Yellowbrick

What Yellowbrick does

Yellowbrick is a privately held Belgian technology company founded in 2013, headquartered in Brussels, Belgium. It operates a mobile parking application that provides mobile parking management services to consumers, enabling digital payment and management of parking sessions in lieu of traditional meters or pay-and-display systems.

The company operates with a small team of 1-10 employees, indicating a lean organizational structure typical of early-stage or niche regional mobile utility providers. Its product surface area is centered on the yellowbrick.be web domain, which serves as the consumer-facing platform for its parking services. No additional product lines, enterprise offerings, or API/SDK products are disclosed in the source material.

The business model is not explicitly detailed in available data — there is no disclosed pricing structure, revenue mechanism, or customer segmentation information. As a consumer mobile parking app, Yellowbrick likely generates revenue through transaction fees, service commissions from parking operators, or municipal partnerships, but none of these mechanics are confirmed. The company has no disclosed funding rounds, investors, acquisitions, partnerships, or strategic moves beyond its 2013 founding.

Name

Yellowbrick

Website

https://yellowbrick.be

Company type

Private

Founded year

2013

Headcount range

1–10 employees

Short description

Yellowbrick is a privately held Belgian mobile parking app founded in 2013, headquartered in Brussels. It provides mobile parking management services to consumers in Belgium, enabling digital payment and management of parking sessions through its app.

Ownership category

akta.pro rank

Product category

Mobile Parking Application

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

akta.pro secondary industries

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Corporate Parking & Curb Management (Permits, Allocation, Validation) (TLABALAJ)

Keywords

• Mobile parking app
• Parking management
• Digital parking
• Smart parking
• Parking payment

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Yellowbrick operates a mobile parking application that provides mobile parking management services. The app allows users to handle parking-related tasks digitally, presumably including locating, paying for, and managing parking sessions in supported areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Yellowbrick Mobile Parking App

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• EasyPark Group: Pan-European mobile parking app offering on- and off-street cashless parking across multiple countries. Directly comparable to Yellowbrick in product (mobile parking), business model (transaction fees to drivers and cities), and customer base (municipalities and end drivers).
• Flowbird: European supplier of parking terminals and integrated mobile parking solutions, often working directly with municipalities. Highly comparable to Yellowbrick as both operate in the mobile and curbside parking space with municipal clients across Europe.
• ParkNow: Digital parking service (part of the BMW Group) offering on- and off-street mobile parking payments across several European cities. Directly comparable mobile parking product and city-focused go-to-market.
• Parkmobile: One of the largest mobile parking apps, present in multiple European countries with direct municipal integrations. Comparable product offering and customer base to Yellowbrick, though at significantly larger scale.
• PayByPhone: Mobile parking payment app owned by Volkswagen Financial Services, active across Europe and North America. Directly comparable in mobile parking payments and municipal partnerships.

Broad incumbents

• Q-Park: Large European off-street parking operator with growing digital/mobile parking services alongside its garage portfolio. Comparable as a broader incumbent in the European parking market with overlapping mobile-payment capability.
• INDIGO (Park & Ride / digital): Global parking infrastructure operator that has expanded into digital parking and mobile payment offerings. Comparable as a broad incumbent in the European parking ecosystem with overlapping mobile solutions.

Others

• 4411 (Yellowbrick predecessor — Belgium): Note: the Belgian 4411 mobile parking service was historically rebranded to Yellowbrick.be, making it effectively the same product lineage in the Brussels market — included here as context for the company's market position rather than as an external peer.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/yellowbrickbe
• Facebookfacebook.com/YellowbrickBE
• LinkedInlinkedin.com/company/yellowbrick-belgium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowbrick