SBH Hotels & Resorts

What SBH Hotels & Resorts does

SBH Hotels & Resorts is a privately held Spanish beachfront hotel chain operating under the primary legal entity FUERT CAN, S.L., headquartered in Costa Calma, Fuerteventura in the Canary Islands. The company runs 11 operational hotel properties — 8 in Fuerteventura (Costa Calma, Jandía, Esquinzo), 2 in Zanzibar (Tanzania), and 1 in Hue (Vietnam) — with a 12th property, SBH Margarita (5-star, Paje Beach, Zanzibar), announced as forthcoming in 2025. The portfolio spans 4-star and 5-star beachfront resorts configured around three primary customer experiences: family holidays with the Beachy Universe children's entertainment program (Mini Club ages 4-12, Maxi Club ages 13-16), adults-only and couples retreats, and group/friends stays, supplemented by All Inclusive packages, Spa & Wellness, and Day Pass day-use access. The company has operated for over 30 years, and its beachfront positioning (every property on the first line of the coast) is its central product differentiator.

Revenue is generated primarily through room reservations and on-property ancillary spend (F&B, spa, excursions, transfers). Distribution is dual-channel: a direct-to-consumer booking website (sbhfue.com) available in five European languages and a dedicated B2B travel-agency portal (agencias.sbhfue.com), supplemented by phone, email, and walk-in reception bookings. Pricing is dynamic and varies by hotel, season, and board basis, with promotional levers including Summer Offer (up to 30% off), Early Booking (up to 25% off), Long Stay (additional 5%), and a Canary Islands Resident offer. The company employs 101-250 people, has no disclosed outside funding or parent company, and holds no patents, awards, or public regulatory actions. AI/ML capability is not evident in the available data; the technology footprint consists of standard hospitality website, B2B portal, and online check-in functionality with no APIs, SDKs, or proprietary data assets disclosed.

Name

SBH Hotels & Resorts

Legal name

FUERT CAN, S.L.

Website

https://sbhfue.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SBH Hotels & Resorts is a privately held Spanish hotel chain operating 11 beachfront 4- and 5-star resorts across Fuerteventura, Zanzibar, and Vietnam, serving leisure travelers (families, couples, groups) through direct booking and a B2B travel-agency portal.

Ownership category

akta.pro rank

Product category

Hotel & Resort Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Beachfront hotel resorts
• All-inclusive accommodations
• Family resort properties
• Adults-only hotels
• Travel agency booking

Headquarters

HQ city

Las Palmas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room reservations and accommodation: The primary revenue stream comes from hotel room reservations across 11 properties. Customers book stays through direct website booking, travel agency portal, telephone, email, or directly at reception. The company offers various board basis options including All Inclusive, Breakfast included, and room-only rates.
2. Ancillary services: Additional revenue from spa and wellness services, restaurant dining, bar services, day passes, excursions, and transfers offered at hotel properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SBH Hotels & Resorts operates 11 beachfront hotel properties (plus one forthcoming) across Fuerteventura and Lanzarote (Spain), Zanzibar (Tanzania), and Hue (Vietnam), selling overnight accommodation and on-site experiences. Bookable offerings include room-only, breakfast-included, and All Inclusive board bases, complemented by ancillary services such as Spa & Wellness, dining and bars, Day Pass day-use access, adults-only/couples stays, and the Beachy Club children's entertainment programme.

