Setanta Vehicle Sales

What Setanta Vehicle Sales does

Setanta Vehicle Sales Limited is an Irish authorized Renault Trucks dealership founded in 2007, headquartered in Ballycoolin, Dublin 15, with a second location on Long Mile Road, Dublin 12. The company operates as one of only 9 Authorized Renault Trucks Dealers in Ireland, distributing new and used Renault trucks (T Range, D Range, Construction Range), Renault light commercial vans (Master, Trafic, Kangoo), and complementary trailer brands (Meiller, Kraker, Knapen, D-Tec) and Dennis Eagle refuse collection vehicles. The business is structured as a multi-entity group including Setanta Vehicle Importers Limited, Setanta Vehicle Sales North Limited, and Setanta Vehicle Sales South Limited.

Name

Setanta Vehicle Sales

Legal name

Setanta Vehicle Sales LTD

Website

https://setantatrucks.ie

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Box Truck / Dry Van Truck Leasing & Rental (TLABABAF)

akta.pro secondary industries

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Commercial vehicle dealership
• Truck sales service
• Light commercial vehicles
• Vehicle parts supply
• Roadside assistance services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Vehicle Sales: Sale of new and used Renault trucks, vans, and trailers including Renault T Range, D Range, Master, Trafic, and Kangoo models. Also distributes Dennis Eagle, Knapen, Meiller, and Kraker trailers.
2. Parts Supply: Supply of genuine Renault Trucks parts for T Range, D Range, Master Van, Construction Range (K, C, Kerax), Premium, Magnum, and Midlum vehicles. Also supplies parts for Dennis Eagle, Terberg, and Harsh.
3. Workshop Services: Vehicle repair and maintenance services, preventive maintenance, bodywork repairs, electrical diagnosis and repair, mechanical servicing and overhauls. Includes CVRT (Commercial Vehicle Roadworthiness Test) services.
4. Emergency Breakdown Services: 24/7 roadside breakdown assistance through Renault Trucks 24/7 network, covering all of Ireland with response within 1 hour and aim to complete repairs roadside within 1 hour.
5. Finance Services: Bespoke finance packages available for vehicle purchases, enabling customers to acquire vehicles through leasing or financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Setanta Vehicle Sales is an authorised Renault Trucks dealership selling new and used Renault commercial trucks (T Range, D Range, Construction Range), Renault light commercial vans (Master, Trafic, Kangoo), Dennis Eagle refuse collection vehicles, and Meiller, Kraker, D-Tec, Knapen, and Wilcox trailers. The company also provides genuine Renault Trucks parts, full workshop servicing and CVRT testing, certified Used Trucks by Renault Trucks, driveline warranty programs, and 24/7 roadside breakdown assistance across Ireland.

Product overview

Setanta Vehicle Sales is Ireland's leading Renault Trucks dealer offering a comprehensive commercial vehicle portfolio. The core offering includes new and used Renault Trucks (T Range, D Range, Construction Range), Renault light commercial vans (Master, Trafic, Kangoo), and trailers (Meiller, Kraker, D-Tec, Wilcox). The company operates as a one-stop commercial vehicle solution combining vehicle sales with integrated service capabilities including parts supply, maintenance and repair, CVRT testing, and 24/7 roadside assistance. The product line is supported by certified used truck programs (Used Trucks by Renault Trucks), genuine parts inventory, and manufacturer-backed apprenticeships. Setanta serves as distributor for Renault Trucks, Kraker, Meiller, and Dennis Eagle across the Irish market.

Differentiator

Problem solved

Functional benefit

Brands

• Used Trucks by Renault Trucks: Certified pre-owned truck program offering vehicles with manufacturer-verified origin, age, mileage, 200-point inspection, refurbishment with genuine parts, and up to 2 years or 320,000 km driveline warranty.

