FlexOffers
FlexOffers is a Miami-based affiliate marketing network connecting 12,000+ advertiser programs with 75,000+ publishers globally. It operates PublisherPro and AdvertiserMax platforms with API integrations, product feeds, and performance-based commission monetization.
- Company typePrivate
- Founded2010
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What FlexOffers does
FlexOffers is a privately held affiliate marketing network headquartered in Miami, Florida, founded in 2010 (operating history spans 15+ years, originally as CardOffers.com Partnership Network) and led by founder-CEO Alexander Daskaloff. The company operates a two-sided performance marketing platform that connects more than 12,000 advertiser programs with over 75,000 publishers, influencers, creators, and media partners across 27 countries and 25+ categories, facilitating approximately $5 billion in yearly sales through the network.
The platform is delivered through two primary user-facing surfaces: PublisherPro, a self-serve publisher dashboard providing APIs, real-time reporting, product and offer feeds, automated FlexLinks, comparison widgets, and deep linking tools; and AdvertiserMax, an advertiser-facing platform combining tracking, reporting, payments, compliance monitoring, publisher recruitment, AI-powered optimization, and cookieless attribution. Supporting modules include a 650M+ product data feed, FlexCash (a publisher referral revenue-share program), a Publisher Agency Management service, and an Influencer Marketing Platform. The stack integrates natively with Shopify, WooCommerce, BigCommerce, and Magento to automate advertiser onboarding.
FlexOffers monetizes primarily through transaction-based fees and affiliate commission shares: it retains a portion of the commissions paid by advertisers on sales, leads, or conversions generated through its publisher network, with performance-based pricing negotiated per advertiser program. Distribution combines self-serve onboarding for long-tail SMB publishers and advertisers with dedicated account management and agency services for larger partners and top-performing publishers eligible for NET 7 payout terms.
FlexOffers firmographics
Firmographics- Name
- FlexOffers
- Legal name
- FlexOffers
- Website
- https://flexoffers.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FlexOffers is a Miami-based affiliate marketing network connecting 12,000+ advertiser programs with 75,000+ publishers globally. It operates PublisherPro and AdvertiserMax platforms with API integrations, product feeds, and performance-based commission monetization.
- Ownership category
- akta.pro rank
FlexOffers industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where FlexOffers is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FlexOffers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Commission/Revenue Share: FlexOffers generates revenue by taking a commission from sales or leads generated through its affiliate network. Publishers earn commissions by promoting advertiser products/services, and FlexOffers retains a portion of the affiliate revenue as a platform fee. The platform facilitates over $5 billion in yearly sales across its network.
- Performance-Based Marketing Fees: The company charges advertisers for performance-based marketing services, including affiliate program management, publisher recruitment, and campaign optimization through its AdvertiserMax platform. Compensation is based on actual sales, leads, or conversions achieved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Performance-based affiliate commission model |
| Other | Multi-year contract | Advertiser program fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
FlexOffers product offering
Product offeringCore offering
FlexOffers operates an affiliate marketing network that connects 12,000+ advertisers with 75,000+ publishers, enabling performance-based marketing partnerships across multiple verticals. The company provides two proprietary platforms—AdvertiserMax for brands to launch and manage affiliate programs and PublisherPro for publishers to monetize traffic via commissions, cash-back, loyalty, and incentives.
Product overview
FlexOffers operates as a unified performance-based marketing platform combining an affiliate network with multiple specialized products. The core FlexOffers platform connects over 12,000 advertisers with 75,000+ publishers through two primary user-facing platforms: PublisherPro for publishers/affiliates and AdvertiserMax for advertisers. Supporting these are specialized modules including FlexCash (revenue-sharing referral program), Publisher Agency Management (full-service affiliate management), and the Influencer Marketing Platform (social media creator tools). Technical tools include FlexLinks (automated link creation), Product Feeds (650M+ product database), Promotional Feeds (coupons/deals), Comparison Widgets, Deep Linking, Web Services API, Tracking Solutions, AI-Powered Optimization, Cookieless Tracking, and Compliance Monitoring. The platform integrates natively with major e-commerce platforms (Shopify, WooCommerce, BigCommerce, Magento) for seamless advertiser onboarding.
Differentiator
Problem solved
Functional benefit
Brands
- PublisherPro: The publisher-facing affiliate marketing platform providing access to advertiser programs, reporting tools, and partnership management.
- AdvertiserMax
- FlexCash
- FlexLinks
Products and services
- FlexOffers Affiliate Network Core affiliate marketing network with 12,000+ advertisers and 75,000+ publishers across multiple verticals including retail, finance, travel, and education. Designed for brands seeking performance-based customer acquisition and publishers seeking monetization opportunities.
- AdvertiserMax
Quantifiable outcome
- Over $5 billion in yearly sales generated through the platform
- +1 more outcomes
Companies that use FlexOffers
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
FlexOffers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
FlexOffers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ShopifycoreIntegration partnership enabling advertisers to seamlessly connect their Shopify stores with the AdvertiserMax platform for affiliate program management, tracking, and automated workflow integration.
