What Written does

Written, LLC is a boutique marketing communications and organizational development agency founded around 2015 by Kate McLean and headquartered in Maryland with a remote team. The firm is structured around a hybrid model that combines marketing communications expertise with industrial-organizational (I/O) psychology, positioning it as a behavioral-science-informed marketing partner rather than a conventional creative agency. Its core staff of four named leaders — Owner & Strategist Kate McLean (20+ years defense contracting background), VP Research & Analysis Jan Bayer (I/O psychologist), Director of Marketing Kelly Cramer, and I/O Psychologist Jacki Seley (25+ years) — is supplemented by additional supporting team members.

The company delivers three integrated service pillars: Marketing Communications (brand identity, website and graphic design, digital marketing, advertising, public relations, event management), Cross-Functional Services (strategic planning, content creation, employee engagement, survey design, data analytics), and Organizational Development (change management, training and development, performance improvement, employee assessment, needs assessment, program evaluation). Technology is not proprietary — the firm builds client-facing artifacts such as Drupal 9/10 and WordPress websites, educational microsites, and research-translation video content, but does not develop a software product, API, or platform.

Revenue is generated through project-based and retainer professional services engagements across three customer segments: federal agencies (PERSEREC, DSPO, SLAC National Accelerator Laboratory, and subcontractor work for Peraton), non-profits and purpose-driven organizations (HumRRO/ASVAB CEP, Grandinetta Group, First Maryland Disability Trust), and small-to-mid-size commercial businesses (S&W Controls since 2015, IT Insights of Rochester, Bana Solutions, Gaghan Mechanical, DW Solutions, Llorente Enterprises). The firm holds a GSA MAS Contract (47QRAA22D00CE) and SBA Woman-Owned Small Business certification, providing federal contracting access. Go-to-market is consultative and relationship-led, with no external institutional investment, no parent company, and founder-owned LLC structure (Written, LLC, Maryland).

Name

Written

Legal name

Written, LLC

Website

https://writtenllc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Written, LLC is a boutique marketing communications and organizational development agency founded in 2015 and headquartered in Maryland. It serves federal agencies, non-profits, and small-to-mid-size businesses by combining brand strategy, digital marketing, and behavioral science-informed organizational development services.

Ownership category

akta.pro rank

Product category

Marketing Communications & Organizational Development Services

NAICS

Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Human Resources & Talent Development (EDAGANAB)

Keywords

• Marketing communications agency
• Organizational development services
• Behavioral science consulting
• Federal marketing contracting
• Brand strategy services

Headquarters

HQ city

Waldorf

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Consulting Services: Project-based consulting engagements for marketing communications, brand strategy, digital marketing, and creative services. Revenue generated through individual project contracts with federal agencies (via GSA contract), non-profits, and commercial clients.
2. Organizational Development Services: Organizational development, change management, training development, and assessment services. Billed as consulting engagements or embedded within project contracts, particularly for government clients like Department of Defense.
3. Event Management Services: End-to-end event planning and execution for conferences, summits, workshops, and symposia, particularly for federal defense and security clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Written is a boutique marketing communications and organizational development agency that delivers integrated services spanning brand identity and voice, website and graphic design, digital marketing, advertising, public relations, event management, strategic planning, content creation, employee engagement, survey design, data analytics, change management, training and development, performance improvement, and program evaluation. The firm combines marketing expertise with industrial-organizational psychology to serve federal agencies, defense contractors, non-profits, and small-to-mid-size commercial clients as an outsourced marketing and behavioral insights partner.

