees annually across companies, organizations, schools, and community groups; an Android mobile application for household expense and income tracking; and downloadable digital tools including games, worksheets, and calculators adapted for Israeli audiences.

The organization operates a 3,000-volunteer community-led model supported by approximately 50-100 paid staff, with student volunteer branches at 11+ Israeli universities. Its proprietary technology stack includes a secure CRM system for family data tracking, the Android app, and the Paamonim Financial Resilience Index (מדד פעמונים) — a proprietary annual quantitative measure of Israeli household financial health published since 2021. Paamonim is funded entirely through donations, government contracts with multiple Israeli ministries (Labor/Welfare, Justice, Immigration), and corporate and foundation grants from donors including Bank Hapoalim, Bank Mizrahi, Harel, Check Point, Applese, The Joint, JFNA, Azrieli Foundation, and SILAVIAN Foundation. All services are provided at no cost to clients. The organization reports an SROI of 8.15 ILS per 1 ILS invested and an average savings of approximately 45,000 ILS per family in the accompaniment process. Recent strategic priorities include the Poalim LeTzafon crisis-response program (500 war-affected northern Israel families, Oct 2025-Oct 2026, funded by Bank Hapoalim), the annual Paamonim Conference series (2022-2026), and continued geographic and segment expansion.

Name

Paamonim

Legal name

פעמונים (Paamonim)

Website

https://paamonim.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Paamonim is an Israeli nonprofit founded in 2002 that delivers free, volunteer-led financial mentoring, education, and money-management tools to Israeli households, families, youth, seniors, and crisis-affected populations nationwide.

Ownership category

akta.pro rank

Product category

Nonprofit Financial Education and Counseling Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Financial mentoring services
• Financial education programs
• Household money management
• Volunteer financial counseling
• Nonprofit financial literacy

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Donations: The organization is funded primarily through donations from tens of thousands of donors across all population segments in Israel. Donations are tax-deductible in Israel, the U.S., the U.K., Canada, and Europe through trusted partners such as PEF (501(c)(3)), JGive, UKToremet, and IsraelGives.
2. Government Grants and Contracts: Funding received from various Israeli government ministries (Labor, Welfare & Social Services, Justice, Immigration & Absorption) to operate specific programs and community initiatives.
3. Corporate Sponsorships and Grants: Funding and grants from businesses and corporate foundations (e.g., Bank Hapoalim, Bank Mizrahi, Harel, Check Point, Applese, IBI, Azrieli Foundation, SILAVIAN Foundation, etc.) for program delivery.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Paamonim provides free, long-term personal financial mentoring, one-time financial consultations, group family-finance training, and the Paamonim College financial education curriculum to Israeli households and individuals struggling with money management. Services are delivered by a nationwide corps of ~3,000 trained volunteers and supported by a mobile app, the Paamonim Index household financial health survey, youth/school programs, and dedicated programs for at-risk and crisis-affected populations.

