Metaverse Group
Metaverse Group is a Toronto-based virtual real estate developer, fully owned by Tokens.com, that holds NFT-tokenized land across The Sandbox, Decentraland, and Pavia and serves brands, creators, and digital property investors.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Metaverse Group does
Metaverse Group is a Toronto-based virtual real estate company founded in 2019 that develops and operates NFT-tokenized land holdings across multiple metaverse platforms, including The Sandbox, Decentraland, and Pavia. The company was initially a 50/50 venture with Tokens.com Corp. beginning in October 2021 and became a fully consolidated subsidiary of Tokens.com in June 2023. Its core products include a portfolio of virtual land used to develop utility-driven districts, cultural hotspots, and financial hubs; a Metaverse REIT structure that tokenizes ownership of virtual properties via NFTs; the CocoNFT platform (acquired January 2023), which enables NFT minting directly from Instagram for non-crypto-native users; and the Pavia Metaverse platform (acquired November 2024), a cross-chain Metaverse-as-a-Service offering originating in Italy.
The company serves two primary segments: brands and creators seeking Web3 and NFT applications for marketing, digital collectibles, and virtual brand presence, and virtual real estate investors seeking tokenized exposure to metaverse property markets. Metaverse Group generates revenue through virtual real estate sales and transactions, licensing royalties from granting exclusive development rights to partners (notably Flashy, which received exclusive development rights on the land portfolio in December 2025), and NFT marketplace commissions via its acquired CocoNFT technology. Its go-to-market is enterprise-focused, combining direct B2B field sales with channel partnerships, and it operates with a small team (11-50 employees). Strategic direction is heavily shaped by its parent Tokens.com, which provides capital and has driven the M&A-led growth strategy of consolidating metaverse, NFT, and gaming operations under the Metaverse Group umbrella.
Metaverse Group firmographics
Firmographics- Name
- Metaverse Group
- Legal name
- Metaverse Group
- Website
- https://metaversegroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metaverse Group is a Toronto-based virtual real estate developer, fully owned by Tokens.com, that holds NFT-tokenized land across The Sandbox, Decentraland, and Pavia and serves brands, creators, and digital property investors.
- Ownership category
- akta.pro rank
Metaverse Group industry classification
Industry- Product category
- Virtual Real Estate & Metaverse Infrastructure
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Metaverse & Virtual Land NFT Marketplaces (FSADANAG), Metaverse & Social Virtual Worlds (BPAMAKAF), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Interoperability & Asset Bridging for Games (cross-game/cross-chain assets) (FSAPAGAJ)
Keywords
Where Metaverse Group is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Metaverse Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Virtual Real Estate Sales: Development and sale of virtual properties and land across metaverse platforms including Decentraland and The Sandbox. Revenue generated through property transactions and NFT tokenization of virtual assets.
- Metaverse District Development Rights: Granting exclusive development rights to partners for building utility-driven districts, cultural hotspots, and financial hubs on Metaverse Group's land portfolio
- NFT Platform Operations: NFT marketplace and platform operations through acquired assets including CocoNFT technology, enabling minting and trading of digital collectibles
Go-to-market motion2 records
Distribution channels1 record
Metaverse Group product offering
Product offeringCore offering
Metaverse Group develops, owns, and operates virtual real estate across multiple metaverse platforms including Decentraland, The Sandbox, and Pavia. The company builds NFT-based infrastructure and tooling—such as the CocoNFT minting platform (with Instagram integration) and Pavia's Metaverse-as-a-Service cross-chain platform—and partners with brands, creators, and developers to build utility-driven districts, cultural hotspots, and financial hubs on its land portfolio.
Product overview
Metaverse Group operates as a virtual real estate developer and infrastructure company with a platform-plus-acquisitions model. The core offering centers on its Metaverse Land Portfolio—virtual real estate holdings across platforms like The Sandbox and Decentraland—used to develop utility-driven districts and economic zones. The company has pursued an acquisition strategy to expand capabilities, including the CocoNFT platform for simplified NFT minting (particularly via Instagram integration) and Pavia Metaverse for decentralized cross-chain services. The Metaverse REIT provides fractional ownership of virtual properties through NFT tokens. Following full acquisition by Tokens.com Corp. in June 2023, the company consolidates metaverse, NFT, and gaming operations under the parent organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Metaverse Land Portfolio Portfolio of virtual land assets across multiple leading metaverse platforms (The Sandbox, Decentraland, Pavia) used to develop utility-driven districts, cultural hotspots, and financial hubs through strategic partnerships with brands and developers.
- CocoNFT Platform An NFT minting and trading platform designed for users less familiar with crypto, featuring software that enables minting NFTs directly from Instagram. Targeted at brands and creators seeking simplified Web3 onboarding.
- Pavia Metaverse A decentralized cross-chain metaverse platform offering a Metaverse-as-a-Service (MaaS) environment for partners and developers, including NFT asset holdings.
- Metaverse REIT A real estate investment trust using NFT tokens to represent fractional ownership of virtual properties across multiple metaverse platforms, enabling portfolio diversification for investors.
