Testy

What Testy does

Testy LLC, doing business as MCV Network, operates a self-serve performance advertising platform that enables advertisers to buy media across the open web and app ecosystem as an explicit alternative to walled gardens such as Google and Meta. The platform supports six ad formats — Native Widget, Commerce Cards, Video Outstream, In-App Native, Display Banner, and Dynamic Creative — and is positioned primarily for performance advertisers seeking measurable outcomes (conversions, leads, purchases) with claimed 679% average ROAS and a 42% lower CPA versus walled gardens. Named enterprise customers include Yahoo, Samsung, NBC, Hyundai, eToro, and Bosch, indicating traction across technology, consumer electronics, media, automotive, financial services, and manufacturing verticals.

The core of the platform is an AI-powered targeting and recommendation engine operating over a network claimed to span 14,000+ digital properties and 600M+ daily active users, processing over 100 billion recommendations per month. Underlying capabilities include (i) predictive AI targeting built on deep-learning models trained against 17+ years of accumulated recommendation data, (ii) a generative Creative Studio that produces ad headlines and visuals with automated A/B testing, (iii) ML-powered brand safety and fraud detection holding invalid traffic below 2%, and (iv) a cookieless-ready architecture combining contextual AI, on-device signals, and publisher first-party IDs. The platform exposes a conversion pixel, a REST API, and integrates natively with Google Analytics and Shopify.

MCV Network monetizes via CPM, CPC, and CPA buying models on advertising spend flowing through its network, reporting an average CPM of $3.50 (compared with $9.20 for Google and $11.40 for Meta). Its go-to-market is hybrid: a product-led self-serve tier starting at a $100 minimum deposit, a Growth subscription tier at $1,000+/month unlocking AI targeting and the Creative Studio, and a custom-priced Enterprise tier offering managed service, dedicated account managers, white-label options, and SLAs. The firm is privately held, headquartered in Brooklyn, NY, and traces its data assets to a founding era around 2006, though no funding history, headcount, ownership structure, or revenue figures are disclosed in the available source material.

Name

Testy

Website

https://testyllc.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Testy LLC, doing business as MCV Network, operates a self-serve AI-powered performance advertising platform serving advertisers across the open web and app ecosystem. It offers predictive targeting, generative creative tools, and six ad formats on a three-tier pricing model spanning SMB to enterprise.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Advertising Spend (CPM/CPC/CPA): Platform charges advertisers on a per-impression, per-click, or per-acquisition basis depending on their chosen buying model. Revenue is generated as a take rate on advertising spend flowing through the network across 14,000+ digital properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Testy (DBA MCV Network) operates a self-serve demand-side performance advertising platform that enables advertisers to plan, launch, and optimize campaigns across a network of 14,000+ digital properties and mobile apps. The offering combines AI-powered predictive targeting, multiple ad formats (Native Widget, Commerce Cards, Video Outstream, In-App Native, Display Banner), AI-generated creative variants, and real-time multi-touch attribution, sold under Starter, Growth, and Enterprise pricing tiers with flexible CPM/CPC/CPA buying models.

Product overview

MCV Network is a performance advertising platform offering a unified suite of AI-powered advertising tools across the open web and app ecosystem. The core MCV Network Platform provides self-serve campaign management with three pricing tiers (Starter, Growth, Enterprise), while supporting six distinct ad formats: Native Widget, Commerce Cards, Video Outstream, In-App Native, Display Banner, and Dynamic Creative. Platform features include AI Targeting for predictive audience modeling, Creative Studio for AI-generated ad variants, and real-time Reporting & Attribution. The system processes over 100 billion recommendations monthly across 600+ million daily active users across 14,000+ digital properties, delivering an average 679% ROAS.

Differentiator

Problem solved

Functional benefit

Products and services

• MCV Network Platform Self-serve demand-side performance advertising platform for the open web and app ecosystem, providing AI-powered targeting, real-time optimization, diverse ad formats, and full-funnel analytics for advertisers seeking outcomes beyond walled gardens.

Quantifiable outcome

• 679% Average ROAS across campaigns
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationIntegration with Google Analytics for conversion tracking and attribution, enabling advertisers to measure campaign performance within their existing analytics infrastructure.
• ShopifycoreTechnology or IntegrationIntegration with Shopify for seamless e-commerce conversion tracking and performance measurement for Shopify merchants running advertising campaigns.
• Conversion Pixel / REST APIcoreTechnology or IntegrationNative conversion tracking pixel and REST API for advertisers to integrate MCV's attribution and optimization capabilities into their own systems.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Taboola: Public content discovery and native advertising platform that powers recommendations across open-web publisher properties. Highly comparable business model: performance-based ads on the open web, native formats, and serving advertisers seeking alternatives to walled gardens.
• Outbrain: Native content recommendation and advertising platform operating across premium publisher networks globally. Direct peer — competes in the same open-web native ad format category with similar publisher-direct integrations and advertiser value proposition.
• TripleLift: Native programmatic advertising technology company specializing in native ad formats across publisher inventory. Direct peer offering native ad formats (including commerce and video outstream) that overlap with MCV's Native Widget, Commerce Cards, and Video Outstream products.
• Media.net: Contextual advertising platform originally built on Yahoo-Bing search and now offering native and display formats across the open web. Direct peer operating a comparable contextual+first-party targeting stack and competing for similar open-web advertiser budgets.
• Criteo: Public performance ad tech company focused on retail media and retargeting across the open web. Direct peer in the performance advertising category with similar CPM/CPC buying models and cookieless transition challenges.

Others

• PubMatic: Independent supply-side platform enabling publishers to monetize inventory across programmatic channels. Ecosystem peer — operates on the opposite side of the ad tech stack from MCV but is a frequent integration counterpart in open-web programmatic.
• Magnite: Largest independent sell-side platform for CTV and video. Complementary rather than competitive — MCV is demand-side while Magnite is supply-side, but both serve the open-web programmatic ecosystem and frequently partner.

Emerging players

• Sovrn: Independent ad tech company offering demand-side and supply-side tools plus publisher monetization services. Emerging peer with overlapping open-web focus and similar mid-market positioning, though smaller scale than MCV's stated metrics.

Broad incumbents

• The Trade Desk: Leading independent demand-side platform for programmatic advertising across display, video, CTV, and audio. Broad incumbent offering overlapping capabilities (cookieless identity via UID 2.0, AI-driven optimization) at significantly larger scale than MCV.
• Yahoo (Verizon Media / Yahoo Ads): Major advertising platform with both native (Gemini) and DSP offerings — overlap is direct on inventory and advertiser demand, and notably Yahoo is also a listed MCV customer, suggesting a partner/publisher relationship in addition to competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testy