Yellowbrick
Yellowbrick is a privately held Belgian mobile parking app founded in 2013, headquartered in Brussels. It provides mobile parking management services to consumers in Belgium, enabling digital payment and management of parking sessions through its app.
- Company typePrivate
- Founded2013
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Yellowbrick does
Yellowbrick is a privately held Belgian technology company founded in 2013, headquartered in Brussels, Belgium. It operates a mobile parking application that provides mobile parking management services to consumers, enabling digital payment and management of parking sessions in lieu of traditional meters or pay-and-display systems.
The company operates with a small team of 1-10 employees, indicating a lean organizational structure typical of early-stage or niche regional mobile utility providers. Its product surface area is centered on the yellowbrick.be web domain, which serves as the consumer-facing platform for its parking services. No additional product lines, enterprise offerings, or API/SDK products are disclosed in the source material.
The business model is not explicitly detailed in available data — there is no disclosed pricing structure, revenue mechanism, or customer segmentation information. As a consumer mobile parking app, Yellowbrick likely generates revenue through transaction fees, service commissions from parking operators, or municipal partnerships, but none of these mechanics are confirmed. The company has no disclosed funding rounds, investors, acquisitions, partnerships, or strategic moves beyond its 2013 founding.
Yellowbrick firmographics
Firmographics- Name
- Yellowbrick
- Website
- https://yellowbrick.be
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- Yellowbrick is a privately held Belgian mobile parking app founded in 2013, headquartered in Brussels. It provides mobile parking management services to consumers in Belgium, enabling digital payment and management of parking sessions through its app.
- Ownership category
- akta.pro rank
Yellowbrick industry classification
Industry- Product category
- Mobile Parking Application
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Corporate Parking & Curb Management (Permits, Allocation, Validation) (TLABALAJ)
Keywords
Where Yellowbrick is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Yellowbrick business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Yellowbrick product offering
Product offeringCore offering
Yellowbrick operates a mobile parking application that provides mobile parking management services. The app allows users to handle parking-related tasks digitally, presumably including locating, paying for, and managing parking sessions in supported areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Yellowbrick Mobile Parking App
Companies that use Yellowbrick
Customer profileIdeal customer profiles1 record
Yellowbrick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yellowbrick partnerships and signals
Strategic signalRecent moves1 record
Yellowbrick competitors and assessment
Company assessmentDirect peers
- EasyPark Group: Pan-European mobile parking app offering on- and off-street cashless parking across multiple countries. Directly comparable to Yellowbrick in product (mobile parking), business model (transaction fees to drivers and cities), and customer base (municipalities and end drivers).
- Flowbird: European supplier of parking terminals and integrated mobile parking solutions, often working directly with municipalities. Highly comparable to Yellowbrick as both operate in the mobile and curbside parking space with municipal clients across Europe.
- ParkNow: Digital parking service (part of the BMW Group) offering on- and off-street mobile parking payments across several European cities. Directly comparable mobile parking product and city-focused go-to-market.
- Parkmobile: One of the largest mobile parking apps, present in multiple European countries with direct municipal integrations. Comparable product offering and customer base to Yellowbrick, though at significantly larger scale.
- PayByPhone: Mobile parking payment app owned by Volkswagen Financial Services, active across Europe and North America. Directly comparable in mobile parking payments and municipal partnerships.
Broad incumbents
- Q-Park: Large European off-street parking operator with growing digital/mobile parking services alongside its garage portfolio. Comparable as a broader incumbent in the European parking market with overlapping mobile-payment capability.
- INDIGO (Park & Ride / digital): Global parking infrastructure operator that has expanded into digital parking and mobile payment offerings. Comparable as a broad incumbent in the European parking ecosystem with overlapping mobile solutions.
Others
- 4411 (Yellowbrick predecessor — Belgium): Note: the Belgian 4411 mobile parking service was historically rebranded to Yellowbrick.be, making it effectively the same product lineage in the Brussels market — included here as context for the company's market position rather than as an external peer.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Yellowbrick social profiles
Digital presenceYellowbrick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellowbrick leadership team
Management profileNumber of profiles
Yellowbrick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellowbrick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellowbrick
What does Yellowbrick do?
Yellowbrick operates a mobile parking application that provides mobile parking management services. The app allows users to handle parking-related tasks digitally, presumably including locating, paying for, and managing parking sessions in supported areas.
When was Yellowbrick founded?
Yellowbrick was founded in 2013. It employs 1 to 10 people.
Where is Yellowbrick based?
Yellowbrick is headquartered in Brussels, Belgium, in the Europe region.
Who are Yellowbrick's main competitors?
Direct peers on record are EasyPark Group, Flowbird, ParkNow, Parkmobile and PayByPhone. Broad incumbents are Q-Park and INDIGO (Park & Ride / digital). 4411 (Yellowbrick predecessor — Belgium) is listed as an others.
Does Yellowbrick have an API?
No public API is recorded for Yellowbrick.
What industry is Yellowbrick in?
Yellowbrick's product category is Mobile Parking Application. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of BPABAKAB, Parking Management & Enforcement (Citations, Permits, Compliance). Its NAICS code is 81293 and its SIC code is 7500.