IMD
IMD provides wastewater measurement, monitoring, and advisory services to Dutch municipalities, water boards, and industrial clients, using its proprietary Sensight platform and a unique UV-VIS fingerprint database to support compliance, process optimization, and pollutant source identification.
- Company typePrivate
- Founded1970
- HeadquartersApeldoorn, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IMD does
IMD BV, founded in 1970 in Apeldoorn, Netherlands, provides wastewater measurement, monitoring, and advisory services to Dutch municipalities, water boards (waterschappen), and industrial companies — particularly in the dairy and food sectors. The company designs, installs, and services online sensor networks, flowmeters, and sampling systems, and operates a proprietary software platform called Sensight that aggregates real-time sensor data, integrates laboratory analyses and calibration records, and provides automated reporting, dashboards, and maintenance logging. IMD's product portfolio also includes Aquamoni (a real-time raw-material loss monitoring tool) and a unique UV-VIS fingerprint database of approximately 3,000 spectra used with a machine-learning script to identify unknown discharge sources.
IMD generates revenue through a mix of equipment sales and installation, recurring monitoring subscriptions via Sensight, equipment rental and calibration services, and specialized advisory and consulting engagements. It operates primarily through a direct field-sales model with project managers, relationship managers, and field technicians engaging clients on-site, complemented by channel partnerships (notably exclusive distribution of Unisense nitrous oxide sensors for the Netherlands and Belgium under the Onyma Group umbrella, and a formal partnership with Pro Water). The firm is privately held, employs roughly 35-40 people, became independent in 2002 after a brief period inside Arcadis, and is part of the Onyma Group, which has signaled ambitions to expand via additional companies and representations. Notable projects include national COVID-19 sewage surveillance covering ~60% of the Dutch population and long-running nitrous oxide monitoring at water-board treatment plants.
IMD firmographics
Firmographics- Name
- IMD
- Legal name
- IMD BV
- Website
- https://imd-ma.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMD provides wastewater measurement, monitoring, and advisory services to Dutch municipalities, water boards, and industrial clients, using its proprietary Sensight platform and a unique UV-VIS fingerprint database to support compliance, process optimization, and pollutant source identification.
- Ownership category
- akta.pro rank
IMD industry classification
Industry- Product category
- Water and Wastewater Monitoring Services
- NAICS
- Sewage Treatment Facilities (221320), Water Supply and Irrigation Systems (22131)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)
- akta.pro secondary industries
- Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation) (EUANAJAE), Decentralized/Package Wastewater Systems (Small/Remote) (EUANADAE)
Keywords
Where IMD is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
IMD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales and Installation: IMD sells, installs, and implements measurement equipment and monitoring systems. Equipment includes sensors, flowmeters, and custom monitoring setups. Service contracts ensure ongoing functionality and calibration.
- Monitoring Services: Ongoing monitoring services where IMD's equipment continuously tracks wastewater quality parameters. Data is accessible via Sensight platform 24/7. Often bundled with service contracts.
- Equipment Rental and Calibration: IMD rents measurement equipment and provides calibration services. Uses Centix as an online management system for calibration data and certificates.
- Advisory and Consulting Services: Specialized consulting for wastewater optimization, process improvement, permit compliance, and feasibility studies. Includes project management, contract management, and water-saving trajectories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Sensight subscription is available as a flexible subscription with no long-term commitment. |
| Unit Pricing | Monthly | Technical Medewerker role: indicative gross monthly salary EUR 2,800–3,300 depending on knowledge and experience. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
IMD product offering
Product offeringCore offering
IMD provides end-to-end wastewater measurement, monitoring, and advisory services for industrial companies, Dutch water boards, and municipalities. The company designs, installs, and services measurement equipment and sensor networks (including exclusive distribution of Unisense N2O sensors), provides continuous 24/7 real-time monitoring via its proprietary Sensight platform, performs sampling and laboratory analyses (in partnership with Eurofins), and delivers specialized consulting on permit compliance, process optimization, raw material loss reduction, and water-saving trajectories.
Product overview
IMD offers a portfolio centered on Sensight, its proprietary real-time wastewater monitoring and measurement management platform. Sensight aggregates sensor data from customer measurement networks, providing 24/7 access to data for analysis, reporting, and process optimization. This platform is complemented by the Aquamoni tool, which provides real-time visibility into raw material losses via wastewater monitoring. The broader offering encompasses measurement and monitoring services (apparatus installation, sampling, monitoring, calibration, and rental), laboratory analyses (through Eurofins), and specialized sensors including Unisense nitrous oxide sensors for wastewater treatment plants. Supporting infrastructure includes a fingerprint database using UV-VIS spectral data and machine learning for wastewater source identification, and the IMD Academy for online knowledge transfer and training.
