Vinkovacka televizija VTV

What Vinkovacka televizija VTV does

VTV d.o.o. (Vinkovacka televizija) is a privately-held Croatian limited liability company headquartered in Vinkovci, Vukovarsko-srijemska County, operating local television broadcasting and a regional digital news portal. The company's registered trade names include "Plava vinkovačka," "Plava televizija," and "VTV," and it conducts business under the formal designation "VTV d.o.o. za proizvodnju, prijenos i emitiranje televizijskog programa" (VTV LLC for production, transmission, and broadcasting of television programming). It operates two broadcast channels targeting the Vinkovci area and surrounding county in eastern Croatia's Slavonia region.

The company's core operations span linear television broadcasting (terrestrial/cable distribution of the Plava vinkovačka and Plava televizija channels), online video streaming, and the vktv.tv news portal built on WordPress CMS. Editorial output covers local news, regional reporting, and community programming, with editors Darko Vučko and Petra Teskera overseeing content production alongside Program Director Biljana Pavlović. Director Igor Rukavina leads the company, with Supervisory Board Chair Ivica Ćutura providing governance oversight.

VTV's revenue model combines traditional broadcast television advertising, digital advertising on the vktv.tv portal, paywalled digital news content, and online classifieds. Advertising pricing is not publicly disclosed and is structured via custom packages negotiated directly with advertisers. The company is a private d.o.o. with stated share capital of HRK 2,026,100 (approximately USD 270,000 at historical exchange rates), and it serves a hyper-local audience within Vukovarsko-srijemska County — a market with limited scale and structurally constrained advertising demand.

Name

Vinkovacka televizija VTV

Legal name

VTV d.o.o. za proizvodnju, prijenos i emitiranje televizijskog programa

Website

https://vktv.tv

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

VTV is a privately-held Croatian local television broadcaster and digital news publisher serving Vinkovci and Vukovarsko-srijemska County, operating two channels (Plava vinkovačka, Plava televizija) and the vktv.tv news portal, monetized via broadcast advertising, digital paywalls, and classifieds.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local television broadcasting
• Regional news media
• Television advertising
• Program sponsorship
• Online classifieds

Headquarters

HQ city

Vinkovci

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising and Marketing Services: VTV d.o.o. generates revenue through classical promotional broadcasting, including promotional messages, video pages, small classifieds, and other forms of advertising on their Plava vinkovacka and Plava televizija channels. They also offer various sponsorship models for projects, shows, and daily video page broadcasts.
2. Digital Content / Paywall: The company offers digital content and services accessible through paywall mechanisms on their website, with a published refund and complaint policy governing digital content purchases. Purchasers waive the right to cancel once digital content is delivered or access is granted.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VTV d.o.o. operates two regional free-to-air television channels (Plava vinkovačka and Plava televizija) and an associated online news portal, producing and broadcasting local news, sports, politics, and culture programming for the Vinkovci area and Vukovarsko-srijemska County. The company primarily monetizes this audience reach by selling television advertising spots, sponsorship packages for programs and shows, promotional video content, and small classifieds to local and regional businesses.

Product overview

VTV d.o.o. operates as a local media company with a platform-plus-channels architecture. The core offering consists of Plava televizija (Blue Television), the main television channel providing news, sports, culture, and political programming; Plava vinkovačka, a local newspaper/publication; and TV Uzivo, a live streaming service. Supporting services include a TV program schedule, marketing/advertising services with various sponsorship models, and a small classifieds platform (Mali oglasi). The company serves the Vinkovci region and Vukovarsko-srijemska županija in eastern Croatia.

Differentiator

Problem solved

Functional benefit

Products and services

• Plava televizija

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Diadora TV: Local television station serving the Zadar region in coastal Croatia with the same combination of broadcast TV, online news, and local SME advertising sales that defines VTV's business.
• Kanal Ri: Local television station serving the Primorje-Gorski Kotar County around Rijeka. Closely comparable business model: local TV channel, news portal, regional SMB advertising, and direct sales force targeting a single Croatian county.
• TV Jadran: Local TV broadcaster in the Split/Dalmatia region operating a similar local-news-plus-advertising model. Useful comparable for unit economics and revenue mix of small Croatian regional broadcasters.
• SBTV (Slavonskobrodska televizija): Local television station in Slavonski Brod, another nearby eastern Croatian city in the same broader Slavonia region. Mirrors VTV's structure: local TV channel, news portal, and local advertising sales targeting SMBs in a small regional market.
• Osječka televizija (OsTV): Local television station based in Osijek, the regional capital immediately adjacent to VTV's Vukovarsko-srijemska County market. Operates a comparable multi-platform local TV + digital news model serving a similar eastern Slavonian audience with the same SMB advertiser base.

Broad incumbents

• RTL Hrvatska: Major national commercial broadcaster in Croatia with broad news, entertainment, and local-interest programming. Represents one of the key substitutes for advertisers evaluating VTV's regional TV proposition.
• Nova TV Croatia: Croatia's leading national commercial broadcaster; competes with VTV for advertising spend and audience attention across Croatia, including the Vinkovci market, but at national scale with programming VTV cannot replicate.
• HRT (Hrvatska radiotelevizija): Croatian public broadcaster operating national TV and radio channels plus regional centers that cover the Vinkovci area. Competes with VTV for both local news audiences and regional advertising budgets, but with vastly larger scale and public funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCc5IPA5EamQf1cwYgWEverQ
• Facebookfacebook.com/vinkovacka.televizija
• Instagraminstagram.com/vinkovacka_televizija
• LinkedInlinkedin.com/company/vinkovacka-televizija-vtv-d-o-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinkovacka televizija VTV