What Visit St. Augustine does

Visit St. Augustine is a privately held destination marketing organization (DMO) that operates visitstaugustine.com as the official digital visitor's guide for St. Augustine, Florida, and surrounding St. Johns County. The platform targets prospective tourists, day-trippers, wedding parties, and relocation prospects, aggregating information on attractions, lodging, dining, events, live music, historic sites, and local services into a single searchable portal. The firm's core product surface spans approximately eleven directory and editorial products — Things to Do, Places to Stay, Eat & Drink, Events Calendar, Live Music Venues, Historic Sites, Wedding Planning, Coupons & Deals, Tour Service Coupons, and a Relocation Guide — all delivered through a Drupal-based content management system that supports interactive maps, business directories, event listings, and visitor-information request forms.

Technology is conventional web-CMS architecture rather than proprietary IP; no mobile app is offered, no public API or SDK exists, and there is no disclosed integration with third-party AI, booking, or ticketing platforms. Distribution is primarily organic: SEO-driven editorial and directory pages constitute the top-of-funnel acquisition channel, supplemented by email newsletters triggered through the visitor-information request form, organic social presence, and co-marketing with featured partner businesses.

The revenue model combines three streams: (1) membership and listing fees from local tourism businesses (hotels, B&Bs, restaurants, attractions, tour operators), (2) advertising and sponsored-partner fees from featured placements such as Fountain of Youth, Hammock Beach Golf Resort, Ocean Sands Beach Boutique Inn, Red Boat Tours, and Old Town Trolley Tours, and (3) implicit support from the St. Johns County Tourist Development Council via tourist development tax revenue channeled through partnerships such as the St. Augustine Music Festival. The organization does not sell direct consumer products, does not publish pricing for business memberships or advertising, has a headcount of 1-10, and is privately held with no disclosed investors, parent company, or financial statements.

Name

Visit St. Augustine

Legal name

Visit St. Augustine

Website

https://visitstaugustine.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit St. Augustine is a privately held destination marketing organization operating visitstaugustine.com, an official Drupal-based visitor's guide for St. Augustine, Florida. It aggregates attractions, lodging, dining, events, and relocation resources for tourists and locals, funded by partner advertising, business memberships, and tourist development tax support.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tourism Promotion and Marketing Services: Visit St. Augustine functions as a destination marketing organization (DMO), likely funded through a combination of membership fees from local tourism-related businesses (hotels, restaurants, attractions, tour operators), tourist development tax revenue, and advertising fees from partner businesses featured on their platform. The organization promotes St. Augustine as a tourist destination and provides marketing services to local businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Visit St. Augustine operates an official destination marketing and visitor guide platform (visitstaugustine.com) for St. Augustine, Florida. The platform aggregates categorized directories of attractions, lodging, restaurants, events, live music venues, historic sites, and wedding and relocation resources, while monetizing through sponsored partner advertising placements (Fountain of Youth, Hammock Beach, Old Town Trolley Tours, Red Boat Tours, Ocean Sands) and membership/tourist development tax support from local tourism businesses.

Product overview

Visit St. Augustine is a destination tourism marketing platform providing a unified digital visitor guide for America's oldest continuously inhabited European-established city. The platform functions as a content aggregation hub featuring a Things to Do directory (attractions, tours, recreation), Places to Stay listings (hotels, B&Bs, vacation rentals), Eat & Drink restaurant discovery, Events Calendar, Live Music Venues, Historic Sites guides, Wedding Planning resources, Coupons & Deals, Tour Service Coupons, and a Relocation Guide. The core offering is a comprehensive visitor information portal that connects tourists with local businesses, events, and attractions through categorized directory listings, event calendars, and promotional offers.

Differentiator

Problem solved

Functional benefit

Products and services

• St. Augustine Visitor Guide Platform A Drupal-based online destination tourism marketing platform that serves as the comprehensive visitor guide for St. Augustine, Florida, aggregating attraction listings, lodging, dining, events, live music, historic sites, weddings, and relocation information into a single searchable directory. Built for tourists, day-trippers, and overnight visitors seeking authentic experiences in America's oldest continuously inhabited European-established city.
• Sponsored Partner Advertising Program Paid featured placement, banner advertising, and affiliate/referral partnership program for local tourism businesses (hotels, resorts, attractions, restaurants, tour operators) seeking exposure to the platform's visitor audience. Featured partners include Fountain of Youth Archaeological Park, Hammock Beach Golf Resort, Ocean Sands Beach Boutique Inn, Red Boat Tours, and Old Town Trolley Tours.
• Wedding Destination Planning Resources A dedicated wedding destination planning section providing venue guides, vendor listings, ceremony and reception planning articles, and honeymoon accommodation recommendations for couples hosting weddings in St. Augustine.
• Relocation and Real Estate Guide Relocation resources for people considering moving to St. Augustine, including featured communities, neighborhoods, apartments, homes, real estate services, schools, and healthcare directories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major sponsor.

• St. Johns Cultural Councilmajor sponsorStrategic or Co-development PartnerThe St. Johns Cultural Council is a sponsoring partner of the St. Augustine Music Festival (SAMF). The council supports arts and cultural programming in St. Johns County and partners with Visit St. Augustine to promote cultural events and festivals.
• St. Johns County Tourist Development Councilmajor sponsorStrategic or Co-development PartnerThe St. Johns County Tourist Development Council (TDC) is a key sponsoring partner of the St. Augustine Music Festival. The TDC is the governmental body responsible for tourism promotion and development in St. Johns County, making this a foundational partnership for destination marketing efforts.
• Community Foundation for Northeast Floridamajor sponsorStrategic or Co-development PartnerThe Community Foundation for Northeast Florida is a sponsoring partner of the St. Augustine Music Festival. This regional philanthropic organization supports community programs and initiatives across Northeast Florida, including arts and cultural programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visit Jacksonville: Official DMO for Jacksonville, Florida — the closest regional peer. Operates the same destination marketing model (membership fees, TDC funding, partner advertising, event promotion) for an adjacent Northeast Florida market, directly comparable in mission and revenue model.
• Visit Florida: State-level DMO for Florida. Operates a destination marketing platform aggregating regional destinations (including St. Augustine); serves as both an upstream partner and a comparable business model in destination marketing and promotion.
• Visit Orlando: Major Florida DMO operating the same destination marketing model as VSA at much larger scale. Closely comparable in funding mechanism (TDC + membership) and visitor information platform structure, though serving a far larger destination.
• Experience Kissimmee: Official DMO for Kissimmee, Florida. Same destination marketing organization model funded by tourist development tax, targeting visitors with content, event listings, and partner advertising — a structural match to VSA.
• Destination DC: Major US destination marketing organization with a comprehensive visitor platform, events calendar, and partner advertising network. Same DMO business model as VSA but at a significantly larger scale and budget.

Broad incumbents

• Visit The USA: National US tourism marketing platform promoting destinations across the country. Comparable content aggregation and partner marketing function, though operating at country level rather than city level.
• Tripadvisor: Global travel platform with destination content, attraction listings, and reviews across St. Augustine and thousands of other cities. Overlaps with VSA's core function (destination discovery and trip planning) but at vastly greater scale and with direct booking.

Emerging players

• Old Town Trolley Tours: Featured VSA partner and one of the largest tour operators in St. Augustine. Operates sightseeing tours with branded marketing that competes with the broader visitor platform VSA aggregates — partial overlap on visitor conversion in the tour category.
• Airbnb Experiences: Major platform for tours, activities, and experiences in destinations including St. Augustine. Represents the marketplace shift toward direct experience booking that competes with the listings VSA aggregates.
• GetYourGuide: Global tours and activities booking platform listing St. Augustine experiences (ghost tours, boat tours, trolley tours). Comparable to VSA's 'Things to Do' directory but with direct booking and a much larger engineering and marketing budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VisitStA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit St. Augustine