Product overview

Written, LLC is a boutique marketing communications and organizational development agency offering a unified portfolio of professional services rather than a software product. The core offering spans three integrated service pillars: Marketing Communications (brand identity, website and graphic design, digital marketing, advertising, public relations, and event management); Cross-Functional Services (strategic planning, content creation, employee engagement, survey design, and data analytics); and Organizational Development (change management, training, performance improvement, employee assessment, and program evaluation). The company also delivers specialized project-based services including research translation and video production, educational microsite development, Drupal and WordPress web development, competency framework development, event management, and strategic communications consulting for government and defense clients. Together these services function as an integrated marketing agency model serving purpose-driven organizations, with no standalone software product, API, or modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Communications Integrated marketing communications services encompassing brand identity and voice, website and graphic design, digital marketing, advertising, public relations, and event management to build awareness, drive engagement, and strengthen mission-driven organizations.
• Cross-Functional Services Strategic planning, content creation, employee engagement, survey design and implementation, and data analytics and reporting services that bridge the gap between brand and organizational culture for clients.
• Organizational Development Organizational development solutions including change management, training and development, performance improvement, employee assessment and evaluation, organizational effectiveness assessment, needs assessment, and program evaluation to help organizations navigate change and strengthen teams.
• Event Management Services End-to-end event planning and execution for conferences, summits, workshops, and symposia, particularly for federal defense, security, and workforce protection clients.
• Web Development Services (Drupal & WordPress) Website development and migration services on Drupal 9/10 and WordPress platforms, including internal communications audits, content development, information architecture, and user testing for federal laboratories and commercial clients.
• Curriculum and Credentialing Program Development Development of training curricula, facilitator guides, knowledge checks, and assessments for credentialing programs serving coaches and professionals working with U.S. military veterans transitioning to civilian roles.
• Competency Framework Development Customized competency framework development for enterprise clients, including identification of core and functional competencies, behavioral indicator development, stakeholder interviews, focus groups, and talent management framework design.
• Research Translation and Video Production Translation of complex academic and behavioral science research findings into accessible video content, including narrative development, scriptwriting, motion graphics, and data visualization for military and government clients.

Quantifiable outcome

• Over 3 million ASVAB test sessions responded to their initiatives in 5 years
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• PeratoncoreStrategic or Co-development PartnerWritten operates as a subcontractor to Peraton on defense and security programs including PERSEREC insider threat initiatives, workplace violence research, and cyberbullying awareness microsite development. Peraton serves as the prime contractor with Written providing specialized communications and organizational development services.
• HumRROcoreStrategic or Co-development PartnerWritten partnered with HumRRO for 10 years to strengthen the ASVAB Career Exploration Program's national presence. Written provided strategic direction, marketing campaigns, and representation for the program, working collaboratively on brand management, content development, and event support.
• Grandinetta GroupcoreStrategic or Co-development PartnerWritten partnered with Grandinetta Group to support the Certified Military Transition Coach (CMTC) credential program. Written staff developed training resources including facilitator guides, knowledge checks, and assessments. Three Written staff members serve as CMTC certified faculty. Also collaborated on website redesign and training content development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Subject Matter: Federal creative and communications agency that, like Written, blends strategic communications with public-sector program expertise. Serves similar federal and mission-driven clients with creative, digital, and content services.
• kglobal: Public-sector-focused creative and digital agency serving federal clients with branding, digital, and content services — overlapping with Written's GSA-eligible marketing consulting and digital advertising offerings.
• Powell Tate: Public affairs and strategic communications firm with a strong federal and advocacy practice, comparable to Written's mix of marketing communications and stakeholder engagement work for purpose-driven clients.
• The Reis Group: Washington, D.C.-based public relations and marketing firm specializing in federal and association clients with research-driven messaging — directly comparable to Written's I/O psychology + marketing positioning.

Broad incumbents

• Weber Shandwick: Global public relations firm with a public affairs practice serving federal and non-profit clients. Overlaps with Written's brand strategy, content, and stakeholder communications work at a much broader scale.
• ICF International: Large consulting and digital services firm with a public-sector marketing, communications, and research practice — competes for the same GSA-eligible federal marketing research and consulting work as Written.
• DDC Public Affairs: Larger bipartisan public affairs and advocacy firm offering communications, digital, and creative services to federal and corporate clients. Comparable offering but at materially greater scale and broader portfolio than Written.
• Ogilvy Government Relations: Public-sector and government relations arm of a global agency network; competes with Written for federal communications and stakeholder engagement mandates with significantly larger resourcing.

Others

• HumRRO: I/O psychology research organization and Written's 10-year partner on the ASVAB CEP program. Not a direct competitor but ecosystem participant whose research capabilities are adjacent to Written's behavioral science service layer.
• Peraton: Large government services prime contractor that subcontracts to Written on PERSEREC insider threat and related programs. An ecosystem participant rather than a peer, but a critical channel for Written's federal work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/writtenllc
• LinkedInlinkedin.com/company/written-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Written