Plastia

What Plastia does

Plastia s.r.o. is a Czech family-owned manufacturer of home and garden plastic products, founded approximately 1993-1994 and headquartered in Prague, with operational production in Nové Veselí in the Vysočina (Bohemian-Moravian Highlands) region. The company manufactures self-watering planters (Berberis and Tolita Air lines) built around capillary water-reservoir systems, vermicomposting and Bokashi fermentation composting systems, microgreens kits, indoor and outdoor flower pots, hanging planters, grow benches, substrates, plant-care accessories, bird feeders, beeswax food wraps, cane straws, and snow shovels. Its Urbalive sub-brand consolidates fermentation, microgreens, and bio-waste product lines.

The company's business model is predominantly manufacturer-direct D2C e-commerce, transacted through its own multi-language online storefront (plastia.eu, available in Czech, German, and English with EUR pricing) and supplemented by a dedicated B2B wholesale portal (b2b.plastia.cz) targeting garden centers, nurseries, and commercial buyers. Pricing is one-time/per-unit, paid-as-you-go, with a flat 5% loyalty discount for registered customers and volume discounts scaling up to 31% for larger orders. Revenue streams are concentrated on one-time product sales across planters, composting, and garden accessory lines, with a recurring accessory and replacement-parts tail (substrates, lids, filters). Distribution relies on contracted logistics partners (PPL, DPD for parcels, Toptrans for pallet shipments) and on-site pickup at the Nové Veselí facility; EU island and non-EU geographies require manual inquiry.

Primary customer segments are urban and balcony gardeners, eco-conscious home composters, and B2B resellers, with secondary community engagement through schools via the 'Vermikompostéry do škol' (Worm farms for schools) initiative. Geographic reach spans the Czech Republic, Slovakia, and Germany with growing presence across the broader EU. The company won a Red Dot Design Award in 2024, holds no disclosed outside funding, and remains wholly family-owned.

Name

Plastia

Legal name

PLASTIA s.r.o.

Website

https://plastia.eu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Plastia is a Czech family-owned manufacturer of self-watering planters, composting systems, and sustainable home and garden products, selling manufacturer-direct through its CZ/DE/EN e-commerce storefront and B2B wholesale portal across the Czech Republic, Slovakia, Germany, and the broader EU.

Ownership category

akta.pro rank

Product category

Home and garden plastic products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Food Storage Containers (Disposable & Reusable) (CRAJAGAF)

akta.pro secondary industries

Compostable & Biodegradable Disposable Supplies (CRAJAGAK), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Self-watering planters
• Home composting bins
• Vermicomposting systems
• Bokashi fermenters
• Garden plastic accessories

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Planters and Containers: One-time sales of self-watering planters, flower pots, and window boxes for home and garden use
2. Product Sales - Composting and Bio-waste: One-time sales of vermicomposters, bokashi systems, bio-waste containers, and fermentation accessories
3. Product Sales - Garden Accessories: One-time sales of watering cans, sprinklers, plant supports, bird feeders, bee houses, substrates, and cane straws
4. Spare Parts and Replacements: Sales of replacement components including filters, wheels, lids, frames for their product lines (Berberis, Urbalive, vermicomposters)
5. B2B Wholesale: Wholesale sales to business customers through dedicated B2B portal with volume pricing

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Plastia designs, manufactures and sells plastic consumer products for home gardening and household bio-waste management, including self-watering planters (Berberis, Tolita Air), composters (vermicomposters and bokashi sets), bio-waste bins, microgreens/regrow kits, planting boxes, hanging pots, substrates, and accessory items such as can straws and bird feeders. The offering is sold primarily through the company's own e-shop, supported by a separate B2B wholesale portal for resellers and garden centers.

