Lat
- Company typePrivate
- Founded2017
- HeadquartersHanoi, Vietnam
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Lat firmographics
Firmographics- Name
- Lat
- Legal name
- Life and Technology Joint Stock Company (LIANTE .,JSC)
- Website
- https://lat.vn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Lat industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
- akta.pro secondary industries
- Social Affiliate & Referral Commerce Platforms (CRAFANAI), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)
Keywords
Where Lat is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Lat business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing Commissions: LAT operates affiliate websites that earn commissions from qualifying purchases through partnerships with major retailers including Amazon Associates, Awin, CJ, Impact, Rakuten, FlexOffers, Walmart, and Best Buy. The network spans niche verticals including SaaS/Technology, Home & Living, Health & Sports, Electronics & Automotive, Coupons/Deals, Travel, Ecommerce News, and Financial products.
- Digital Advertising: Display and contextual advertising revenue from their 120+ websites attracting 15M+ monthly readers across multiple language markets.
- Training Programs & Courses: Paid educational programs including the #IFLMMO Amazon Affiliate Course with three tiers: Group Package (19,999,999 VND), 1-1 Personalized Training (80,000,000 VND), and VIP Money-back Guarantee Package (120,000,000 VND). These are one-time purchases with VIP offering a conditional 100% refund if revenue targets are not met.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Group #IFLMMO Package - Self-paced affiliate marketing course |
| One time/ perpetual license | Pay-as-you-go | 1-1 Personalized Training - Intensive coaching program |
| One time/ perpetual license | Pay-as-you-go | VIP Money-back Guarantee - Premium mentorship with refund guarantee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lat product offering
Product offeringCore offering
LAT owns and operates a global network of 120+ specialized affiliate websites that publish in-depth product reviews, side-by-side comparisons, and curated coupon/promo codes in five languages (English, German, French, Spanish, Portuguese), reaching 15M+ monthly readers across the US, UK, and EU. The company monetizes this traffic through affiliate commissions from retailers such as Amazon, Walmart, and Best Buy, plus display advertising. LAT additionally runs the #IFLMMO paid training program, teaching aspiring marketers how to build and scale WordPress-based Amazon affiliate sites to $2,000+/month passive income.
Product overview
LAT operates as a multi-site affiliate marketing ecosystem composed of three main offerings: (1) the LAT Affiliate Network — a portfolio of 120+ niche-focused review and coupon websites delivering localized content in five languages to 15M+ monthly readers; (2) the LAT Dashboard (app.lat.vn) — a unified web platform for account management, community access, and service subscriptions; and (3) the #IFLMMO Course — a structured affiliate marketing training program available in Group, 1-1 Personalized, and VIP tiers. The ecosystem is unified around performance-based affiliate marketing, with revenue from advertising, affiliate commissions, subscriptions, and licensing.
Differentiator
Problem solved
Functional benefit
Products and services
- LAT Affiliate Network (Review & Coupon Websites Ecosystem) A network of 120+ specialized affiliate websites providing in-depth product reviews, side-by-side comparisons, and curated coupon/promo codes across technology, home & living, health & sports, electronics & automotive, coupons & deals, travel, ecommerce news, and financial verticals, operating in English, German, French, Spanish, and Portuguese for US, UK, DACH, and EU consumers.
- LAT Dashboard (app.lat.vn) A self-serve web-based platform at app.lat.vn that provides user account management, access to paid training programs including #IFLMMO, community group access, and service subscriptions for LAT's affiliate marketing ecosystem.
- #IFLMMO Amazon Affiliate Course A structured Amazon affiliate marketing training program taught by Tran Ngoc Thuy, teaching aspiring marketers to build WordPress-based review sites from scratch (no programming or English required), apply keyword workflows and AI-driven content strategies, and scale to $2,000+/month passive income, delivered via video lectures, 1-1 coaching, and weekly Q&A sessions.
Quantifiable outcome
- Build sustainable passive income of $2,000+/month through affiliate marketing
Companies that use Lat
Customer profileSegments3 records
Ideal customer profiles2 records
Lat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Lat partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Amazon AssociatescoreLAT is a member of the Amazon Services LLC Associates Network, earning commissions from qualifying purchases. Amazon product titles, descriptions, images, pricing, and affiliate links are retrieved through the Amazon Product Advertising API and Creators API.
- AwincoreAwin is a global affiliate marketing network providing LAT access to thousands of affiliate programs across multiple verticals, enabling diversified commission streams beyond Amazon.
- CJ Affiliate (CJ)coreCJ Affiliate is a global performance marketing platform connecting LAT with advertiser programs for commission-based revenue across technology, retail, and consumer goods verticals.
- ImpactcoreImpact is a partnership automation platform enabling LAT to manage affiliate relationships, track conversions, and optimize partnership performance across its network of 120+ websites.
- RakutencoreRakuten Affiliate Network provides LAT with access to international advertiser programs, particularly strong in Japanese and Asian markets, complementing LAT's European and North American focus.
- FlexOfferscoreFlexOffers is an affiliate marketing network providing LAT with access to thousands of affiliate programs, enabling diversified revenue streams across multiple product categories.
- Walmart Affiliate ProgramcoreWalmart's affiliate program enables LAT to earn commissions on e-commerce purchases from one of the world's largest retailers, particularly relevant for US market coverage.
- Best Buy Affiliate ProgramcoreBest Buy's affiliate program provides LAT with commission opportunities in the consumer electronics and technology space, aligning with LAT's SaaS & Technology and Electronics & Automotive verticals.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Lat competitors and assessment
Company assessmentDirect peers
- CNET: CNET is a major consumer technology publisher producing product reviews, comparisons, and deals content with significant affiliate monetization. It directly overlaps LAT's SaaS/Tech and Electronics & Automotive verticals in English-speaking markets.
- Tom's Guide: Tom's Guide is a consumer technology publication providing reviews, buying guides, and deals content. It is a direct peer in the technology reviews and affiliate comparison space that LAT competes in across its SaaS & Technology and Electronics & Automotive verticals.
- RTINGS.com: RTINGS.com is a specialized review site producing rigorous, data-driven product reviews (TVs, monitors, headphones) with affiliate monetization. It is comparable to LAT's vertically specialized authority sites, demonstrating the depth-over-breadth model LAT uses in individual niches.
- BestProducts.com: BestProducts.com is a Hearst-operated product review and recommendation publisher covering home, tech, beauty, and lifestyle categories with heavy affiliate monetization. It directly competes with LAT's English-language Home & Living and consumer electronics verticals.
- Affiliate Marketing Academy / Authority Hacker: Authority Hacker is an education-focused affiliate marketing brand that runs niche authority sites and teaches affiliate site-building methodology. It closely mirrors LAT's combination of affiliate network operations plus paid training programs (similar to #IFLMMO).
- Wirecutter (The New York Times): Wirecutter is a product review and recommendation publisher owned by The New York Times, producing expert-driven reviews across home, tech, and lifestyle categories. It is the most direct large-scale peer to LAT's review-and-recommendation websites, monetized via affiliate links to major retailers.
Broad incumbents
- NerdWallet: NerdWallet is a large-scale financial product comparison publisher monetized heavily through affiliate partnerships with credit card issuers, banks, and lenders. It is comparable to LAT's Financial vertical in business model and affiliate-driven economics, though at substantially greater scale.
Others
- Flippa / Empire Flippers: Empire Flippers is a marketplace for buying and selling established affiliate and content websites. It is adjacent to LAT's model in that it sets reference valuations and exit pathways for the kind of niche authority sites LAT operates.
- Awin (advertiser-facing network): Awin is one of LAT's core affiliate network partners and a global affiliate marketing platform connecting publishers with advertisers. It is comparable to LAT as part of the broader affiliate marketing ecosystem and could be viewed as a potential acquirer or strategic partner.
Regional players
- Dealmoon: Dealmoon is a leading deals and coupon content publisher focused on Chinese-American and North American markets with localized content. It is a regional peer to LAT's Coupons/Deals vertical, though Dealmoon's geographic concentration differs from LAT's multilingual focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lat social profiles
Digital presenceLat compliance and trust
Trust signalCompliance2 records
Lat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lat leadership team
Management profileNumber of profiles
Profiles1 record
Lat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lat
What does Lat do?
LAT owns and operates a global network of 120+ specialized affiliate websites that publish in-depth product reviews, side-by-side comparisons, and curated coupon/promo codes in five languages (English, German, French, Spanish, Portuguese), reaching 15M+ monthly readers across the US, UK, and EU. The company monetizes this traffic through affiliate commissions from retailers such as Amazon, Walmart, and Best Buy, plus display advertising. LAT additionally runs the #IFLMMO paid training program, teaching aspiring marketers how to build and scale WordPress-based Amazon affiliate sites to $2,000+/month passive income.
Is Lat a public or private company?
Lat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lat founded?
Lat was founded in 2017.
Where is Lat based?
Lat is headquartered in Hanoi, Vietnam, in the Asia region.
How does Lat make money?
Three revenue lines are on record. Affiliate Marketing Commissions are the primary driver. The others are digital Advertising and training Programs & Courses.
Who are Lat's main competitors?
Direct peers on record are CNET, Tom's Guide, RTINGS.com, BestProducts.com, Affiliate Marketing Academy / Authority Hacker and Wirecutter (The New York Times). NerdWallet is listed as a broad incumbent. Others are Flippa / Empire Flippers and Awin (advertiser-facing network). Dealmoon is listed as a regional player.
Does Lat have an API?
No public API is recorded for Lat.
What industry is Lat in?
Lat's product category is Affiliate Marketing Network. Its primary akta.pro industry code is MPACAFAF, Creator Commerce & Affiliate Monetization Platforms, with a secondary code of CRAFANAI, Social Affiliate & Referral Commerce Platforms. Its NAICS code is 541810 and its SIC code is 7310.