RiverTown Florida
RiverTown Florida is a Mattamy Homes-developed master-planned residential community along the St. Johns River in northeast Florida, selling new single-family homes, townhomes, and 55+ active adult residences from the mid-$200s to over $900,000 across six neighborhoods.
- Company typePrivate
- Founded2004
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RiverTown Florida does
RiverTown Florida is a master-planned residential community located along the St. Johns River in St. Johns, Florida (northeast Florida), developed and operated by Mattamy Homes, the largest privately owned homebuilder in North America. The community is organized into distinct neighborhoods — Cove, Forest, Meadows, Shores, Springs, and the 55+ active adult WaterSong sub-community — spanning a price ladder from approximately $244,000 for entry-level townhomes to roughly $963,000 for premium single-family homes, with home sizes ranging from about 1,200 to over 4,400 square feet.
The core product is new-construction residential real estate sold through direct sales channels: an on-site Welcome Center and model homes, a dedicated WaterSong sales office, a website-driven home search with self-tour scheduling via the uTourhomes integration, and VIP Discovery Days and River Days experiences. Revenue is generated exclusively from one-time home sales transactions; no recurring subscription, rental, or licensing revenue stream is reported. The company employs between 11 and 50 people, likely representing the on-site sales and Welcome Center staff, while construction and broader corporate functions sit within the Mattamy Homes parent organization.
RiverTown's go-to-market emphasizes a resort-lifestyle value proposition anchored by three resort-style pools, multiple clubhouses (RiverClub, RiverHouse, RiverLodge), fitness centers, tennis and pickleball courts, bocce ball, walking and biking trails, kayak access to the St. Johns River, and a dedicated lifestyle director at WaterSong. Marketing is multi-channel, combining website and organic social (Facebook, Instagram, YouTube, Pinterest, X), community events, email/newsletter capture, and the Mattamy Homes referral network. The community ranks #22 in the 2025 John Burns Research & Consulting Top 50 Master-Planned Communities, one of three Mattamy Florida communities to place in the top 25.
RiverTown Florida firmographics
Firmographics- Name
- RiverTown Florida
- Legal name
- RiverTown Florida
- Website
- https://rivertownflorida.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RiverTown Florida is a Mattamy Homes-developed master-planned residential community along the St. Johns River in northeast Florida, selling new single-family homes, townhomes, and 55+ active adult residences from the mid-$200s to over $900,000 across six neighborhoods.
- Ownership category
- akta.pro rank
Where RiverTown Florida is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RiverTown Florida business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Home Sales: Revenue generated from the sale of single-family homes, townhomes, and active adult homes within the master-planned community. Mattamy Homes, the parent company and largest privately owned homebuilder in North America, develops and sells homes across multiple neighborhoods within RiverTown.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Meadows Townhomes - Entry-level pricing |
| One time/ perpetual license | Pay-as-you-go | Shores Townhomes - Premium pricing |
| One time/ perpetual license | Pay-as-you-go | Forest Single Family - Mid-range |
| One time/ perpetual license | Pay-as-you-go | Springs Single Family - Premium |
| One time/ perpetual license | Pay-as-you-go | WaterSong 55+ Active Adult - Entry luxury |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RiverTown Florida product offering
Product offeringCore offering
RiverTown Florida is a master-planned residential community developed by Mattamy Homes along the St. Johns River in St. Johns, Florida, that designs, constructs, and sells new single-family homes, townhomes, and active adult (55+) homes across multiple neighborhoods. Homes range from entry-level townhomes priced from the mid $200s to luxury single-family homes exceeding $900,000, and the community offers comprehensive resort-style amenities including pools, fitness centers, tennis, pickleball, walking trails, and riverfront access.
Product overview
RiverTown Florida is a master-planned residential community developed by Mattamy Homes, offering a diverse portfolio of new single-family homes, townhomes, and active adult (55+) residences along the St. Johns River in St. Johns, Florida. The community is organized into distinct neighborhoods including Cove, Forest, Meadows, Shores, Springs, and WaterSong (55+), each with unique home plans and price points. The product portfolio spans entry-level townhomes from the mid $200s to luxury single-family homes exceeding $900,000, with home sizes ranging from approximately 1,200 to 4,500+ square feet. Community amenities include resort-style pools, fitness centers, tennis and pickleball courts, walking trails, and riverfront access. The WaterSong neighborhood operates as a semi-exclusive active adult sub-community with additional resort amenities and a dedicated lifestyle director. Prospective buyers can access homes through self-guided tours (via uTourhomes integration), in-person appointments (via Calendly), and traditional sales consultations.
Differentiator
Problem solved
Functional benefit
Brands
- WaterSong: 55+ Active Lifestyle neighborhood within the RiverTown master-planned community, offering resort-style amenities for active adults along the St. Johns River in St. Johns, Florida.
Products and services
- RiverTown Master-Planned Community A large-scale master-planned residential community along the St. Johns River in St. Johns, Florida, offering multiple neighborhoods with new construction homes, resort-style amenities, and waterfront living. Sold and developed by Mattamy Homes.
- WaterSong 55+ Active Adult Neighborhood An exclusive 55+ active adult neighborhood within RiverTown offering resort-style amenities, low-maintenance living, and homes designed for active adults seeking community engagement and wellness-focused lifestyles, priced from $381,990 to $599,990.
