beforeUdig
beforeUdig is a free online damage-prevention platform that connects excavators with 186 New Zealand utility and asset owners to share underground asset location information before digging. The service is operated by PelicanCorp (NZ) Limited and monetizes via utility membership fees, TicketAccess SaaS, and locator certification fees.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What beforeUdig does
beforeUdig is a free online service that enables anyone undertaking excavation works in New Zealand to obtain information on the location of underground cables, pipes, and other utility assets before digging. The platform operates as a two-sided communication hub connecting excavators — contractors, builders, plumbers, homeowners, farmers, and landscapers — with 186 utility and asset owners nationwide, including electricity, gas, water, telecommunications, local authorities, and transport infrastructure operators. Its core technology is an interactive web-based mapping system that processes Design, Excavation, and Resubmit E-Tickets, supported by the TicketAccess module for automated ticket screening, workflow, and response management, and an Advanced Services Hub that includes an Automated Enquiry Input API, Utility Response Management Tools, and Large Enquiry Services for high-volume users.
The business generates revenue through three distinct streams: (1) recurring membership fees paid by utility and asset owners to register assets and receive notifications of planned excavation near their infrastructure, (2) recurring TicketAccess SaaS subscriptions (cloud-hosted or on-premise) for automated enquiry response management, and (3) Certified Locator Program fees comprising a one-time NZD 1,195 + GST enrollment, NZD 375 + GST annual renewals, and re-sit fees (NZD 595 practical / NZD 150 theory). The Certified Locator Program is operated under license from DBYD Certification Ltd and endorsed by NULCA NZ, creating a credentialed professional ecosystem around the platform. beforeUdig is a service brand of PelicanCorp (NZ) Limited, with PelicanCorp headquartered in Melbourne, Australia, operating across New Zealand, Ireland, Austria, Luxembourg, and Singapore, with 40 years of damage-prevention experience globally.
beforeUdig firmographics
Firmographics- Name
- beforeUdig
- Legal name
- PelicanCorp (NZ) Limited
- Website
- https://beforeudig.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- beforeUdig is a free online damage-prevention platform that connects excavators with 186 New Zealand utility and asset owners to share underground asset location information before digging. The service is operated by PelicanCorp (NZ) Limited and monetizes via utility membership fees, TicketAccess SaaS, and locator certification fees.
- Ownership category
- akta.pro rank
Where beforeUdig is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
beforeUdig business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Utility/Asset Owner Membership: Revenue generated from utilities and asset owners who pay membership fees to register their assets and receive notifications of planned excavation works near their infrastructure.
- TicketAccess Software Service: Subscription-based software as a service for utility companies providing automated enquiry response management, either hosted in PelicanCorp's secure cloud environment or installed on premise.
- Certified Locator Program Enrollment: Fees charged to locators for certification enrollment (NZD $1,195 + GST), re-sit practical assessments (NZD $595 + GST), re-sit theory assessments (NZD $150 + GST), and annual renewals (NZD $375 + GST).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free inquiry service for excavators |
| Subscription | Monthly | TicketAccess automated response service |
| One time/ perpetual license | Annual | Certified Locator enrollment |
| Unit Pricing | Pay-as-you-go | Re-Sit Practical Assessment |
| Unit Pricing | Pay-as-you-go | Re-Sit Theory Assessment |
| Subscription | Annual | Locator Renewal Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
beforeUdig product offering
Product offeringCore offering
beforeUdig operates a free online platform that enables anyone undertaking excavation works to request information about the location of underground cables, pipes, and other utility assets near a proposed dig site. It acts as a central communication hub between excavators and 186 utility and asset owner members in New Zealand, processing E-Ticket enquiries (Design, Excavation, Resubmit) and distributing asset location plans to prevent infrastructure damage. The company also sells the TicketAccess automated response management software, an Advanced Services Hub (including an Automated Enquiry Input API), and a Certified Locator Program with paid enrollment, re-sit, and annual renewal fees.
