What Fujio Food System does

Fujio Food System (株式会社フジオフードシステム) is a Japanese multi-brand restaurant chain operator headquartered in Osaka with a regional office in Tokyo, listed on the Tokyo Stock Exchange Prime Market under ticker 2752 and operating under the holding-company umbrella Fujio Food Group Co., Ltd. since a July 2021 corporate restructuring. Founded in November 1999 by Munehiro Fujio (藤尾 政広), whose restaurant activities trace back to a 1979 kitchen bar in Osaka, the company operates and franchises 689 restaurant locations across all major Japanese regions — Kanto, Kansai, Chubu, Hokkaido, Tohoku, Hokuriku, Chugoku, Shikoku, Kyushu, and Okinawa — through more than 15 distinct brand concepts spanning casual cafeteria (Maido Ookini Shokudo / まいどおおきに食堂), self-grill shabu and kushiyaki (Kushiya Monogatari / 串家物語), handmade udon (Tsurumaru / つるまる), izakaya (Kappogi / かっぽうぎ), tonkatsu (Katsu Man / かつ満), tempura (Ebi no Ya / えびのや), stone-mill soba (Dosanjin / 土山人), steak and seafood (Sam's Restaurant Group), and cafe and dessert concepts (Pinocchio, Delice, Hara Donuts, Rose Garden). Internationally, the company maintains wholly-owned operating subsidiaries in Shanghai (est. 2006), Hong Kong (2010), and Singapore (2011).

The company's core operating technology is a vertically integrated ingredient supply chain designed to deliver a quality-at-casual-price proposition in the mass-market dining segment. Notable components include: (i) daily in-store rice milling from brown rice delivered to each location to combat post-milling oxidation, (ii) full-traceability egg supply from 10 designated farms across Japan covering breed selection, hatching, raising, and Salmonella-controlled production, and (iii) stone-mill, hand-made soba preparation in-house immediately before service. The business model is a hybrid of company-operated restaurants and franchise ("FC 加盟") partnerships, with revenue streams from direct in-store sales, franchise fees and royalties, and a semi-annual stockholder meal-ticket benefits program serving the company's 89,293 shareholders (as of December 2024). Pricing is set per store per brand concept and is not publicly disclosed. The primary customer segment is mass-market Japanese casual diners seeking affordable, daily meal occasions, while a secondary segment consists of independent entrepreneurs recruited into the franchise system under established brand names.

Name

Fujio Food System

Legal name

株式会社フジオフードシステム

Website

https://fujiofood.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Fujio Food System is a Japanese multi-brand restaurant chain operator that runs and franchises 689 dine-in locations across Japan under 15+ brands — from Maido Ookini Shokudo cafeteria to Tsurumaru udon, Dosanjin soba, and Sam's steak — serving mass-market casual diners via directly operated stores and FC partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Operations (Direct Sales): Revenue from directly operated restaurant locations across 689 stores, serving customers directly through dine-in and takeout services
2. Franchise (FC) Fees and Royalties: Revenue from franchise partners who operate stores under Fujio Food System brands, including initial franchise fees and ongoing royalties
3. Stockholder Benefits Program: Semi-annual shareholder benefit program offering meal tickets and company products to stockholders with 100+ shares

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Fujio Food System Co., Ltd. operates a multi-brand portfolio of Japanese casual dining restaurants across Japan (689 stores nationwide as of January 2026) through both directly operated outlets and franchise (FC) partners. Its core brands include Maido Ookini Shokudo (cafeteria-style set meals), Kushiya Monogatari (skewer grill), Tsurumaru (handmade udon), Kappogi (izakaya), Dosanjin (stone-mill soba), and Sam's Restaurant Group (Okinawa steak/seafood), supported by a vertically integrated ingredient supply chain (daily rice milling, contracted egg farms, contracted soba farmers). The company also licenses established brand rights to franchisees and operates overseas outlets in Shanghai, Hong Kong, and Singapore.

Product overview

Fujio Food System is a multi-brand Japanese restaurant chain operating under parent company Fujio Food Group (TSE Prime: 2752). The portfolio consists of core diner/cafeteria brands (まいどおおきに食堂, 串家物語, つるまる, かっぽうぎ) complemented by specialized sub-brands including udon (土山人), soba, tempura (えびのや), tonkatsu (かつ満), steak/seafood (サムズ), Western cuisine (フジオ軒), donuts (はらドーナッツ), tarts (デリス), cafes (ピノキオ, ハニーミツバチ珈琲), and regional restaurants. With 689 total stores nationwide, the company operates through company-owned and franchise locations across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• まいどおおきに食堂 (Maido Ookini Shokudo): Main brand cafeteria/dining hall chain offering Japanese homestyle meals with rice, miso soup, and various dishes. Uses Koshihikari rice and serves customers daily.
• 串家物語 (Kushiya Monogatari)
• つるまる (Tsurumaru)
• かっぽうぎ (Kappogi)
• ピノキオ (Pinocchio)
• 天麩羅 えびのや (Ebi no Ya)
• さち福や (Sachi Fukuya)
• タルト&カフェ デリス (Tart & Cafe Delice)
• はらドーナッツ (Hara Donuts)
• 天鳳 (Tenpo)
• かつ満 (Katsu Man)
• フジオ軒 (Fujio Ken)
• サムズレストラングループ (Sam's Restaurant Group)
• 土山人 (Doshunin)
• ローズガーデン (Rose Garden)

