Wealth Shine

What Wealth Shine does

Wealth Shine is a privately-held, fee-based financial planning firm headquartered in Kanpur, India, providing holistic personal finance advisory services to individual investors and Non-Resident Indians (NRIs). The firm's core offerings span financial planning, mutual fund distribution, life and health insurance planning, tax planning, retirement planning, investment planning, bonds and fixed deposits, and loan advisory. A dedicated NRI service line addresses cross-border financial needs including NRE/NRO/FCNR account management and Indian securities investment. The firm operates a sales-led, direct-to-consumer advisory model with no publicly disclosed pricing, reaching customers through its website (which hosts financial calculators, a risk profile questionnaire, a financial health check-up tool, and a live market update), client referrals, and direct consultations. There is no proprietary technology platform; the website is a standard CMS-based portal with portfolio login functionality for existing clients and an online mutual fund investment gateway.

The business model is professional services-based: revenue is generated through advisory fees for financial planning and mutual fund distribution commissions. The firm is privately held with no disclosed parent company, institutional investors, or venture capital backing. The only disclosed contact is a Yahoo email address and a single Indian phone number, suggesting a small, founder-led operation. The website lists only two named client testimonials (both individual software engineers), and the firm maintains social media links (Facebook, Twitter, Google, LinkedIn) plus an AMFI reference link but no active disclosure of regulatory credentials, certifications, or compliance history. The site was designed and developed by REDVision Global Technologies, indicating outsourced technology operations. There is no disclosed headcount breakdown, no revenue figure, no founding date, and no published pricing structures in the available data.

Name

Wealth Shine

Legal name

Wealth Shine

Website

https://wealthshine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wealth Shine is a privately-held, fee-based financial planning firm in Kanpur, India, offering individual investors and NRIs advisory services in mutual fund distribution, insurance, tax planning, retirement, and investment planning through a direct advisory and website-based model.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Tax-Focused Wealth Management RIAs (FSAAACAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Financial planning services
• Mutual fund distribution
• Insurance advisory
• Retirement planning
• Tax planning services

Headquarters

HQ city

Kanpur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-based Financial Planning Advisory: Wealth Shine operates as a fee-based financial planning firm providing holistic solutions in personal finance. Revenue is generated through advisory fees for financial planning services including investment planning, retirement planning, tax planning, insurance planning, and mutual fund distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wealth Shine is a fee-based financial planning firm providing holistic personal finance advisory services. Its core offerings include financial planning advisory, mutual fund distribution, life/health/general insurance planning, tax planning, retirement planning, investment planning, bonds and fixed deposits, NRI banking services, and loan advisory. The firm serves individual investors and NRIs through direct consultations, an online portfolio portal, and supporting digital tools such as calculators, risk profiling, and market trackers.

Product overview

Wealth Shine is a fee-based financial planning firm providing holistic solutions in personal finance. The company operates as a financial advisory practice rather than a technology platform, offering a comprehensive suite of advisory services centered around financial planning, mutual fund distribution, and insurance planning. The core product portfolio includes Financial Planning advisory, Mutual Fund Distribution, Life Insurance Planning, Health Insurance Planning, General Insurance Planning, Bonds & Fixed Deposits, Tax Planning, Retirement Planning, Investment Planning, Loan Services, and NRI Services. Supporting these core offerings are digital tools including Financial Calculators (SIP, Lumpsum, Retirement, Life Insurance, Tax, Marriage Planning, Education Planning, Home Loan, Car Planning, SIP Performance, Fund Performance), Risk Profile Assessment questionnaire, Financial Health Check-Up assessment, Market Update tracker, and a Portfolio Login portal for client access. The company also provides Useful Links to regulatory portals (AMFI, BSE, NSE, KYC, PAN, Tax).