Products and services

• New Renault Trucks

Quantifiable outcome

• 24/7 breakdown assistance aims to reach customers within 1 hour and complete roadside repairs within 1 hour
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Renault TruckscoreChannel Partner/ Reseller/ Distributor · 1 January 2007As one of 9 Authorised Renault Trucks Dealers in Ireland, Setanta Vehicle Sales is the exclusive distributor for Renault Trucks commercial vehicles including T Range, D Range, Master, Trafic, and Kangoo. The partnership provides access to factory support, genuine parts supply, warranty management, and the Renault Trucks network of 1100 service points.
• Dennis EaglecoreChannel Partner/ Reseller/ DistributorDistributor for Dennis Eagle refuse collection vehicles and waste management trucks in Ireland.
• MeillercoreChannel Partner/ Reseller/ DistributorDistributor for Meiller bulk trailers and tipping trailers, including Kipper and other Meiller products.
• KrakercoreChannel Partner/ Reseller/ DistributorDistributor for Kraker moving floor trailers (walking floor trailers) and Kraker K Force products.
• KnapencoreChannel Partner/ Reseller/ DistributorDistributor for Knapen trailers.
• D-TeccoreChannel Partner/ Reseller/ DistributorDistributor for D-Tec vacuum tanks and container chassis, offering products such as the D-TEC SV2006 Vacuum Tank and PM-3 Sliding Container Chassis.
• ArgentminorImplementation/ SI/ Consulting PartnerNSAI and ATC Approved Heavy Goods and Light Commercial Vehicle Test Centre operating within Setanta's Long Mile Road premises. Provides full range of HGV and LGV testing, CVRT services, and Tachograph Calibration. Part of Vehicle Testing Network and authorized distributor of Continental VDO Tachographs in Ireland.
• Ford TrucksminorChannel Partner/ Reseller/ DistributorListed as one of the Franchised Brands in the Terms and Conditions, indicating Ford Trucks commercial vehicles are also sold and serviced.
• TerbergminorChannel Partner/ Reseller/ DistributorMain parts importer for Terberg Metec products in Ireland. Also supplies parts for Harsh skip and hook bodies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mercedes-Benz Trucks: Mercedes-Benz Trucks markets the Actros, Arocs, and Sprinter ranges through authorised Irish dealers, competing head-to-head with Renault's T-Range, Construction Range, and Master/Trafic line. The brand carries equivalent premium positioning and full dealer-service-warranty stack.
• DAF Trucks: DAF Trucks (PACCAR-owned) operates a well-established authorised dealer network in Ireland for its XF, CF, and LF tractor/tractor/rigid ranges, competing directly with Renault's T-Range and D-Range in long-haul and distribution. PACCAR also runs a captive parts and used-truck financing arm.
• Scania: Scania operates a strong authorised dealer presence in Ireland (incl. Scania Dublin) targeting the same commercial fleet, construction, and long-haul buyers as Setanta. It is a comparable premium European truck OEM with its own integrated parts, service, and finance offering.
• Renault Trucks: Renault Trucks is the Volvo Group-owned commercial vehicle OEM whose full T-Range, D-Range, C/K and Master/Trafic product lines Setanta distributes. As the parent supplier, it controls franchise terms, warranty programs (e.g., Used Trucks by Renault Trucks), and the 1100-service-point pan-European support network that Setanta benefits from.
• MAN Truck & Bus: MAN Truck & Bus, part of the Traton Group alongside Scania, distributes TGL/TGM/TGS/TGX trucks and TGE vans through authorised Irish dealers. It targets the same commercial and construction segments as Setanta's Renault lineup.
• IVECO: IVECO (Stellantis-owned) sells S-Way, T-Way, Eurocargo, and Daily trucks and vans through authorised Irish dealers, overlapping with Renault's full product portfolio. It is a broad European CV incumbent with similar full-service dealer expectations.
• Volvo Trucks: Volvo Trucks is the sister heavy-duty CV brand to Renault Trucks within the Volvo Group and operates its own authorised dealer network across Ireland (including long-haul FH tractors competing directly with Setanta's Renault T-Range). It represents the closest European OEM incumbent competing for the same fleet-operator buyers.

Direct peers

• Rush Enterprises: Rush Enterprises is North America's largest network of commercial vehicle dealerships, operating authorised Peterbilt, International, Hino, and Isuzu points. It is the most scaled publicly traded analogue to Setanta's combined truck-sales + parts + service + financing model.
• Marshall Motor Group: Marshall Motor Group operates a multi-brand UK automotive retail and commercial vehicle network, including authorised CV brand points (e.g., Volkswagen Commercial Vehicles, MAN, and others) plus parts and service. It is a directly comparable multi-franchise dealer with both passenger and commercial vehicle operations.
• Hexagon Holdings: Hexagon Holdings is a UK-based commercial vehicle dealer group operating multiple authorised points for Volvo Trucks, Renault Trucks, DAF, and Isuzu across the UK. It is a directly comparable multi-franchise CV dealer business focused on trucks, vans, parts, and aftersales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SetantaVehicleSales/featured
• Facebookfacebook.com/profile.php?id=61564453840691
• LinkedInlinkedin.com/company/setanta-vehicle-sales-limited
• Instagraminstagram.com/renault_trucks_ireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setanta Vehicle Sales