Product overview

Paamonim is a nonprofit social organization that operates a multi-product service portfolio centered on financial mentoring, education, and guidance for Israeli households. The core offering consists of three complementary human-delivered services: (1) Personal Long-Term Mentoring — a volunteer-led process of up to one year providing financial mapping, budget planning, and behavioral change; (2) One-Time Paamonim Consultation — three-session online consultation for financial mapping and life-path planning; and (3) Group Family Finance Training — facilitated group sessions for financial mindset and behavior change. These are complemented by the Paamonim College for Financial Education, which delivers group courses for companies and organizations, lectures and workshops, and structured financial education programs for children and youth. The Paamonim App (available on Google Play) enables families to track income and expenses, while the Paamonim Index is an interactive online survey tool measuring household financial resilience. Paamonim also conducts emergency response programs for families affected by war or crisis, maintains a Research, Measurement and Evaluation unit publishing annual Financial Resilience Reports, and organizes the annual Paamonim Conference. Student volunteer branches at universities and a Community Model extend the reach nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Long-Term Financial Mentoring Free, multi-year one-on-one mentoring pairing trained volunteer mentors with Israeli households in financial distress to build budgeting skills, restructure debt, and create sustainable financial plans. Available nationwide via the volunteer branch network.
• One-Time Financial Consultation A free, single-session financial consultation for Israeli individuals and families seeking immediate, focused guidance on a specific money-management issue without long-term commitment.
• Group Family Finance Training Free group training sessions for couples and families covering household budgeting, debt management, and joint financial decision-making, delivered by trained Paamonim mentors in group settings.
• Paamonim College for Financial Education A free structured financial-education program offering in-depth courses for Israeli adults seeking to build practical, advanced money-management skills beyond the scope of a single consultation.
• Financial Education for Children and Youth Age-appropriate financial literacy curricula, in-class programs, financial games, and activities delivered in Israeli schools (with the Ministry of Education) and via dedicated student volunteer branches to K-12 children and youth.
• Paamonim Mobile App A free mobile application for Israeli households that supports budgeting, expense tracking, and access to Paamonim's educational content and tools on iOS and Android devices.
• Paamonim Index (Household Financial Health Survey) A free, interactive online survey that measures and benchmarks Israeli household financial health, generating research and policy insights while helping families self-assess their financial situation.
• Emergency Response Financial Mentoring Rapid-response financial mentoring and emergency guidance for Israeli civilians and families affected by war, evacuation, or national crisis, including the dedicated "Poalim for the North" program for northern residents.
• Poalim for the North (Northern Israel Outreach Program) A dedicated regional program providing intensified financial mentoring and household support to residents of northern Israel, with particular focus on families displaced or otherwise affected by the security situation.
• Workplace Financial Wellness Workshops On-site and corporate-sponsored financial-wellness workshops for Israeli employees, often delivered in partnership with corporate foundations (e.g., the Hapoalim Foundation), covering budgeting, credit, and household financial planning.
• Paamonim in Communities (Municipal Outreach) A municipal-outreach program that embeds Paamonim mentoring and financial-education services into Israeli local authorities, enabling residents to access support through their municipalities.