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Advisory Advisory service that helps individuals assess financial goals, inventory assets, determine life goals, and develop strategies to achieve them within specified timeframes through a six-step process including self-assessment, goal identification, and periodic review. Targeted at individual investors seeking comprehensive financial planning.
• Mutual Fund Distribution Service helping investors evaluate and select appropriate mutual fund schemes based on risk appetite, manage folios, and track current NAVs across different funds and schemes. Targeted at individual investors seeking professional mutual fund selection and portfolio management.
• Life Insurance Planning Insurance advisory covering term insurance, whole life insurance, unit-linked insurance plans, retirement plans, child plans, and health insurance to address risks of living too long or too short. Targeted at individuals and families seeking life insurance coverage.
• Health Insurance Planning Advisory service helping clients select appropriate health insurance plans including Indemnity Plans and Managed Care Plans, covering medical expenses and providing hedge against rising healthcare costs. Targeted at individuals and families seeking health coverage.
• Bonds & Fixed Deposits Advisory Fixed income investment advisory covering fixed deposits with banks and non-banking institutions, providing secure investment options with tax benefits under Section 80C of the Income Tax Act. Targeted at individual investors seeking capital-protected fixed income exposure.
• NRI Services Specialized advisory for Non-Resident Indians covering NRE, NRO, and FCNR account types, NRI banking, investment in Indian securities, and regulatory compliance for overseas corporate bodies. Targeted at overseas Indians seeking Indian financial product guidance.
• Tax Planning Strategic tax planning services including entity structure planning, compensation and benefit planning, retirement planning maximization, and succession/exit strategy planning to minimize tax liabilities. Targeted at individual taxpayers and small business owners.
• Retirement Planning Planning service utilizing mutual funds with features like Systematic Investment Plans, Systematic Withdrawal Plans, and Systematic Transfer Plans to help investors prepare for post-retirement financial needs. Targeted at working professionals approaching retirement.
• Investment Planning Advisory helping investors create investment plans to buy stocks, bonds, and securities on a regular basis through automated contributions from bank accounts, emphasizing diversification and long-term growth. Targeted at individual investors building long-term wealth.
• Loan Services Comprehensive loan advisory covering home loans, loans against property, car loans (including used cars), business loans, and working capital financing through various lending organizations. Targeted at individuals and small business owners seeking loan products.
• General Insurance Planning Advisory service dealing with general insurance products across various insurance companies, customized to customer needs and convenience. Targeted at individuals and families seeking non-life insurance coverage.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AMFI (Association of Mutual Funds in India)minorOthersAMFI is listed as a useful link on the Wealth Shine website. AMFI is the trade body for the mutual fund industry in India and provides regulatory guidance and industry standards.

Recent moves6 records

Expansion highlights3 records

Emerging players

• INDmoney (INDwealth): Indian mass-affluent wealth management platform offering financial planning, mutual funds, stocks, tax filing and advisory. Comparable to Wealth Shine's target segment (individual investors seeking holistic planning) but with proprietary tech at much larger scale.
• Groww: One of India's largest retail investment platforms for mutual funds, stocks, and other securities. Comparable retail mass-affluent audience and calculator-led funnel; compete primarily on self-serve tech rather than advisory fees.
• Kuvera: India-focused direct mutual fund and financial planning platform with calculators and goal-based planning tools. Closely comparable to Wealth Shine on retail financial planning and MF distribution, differentiated by no-fee direct-only model.

Direct peers

• NJ Wealth (NJ IndiaInvest): Large Indian mutual fund distributor and financial advisory network with strong Tier-2/3 city presence. Most directly comparable to Wealth Shine on mutual fund distribution-led advisory model with sub-advisor partners, but at vastly larger scale.
• S.P. Wealth Management: Indian wealth advisory and mutual fund distribution firm with partner-sub-advisor network, holistic financial planning offerings. Closely aligned model to Wealth Shine's fee-based holistic personal-finance advisory.

Broad incumbents

• Angel One: Full-service Indian broking and advisory platform serving retail investors across MFs, stocks, commodities. Comparable retail audience and advisory scope but with proprietary tech and brand scale.
• ICICI Direct: Bank-led Indian brokerage and investment advisory covering MFs, stocks, loans, tax, retirement. Comparable product breadth but tied to a major bank's distribution and regulatory heft.
• Zerodha (Zerodha Fund House / Coin): India's largest discount broker, with Coin for direct mutual funds and a broad retail investor base. Comparable on mutual fund distribution and retail investor targeting; well-funded incumbent redefining cost expectations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wealthshine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Shine