Product overview
beforeUdig is a free online service that acts as a central communication platform enabling contractors to obtain information on underground utility assets before excavation works. The core platform provides enquiry lodging, plan responses, and member coordination. Additional offerings include the Advanced Services Hub (with Automated Enquiry Input API and Utility Response Management Tools), TicketAccess for automated ticket management, and the beforeUdig Certified Locator Program for locator certification. Related PelicanCorp products include Geolantis.360 for field data collection and mapping.
Differentiator
Problem solved
Functional benefit
Brands
- TicketAccess: Automated enquiry ticket screening, workflow and response management system for beforeUdig members to respond to contractors automatically.
- NZ Certified Locator Program
Products and services
- beforeUdig Core Service Free online E-Ticket enquiry platform that lets anyone undertaking excavation works request information about the location of cables, pipes, and other utility assets near a proposed dig site, acting as a central communication channel between contractors and utility/asset owner members.
- Advanced Services Hub Suite of advanced services for professional users, including Utility Response Management Tools, Automated Enquiry Input API, Large Enquiry Services, and Digital Data Service, supporting bulk and automated excavation enquiry processing.
- TicketAccess Subscription-based automated ticket screening, workflow, and 24/7 response management software for utility members to handle beforeUdig enquiries, respond based on business rules, and manage plan creation and on-site visit scheduling.
- beforeUdig Certified Locator Program Certification program for locators including self-assessment, theory assessment, and practical field assessment, recognizing competency in locating underground utilities using electronic detection equipment and asset owner plans.
- Geolantis.360 PelicanCorp SaaS field data collection platform for digitally mapping subsurface assets in real time, gathering metadata to help stakeholders visualize the location and attributes of underground utilities.
Quantifiable outcome
- 804,623 notifications processed through the platform
- +1 more outcomes
Companies that use beforeUdig
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
beforeUdig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
beforeUdig partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Select Surveys LtdcoreUK geospatial consultancy specializing in utility surveys and location-based services. Acquired by LSBUD (PelicanCorp's UK business) to expand service offering to 275,000 LSBUD users while strengthening asset protection for 150 members. Provides surveying and location services to government, transport, construction, and energy sectors with a fleet of 30 vehicles.
- Bad Elf, LLCcorePartnership integrating PelicanCorp's Geolantis.360 field data collection platform with Bad Elf's GNSS receivers. Delivers affordable, comprehensive solution to accurately locate subsurface assets with high-accuracy GPS positioning. Bad Elf products are phone, tablet, notebook and OS agnostic.
- PelicanCorpcoreParent company and global leader in damage prevention solutions. beforeUdig is a PelicanCorp service operating in New Zealand, Ireland, Austria, Luxembourg, and Singapore. PelicanCorp connects people, applications and devices through a unified platform to help industry professionals manage risk and build quality projects safely, on time and within budget. Headquarters in Melbourne, Australia with 40 years of experience protecting billions of dollars of global assets.
- NULCA NZcoreNew Zealand's utility location industry body committed to making professional training and career development options accessible. beforeUdig's Certified Locator Programme is fully supported by NULCA NZ which is building a professional skills development framework encompassing Best Practice, H&S, Theory, Systems, Practical, and other related learnings.
- Training Providers (Staking U, Accurate Training)minorFace-to-face training providers recommended to candidates for practical skills development. Staking U Asia Pacific provides utility locating and awareness training throughout USA, UK, Australia and NZ. Accurate Training & Education provides programmes across a variety of fields promoting compliance of industry practice.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
beforeUdig competitors and assessment
Company assessmentEmerging players
- Utiliocate / KorTerra: KorTerra is a US-based damage prevention software vendor providing ticket management and utility locate request solutions. It addresses the same utility-side workflow that beforeUdig's TicketAccess product targets, making it a relevant SaaS peer for the utility-member side of the business.
- Geolantis.360 (PelicanCorp): Geolantis.360 is PelicanCorp's SaaS field-data-collection platform for digitally mapping subsurface assets, integrated with Bad Elf GNSS receivers. It is complementary to beforeUdig but competes for utility budget and represents the data-capture layer that could evolve into a standalone utility asset intelligence platform.
