NAC
NAC Co., Ltd. is a Tokyo-based, publicly traded Japanese consumer services company operating five segments: home water delivery (CreCla), rental/cleaning (Duskin), construction consulting, housing sales, and beauty/health products, serving 500,000+ households via a proprietary door-to-door sales force.
- Company typePublic
- Founded1971
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What NAC does
NAC Co., Ltd. (株式会社ナック) is a Tokyo-headquartered, publicly traded (TYO:9788) Japanese consumer services holding company operating five core business segments: home water delivery under the CreCla (クリクラ) brand; rental/cleaning services including the Duskin franchise and proprietary 'With' pest control system; construction and builder consulting; housing sales (Ace Home, HOMA); and beauty/health products via the JIMOS subsidiary (MACCHIA LABEL, MAGIA, Bel Air supplements). Founded in 1971, the company employs approximately 4,999 people, operates from 400+ domestic locations with 8 overseas bases, and serves over 500,000 residential households for CreCla alone.
The revenue model is anchored by recurring monthly subscriptions in CreCla water delivery and Duskin equipment rental, complemented by project-based construction consulting fees, one-time housing sales, and cosmetics/health e-commerce. Go-to-market relies on a proprietary door-to-door 'Satellite' (サテライト) sales force for residential acquisition, franchise networks for Duskin and CreCla, retail/drugstore partnerships, and a growing owned e-commerce footprint. Marketing includes Crayon Shin-chan TV campaigns, Takuma Sato motorsport sponsorship, and a steady cadence of consumer research publications. Customer concentration is highly distributed across Japanese households, restaurants, builders, and retail, with several municipal and nonprofit CSR relationships.
Underpinning operations is CrePF (クリクラビジネスプラットフォーム), a proprietary digital platform on Microsoft Azure that consolidates sales management, inventory, delivery logistics, and billing for the CreCla business, built using TALON low-code, Asteria Warp data integration, and Platio mobile tools. The company also holds a 1995 Ministry of Health, Labour and Welfare approval for the 'With' pest control system (first in Japan as a unified drug-and-equipment system) and was awarded DX-certified operator status by the Japanese government in 2023. Recent strategic extensions include the June 2026 launch of AI utilization training services for SMBs, a July 2026 matchmaking support service via partnership with IBJ, and earlier moves into smart home security (Secual) and metaverse housing exhibitions.
NAC firmographics
Firmographics- Name
- NAC
- Legal name
- 株式会社ナック
- Website
- https://nacoo.com
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NAC Co., Ltd. is a Tokyo-based, publicly traded Japanese consumer services company operating five segments: home water delivery (CreCla), rental/cleaning (Duskin), construction consulting, housing sales, and beauty/health products, serving 500,000+ households via a proprietary door-to-door sales force.
- Ownership category
- akta.pro rank
NAC industry classification
Industry- Product category
- Home Services and Consumer Subscriptions
- NAICS
- Janitorial Services (561720), General Rental Centers (5323), Administrative and Support Services (561)
- SIC
- Services-To Dwellings & Other Buildings (7340), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
Keywords
Where NAC is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
NAC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- クリクラ (Home Delivery Water): Recurring revenue from home delivery of purified water bottles and rental of water servers to residential households. Customers pay monthly fees for server rental and water deliveries. Strong recurring revenue base with customer satisfaction leading to long-term subscriptions.
- Rental Business (Duskin Products): Rental and sales of cleaning products, hygiene supplies, and pest control equipment to households and businesses. Includes dust control products, amenity supplies, and commercial cleaning equipment.
- Construction Consulting: Business consulting, management guidance, and marketing system packages provided to builders, contractors, and construction companies. Revenue from consulting fees and knowledge products.
- Housing Sales: Home sales business through group company ACE HOME and related brands. Single-family homes and housing projects targeting residential buyers.
- Beauty and Health: Cosmetics and health supplement sales through group company JIMOS, including products like mascara, skincare, and nutritional supplements. Also includes private brand products for major retailers.
- Wholesale and Retail Distribution: Wholesale distribution of various products and retail operations for miscellaneous goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home delivery water service (クリクラ) |
| Subscription | Monthly | Rental products (Duskin) |
| Other | Multi-year contract | Construction consulting services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
NAC product offering
Product offeringCore offering
NAC delivers home water delivery service (CreCla) and rental cleaning/pest control products (Duskin) to residential and business customers via a proprietary door-to-door Satellite sales force, providing recurring monthly subscription services. The company additionally provides construction consulting, marketing systems, and operational know-how packages to builders and contractors (B2B), sells single-family homes through the Ace Home and HOMA brands, and operates a beauty/health e-commerce business through subsidiary JIMOS.
Product overview
NAC (株式会社ナック) is a diversified Japanese consumer services company operating five core business segments under a multi-brand, multi-segment model. The primary segments are: (1) クリクラ事業 — delivered water and water server service (宅配水); (2) レンタル事業 — equipment rental includingダスキン franchise dust-control products and the 'With' pest control system; (3) 建築コンサルティング事業 — construction and builder consulting with products like 'Arie', 'SUN.', 'D-mot', and 'DIY BASE'; (4) 住宅事業 — housing sales under brands such as 'HOMA' and 'Ace Home'; and (5) 美容・健康事業 — beauty and health e-commerce via Group company JIMOS, including the cosmetics brand MACCHIA LABEL and newly launched MAGIA. The company also operates CrePF, a proprietary digital business platform for its CreCla operations, built with low-code/no-code tools. The portfolio is held together by a shared 'Face to Face' customer service philosophy, with each segment contributing to a '暮らし' (daily life) support ecosystem spanning home cleaning, water delivery, housing, and personal care.
Differentiator
Problem solved
Functional benefit
Brands
- クリクラ (CreCla): Home delivery water service (宅配水) providing safe drinking water with water servers
- ダスキン (Duskin)
- エースホーム (Ace Home)
- DIY BASE
- MAGIA (マギア)
- わたしワイン (Watashi Wine)
- Bel Air
Products and services
- CreCla (クリクラ) Home Water Delivery Service
- Rental Business (レンタル事業) - Duskin Cleaning Products and Equipment Rental and lease business offering dust-control products, pest control systems, cleaning supplies, and related equipment rental to households and businesses. Operated through the Duskin franchise model with monthly subscription pricing.
- Construction Consulting Services (建築コンサルティング事業) B2B business management, marketing, and operational know-how packages for builders and contractors, including branded consulting products 'Arie', 'SUN.', 'D-mot', 'DIY BASE', and 'suzukuri' matching platform. Sold on project-based and multi-year consulting engagements.
- Housing Sales (住宅事業) - HOMA and Ace Home Brands Single-family home sales business offering residential housing products developed with design and construction expertise, marketed under HOMA and Ace Home (エースホーム) brands to residential buyers in Japan.
- Beauty and Health Products (美容・健康事業) - JIMOS Group Cosmetics e-commerce and beauty/health products business operated by wholly-owned subsidiary JIMOS, including MACCHIA LABEL cosmetics, MAGIA brand, Bel Air/三期伸 supplements, and private brand products for drugstores and retailers.
- With (ウィズ) Pest Control System Professional pest control system for commercial food service establishments using an automated drug-dispensing device with Ministry of Health-approved chemicals for cockroach extermination. Operates on a weekly 2-hour automatic dispersion cycle.
- AI Utilization Training Service (AI活用研修サービス) AI utilization training service for small and medium enterprises across various industries, helping SMBs adopt AI tools. Launched June 25, 2026.
- Matchmaking Support Service (IBJ Partnership) (婚活支援サービス) Matchmaking support service offered through IBJ (Japan's largest matchmaking network) partnership, targeting individuals seeking marriage-related services. Launched July 2026 as a new business domain.
- MAGIA (マギア) Cosmetics Brand Cosmetics brand under JIMOS, launched with the concept 'Cosme x Isekai Tensei' (cosmetics x otherworld reincarnation), featuring Enako as brand model. First products were 3 'Release Potion' toners.
- putio (プティオ) Compact Water Purifier Server Compact water purifier server introduced in July 2023 as a smaller form-factor product in the CreCla water server lineup, expanding the brand's product range.
Companies that use NAC
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
NAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NAC partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- IBJ Inc.coreNAC joined IBJ (Japan's largest matchmaking network) to offer marriage support services starting July 2026, expanding into the dating/marriage service market as a new business domain.
- Racing Driver Takuma SatocoreContinuing sponsorship of IndyCar driver Takuma Sato. NAC has maintained sponsorship relationship with Sato for multiple years, leveraging his profile for brand awareness.
- 株式会社Secual (Secual)coreCapital tie-up for smart security business. NAC invested in Secual to develop and sell smart home security products, expanding service offerings.
- JIMOS Co., Ltd. (Group company)coreJIMOS is a cosmetics and health products e-commerce company within the NAC Group. Developed new brand 'MAGIA' (cosmetics x isekai) launched December 2023.
- Secual Inc.coreCapital and business partnership for smart security services. NAC invested in Secual and began selling their 'Secual Home' simple home security service, expanding into the smart home security market.
- YOSHIMOTO Gamingminorクリクラ sponsorship of YOSHIMOTO Gaming activities for brand promotion and entertainment industry collaboration.
- ARKLET Inc.minorCapital partnership for metaverse development. NAC invested in ARKLET to explore metaverse applications for housing and construction consulting businesses.
- Metaverse Housing Exhibition Partners (4 companies)coreBusiness partnership with 4 companies to launch metaverse housing exhibition and sales system along with operational know-how systemized products. Combined NAC's construction consulting expertise with metaverse technology for virtual home showrooms.
- Sukkuri (助太刀)coreBusiness partnership with construction industry matching platform Sukkuri to support builders and contractors with business tools and customer connections.
- 三五商店 (Sambo Shoten)minorBusiness partnership with Hokkaido-based housing company for high-performance residential products and management know-how systemization. NAC provided construction consulting services for new product development.
