by Kraker Digital Media

What by Kraker Digital Media does

Kraker Digital Media (legal entity: KRAKER DİJİTAL MEDYA ANONİM ŞİRKETİ) is a privately held, mobile-first game studio incorporated in Turkey and headquartered at Cube Beyoğlu / Istanbul Technopark. Founded in 2023 by two co-founders who previously collaborated on the VanLife Simulator project, the studio positions itself as a passion-led boutique operation focused on "smart, viral, snackable" mobile games, with the founders claiming career-long involvement in titles that collectively surpassed 1 billion downloads. The company publicly identifies under the CrossBone brand on its social channels.

The company's product surface is anchored by VanLife Simulator, a cozy life-simulation mobile game in which players design a tiny home on wheels and explore scenic landscapes. VanLife Simulator is distributed globally through the Google Play Store and Apple App Store under the publisher package "com.CrossBone.VanLifeSimulator." The underlying technology stack is conventional mobile-game infrastructure: Google Firebase and GameAnalytics for analytics, AppsFlyer for attribution, and a multi-network ad mediation layer spanning Google AdMob, AppLovin MAX, IronSource, Appodeal, and Meta. The studio has no disclosed proprietary engine or platform technology beyond its game content and design approach.

Kraker Digital Media monetizes through two streams: in-app purchases of virtual items and currencies (licensed, not sold, and processed through the Apple and Google app store payment rails) and in-game advertising served via its ad mediation stack. The company maintains an organic marketing presence on LinkedIn and X (under the CrossBone handle) plus a website newsletter funnel, supporting a product-led growth motion. No funding rounds, no institutional investors, and no revenue figures have been disclosed; the studio is operationally active, with Terms of Service dated November 2025 and WCAG 2.2 AA accessibility compliance on its website.

Name

by Kraker Digital Media

Legal name

KRAKER DİJİTAL MEDYA ANONİM ŞİRKETİ

Website

https://kraker.fun

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Kraker Digital Media is a privately held Turkish mobile-first game studio founded in 2023, best known for the cozy life-simulation title VanLife Simulator distributed globally on Google Play and the Apple App Store, monetized via in-app purchases and multi-network in-game advertising for casual mobile gamers.

Ownership category

akta.pro rank

Product category

Mobile Games

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Mobile game development
• Casual mobile games
• Life simulation games
• In-app monetization
• Mobile game studio

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-app purchases: Virtual goods, currencies, and items purchased within games. Virtual items are licensed, not sold. Purchases are final and non-refundable except as required by local law or platform policy.
2. Advertising: Display advertising through integrated third-party ad networks including Google AdMob, AppLovin, IronSource, Appodeal, and Meta. Ads are served to users during gameplay sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kraker Digital Media is a mobile-first game studio that designs, develops, and publishes casual mobile games built for short, addictive play sessions. Its flagship product, VanLife Simulator, is a cozy life-simulation game where players design tiny homes on wheels and explore scenic landscapes, distributed globally via the Google Play Store and Apple App Store and monetized through in-app purchases and in-game advertising.

Product overview

Kraker Digital Media is a mobile-first game studio creating bold, snackable games focused on smart, viral, and addictive gameplay experiences. Their portfolio centers on VanLife Simulator, a cozy life-simulation mobile game where players customize tiny homes and explore landscapes. The studio has a track record of helping create games with over 1 billion downloads across their team members' backgrounds.

Differentiator

Problem solved

Functional benefit

Brands

• VanLife Simulator: A cozy mobile life-simulation game where players design their own tiny home on wheels, explore landscapes, and experience van life.

Products and services

• VanLife Simulator A mobile-first cozy life-simulation game where players design their own tiny home on wheels, explore scenic landscapes, and enjoy relaxing gameplay. Available on Android via Google Play Store and on iOS via Apple App Store.

Quantifiable outcome

• Games have been downloaded over 1 billion times across team members' careers

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Google FirebasecoreTechnology or IntegrationFirebase (Google) provides analytics, crash reporting, and backend services for the company's mobile games. Part of the core technology infrastructure for game analytics and user data management.
• GameAnalyticscoreTechnology or IntegrationGame analytics platform used to analyze gameplay data, optimize game mechanics, and enhance player experience.
• AppsFlyercoreTechnology or IntegrationMobile attribution and analytics platform used for campaign measurement and marketing attribution.
• Google AdMobcoreTechnology or IntegrationGoogle's mobile advertising platform used for displaying ads within Kraker's mobile games for monetization.
• AppLovin MAXcoreTechnology or IntegrationMobile advertising and monetization platform providing ad mediation services for in-game advertising.
• IronSourcecoreTechnology or IntegrationMobile advertising platform and ad mediation service integrated for delivering and optimizing in-game advertisements.
• AppodealcoreTechnology or IntegrationAd mediation platform for mobile games that helps optimize ad revenue through multiple ad networks.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple's app distribution platform used to publish and distribute Kraker's games to iOS users worldwide. In-app purchases are processed through Apple.
• Google PlaycoreChannel Partner/ Reseller/ DistributorGoogle's app distribution platform used to publish and distribute Kraker's games to Android users worldwide. In-app purchases are processed through Google.
• Cem TutuncuogluminorOthersAccessibility coordinator for Kraker Digital Media, responsible for addressing accessibility issues on the company's website per WCAG 2.2 guidelines.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SayGames: Mobile game publisher focused on casual and hyper-casual titles distributed via Google Play and Apple App Store, monetised through ads and IAP. Similar publishing footprint, audience, and snackable design philosophy.
• Ketchapp: Mobile casual and hyper-casual publisher (now part of Ubisoft) distributing snackable arcade games through Apple App Store and Google Play. Comparable publishing model and target audience to Kraker's VanLife Simulator.
• Supersonic Studios: Meta-owned mobile hyper-casual publisher operating snackable mobile games globally through app stores with ad-driven monetisation. Highly comparable to Kraker's PLG, viral, ad-supported casual model.
• Outfit7: Mobile casual game studio behind Talking Tom and related IP, monetised through IAP and ads on global app stores. Comparable as a casual mobile publisher with multiple snackable titles and a similar distribution model.
• CrazyLabs: Israel-headquartered casual and hyper-casual mobile game publisher (e.g., Tie Dye, Slap Kings). Comparable in product-led growth model, ad-driven monetisation, and reliance on app-store distribution for casual mobile hits.
• Playrix: Major casual mobile game publisher (Homescapes, Gardenscapes) combining match-3 with life-simulation theming. Directly comparable as a casual mobile publisher whose flagship titles blend cosy/lifestyle themes with IAP+ads monetisation.
• Voodoo: Paris-based global leader in hyper-casual and casual mobile games, distributing titles via Google Play and Apple App Store with heavy reliance on ad mediation and IAP. Directly comparable as a casual/hyper-casual publisher targeting the same snackable, viral-by-design mobile audience as Kraker.
• Habby: Mobile game publisher behind Archero and other casual hits, using hybrid IAP+ads monetisation on Google Play and App Store. Closely comparable business model and viral casual-game playbook.

Broad incumbents

• Zynga: Large-scale mobile social and casual game publisher (now under Take-Two) with extensive IAP and ad monetisation on Google Play and Apple App Store. Comparable in mobile casual monetisation mechanics, but operates at vastly broader portfolio scale.
• Rovio Entertainment: Mobile game publisher best known for Angry Birds, distributing casual mobile titles globally through app stores with hybrid IAP+ads. Comparable casual-mobile business model at much larger scale and broader IP portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreCrossBone
• LinkedInlinkedin.com/company/krakerdigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about by Kraker Digital Media