Differentiator
Problem solved
Functional benefit
Brands
- Sensight: IMD's proprietary internet application for measurement management and monitoring. Originally developed for internal use, it has become a reliable tool used by many customers for real-time data visualization and analysis.
- Aquamoni
Products and services
- Sensight Proprietary real-time monitoring and measurement management internet application that aggregates sensor data from customer measurement networks, providing 24/7 access to data for analysis, dashboard visualization, automated reporting, maintenance logging, and laboratory data integration; supports public datasets (e.g., precipitation) and integrates with Centix for calibration certificate management.
- Aquamoni Real-time 24/7 tool that makes raw material losses in production processes visible via wastewater monitoring, enabling immediate intervention to save raw materials and costs; deployed by IMD at industrial client sites.
- Wastewater measurement and monitoring services End-to-end wastewater measurement service: design, engineering, installation, and servicing of measurement equipment (sensors, flowmeters, custom setups) plus continuous monitoring, sampling (10–50 samples per week per client), laboratory analysis via Eurofins, calibration, and proactive network optimization. Bundled with service contracts.
- Advisory and consulting services Specialized consulting for wastewater optimization, process improvement, permit compliance, feasibility studies, project and contract management, water-saving trajectories, and internal remediation; combines in-house expertise across the full water chain (intake to discharge).
- Equipment rental and calibration Rental of measurement equipment and provision of calibration services for IMD's range of measurement instruments; calibration data and certificates managed through the Centix online system.
- Nitrous oxide (N2O) monitoring solution
Quantifiable outcome
- IMD monitored wastewater at 80 locations covering ~60% of the Dutch population during the national COVID-19 sewage monitoring program.
- +1 more outcomes
Companies that use IMD
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
IMD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
IMD partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Unisense EnvironmentcorePer November 1, 2023, Onyma Group (parent of IMD) entered a full partnership with Danish Unisense Environment, manufacturer of nitrous oxide (N₂O) sensors. IMD serves as the exclusive distributor of Unisense sensors for the Netherlands and Belgium. The partnership builds on a collaboration dating back to 2016 for optimizing nitrous oxide measurements and data deployment. IMD now has everything in-house for optimal service to water boards and industry: sensor procurement, installation, reliable measurement, data deployment, and process optimization advice.
- Pro WatercoreIMD and Pro Water formalized their long-standing 13-year collaboration into a formal partnership under the Onyma Group holding company. Pro Water is known for robust product knowledge in measurement equipment, distributing brands such as Lovibond Tintometer, Gebrüder Heyl, Kuntze Instruments, Horiba, GO System-elektronik, and LuminUltra. The partnership enables knowledge exchange and combined solutions: IMD provides application expertise and Sensight data platform, while Pro Water provides specialized measurement products. Both companies retain their individual identities.
- Eurofins Laboratory (Barneveld)coreEurofins laboratory in Barneveld performs the analysis of wastewater samples collected by IMD. IMD collects 10–50 samples weekly from client measurement points, which are transported to Eurofins for rapid analysis. IMD and Eurofins share historical proximity (former IMD office was next to the lab) and ongoing knowledge exchange.
- Gemeente GroningenminorCollaboration on the Euvelgunne project in Groningen, where IMD provides water quality measurements for a combined sewer overflow management system. IMD works with the municipality, Waterbedrijf Groningen, WLN, and Mous waterbeheer to prevent peak pollution loads.
- WLN (Waterschapsbedrijf Limburg en Noord-Brabant)minorWLN (Waterschapsbedrijf Limburg en Noord-Brabant) collaborated with IMD on the Euvelgunne project, using IMD's Sensight platform for real-time water quality data access and process management.
- Waterbedrijf GroningenminorWaterbedrijf Groningen partnered with IMD on the Euvelgunne project for stormwater overflow management in the Euvelgunne industrial area.
- Mous waterbeheerminorMous waterbeheer collaborated with IMD on the Euvelgunne project in Groningen for stormwater quality monitoring and overflow management.
- AquoncoreAquon, together with IMD, provides maintenance of Unisense nitrous oxide sensors in the Netherlands at various water boards. This is part of the comprehensive nitrous oxide monitoring service under the Unisense partnership.