- Yell Small-Term Insurance (エール少額短期保険)minorCapital and business partnership for insurance services integrated with construction and housing consulting services.
- WAKUWAKU Inc.minorAdditional investment and business partnership with WAKUWAKU for continued collaboration in existing business areas.
- INFINIX (イノフィス)minorPartnership for handling 'Mass Suit' assistive wearable products for construction and caregiving applications, expanding product lineup.
- Leopalace21minorBasic agreement for renovation business collaboration with Leopalace21, exploring renovation service opportunities.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NAC competitors and assessment
Company assessmentEmerging players
- Leopalace21 Corporation: Leopalace21 is a Japanese rental housing and renovation operator that already has a basic renovation partnership agreement with NAC. Comparable on the housing/construction side of NAC's portfolio, though it does not directly overlap with NAC's core water or cleaning lines.
Broad incumbents
- ITO EN, Ltd. ITO EN is a major Japanese beverage producer with home-delivery water service (Iyemon Plus Delivery Service) competing directly with クリクラ. Comparable on water delivery mechanics; broader tea-and-juice portfolio makes it an incumbent across the category.
- Asahi Group Holdings: Asahi owns water brands including Wilkinson and Mitsuya, and operates water delivery services that overlap with NAC's クリクラ offering. Comparable as a mass-market Japanese beverage incumbent with water exposure, though not subscription-led.
- FANCL Corporation: FANCL operates in the same beauty/health and supplements space as NAC's JIMOS subsidiary, with strong direct-to-consumer and franchise models. Comparable on the cosmetic/supplement DTC motion and the Japanese health-conscious consumer segment NAC targets.
- Pola Orbis Holdings: Pola Orbis competes with JIMOS/MACCHIA LABEL in the Japanese cosmetics market, particularly through its door-to-door and direct-sales channels — directly analogous to how NAC sells クリクラ. Comparable on the beauty direct-sales GTM and household customer overlap.
- Suntory Beverage & Food Limited: Suntory markets Suntory Tennensui and other bottled water products that compete with クリクラ in the broader Japanese water category. Comparable on the consumer water side, but vastly larger and diversified across beverages rather than focused on subscription delivery.
Others
- BrainPad Inc. BrainPad is NAC's data-analytics partner that co-developed the cross-business customer data analysis platform. Comparable as a technology/data enabling partner for NAC's digital transformation rather than a competitor in any of NAC's primary segments.
- Aeon Co., Ltd. Aeon is a major Japanese retail group whose drugstore and supermarket channels carry NAC-related private-brand products (e.g., 'Nuruneba'). Comparable as a distribution/retail counterpart rather than a direct competitor.
Direct peers
- Premium Water Holdings Inc. Premium Water is one of the largest competitors in Japan's home-delivery water market alongside クリクラ, operating a similar subscription server-and-bottle model with door-to-door sales. Highly comparable on customer segment, pricing structure, and recurring-revenue dynamics.
- Duskin Co., Ltd. Duskin is the franchisor of the dust-control and cleaning rental business in which NAC operates a wholly-owned 'NAC Duskin' subsidiary. Directly comparable on the rental products, franchise model, and door-to-door sales motion, though Duskin is the parent brand rather than a competitor in the strict sense.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NAC social profiles
Digital presenceNAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAC leadership team
Management profileNumber of profiles
Profiles1 record
NAC subsidiaries and ownership
Company hierarchySubsidiaries4 records
NAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAC M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAC
What does NAC do?
NAC delivers home water delivery service (CreCla) and rental cleaning/pest control products (Duskin) to residential and business customers via a proprietary door-to-door Satellite sales force, providing recurring monthly subscription services. The company additionally provides construction consulting, marketing systems, and operational know-how packages to builders and contractors (B2B), sells single-family homes through the Ace Home and HOMA brands, and operates a beauty/health e-commerce business through subsidiary JIMOS.
Is NAC a public or private company?
NAC is a public company. It is classified as public and is currently operating.
When was NAC founded?
NAC was founded in 1971. It employs 1,001 to 5,000 people.
Where is NAC based?
NAC is headquartered in Tokyo, Japan, in the Asia region.
How does NAC make money?
Six revenue lines are on record. クリクラ (Home Delivery Water) is the primary driver. The others are rental Business (Duskin Products), construction Consulting, housing Sales, beauty and Health and wholesale and Retail Distribution.
Who are NAC's main competitors?
Leopalace21 Corporation is listed as an emerging player. Broad incumbents are ITO EN, Ltd., Asahi Group Holdings, FANCL Corporation, Pola Orbis Holdings and Suntory Beverage & Food Limited. Others are BrainPad Inc. and Aeon Co., Ltd.. Direct peers are Premium Water Holdings Inc. and Duskin Co., Ltd..
Does NAC have an API?
No public API is recorded for NAC.
What industry is NAC in?
NAC's product category is Home Services and Consumer Subscriptions. Its primary akta.pro industry code is HSACAIAI, Home Services Coordination & Vendor Management. Its NAICS code is 561720 and its SIC code is 7340.