Quantifiable outcome

• Average savings of approximately 45,000 ILS per family per year during accompaniment process
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Ministry of Labor, Welfare and Social Services (משרד העבודה, הרווחה והשירותים החברתיים)coreOthersPrimary government ministry partner, collaborating on national programs and providing institutional support and funding for family accompaniment services.
• Ministry of Justice (משרד המשפטים)minorOthersCollaborates through the Class Action Compensation Fund on consumer protection and financial fraud research and prevention programs.
• Ministry of Immigration and Absorption (משרד העלייה והקליטה)minorOthersPartners to provide financial education and accompaniment services tailored to new immigrants and absorption challenges.
• Bank of Israel (בנק ישראל)minorOthersAcademic and research collaboration on household financial resilience and financial literacy policy in Israel.
• National Insurance Institute / Bituach Leumi (קרנות הביטוח הלאומי)minorOthersCollaboration on welfare and social policy research, particularly related to financial resilience among Israeli households.
• Harel Insurance (הראל)minorOthersHarel provides volunteer training and professional development support for Paamonim's accompaniment teams.
• Applese (אפלייד)minorOthersCorporate partner supporting economic rehabilitation and empowerment programs for women survivors of domestic violence.
• Check Point Software Technologies (צ'ק פוינט)minorOthersCorporate partner funding economic rehabilitation and empowerment programs for women survivors of domestic violence.
• Ben-Gurion University of the NegevcoreStrategic or Co-development PartnerAcademic research partnership with the Pension, Insurance and Financial Psychology Research Center at BGU. Collaborates on financial resilience research, student volunteer programs, and academic publications.
• University of HaifacoreStrategic or Co-development PartnerAcademic partner for student volunteer branch operations and collaborative research on financial behavior and household economics.
• Academic College of the Negev (Sapir College)minorStrategic or Co-development PartnerPartner academic institution hosting a student volunteer branch and collaborating on community education programs.
• Tel-Hai Academic CollegeminorStrategic or Co-development PartnerPartner academic institution in the northern region, hosting a student volunteer branch.
• Bar-Ilan UniversitycoreStrategic or Co-development PartnerAcademic partner through student volunteer branch operations and collaborative research in social work, behavioral economics, and financial literacy.
• HIT — Holon Institute of TechnologyminorStrategic or Co-development PartnerAcademic partner hosting student volunteer branch and collaborating on technology-enhanced financial education programs.
• Tel Aviv UniversitycoreStrategic or Co-development PartnerAcademic partner through student volunteer branch operations and research collaboration on financial behavior.
• Technion — Israel Institute of TechnologycoreStrategic or Co-development PartnerAcademic partner hosting student volunteer branch and collaborating on technology and innovation projects in financial education through the Social Laboratory.
• Reichman University (אוניברסיטת רייכמן)minorStrategic or Co-development PartnerAcademic partner hosting a student volunteer branch and collaborating on social innovation programs.
• Ariel UniversitycoreStrategic or Co-development PartnerAcademic partner through student volunteer branch operations, social work programs, and external lecturing by Paamonim staff.
• The Hebrew University of JerusalemcoreStrategic or Co-development PartnerAcademic partner through student volunteer branch, research collaboration, and guest lectures in social work and family economics programs.
• Levinstein Academic College (המרכז האקדמי לוינסקי-וינגייט)minorStrategic or Co-development PartnerAcademic partner for student volunteer branch operations in the education sector.
• Peres Academic College (המרכז האקדמי פרס)minorStrategic or Co-development PartnerAcademic partner for student volunteer branch operations.
• Lev Academic College (המרכז האקדמי לב)minorStrategic or Co-development PartnerAcademic partner for student volunteer branch operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clearpoint Credit Counseling Solutions: US nonprofit credit counseling agency offering free financial counseling, debt management plans, and student loan counseling — directly comparable in service design and target population to Paamonim's family mentoring programs.
• StepChange Debt Charity: UK's largest debt advice charity providing free, personalized debt counseling and money management guidance to individuals in financial distress — closely comparable to Paamonim's volunteer-led, free mentoring model for financially distressed families.
• GreenPath Financial Wellness: US nonprofit providing financial counseling, debt management, housing counseling, and financial wellness programs to individuals and households — directly comparable in mission and delivery model to Paamonim.
• InCharge Debt Solutions: US nonprofit providing free credit counseling, debt management, bankruptcy counseling, and financial education — closely aligned with Paamonim's free household financial mentoring and education mission.
• The Money Charity: UK financial education charity delivering money education to schools, workplaces, and communities — directly comparable to Paamonim College's employer workshops, school programs (Bagrut), and youth financial literacy offerings.
• Money Advice Trust: UK charity operating National Debtline and Business Debtline, providing free, confidential debt advice — comparable to Paamonim's role as a national hub for free household financial counseling in Israel.
• National Foundation for Credit Counseling (NFCC): US national network of nonprofit credit counseling agencies offering free or low-cost financial counseling, debt management, and financial education — directly comparable to Paamonim's national-scale family financial mentoring.
• Money Wellness (formerly Money Advice Plus): UK free debt advice charity providing personalized money guidance, debt solutions, and financial education — comparable to Paamonim's long-term mentoring and one-time consultation offerings.

Others

• Bank of Israel Financial Education Programs: Israel's central bank runs household financial literacy and capability initiatives in partnership with Paamonim — adjacent enabling institution rather than a direct competitor, but overlapping audience and policy mandate.

Broad incumbents

• Jewish Family Service (JFS) network: Network of Jewish Family Service agencies across North America offering financial assistance, counseling, and case management to families in distress — comparable cultural-community model and family-support mission, though broader in scope than Paamonim's narrow financial focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/paamonim_org
• Facebookfacebook.com/paamonim4U
• Instagraminstagram.com/paamonim

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paamonim