- WooCommercecoreIntegration partnership allowing WooCommerce merchants to easily set up and manage affiliate programs through the AdvertiserMax platform with automated sync and tracking capabilities.
- BigCommercecoreIntegration partnership enabling BigCommerce store owners to integrate their e-commerce operations with FlexOffers' affiliate marketing platform for streamlined program management.
- MagentocoreIntegration partnership providing Magento merchants access to the AdvertiserMax platform for affiliate program setup, tracking, and comprehensive campaign management.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
FlexOffers competitors and assessment
Company assessmentDirect peers
- Impact.com: Impact.com is a publicly-traded partner marketing platform with strong overlap to FlexOffers' Affiliate and Influencer offerings. Both provide advertiser-facing program management, publisher tracking, and AI-driven optimization, and compete directly for enterprise affiliate budgets.
- ShareASale: ShareASale (now an Awin brand) is a long-standing affiliate network with a comparable publisher-advertiser intermediation model to FlexOffers. It similarly emphasizes merchant-side program management, real-time reporting, and a broad SMB-to-enterprise merchant base.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network functionally equivalent to FlexOffers, serving both advertisers and publishers with CPS tracking and program management tools. It is a perennial mThink Blue Book top-ranked network and competes with FlexOffers for premium advertiser relationships.
- ClickBank: ClickBank is an affiliate network focused on digital products and creator-driven commerce. While more verticalized than FlexOffers, both function as CPS affiliate marketplaces and compete for publisher attention and creator/influencer mindshare in the performance marketing space.
- CJ Affiliate: CJ Affiliate (Commission Junction, owned by Publicis) is one of the largest global affiliate marketing networks. Directly comparable to FlexOffers as both connect advertisers with publishers for performance-based CPS campaigns, share similar publisher-facing dashboards and advertiser-side program management, and operate in the same mThink Blue Book top-tier rankings.
- PartnerStack: PartnerStack (parent of Ascend) is a partner management platform covering affiliate, referral, and reseller programs. Directly comparable to FlexOffers' AdvertiserMax for SaaS/B2B affiliate program management, with overlapping features in tracking, payouts, and compliance.
- Awin: Awin is a global affiliate marketing network operating in the same CPS affiliate space as FlexOffers. It runs a comparable two-sided platform connecting advertisers with publishers, is featured alongside FlexOffers in the mThink Blue Book rankings, and offers similar tracking, reporting, and payout infrastructure.
Emerging players
- LTK: LTK (formerly rewardStyle / LIKEtoKNOW.it) is a creator commerce platform combining influencer marketing with affiliate tracking. Competes with FlexOffers' Influencer Marketing Platform segment for creator monetization and brand-partnership workflows, particularly in lifestyle and fashion verticals.
- Admitad: Admitad is a global affiliate marketing network with strong international reach, comparable to FlexOffers' 27-country footprint. Competes on CPS affiliate intermediation and provides both advertiser- and publisher-facing dashboards similar to AdvertiserMax and PublisherPro.
- Refersion: Refersion is an affiliate and influencer marketing platform that overlaps with FlexOffers' AdvertiserMax on Shopify-integrated influencer and affiliate tracking. Smaller scale than FlexOffers but competes for the same Shopify-merchant advertiser segment via direct e-commerce integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FlexOffers social profiles
Digital presenceFlexOffers financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexOffers leadership team
Management profileNumber of profiles
Profiles4 records
FlexOffers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexOffers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexOffers
What does FlexOffers do?
FlexOffers operates an affiliate marketing network that connects 12,000+ advertisers with 75,000+ publishers, enabling performance-based marketing partnerships across multiple verticals. The company provides two proprietary platforms—AdvertiserMax for brands to launch and manage affiliate programs and PublisherPro for publishers to monetize traffic via commissions, cash-back, loyalty, and incentives.
Is FlexOffers a public or private company?
FlexOffers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlexOffers founded?
FlexOffers was founded in 2010. It employs 51 to 100 people.
Where is FlexOffers based?
FlexOffers is headquartered in Miami, United States, in the North America region.
How does FlexOffers make money?
Two revenue lines are on record. Affiliate Commission/Revenue Share is the primary driver. The others are performance-Based Marketing Fees.
Who are FlexOffers's main competitors?
Direct peers on record are Impact.com, ShareASale, Rakuten Advertising, ClickBank, CJ Affiliate, PartnerStack and Awin. Emerging players are LTK, Admitad and Refersion.
Does FlexOffers have an API?
Yes. FlexOffers offers a Web Services API that provides a suite of content delivery methods for robust automated integration with the platform. Publishers can use the APIs to interact with data and core elements from FlexOffers, eliminating manual tasks. The platform provides Product Feeds API endpoints for accessing over 650 million products, available via FTP or API in XML/CSV formats. Additional API endpoints include sales reports, deep links, product feeds, publisher referrals, and transaction reports. Developer documentation is at publisherprobeta.flexoffers.com/Tools/WebServices.
What industry is FlexOffers in?
FlexOffers's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 541810 and its SIC code is 7310.