Product overview

SBH Hotels & Resorts is a hotel chain operating beachfront properties across Fuerteventura (Canary Islands), Zanzibar (Tanzania), and Vietnam. The portfolio consists of 12 distinct hotel properties ranging from 4-star to 5-star ratings, including SBH Costa Calma Beach Resort, SBH Fuerteventura Playa, SBH Taro Beach, SBH Crystal Beach Hotel & Suites (adults-only), SBH Monica Beach Resort, SBH Costa Calma Palace, SBH Club Paraiso Playa, and SBH Maxorata Resort in Fuerteventura; SBH Kilindini Resort and SBH Monica Zanzibar in Zanzibar; and SBH Gloria Hue in Vietnam. A new property, SBH Margarita (5-star, Zanzibar), is upcoming. The hotels are complemented by experiential services including All Inclusive packages, Spa & Wellness, Day Pass day-use access, Adults Only & Couples accommodations, and Beachy Club children's entertainment (with Mini Club ages 4-12 and Maxi Club ages 13-16). The company also operates a B2B agency portal for travel professionals to manage bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• SBH Costa Calma Beach Resort A 4-star beachfront hotel located on the seafront at the beginning of Costa Calma beach in Fuerteventura, offering All Inclusive, WiFi, and family-friendly facilities.
• SBH Fuerteventura Playa A 4-star hotel property in Fuerteventura located on the beachfront.
• SBH Taro Beach A 4-star hotel set directly on the Costa Calma beachfront in Fuerteventura, offering All Inclusive and beachfront access.
• SBH Crystal Beach Hotel & Suites A 4-star adults-only (+18) hotel in Costa Calma, Fuerteventura, positioned for guests seeking peace and relaxation, offering breakfast included and WiFi.
• SBH Monica Beach Resort A 4-star beachfront resort in Costa Calma, Fuerteventura, offering All Inclusive, gym facilities, and honeymoon services on the Costa Calma beach.
• SBH Costa Calma Palace A 4-star hotel in Fuerteventura located directly on the beachfront, offering WiFi, Spa, Wellness, Gym, and Honeymoon services.
• SBH Club Paraiso Playa A 4-star hotel located above Esquinzo Beach in Fuerteventura with elevated ocean views, offering All Inclusive, family facilities, and sports activities.
• SBH Maxorata Resort A 4-star resort located right on Jandía Beach in Fuerteventura, offering All Inclusive, family facilities, wellness, and sports activities.
• SBH Kilindini Resort A 5-star resort located in Pwani Mchangani on the northeast coast of Zanzibar, offering All Inclusive, WiFi, beachfront access, family facilities, honeymoon services, wellness, and gym.
• SBH Monica Zanzibar A 5-star hotel located on Paje Beach in Zanzibar, surrounded by the Indian Ocean and tropical gardens, offering All Inclusive, WiFi, family facilities, honeymoon services, wellness, sports, and gym.
• SBH Gloria Hue A 4-star hotel located on the idyllic beaches of Hue, Vietnam, offering breakfast included, WiFi, beachfront access, family facilities, Spa, Honeymoon services, and gym.
• SBH Margarita A forthcoming 5-star hotel located on Paje Beach in Zanzibar.
• All Inclusive board plan A carefree holiday plan offered across SBH Hotels & Resorts properties, allowing guests to enjoy all-inclusive meals, drinks, and services.
• Spa & Wellness Rejuvenation services at SBH spa hotels, where body and mind find harmony through specialized wellness treatments.
• Day Pass A day-use experience allowing guests to enjoy hotel services, facilities, and dining without overnight stay, available at select SBH properties in Fuerteventura.
• Adults Only & Couples Adults-only hotel accommodations and services designed for couples and those seeking peace and quiet, offered at select SBH properties.
• Beachy Club (Beachy Universe) A children's entertainment programme with four themed areas (Epic Land, Magic Forest, Fun Beach, Oceanik), featuring Mini Club (ages 4-12) and Maxi Club (ages 13-16) at family-oriented SBH hotels.
• SBH Agency Portal An online booking portal for travel agencies and tour operators to make reservations across SBH properties with the best conditions and instant confirmation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Barceló Hotel Group: Major Spanish hotel group with a strong all-inclusive resort portfolio across the Canary Islands, Caribbean, and beyond. Comparable product mix and destination overlap, but with broader global scale and brands.
• Meliá Hotels International: Spain's largest hotel operator with a deep all-inclusive presence in the Canary Islands and a global multi-brand portfolio. Directly comparable on destination overlap (Fuerteventura, Lanzarote) and the family-vs-adults segment mix, though materially larger and more diversified than SBH.
• Iberostar Hotels & Resorts: Spanish hotel group operating beachfront all-inclusive resorts in Spain (Canary Islands), the Caribbean, and other leisure destinations, with a visible sustainability platform. Direct overlap on product, segment, and ESG positioning, with greater scale.
• RIU Hotels & Resorts: Spanish family-owned international all-inclusive chain with large Canary Islands capacity and expanding properties in the Caribbean and Africa. Mirrors SBH's all-inclusive, beachfront, family-and-adults segment strategy at much greater scale.
• TUI Hotels & Resorts: Global tourism group that owns and operates its own resort brands (TUI Blue, ROBINSON) and is a powerful tour operator buyer — a key counterparty in SBH's B2B agency channel. Comparable on the all-inclusive resort product and as a distribution/sales channel.

Direct peers

• Sandos Hotels & Resorts: Spain-based operator of all-inclusive beachfront resorts in Spain (including the Canaries), Mexico, and the Caribbean. Comparable in size and family-oriented all-inclusive offering.
• Be Live Hotels: Spanish all-inclusive chain with a meaningful Canary Islands presence and beachfront 4-star properties. Comparable to SBH on destination mix, star rating, and all-inclusive board basis.
• Palladium Hotel Group: Spanish hotel group operating all-inclusive beachfront resorts across the Mediterranean, Caribbean, and (notably) Zanzibar, where SBH also has a growing footprint. Overlaps directly on all-inclusive product, beachfront positioning, and the Zanzibar destination.
• Princess Hotels & Resorts: Spanish mid-size chain with a heavy Canary Islands footprint in 4-star beachfront and all-inclusive resorts. Closest direct comparison to SBH on geography (Fuerteventura), star level, and family-oriented all-inclusive positioning.
• H10 Hotels: Spanish family-owned chain focused on 4-star beachfront resorts in Spain (including the Canary Islands) and select international destinations. Comparable on portfolio size, star rating, and Spanish-headquartered family-resort positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbhhotelsresort
• Facebookfacebook.com/SBHHotelsResorts
• Instagraminstagram.com/sbh_hotelsresorts/?utm_medium=copy_link
• LinkedInlinkedin.com/company/sbh-hotels-resorts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBH Hotels & Resorts