Products and services

• Maido Ookini Shokudo (まいどおおきに食堂) Japanese cafeteria-style restaurant chain serving homestyle set meals with rice, miso soup, and a variety of daily side dishes; positioned as the company's flagship main brand for daily casual dining.
• Kushiya Monogatari (串家物語) Japanese skewer restaurant chain where customers grill their own ingredients at table-top grills, complemented by shabu-shabu and side menu offerings.
• Tsurumaru Udon (つるまる饂飥・鶴丸饂飥本舗) Udon noodle restaurant chain offering handmade udon noodles with various toppings and broth styles, targeting everyday noodle dining.
• Kappogi (かっぽうぎ) Handmade izakaya (Japanese pub) restaurant chain offering casual drinking dining with homemade dishes.
• Dosanjin (土山人) — Stone-Mill Handmade Soba Specialty Japanese soba restaurant brand sourcing buckwheat directly from contracted farmers; soba is husked and stone-milled in-house at each location before cooking for maximum freshness.
• Sam's Restaurant Group (サムズレストラングループ) Okinawa-based steak and seafood restaurant chain with Hawaiian-inspired atmosphere, serving local and international customers with multi-course Western cuisine.
• Rose Garden (ローズガーデン) Western cuisine restaurant in Okinawa offering breakfast, lunch, and dinner course menus with a bright, date-friendly atmosphere.
• Tenpo (天鳳) — Wakayama-style Chinese Ramen Wakayama-style Chinese ramen restaurant chain featuring tonkotsu-soy broth with handmade chashu, dim sum-style sides, and tamagoyaki.
• Fujio Ken (フジオ軒) — Western Cuisine Kitchen Western cuisine kitchen restaurant chain offering handmade curry, hamburg steak on rice, and teppan steak in a retro atmosphere.
• Ebi no Ya (えびのや) — Tempura Restaurant Tempura restaurant chain offering crispy fried shrimp and assorted tempura dishes.
• Sachi Fukuya (さち福や) Cafe-style restaurant under the Maido Ookini Shokudo umbrella, offering Japanese comfort food and cafe menu items.
• Tart & Cafe Delice (タルト&カフェ デリス) Tart and cafe brand offering French-style freshly baked tarts paired with coffee and tea beverages.
• Hara Donuts (はらドーナッツ) Donut specialty shop brand offering freshly made donuts, located primarily within commercial facilities.
• Nadai Tonkatsu Katsu Man (名代トンカツ かつ満) Tonkatsu (Japanese pork cutlet) specialty restaurant chain offering breaded and deep-fried pork cutlets.
• Pinocchio (ピノキオ) — Coffee Shop Cafe Coffee shop and cafe chain offering coffee, light meals, and casual fare at neighborhood locations.
• Fujio Food System FC Franchise Program Franchise (FC) licensing program allowing independent operators to open and operate restaurants under Fujio Food System's established brands, including training, centralized supply chain, and brand standards in exchange for franchise fees and royalties.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Franchise Partners (Area Headquarters)coreChannel Partner/ Reseller/ DistributorFujio Food System maintains franchise relationships with area headquarters and individual franchisees who operate stores under various brands. The company provides brand rights, operational support, and supply chain access in exchange for franchise fees and royalties.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Saizeriya: Operates a large casual Italian-dining chain across Japan and Asia. Comparable in affordable family/casual positioning, domestic scale, and Asian overseas expansion pattern.
• Skylark Holdings: One of Japan's largest multi-brand casual restaurant operators (Skylark, Gusto, Bamiyan, Yumean). Closest direct comparable given comparable multi-brand mass-market positioning, franchise plus directly operated footprint, and TSE Prime listing.
• Royal Holdings: Operates Royal Host family restaurants and other casual dining chains. Comparable on family/casual dining focus, franchise model, and Japanese domestic concentration.
• Colowide: Multi-brand restaurant operator including steak, sushi, and casual concepts (Steak no Don, Gyukaku). Comparable on multi-brand portfolio diversification and Japanese mass-market positioning.
• Kura Sushi: Operates a major revolving-belt sushi chain in Japan and overseas. Comparable on TSE Prime listing, public-corporation scale, Japanese casual dining focus, and Asian overseas expansion.
• Zensho Holdings: Operates Japan's largest restaurant chain portfolio including Sukiya, Coco's, Big Boy. Comparable multi-brand, vertically integrated supply chain, and large-scale franchise model directly mirror Fujio Food System's playbook.
• Genki Global Dining Concepts: Operates Genki Sushi and other casual dining chains in Japan and Asia. Comparable on casual Japanese dining format, multi-brand approach, and Asian regional expansion.
• Create Restaurants Holdings: Multi-brand restaurant operator with diverse casual dining concepts. Comparable on multi-brand portfolio strategy and franchise/store-mix approach in the Japanese market.
• Toridoll Holdings: Operates Marugame Seimen udon chain and other multi-brand concepts with significant overseas footprint. Closely comparable on the udon concept (Tsurumaru) and international growth strategy.

Emerging players

• Ichiran: Specialty tonkotsu ramen chain with significant international presence. Comparable as a Japanese restaurant operator with strong overseas expansion, but narrower menu focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/%E3%83%AD%E3%83%BC%E3%82%BA%E3%82%AC%E3%83%BC%E3%83%87%E3%83%B3-112227553869419
• Instagraminstagram.com/_the.rose.garden_/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fujio Food System