Surfaces Furnishings

What Surfaces Furnishings does

Surfaces Furnishing LLC is a Dubai-headquartered interior and outdoor furnishing company that designs, sources, and installs complete furnishing solutions for commercial, residential, and event clients across the Middle East and Africa. Founded approximately 30 years ago and operating without external institutional funding, the company runs 8 owned branch showrooms spanning the UAE (Dubai, Abu Dhabi), Saudi Arabia (Riyadh, Jeddah), Bahrain (Manama), Qatar (Doha), Rwanda (Kigali), and Ethiopia. Its product offering spans 12 categories—including carpets, rugs, curtains and fabrics, vinyl and wood flooring, furniture collections, geodesic domes and tents, blinds, wall coverings, lighting fixtures, mosque carpets, and VIP-grade carpets—organized under five dedicated sub-brands: Carpetland (luxury carpets), Curtainland (soft furnishings and upholstery), Rugland (premium rugs), Officeland (elite office furniture), and Surfaces Lighting. The business model is sales-led and quote-based: customers (primarily commercial spaces and residential properties, with events as a secondary segment) engage via physical showrooms or direct consultation to scope project-based furnishing packages, with pricing generated per inquiry rather than published. Revenue is generated through custom project furnishing solutions, direct product sales across the sub-brand portfolios, and professional installation services tied to each engagement. The company claims 40,000+ projects completed and 100% client satisfaction, has 101-250 employees, and employs a horizontal segmentation strategy across use cases rather than customer tiers. There are no disclosed certifications, patents, awards, partnerships, regulatory actions, M&A activity, or funding rounds in the available material.

Name

Surfaces Furnishings

Legal name

Surfaces Furnishing LLC

Website

https://surfaces-me.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Surfaces Furnishing is a Dubai-headquartered interior and outdoor furnishing company operating across 8 branches in the Middle East and Africa. It delivers custom, project-based furnishing—carpets, rugs, flooring, curtains, furniture, and lighting—through five specialized sub-brands for commercial, residential, and event clients.

Ownership category

akta.pro rank

Product category

Interior and Outdoor Furnishing Solutions

NAICS

Floor Covering Retailers (449121), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Interior furnishing solutions
• Carpets and rugs
• Commercial furniture
• Flooring products
• Outdoor furnishing solutions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Custom Furnishing Solutions: Project-based sales of complete interior and outdoor furnishing solutions including carpets, rugs, curtains, fabrics, flooring, furniture, lighting, and specialized products. Solutions are custom-designed and tailored to client specifications for commercial and residential spaces.
2. Product Sales: Direct sales of furnishing products across multiple categories including luxury carpets, premium rugs, office furniture, window treatments, and lighting fixtures through their brand divisions.
3. Professional Installation Services: Installation and execution services for furnished projects, supporting the complete interior/outdoor furnishing solutions offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Surfaces Furnishing sells complete interior and outdoor furnishing solutions across the Middle East and Africa through owned showrooms and specialized brand divisions. The company offers carpets, rugs, curtains and fabrics, vinyl and wood flooring, furniture collections, lighting fixtures, blinds, wall coverings, outdoor furnishings, geodesic domes, and mosque carpets to commercial and residential customers. Each project is supported by custom design consultation and professional installation services under a quote-based, project-based sales model.

Product overview

Surfaces Furnishing is a furnishing company that operates as a portfolio of specialized sub-brands offering complete interior and outdoor furnishing solutions. The company is organized into four main divisions under distinct brands: Carpetlandme.com (Luxury Carpets Division), Curtainlandme.com (Premium fabrics, upholstery and soft furniture), Ruglandme.com (Premium Rugs Division), and Officelandme.com (Elite Office Furnitures Division), plus a dedicated Lighting Solutions division at Surfaces Lighting. The core product offerings span 12 categories including Carpets, Rugs, Curtains & Fabrics, Vinyl & Wood Flooring, Outdoor Solutions, Furniture Collections, Geodesic Domes & Tents, VIP Carpets, Blinds & Other Window Solutions, Wall Coverings & Panels, Lighting Solutions, and Mosque Carpets. The company serves commercial and residential spaces across the Middle East and Africa with 30+ years of experience and 40,000+ completed projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpetlandme Luxury Carpets Division

Quantifiable outcome

• 40,000+ projects completed successfully
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• West Elm: West Elm (Williams-Sonoma Inc.) is a design-led home furnishings retailer with a presence in the GCC through stores and franchise partners. Its premium positioning across furniture, rugs, and home decor overlaps with Surfaces Furnishing's residential and commercial project work.
• IKEA: IKEA operates large-format stores and planning services across the UAE, KSA, Qatar, and other MENA markets, offering furniture, rugs, curtains, lighting, and flooring at scale. As a broad global incumbent, it competes on price, scale, and assortment breadth with Surfaces Furnishing's showroom-led offering.
• Crate & Barrel: Crate & Barrel is an international home furnishings retailer offering furniture, rugs, curtains, and decor with stores and concessions across the Middle East. It competes with Surfaces Furnishing for premium residential and commercial interior buyers in the same regional markets.
• Pottery Barn: Pottery Barn is a premium home furnishings retailer with stores and concessions in the Middle East offering furniture, rugs, curtains, and decor. It is a broader incumbent competing for the same premium residential and commercial interior customers as Surfaces Furnishing.
• Restoration Hardware (RH): RH is a luxury home furnishings brand offering furniture, lighting, textiles, and rugs through galleries and design services, with ambitions in the Middle East market. It targets the same high-end residential and commercial interior projects where Surfaces Furnishing's VIP Carpets and premium divisions compete.

Direct peers

• Danube Home: Danube Home is a major Middle East home improvement and furnishings retailer with broad assortments including flooring, furniture, decor, and lighting across the UAE, KSA, and other GCC markets. It competes head-to-head with Surfaces Furnishing on integrated home solutions for residential and commercial customers.
• Home Centre: Home Centre (part of Landmark Group) is one of the largest home furnishings retailers in the Middle East with multiple stores across the UAE, KSA, Bahrain, Qatar and other GCC markets. It directly competes with Surfaces Furnishing on breadth of furniture, decor, and flooring offerings to both residential and commercial buyers in the same geographies.
• Marina Home: Marina Home is a Dubai-based interior furnishings retailer offering furniture, lighting, rugs, curtains, and decorative accessories across the Middle East. Its premium showroom-led model and one-stop home interior positioning closely mirror Surfaces Furnishing's value proposition.
• The One (Home & Furnishings): The One is a UAE-headquartered lifestyle and home furnishings retailer operating across the Middle East and North Africa with a multi-category assortment spanning furniture, rugs, curtains, lighting, and decor. Its store-based, mid-to-premium positioning and regional showroom footprint are highly comparable to Surfaces Furnishing's model.

Regional players

• King Living: King Living is an Australian premium furniture and home furnishings brand with showrooms in the UAE and other Middle East markets. While primarily furniture-focused, it competes in the same premium residential and commercial interior segment that Surfaces Furnishing serves via its Officelandme and premium divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfaces Furnishings