- Single-Family Homes Detached single-family homes ranging from approximately 1,600 to 4,500+ square feet with 2-5 bedrooms, priced from approximately $381,990 to $963,000, available in Forest, Springs, Cove, and Shores neighborhoods.
- Townhomes Attached townhome residences ranging from approximately 1,200 to 2,300 square feet with 2-3 bedrooms, priced from approximately $244,000 to $674,000, available in Meadows and Shores neighborhoods.
Quantifiable outcome
- Ranked #22 in 2025 John Burns Research & Consulting Top 50 Master-Planned Communities rankings
Companies that use RiverTown Florida
Customer profileSegments3 records
Ideal customer profiles3 records
RiverTown Florida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
RiverTown Florida partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- The Loaf ShackminorLocal artisan sourdough bakery partner for Farm to Table events and food truck gatherings within the community.
- Waters FarmminorLocal farm providing fresh meats for Farm to Table events and food truck gatherings within the community.
- Champion Swim SchoolminorProvides swim lessons for children ages 6 months to 12 years at RiverTown amenities on Tuesdays through Sundays.
- 904 TennisminorProvides tennis lessons for children ages 5-14 and women's beginner/intermediate programs on-site at RiverTown.
- Ascension St. Vincent'sminorHealthcare provider offering educational seminars (orthopedics) for WaterSong 55+ residents.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RiverTown Florida competitors and assessment
Company assessmentDirect peers
- Summerlin: Summerlin is one of the largest master-planned communities in the U.S., located in Las Vegas, NV. Comparable in scale, multi-village product diversification, and resort-style amenity model, even though outside the Florida geography.
- Avenir: Avenir is a master-planned community in Palm Beach Gardens, FL with resort-style amenities, water features, and a mix of single-family and active-adult product. Comparable as a Florida MPC with a premium amenity strategy.
- Cane Island: Cane Island is a master-planned community in Katy, TX (Houston metro) featuring resort amenities and a family-oriented product mix. Comparable as a top-tier non-Florida MPC competing for the same U.S. master-planned buyer demographic.
- Babcock Ranch: Babcock Ranch is a master-planned community in southwest Florida notable for its sustainability focus and amenity breadth. Comparable as a top-tier Florida MPC competing for the same in-migration buyer pool.
- The Villages: The Villages is the largest 55+ master-planned community in the United States, located in central Florida. Directly comparable as a Florida active-adult-focused community and a benchmark for the WaterSong sub-brand strategy within RiverTown.
- Lakewood Ranch: Lakewood Ranch is a large-scale Florida master-planned community near Sarasota, consistently among the top-selling MPCs in the U.S. Comparable in scale, multi-neighborhood product diversification, and family / active-adult buyer targeting.
- Nocatee: Nocatee is one of the top-selling master-planned communities in the United States, located in Ponte Vedra / St. Johns County, FL — directly adjacent to RiverTown's market. It is the most direct competitive comparable given overlapping geography, target buyer demographics, and family-oriented amenity model.
- Sterling Ranch: Sterling Ranch is a master-planned community in the Denver, CO metro with a focus on technology, sustainability, and amenity-rich living. Comparable in product diversification, amenity depth, and buyer demographic targeting.
- Tradition (Florida): Tradition is another Mattamy Homes Florida MPC in Port St. Lucie, ranked #23 nationally in 2025. Same developer, comparable master-planned structure, family-oriented amenities, and direct sales model.
- Wellen Park: Wellen Park is a Mattamy Homes Florida master-planned community in Venice, FL ranked #8 nationally in the 2025 John Burns MPC rankings — one of RiverTown's sibling communities. Directly comparable in ownership, product model, amenity strategy, and GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RiverTown Florida social profiles
Digital presenceRiverTown Florida compliance and trust
Trust signalCompliance2 records
RiverTown Florida financial estimates
Financial estimateRevenue estimate
Valuation estimate
RiverTown Florida leadership team
Management profileNumber of profiles
RiverTown Florida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RiverTown Florida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RiverTown Florida
What does RiverTown Florida do?
RiverTown Florida is a master-planned residential community developed by Mattamy Homes along the St. Johns River in St. Johns, Florida, that designs, constructs, and sells new single-family homes, townhomes, and active adult (55+) homes across multiple neighborhoods. Homes range from entry-level townhomes priced from the mid $200s to luxury single-family homes exceeding $900,000, and the community offers comprehensive resort-style amenities including pools, fitness centers, tennis, pickleball, walking trails, and riverfront access.
Is RiverTown Florida a public or private company?
RiverTown Florida is a private company. It is classified as corporate owned and is currently operating.
When was RiverTown Florida founded?
RiverTown Florida was founded in 2004. It employs 11 to 50 people.
Where is RiverTown Florida based?
RiverTown Florida is headquartered in Jacksonville, United States, in the North America region.
How does RiverTown Florida make money?
One revenue line is on record: home Sales.
Who are RiverTown Florida's main competitors?
Direct peers on record are Summerlin, Avenir, Cane Island, Babcock Ranch, The Villages, Lakewood Ranch, Nocatee, Sterling Ranch, Tradition (Florida) and Wellen Park.
Does RiverTown Florida have an API?
No public API is recorded for RiverTown Florida.