Rose Anvil
Rose Anvil is a bootstrapped South Salt Lake artisan leather goods manufacturer that sells handcrafted camera harnesses, wallets, belts, boot accessories, and custom rings direct-to-consumer through Shopify, while running a multi-brand footwear collaboration program with eleven partner labels.
- Company typePrivate
- Founded2014
- HeadquartersSouth Salt Lake, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rose Anvil does
Rose Anvil LLC is a South Salt Lake, Utah-based artisan leather goods manufacturer founded in 2014 that sells direct-to-consumer through its Shopify-powered e-commerce storefront (roseanvil.com). The company produces handcrafted leather goods including camera harnesses and straps, wallets, belts, boot accessories such as Saddle Soles and Boot Breaker Insoles, custom heirloom rings, and a proprietary Blood Core leather product line that spans 30+ SKUs. Manufacturing relies on vegetable-tanned leather, hand saddle stitching, and small-batch made-to-order production with a typical 3-5 business day lead time for leather goods and 4-6 weeks for custom rings.
The company operates an unusually broad footwear collaboration program, partnering with at least 11 brands including Koio, Goral, Lems, Jim Green, Thursday Boot Co., White's Boots, Nicks Boots, Russell Moccasin Co., Caswell, Naked & Famous Denim, and War Saw to produce limited-edition boots, sneakers, and a Shell Cordovan SMUGS model priced up to $1,330. Customers are segmented across photographers seeking carrying solutions for heavy gear, heritage boot enthusiasts, everyday carry consumers, and heritage footwear collectors, with pricing ranging from $5 accessories to $1,330 premium footwear.
Revenue is generated exclusively through one-time direct purchases with no subscription or recurring billing model; a Scratch & Dent channel offers 30% off on cosmetic-imperfection inventory. The company is privately held, has not raised institutional funding according to available sources, and operates with a headcount in the 11-50 band. Distribution is global via direct e-commerce with international shipping, though North America remains the primary market. Marketing relies on Instagram (@rose_anvil), an early-access email list for limited drops, and content marketing through product pages and footwear reviews.
Rose Anvil firmographics
Firmographics- Name
- Rose Anvil
- Legal name
- Rose Anvil LLC
- Website
- https://roseanvil.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rose Anvil is a bootstrapped South Salt Lake artisan leather goods manufacturer that sells handcrafted camera harnesses, wallets, belts, boot accessories, and custom rings direct-to-consumer through Shopify, while running a multi-brand footwear collaboration program with eleven partner labels.
- Ownership category
- akta.pro rank
Rose Anvil industry classification
Industry- Product category
- Handcrafted Leather Goods
- NAICS
- Leather and Allied Product Manufacturing (316), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (458310)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE)
- akta.pro secondary industries
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)
Keywords
Where Rose Anvil is headquartered
LocationHeadquarters
- HQ city
- South Salt Lake
- HQ country
- United States
- HQ region
- North America
Markets served
Rose Anvil business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for handcrafted leather goods including camera harnesses, wallets, belts, boot gear, footwear, and accessories. Made-to-order production with 3-5 business day lead time.
- Custom/Collaboration Products: Revenue from partnership collaborations with footwear brands including Koio, Lems, Goral, Jim Green, Thursday Boot Co., White's, and others. Special limited edition and custom products.
- Heritage Footwear: Sales of heritage footwear through brand partnerships and collaborations
- Scratch & Dent Sales: Discounted products with cosmetic imperfections sold at 30% off regular prices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Camera Harnesses - $175 to $549 |
| Unit Pricing | Pay-as-you-go | Wallets - $45 to $145 |
| Unit Pricing | Pay-as-you-go | Belts - $85 to $185 |
| Unit Pricing | Pay-as-you-go | Boot Gear/Accessories - $5 to $680 |
| Unit Pricing | Pay-as-you-go | Footwear Collaborations - $150 to $1,330 |
| Unit Pricing | Pay-as-you-go | Rings - $10 to $425 |
| Unit Pricing | Pay-as-you-go | Scratch & Dent Products - 30% off |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rose Anvil product offering
Product offeringCore offering
Rose Anvil designs, handcrafts, and sells made-to-order leather goods, including camera harnesses and straps, wallets, belts, boot gear, accessories, and custom rings. It also develops limited-edition boots, sneakers, denim, and other products through collaborations with footwear and apparel brands. Products are sold through Rose Anvil's own direct-to-consumer e-commerce storefront.
Product overview
Rose Anvil is an artisan leather goods company specializing in handcrafted, premium leather products. The portfolio centers on four core product lines: (1) Camera Harnesses & Straps for professional photographers, (2) Wallets and Belts in various leather types including their proprietary Blood Core leather, (3) Boot Gear including Saddle Soles insoles, Kilties, and Boot Pocket Kits, and (4) Custom Heirloom Rings. The company also operates an extensive footwear collaboration program with brands including Koio, Goral, Lems, Jim Green, Thursday Boot Co., White's, and War Saw, producing specialty boots and sneakers. Products are sold direct-to-consumer via their Shopify e-commerce platform with made-to-order production and a 3-5 business day lead time.
Differentiator
Problem solved
Functional benefit
Products and services
- Camera Harnesses & Straps Premium leather camera harnesses and straps for professional photographers, including Bandit, Lone Bandit, Lasso Link Neck Strap, Slim Neck Strap, Slim Wrist Strap, and Slim Leather Lanyard.
- Wallets Handcrafted leather wallets including Clayton, Claude, Travel, Togo, Swasey, SBB, Slim, and Hika wallets available in various leather types and colors.
- Belts Micro-adjust leather belts available in multiple widths, including 0.75-inch, 1.25-inch, and 1.5-inch versions, with various leather options and buckle choices.
- Blood Core Products Signature leather product line featuring proprietary Blood Core, Alien Blood Core, and Lightning Blood Core leather materials designed to bleed and fade over time for unique patina development.
- Boot Gear Full-grain leather boot accessories including Saddle Soles, Boot Breaker Insoles, Kilties, Boot Pocket Kits, Anvil Outsoles, and Leather Air Fresheners.
- Rings Custom handmade heirloom and wedding rings featuring inlay materials including wood, turquoise, antler, whiskey barrel, pearl, and precious metals.
- Rose Anvil Leather Laces Rawhide leather laces available in 11 colors and trimmable to any length for applications from tall boots to casual sneakers.
- Rose Anvil x Koio Footwear collaboration with Koio including Primo Vachetta and Capri sneakers featuring premium leather construction.
- Rose Anvil x Goral Footwear collaboration with Goral including Monkey Boot, SMUGS sneakers in standard and barefoot versions, and Shell Cordovan SMUGS.
- Rose Anvil x Lems Footwear collaboration with Lems including Summit Pro boots featuring Vibram outsoles and custom leather hangtags.
- Rose Anvil x White's Boots collaboration with White's including the Sundance Boot available in Blood Core and other leather options.
- Rose Anvil x Thursday Boot Co. Boots collaboration with Thursday Boot Co. featuring the Heritage Captain StormKing.
- Rose Anvil x Jim Green Boots collaboration with Jim Green including Rugged African Trooper, Barefoot African Trooper, and Bush War Trooper.
- Rose Anvil x War Saw Footwear collaboration with War Saw featuring Chapter Mid boots.
- Rose Anvil x Naked & Famous Denim Denim collaboration with Naked & Famous featuring Blood Brothers Selvedge Denim.
- Rose Anvil x Caswell Collaboration with Caswell including M1917 boots.
- Accessories Leather accessories and gifts including Gift Bundles, Knot Bracelets, Coasters, Keychains, Mouse Pads, Toaster Patches, and Gift Cards.
- Camera Accessories & Conversion Kits Camera harness accessories including Lone to Dual Kit, Dual to Lone Kit, 3rd Camera Attachment Kit, and related hardware.
- Parts & Hardware Replacement and upgrade parts including Holster, Braided Pull Tabs, Leather Safety Strap, Tether, Chest Strap, Solid Brass Snap Shackle, Camera D Ring Screw, Chicago Screw Pack, Swivel Hook, Conway Buckles, Back Connector, Split D Ring, and other hardware.
- Rose Anvil x Russell Moccasin Co. Heritage footwear collaboration producing the PH Blood Hunter boot at $925, combining Russell Moccasin's craftsmanship with Rose Anvil's Blood Core leather.
- Rose Anvil x Nicks Footwear collaboration producing Tanker Boots in Blood Core leather variants, including Blood Core Tanker Boot and Alien Blood Core Tanker Boot at $685.
Quantifiable outcome
- Products demonstrated to last 6+ years of daily carry while maintaining structural integrity
- +2 more outcomes
Companies that use Rose Anvil
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Rose Anvil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rose Anvil partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Koiocore10th anniversary collaboration reintroducing Koio's original Primo sneaker in Vachetta leather, replacing internal synthetics with untreated leather. Rose Anvil contributed artisan leather expertise for the $395 Primo Vachetta and $345 Capri models
- Lems ShoescorePartnership with Lems and Vibram for new boot collection. Rose Anvil artisan Weston Kay designed the Summit Pro ($230) featuring custom leather hangtags, part of three new styles including Tactical Pro Tall and Tactical Pro Mid
- Russell Moccasin Co.minorHeritage footwear collaboration producing the PH Blood Hunter boot at $925, combining Russell Moccasin's craftsmanship with Rose Anvil's Blood Core leather
- Naked & Famous DenimminorCollaboration producing the Blood Brothers Selvedge Denim jeans at $259, combining denim expertise with Blood Core leather accents
- GoralcoreMajor footwear partnership producing SMUGS sneakers (Low Top and High Top), Monkey Boots, and Shell Cordovan SMUGS ($1,330). Includes SMUGS Blood Core line and the TUGGS collaboration marketed as 'The First True Manly UGG'
- CaswellminorPartnership producing the M1917 boot at $449, featuring British Brown Bridle leather
- Nicks BootsminorCollaboration producing Tanker Boots in Blood Core leather variants, including Blood Core Tanker Boot and Alien Blood Core Tanker Boot at $685
- Jim GreenminorFootwear collaboration featuring African Trooper boots in rugged and barefoot variants ($254.99-$309.99) and Bush War Trooper ($269.99)
- Thursday Boot Co.minorCollaboration producing the Heritage Captain StormKing boot at $235 in Brownstone colorway
- White's BootsminorCollaboration producing the Sundance Boot at $680 in Blood Core, Red Dog, and Cinnamon Waxed Flesh colorways
- War SawminorFootwear collaboration producing the Chapter Mid boot at $150
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rose Anvil competitors and assessment
Company assessmentDirect peers
- Peak Design: Peak Design makes premium camera straps, harnesses, clips, and everyday carry gear sold D2C. It is the most direct peer to Rose Anvil's camera harness line, competing for the same wedding/landscape photographer segment with overlapping strap and clip functionality.
- White's Boots: White's Boots is a heritage handmade boot manufacturer with deep roots in work and outdoor footwear. It collaborates with Rose Anvil on the Sundance Boot and competes in the same premium heritage boot segment.
- WP Standard: WP Standard is a premium D2C leather goods brand focused on bags, wallets, and travel accessories made from full-grain leather. It competes directly with Rose Anvil's everyday carry and small leather goods lines.
- Hardgraft: Hardgraft is a luxury leather accessories maker producing wallets, laptop sleeves, and small leather goods with a handcrafted positioning. It is comparable to Rose Anvil on premium materials, limited-edition drops, and D2C distribution.
- Lotuff Leather: Lotuff Leather is a Providence-based maker of handcrafted leather bags and accessories sold D2C with a premium, made-in-America positioning. It is comparable to Rose Anvil on craftsmanship, materials, and D2C go-to-market.
- Bellroy: Bellroy designs and sells premium leather wallets, bags, and small accessories D2C globally. It overlaps directly with Rose Anvil's wallet and belt product lines and competes for the same everyday-carry premium consumer.
- Saddleback Leather: Saddleback Leather is a D2C premium leather goods brand offering bags, wallets, belts, and accessories with a similar heritage/craftsmanship positioning. It targets the same value-driven premium leather consumer as Rose Anvil.
- Nicks Boots: Nicks Boots is a heritage handmade work/hunting boot maker selling directly to consumers. It is a collaboration partner on the Tanker Boot line and a peer in the heritage handmade boot category.
Broad incumbents
- Filson: Filson is a long-established heritage brand selling a broad catalog of leather bags, wallets, belts, and outdoor apparel across D2C and wholesale. It competes for the same heritage-quality leather consumer as Rose Anvil but with a much wider product portfolio and broader retail presence.
- Thursday Boot Co. Thursday Boot Co. is a heritage footwear brand offering a wide catalog of boots and shoes via D2C and select wholesale. It is both an active Rose Anvil collaboration partner (Heritage Captain StormKing) and a broader competitor in the heritage men's footwear category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rose Anvil social profiles
Digital presenceRose Anvil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rose Anvil leadership team
Management profileNumber of profiles
Profiles1 record
Rose Anvil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rose Anvil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rose Anvil
What does Rose Anvil do?
Rose Anvil designs, handcrafts, and sells made-to-order leather goods, including camera harnesses and straps, wallets, belts, boot gear, accessories, and custom rings. It also develops limited-edition boots, sneakers, denim, and other products through collaborations with footwear and apparel brands. Products are sold through Rose Anvil's own direct-to-consumer e-commerce storefront.
Is Rose Anvil a public or private company?
Rose Anvil is a private company. It is classified as unknown and is currently operating.
When was Rose Anvil founded?
Rose Anvil was founded in 2014. It employs 11 to 50 people.
Where is Rose Anvil based?
Rose Anvil is headquartered in South Salt Lake, United States, in the North America region.
How does Rose Anvil make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are custom/Collaboration Products, heritage Footwear and scratch & Dent Sales.
Who are Rose Anvil's main competitors?
Direct peers on record are Peak Design, White's Boots, WP Standard, Hardgraft, Lotuff Leather, Bellroy, Saddleback Leather and Nicks Boots. Broad incumbents are Filson and Thursday Boot Co..
Does Rose Anvil have an API?
No public API is recorded for Rose Anvil.
What industry is Rose Anvil in?
Rose Anvil's product category is Handcrafted Leather Goods. Its primary akta.pro industry code is CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods), with a secondary code of CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 316 and its SIC code is 3100.