Direct peers
- Dial Before You Dig Australia (BYDA): BYDA is Australia's national referral service for underground asset location enquiries, operating under the same 'call before you dig' model as beforeUdig. It is the most natural trans-Tasman comparable and competes for the same parent company's attention and capital allocation.
- LSBUD (Linesearch BeforeUdig): LSBUD is PelicanCorp's UK 'call before you dig' service and the closest direct peer to beforeUdig. It serves 275,000 users and 150 members with the same asset-location enquiry model, and the May 2024 acquisition of Select Surveys Ltd demonstrates parallel operating playbooks across geographies.
- 811 (Common Ground Alliance / One Call Concepts): 811 is the US 'call before you dig' system operated by state-level One Call Centers. While structurally different (typically non-profit/state-mandated), it is the largest global example of the exact problem beforeUdig solves and represents the long-term competitive / regulatory reference point for the category.
Others
- PelicanCorp: PelicanCorp is beforeUdig's parent company and operates the global damage prevention platform including Geolantis.360. As parent, it is not a peer in a competitive sense, but it is the most directly comparable operating entity, owning and operating beforeUdig alongside LSBUD and other regional damage prevention services.
Broad incumbents
- Geospatial Surveying Providers (e.g., Trimble, Hexagon Geosystems): Trimble and Hexagon Geosystems are broad incumbents in geospatial / utility surveying equipment and software. Their positioning systems, GIS platforms, and asset management software are adjacent to beforeUdig's mapping and Geolantis.360 capabilities, representing a potential competitive threat if they expand into damage prevention workflows.
Regional players
- Before You Dig Australia (DBYD Certification Ltd): DBYD Certification Ltd licenses the beforeUdig Certified Locator Program in New Zealand. It is a regional player running an adjacent Australian certification program and is the closest comparable in the locator-credentialing vertical where beforeUdig is building out.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
beforeUdig social profiles
Digital presencebeforeUdig compliance and trust
Trust signalCompliance2 records
beforeUdig financial estimates
Financial estimateRevenue estimate
Valuation estimate
beforeUdig leadership team
Management profileNumber of profiles
Profiles2 records
beforeUdig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beforeUdig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beforeUdig
What does beforeUdig do?
beforeUdig operates a free online platform that enables anyone undertaking excavation works to request information about the location of underground cables, pipes, and other utility assets near a proposed dig site. It acts as a central communication hub between excavators and 186 utility and asset owner members in New Zealand, processing E-Ticket enquiries (Design, Excavation, Resubmit) and distributing asset location plans to prevent infrastructure damage. The company also sells the TicketAccess automated response management software, an Advanced Services Hub (including an Automated Enquiry Input API), and a Certified Locator Program with paid enrollment, re-sit, and annual renewal fees.
Is beforeUdig a public or private company?
beforeUdig is a private company. It is classified as corporate owned and is currently operating.
When was beforeUdig founded?
beforeUdig was founded in -1. It employs 1 to 10 people.
Where is beforeUdig based?
beforeUdig is headquartered in Auckland, New Zealand, in the Oceania region.
How does beforeUdig make money?
Three revenue lines are on record. Utility/Asset Owner Membership is the primary driver. The others are ticketAccess Software Service and certified Locator Program Enrollment.
Who are beforeUdig's main competitors?
Emerging players on record are Utiliocate / KorTerra and Geolantis.360 (PelicanCorp). Direct peers are Dial Before You Dig Australia (BYDA), LSBUD (Linesearch BeforeUdig) and 811 (Common Ground Alliance / One Call Concepts). PelicanCorp is listed as an others. Geospatial Surveying Providers (e.g., Trimble, Hexagon Geosystems) is listed as a broad incumbent. Before You Dig Australia (DBYD Certification Ltd) is listed as a regional player.
Does beforeUdig have an API?
Yes. The Automated Enquiry Input API enables automated submission of enquiries into the beforeUdig system. Located under the Advanced Services Hub, it allows users to programmatically lodge excavation enquiries rather than using the manual web interface.