Quantifiable outcome
- NFT market projected to grow from $3.23 billion in 2025 to $10.31 billion by 2030 at 26.1% CAGR
- +1 more outcomes
Companies that use Metaverse Group
Customer profileSegments2 records
Ideal customer profiles2 records
Metaverse Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Metaverse Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FlashycoreFlashy and Metaverse Group partnered in December 2025 to build the first interconnected Play-For-Gold Metaverse District Network across multiple virtual worlds including The Sandbox and Decentraland. The partnership grants Flashy exclusive development rights to Metaverse Group's land portfolio, enabling creation of utility-driven districts, cultural hotspots, and financial hubs.
- CocoNFTcoreMetaverse Group acquired Vancouver-based NFT startup CocoNFT to integrate its technology and assets. The acquisition brought key Coco cofounders into leadership roles at Metaverse Group, with a focus on expanding Web3 and NFT capabilities for brands and creators.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Metaverse Group competitors and assessment
Company assessmentDirect peers
- Republic Realm: One of the most prominent dedicated virtual real estate investment and development firms, operating in Decentraland, The Sandbox, and other worlds. Directly comparable to Metaverse Group in business model: acquire, develop, and lease/sell virtual land to brands and creators.
- Everyrealm (formerly Republic Realm's parent-aligned peer / Metaverse Property): A leading metaverse real estate investor and developer with a multi-platform land portfolio and development arm. Directly competes with Metaverse Group in acquiring and developing virtual land across major metaverse platforms.
Broad incumbents
- Tokens.com: Parent company of Metaverse Group and a publicly-traded metaverse / Web3 investment vehicle with adjacent holdings in NFT platforms and gaming assets. Comparable as the consolidated operator whose strategy Metaverse Group executes.
- The Sandbox: One of the two dominant virtual world platforms where Metaverse Group holds land. Comparable as a broader incumbent in the same metaverse ecosystem, owning the underlying platform on which Metaverse Group's districts are built.
- Decentraland Foundation: The other dominant virtual world platform in which Metaverse Group owns land. Comparable as the platform incumbent whose user base, token economics, and roadmap directly shape the value of Metaverse Group's portfolio.
- Animoca Brands: Owner of The Sandbox and a major Web3 gaming/metaverse investor with a broad portfolio of NFT, GameFi, and metaverse assets. Comparable as a broad incumbent operating across multiple metaverse and NFT verticals relevant to Metaverse Group's strategy.
- Yuga Labs: Creator of Bored Ape Yacht Club and Otherside metaverse, one of the largest NFT-native organizations. Comparable as a broad incumbent whose Otherdeeds land NFTs represent the highest-profile attempt at metaverse real estate, competing for brand and creator mindshare.
Emerging players
- Upland: A virtual property mapping platform tied loosely to real-world geography with an in-game economy. Comparable as an emerging player in virtual real estate, though focused on a different mechanic (mapped real-world addresses) than Metaverse Group's open metaverse model.
- SuperWorld: A virtual real estate platform that sells NFTs representing parcels on a global grid. Comparable as a peer in the tokenized virtual land category, though smaller in scale and with a different distribution model.
Others
- OpenSea: The leading NFT marketplace, adjacent to Metaverse Group's CocoNFT platform and land NFT sales. Comparable as ecosystem infrastructure that hosts much of the secondary trading volume for Metaverse Group's NFT-representing land.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metaverse Group social profiles
Digital presenceMetaverse Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metaverse Group leadership team
Management profileNumber of profiles
Profiles4 records
Metaverse Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Metaverse Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metaverse Group M&A and investment
M&A and investmentM&A1 record
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metaverse Group
What does Metaverse Group do?
Metaverse Group develops, owns, and operates virtual real estate across multiple metaverse platforms including Decentraland, The Sandbox, and Pavia. The company builds NFT-based infrastructure and tooling—such as the CocoNFT minting platform (with Instagram integration) and Pavia's Metaverse-as-a-Service cross-chain platform—and partners with brands, creators, and developers to build utility-driven districts, cultural hotspots, and financial hubs on its land portfolio.
Is Metaverse Group a public or private company?
Metaverse Group is a private company. It is classified as corporate owned and is currently operating.
When was Metaverse Group founded?
Metaverse Group was founded in 2019. It employs 11 to 50 people.
Where is Metaverse Group based?
Metaverse Group is headquartered in Toronto, Canada, in the North America region.
How does Metaverse Group make money?
Three revenue lines are on record. Virtual Real Estate Sales are the primary driver. The others are metaverse District Development Rights and NFT Platform Operations.
Who are Metaverse Group's main competitors?
Direct peers on record are Republic Realm and Everyrealm (formerly Republic Realm's parent-aligned peer / Metaverse Property). Broad incumbents are Tokens.com, The Sandbox, Decentraland Foundation, Animoca Brands and Yuga Labs. Emerging players are Upland and SuperWorld. OpenSea is listed as an others.
Does Metaverse Group have an API?
No public API is recorded for Metaverse Group.
What industry is Metaverse Group in?
Metaverse Group's product category is Virtual Real Estate & Metaverse Infrastructure. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSADANAG, Metaverse & Virtual Land NFT Marketplaces. Its NAICS code is 525 and its SIC code is 6552.