- Waternet AmsterdamminorWaternet (Amsterdam's water authority) collaborated with IMD on the Sedisubstrator research project, studying sediment removal from stormwater runoff. IMD designed and implemented the measurement and sampling system for a 6-meter deep Sedisubstrator unit, including turbidity sensors and automated sampling integrated with Sensight.
- Onyma GroupcoreOnyma Group is the parent holding company of IMD (since 2002 when IMD became independent, and later re-integrated under Onyma). Tom Dekker is CEO of Onyma Group. The group includes IMD and Pro Water, with ambitions to grow further by adding companies or representations.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
IMD competitors and assessment
Company assessmentDirect peers
- OTT Hydromet: Provider of hydrological and water-quality monitoring systems for environmental and utility applications. Overlaps with IMD in surface water, stormwater, and wastewater-quality monitoring for public-sector clients.
- s::can Messtechnik (Xylem brand): Austrian manufacturer of online UV-VIS and spectral water-quality sensors, now part of Xylem. Directly comparable to IMD's UV-VIS fingerprint database and online sensor deployments for municipal and industrial wastewater monitoring.
- Lovibond Tintometer: Manufacturer of colorimetric and photometric water-analysis equipment, also distributed by Pro Water. Comparable to IMD's UV-VIS and laboratory-backed wastewater monitoring services.
- Kuntze Instruments: German manufacturer of water and wastewater measurement instruments, distributed by Pro Water. Overlaps with IMD's pH, conductivity, and disinfection measurement offering for water boards and industrial clients.
- Horiba: Manufacturer of water-quality analyzers and sensors (also distributed by Pro Water, IMD's sister company within Onyma Group). Directly comparable to IMD's online monitoring instrumentation portfolio.
Broad incumbents
- Endress+Hauser: Global leader in industrial process measurement instrumentation, including flowmeters, pH/conductivity sensors, and wastewater analytics. Competes with IMD on the hardware/sensor side across municipalities and industrial customers in the Netherlands.
- Xylem Analytics: Global water-technology company that owns s::can and WTW brands. Competes with IMD across smart metering, water-quality instrumentation, and wastewater analytics, particularly in European municipal markets.
- Hach (Veralto): Major water-quality testing and monitoring brand owned by Veralto (formerly Danaher). Overlaps with IMD in online water-quality sensors, UV-VIS probes, and monitoring services for utilities and industrial clients.
Regional players
- Arcadis: Dutch-origin global design and consultancy firm with a substantial water and environment practice; IMD was briefly part of Arcadis in the 1990s. Comparable as a Dutch-headquartered peer in water-environment advisory and engineering services.
- Royal HaskoningDHV: Large Dutch engineering consultancy with a dedicated water business unit serving municipalities, water boards, and industry. Comparable as a regional competitor/partner in Dutch water-quality advisory and infrastructure projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMD social profiles
Digital presenceIMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMD leadership team
Management profileNumber of profiles
Profiles1 record
IMD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMD
What does IMD do?
IMD provides end-to-end wastewater measurement, monitoring, and advisory services for industrial companies, Dutch water boards, and municipalities. The company designs, installs, and services measurement equipment and sensor networks (including exclusive distribution of Unisense N2O sensors), provides continuous 24/7 real-time monitoring via its proprietary Sensight platform, performs sampling and laboratory analyses (in partnership with Eurofins), and delivers specialized consulting on permit compliance, process optimization, raw material loss reduction, and water-saving trajectories.
Is IMD a public or private company?
IMD is a private company. It is classified as corporate owned and is currently operating.
When was IMD founded?
IMD was founded in 1970. It employs 11 to 50 people.
Where is IMD based?
IMD is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does IMD make money?
Four revenue lines are on record. Equipment Sales and Installation is the primary driver. The others are monitoring Services, equipment Rental and Calibration and advisory and Consulting Services.
Who are IMD's main competitors?
Direct peers on record are OTT Hydromet, s::can Messtechnik (Xylem brand), Lovibond Tintometer, Kuntze Instruments and Horiba. Broad incumbents are Endress+Hauser, Xylem Analytics and Hach (Veralto). Regional players are Arcadis and Royal HaskoningDHV.
Does IMD have an API?
No public API is recorded for IMD.
What industry is IMD in?
IMD's product category is Water and Wastewater Monitoring Services. Its primary akta.pro industry code is EUANAJAC, Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers), with a secondary code of EUANAJAE, Data Management, LIMS & Compliance Software (ELN, eDMS, reporting automation). Its NAICS code is 221320 and its SIC code is 3823.