Product overview

Plastia is a Czech family-owned company with 30 years of tradition based in Vysočina, offering a diverse portfolio of gardening and sustainable living products. The core offering centers on self-watering planters (Berberis, Tolita Air), grow benches (Pěstební ponk), and composting solutions (vermicomposters, Bokashi composters) under the Urbalive sub-brand. Additional products include indoor/outdoor flower pots, planting boxes, hanging planters, microgreens kits, fermentation lids, bee wax food wraps, cane straws, bird feeders, and snow shovels. The product line is complemented by accessories (substrates, plant care tools, spare parts) and gift sets. All products are manufactured in the Czech Republic, not China, and sold directly to consumers through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Urbalive: A sub-brand by Plastia covering fermentation, microgreens, and bio-waste container products.
• Berberis

Products and services

• Berberis self-watering planter Wall-mountable self-watering planter with built-in reservoir and capillary/wick watering system, sold to consumers and trade resellers for balconies, terraces and indoor gardening.
• Tolita Air self-watering flower pots Self-watering indoor and outdoor flower pots using an integrated reservoir for low-maintenance cultivation, aimed at home consumers.
• Hanging flower pots (Závěsné květináče) Hanging plastic flower pots marketed to consumers and retailers for elevated indoor and outdoor decoration.
• Planting boxes (Truhlíky) Plastic planting boxes for balcony and outdoor planting, part of the core Plastia planter range sold to consumers and B2B resellers.
• Vermicomposter (Worm composter) Plastic household vermicomposter (worm-composting bin) for small-scale home composting of kitchen bio-waste, sold to consumers focused on sustainability.
• Bokashi composter set / Fermentation lids Bokashi anaerobic fermentation kits for fermenting kitchen bio-waste at home, distributed alongside the Bokashi Community educational content aimed at eco-conscious households.
• Bio-waste containers (popelnice na bioodpad) Household plastic containers designed for collecting kitchen bio-waste, sold both to individual households and trade partners such as municipal-supply retailers.
• Microgreens and regrow kits (microgreens / regrow) Kits enabling consumers to grow microgreens and regrow vegetables from kitchen scraps at home, sold alongside bokashi fermentation products.
• Bird feeders (Krmítka) and feeding accessories Plastic bird feeders and feeding accessories aimed at households, complementing the core garden catalogue.
• Beeswax wraps and reusable beeswax food coverings Reusable beeswax food wraps sold as a sustainable alternative to single-use plastic wrap, extending the Plastia sustainability-focused range.
• Substrates (growing media) Branded growing media/substrates sold alongside Plastia planters and regrow kits for consumer use.
• Cane straws (brčko z cukrové třtiny) Sustainable sugarcane drinking straws offered as an eco-friendly single-use alternative, distributed within Plastia's plastic-products portfolio.
• B2B wholesale portal access and supply agreements Dedicated B2B portal providing trade buyers (garden centers, e-shops, brick-and-mortar stores) with individual customer conditions and quantity discounts of up to 31% on the Plastia product range.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Romberg: German brand focused on self-watering planters, propagation, and indoor growing systems, overlapping Plastia's Berberis self-watering product family and growbench category.
• elho: Netherlands-based designer and manufacturer of plastic pots, planters, and garden accessories with strong sustainability positioning, directly comparable to Plastia's eco-friendly planters and Urbalive line.
• Lechuza (geobra Brandstätter): Premium self-watering planter brand, the most direct functional competitor to Plastia's Berberis and Tolita Air lines, targeting indoor and balcony gardening in DACH and wider Europe.
• Scheurich Keramik: German ceramic indoor planter specialist covering the decorative flower-pot category Plastia competes in via its indoor flower pot lineup.
• Prosperplast: Polish/European plastic-goods manufacturer producing pots, planters, garden accessories, and home storage, serving similar channels (mass retail and DTC) to Plastia.

Broad incumbents

• EMSA: Established German home and garden brand spanning watering cans, planters, and outdoor accessories with broader DACH retail distribution than Plastia.
• Garantiert / Garantia (Garantia Group): European outdoor and garden equipment brand including water butts, planters, and composting accessories, intersecting with Plastia's garden accessories and composter ecosystem.
• Curver: European plastic home-and-garden brand covering outdoor storage, planters, and consumer goods with similar manufacturing base and broader retail footprint.
• Westland / Gardman: UK garden consumables and accessories manufacturer covering planters, bird care, and garden tools with retail relationships that overlap Plastia's product mix.
• Keter: Global plastic home-and-garden manufacturer with extensive product breadth (storage, sheds, planters) and scale advantages Plastia lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@plastiaeu
• Facebookfacebook.com/plastiacz
• LinkedInlinkedin.com/company/plastia-cz
• Instagraminstagram.com/urbalivebyplastia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastia