What Jacksonville does

Visit Jacksonville is the official Convention and Visitors Bureau for the City of Jacksonville and Duval County, Florida, operating as a non-profit destination marketing organization funded through the Duval County Tourist Development Council's tourist development tax. The organization markets Jacksonville as a leisure, meetings, and group sports destination, targeting leisure travelers, corporate and association meeting planners, and sports event organizers. It positions Jacksonville as "the Flip Side of Florida," emphasizing 22 miles of beaches, 1,100 miles of navigable waterways, an 80,000+ acre urban park system, and cultural attractions including the Ritz Theatre & Museum.

The organization's core product is the visitjacksonville.com tourism platform, which delivers trip planning tools, event calendars, neighborhood guides, 19 curated itineraries, and themed digital passport trails (Jax Ale Trail, Jax Coffee & Donuts Trail, Mayport Shrimp & Seafood Trail). Supporting this digital platform are physical visitor centers, mobile visitor centers deployed at community events, group sports marketing services, and a dedicated sales team handling meeting RFPs for corporate, association, and SMERF (Social, Military, Education, Religious, Fraternal) segments. Technology integrations are limited to standard web infrastructure: Google Analytics, Google reCAPTCHA, Google Maps, social media platforms, and the Recite Me accessibility tool. The product portfolio is supplemented by annual programs such as Kids Free November and biweekly "Only In Jax Facts" newsletters.

Visit Jacksonville is funded primarily through tourist development tax receipts administered by the Duval County TDC, with secondary revenue from partnership and co-op promotional programs that connect tourism businesses to visitors. The organization does not charge visitors directly for services; its 23+ team members across Executive, Administration, Sales & Services, Outreach & Engagement, and Marketing & Communications functions deliver free information, lead generation for hotel and event partners, and destination promotion. The organization is governed by a Board of Directors drawn from Northeast Florida travel and tourism leadership and aligns with Visit Florida at the state level and Destinations International at the global level.

Name

Jacksonville

Legal name

Visit Jacksonville

Website

https://visitjacksonville.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Jacksonville is the official non-profit Convention and Visitors Bureau for Jacksonville and Duval County, Florida, funded by tourist development taxes to market the destination to leisure travelers, meeting planners, and group sports organizers through its website, visitor centers, and themed digital trails.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Tourist Development Tax: Funded through the Duval County Tourist Development Council (TDC), which oversees collection and distribution of the local-option tourist development tax authorized by Florida Statutes. The organization drives visitation that generates business sales estimated at $7.4 billion.
2. Partnership Programs: Tourism businesses can participate in promotional programs, advertising co-ops, and business listings on visitjacksonville.com. The organization connects tourism businesses to visitors through various promotional initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Visit Jacksonville is the official Convention and Visitors Bureau for Jacksonville, FL, promoting the city as a leisure, meetings, conventions, and group sports destination. It delivers free visitor information, trip planning tools, themed digital passport trails, a meetings & events RFP service supported by a dedicated sales team, and physical visitor center services. Core funding is provided through the Duval County Tourist Development Council's local-option tourist development tax.

Product overview

Visit Jacksonville operates a destination marketing platform comprising the official travel website (www.visitjacksonville.com) and multiple digital programs. The core offering is the comprehensive visitor information website, supplemented by themed digital passport trails (Jax Ale Trail, Jax Coffee & Donuts Trail, Mayport Shrimp & Seafood Trail), seasonal promotions (Kids Free November), email newsletters, and physical visitor center services. The organization also provides meeting and events planning services and sports tourism marketing. This is not a software product company but a tourism marketing organization using web-based platforms to promote Jacksonville as a leisure and business destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Jacksonville Website The official travel information resource and marketing platform for Jacksonville, Florida, operated by Visit Jacksonville (the city's Convention and Visitors Bureau). The website provides visitor information including attractions, events, accommodations, dining, neighborhoods, and trip planning tools.
• Jax Ale Trail A digital passport program promoting Jacksonville's craft beer scene, allowing visitors to earn prizes by visiting local breweries.
• Jax Coffee & Donuts Trail A digital passport program encouraging visitors to explore Jacksonville's coffee shops and donut destinations, with reward incentives.
• Mayport Shrimp & Seafood Trail A culinary trail promoting Mayport shrimp and local seafood restaurants in Jacksonville.
• Kids Free November An annual family-focused promotional program offering free or discounted entry at participating Jacksonville attractions throughout November.
• Only In Jax Facts Visitor Newsletter A biweekly email newsletter ('Only In Jax Facts') providing industry opportunities, event information, and general updates from Visit Jacksonville.
• Group Sports Marketing Sports tourism marketing services promoting Jacksonville as a destination for sporting events and tournaments.
• Meetings & Events Services Meeting planning services including RFP submission, venue referrals, destination services, and sales support for corporate, association, and social events.
• Visitor Centers Physical visitor information centers providing trip planning assistance, maps, brochures, and referrals to local attractions and services.

Quantifiable outcome

• 8 million+ day and overnight visitors annually
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship, minor and major.

• Jacksonville Humane SocietycoreStrategic or Co-development PartnerPartnered with Jacksonville Humane Society for free pet vaccine clinics. Petco Love marked distribution of its four millionth free pet vaccine at a Jacksonville clinic with partner Jacksonville Humane Society, where nearly 500 pets were vaccinated.
• Visit FloridaflagshipGTM or Marketing PartnerOfficial partner of Visit Florida, Florida's official tourism marketing corporation. Visit Jacksonville operates as the local destination marketing organization aligned with state tourism initiatives.
• Destinations InternationalcoreStrategic or Co-development PartnerMembership in Destinations International, the global network of destination marketing organizations, providing industry resources, benchmarking, and professional development.
• Jacksonville Zoo & Botanical GardenscoreStrategic or Co-development PartnerMajor attraction partner featured prominently in visitor marketing. Jacksonville Zoo was ranked #4 in the country by USA Today readers and recently opened new Manatee River habitat.
• Sweet Pete's CandyminorStrategic or Co-development PartnerFeatured attraction partner and participating business in Kids Free November program. Sweet Pete's is one of the largest candy shops in the United States at approximately 23,000 sq. ft.
• Four Seasons HotelsmajorStrategic or Co-development PartnerFour Seasons is developing a luxury hotel along the St. Johns River in Downtown Jacksonville, expected to attract new categories of business travelers to the area.
• TISIRI (Think It, Sink It, Reef It)minorStrategic or Co-development PartnerLocal non-profit marine conservation organization focused on reef creation, environmental conservation, and marine awareness. TISIRI has placed many of Jacksonville's artificial reefs featured in diving tourism.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Visit St. Augustine: Regional DMO for St. Augustine in Northeast Florida. Comparable as a Florida destination marketing organization serving leisure and cultural tourism in the same broader region.

Direct peers

• Choose Chicago: Official CVB for Chicago. Comparable as a large U.S. city destination marketing organization with balanced leisure, meetings/conventions, and group sports portfolios.
• Los Angeles Tourism & Convention Board: Official CVB for Los Angeles. Comparable as a large-metro destination marketing organization operating leisure, meetings, and convention sales motions with similar partner ecosystem structure.
• Greater Miami Convention & Visitors Bureau: Official CVB for Miami and the Beaches. Comparable as a major Florida destination CVB with strong international leisure traveler mix and significant meetings/conventions business.
• Visit Orlando: Official destination marketing organization for Orlando, FL. Directly comparable as a Florida-based CVB promoting leisure travel, meetings/conventions, and group sports with similar sales-led and event-driven GTM motions.
• Visit Denver: Official CVB for Denver. Comparable as a mid-to-large U.S. city destination marketing organization balancing outdoor/leisure positioning with meetings/conventions sales.
• NYC & Company: Official DMO for New York City. Comparable as a major-metro CVB running extensive digital marketing, meetings sales, and visitor services programs funded through dedicated tourism revenue.
• Visit Tampa Bay: Official DMO for the Tampa Bay region. Comparable as a Florida destination CVB focused on leisure, meetings, and sports tourism with similar visitor center and digital marketing infrastructure.

Others

• Visit Florida: Florida's statewide tourism marketing corporation and an explicit Flagship partner of Visit Jacksonville. Functions as an enabling/ecosystem participant at the state level rather than a direct competitor.
• Destinations International: Global industry association for destination marketing organizations and a Core strategic partner of Visit Jacksonville. Functions as an enabling/ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Visit_Jax
• Facebookfacebook.com/visitjacksonville

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksonville