Boland

What Boland does

Boland B.V. is a privately held Dutch B2B wholesaler and importer of party supplies, costumes, and celebration accessories, founded in 1970 and headquartered in Bleiswijk, Netherlands. The company operates exclusively as a business-to-business supplier, selling only to resellers within the party articles trade — party shops, wholesalers, online shops, supermarkets, and toy retailers — and explicitly does not sell to consumers. Its catalog spans more than 5,400 SKUs across 40+ thematic lines (Halloween, Festival, Pirate, Western, 1001 Nacht, etc.), covering costumes, dress-up clothing, accessories (wigs, masks, hats, jewelry), and decorations (balloons, streamers, piñatas, lanterns), with recent extensions into LED, UV/blacklight-reactive, and interactive sound/motion products.

The business is supported by a 15,000 m² owned warehouse enabling year-round availability and 1-2 working day dispatch, complemented by regional sales agents in Belgium, Germany/Switzerland/Austria, France, and the UK. Commerce runs on a Magento-based B2B webshop with account-gated net pricing, real-time inventory visibility, and multilingual storefronts (Dutch, German, French, English). Boland also operates a physical showroom in Bleiswijk for in-person product viewing and provides private-label product development, catalog production, and product photography as value-added services to resellers.

The revenue model is one-time wholesale transactions (no subscription), with customer-specific net pricing visible only after account login and approval. Order volume is capped at 300 article numbers per webshop order; free delivery applies above €300 in the Netherlands and €500 in Belgium. Boland is independently owned with no disclosed parent company, venture capital backing, or public listing, and holds Amfori BSCI membership (since 2010) and European Balloon and Party Council (EBPC) membership (since 2017).

Name

Boland

Legal name

Boland B.V.

Website

https://boland.eu

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Boland B.V. is a privately held Dutch B2B wholesaler and one of Europe's largest importers of party supplies, costumes, and celebration accessories, serving resellers across seven European countries from a 15,000 m² warehouse.

Ownership category

akta.pro rank

Product category

Wholesale Party Supplies

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Wholesale party supplies
• Party decorations importer
• Costume wholesale
• Themed party merchandise
• Halloween party products

Headquarters

HQ city

Bleiswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Party Supplies Sales: Wholesale B2B sales of party supplies, decorations, costumes, and accessories to party shops, wholesalers, online shops, supermarkets, and toy retailers. Products sold as one-time transactions with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boland B.V. is a B2B wholesale importer and distributor of party supplies, costumes, dress-up clothing, accessories, and themed decorations, offering more than 5,400 products across 40+ themes year-round to resellers such as party shops, wholesalers, online shops, supermarkets, and toy retailers. Orders are placed through an account-based Magento web shop with customer-specific net pricing, real-time inventory, and 1-2 working day shipment from a 15,000 m² warehouse. The company also develops private-label product ranges and produces catalogs and product photography to support its resellers.

Product overview

Boland is a B2B party supplies wholesaler and one of Europe's largest importers in the celebration articles industry, founded in 1970. The company offers over 5,400 products available year-round, organized into four main categories: Thematic Party Items (40+ themes covering occasions from Halloween to Festival), Dress-Up Clothing (costumes, jackets, leggings for all ages), Party Accessories (headwear, masks, wigs, jewelry), and Decorations (balloons, streamers, piñatas). Additional product lines include LED and blacklight-reactive items for festivals, interactive Halloween decorations with motion/light/sound features, and private-label custom product development. The company operates as a pure B2B importer serving only resellers, with a 15,000 m² warehouse enabling same-day dispatch. Boland also publishes catalogs and maintains a showroom for product viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Thematic Party Items
• Dress-Up Clothing
• Party Accessories
• Party Decorations
• Halloween Products
• Private Label Product Development

Quantifiable outcome

• Shipment within 1-2 working days
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• European Balloon and Party Council (EBPC)coreOthers · 1 January 2017Member since 2017. EBPC is an industry association of importers, manufacturers, and traders in balloons and party articles. The council's mission is to create a positive and sustainable environment for industry growth, improve industry standards, stay informed of latest developments, and provide a collective voice for the industry.
• Amfori BSCIcoreOthers · 1 January 2010Member since 2010. Boland participates in the BSCI (Business Social Compliance Initiative) program, conducting audits of factories to monitor working conditions and stimulate improvements in their supply chain. Amfori enables organizations to increase human welfare, use natural resources responsibly, and promote open trade globally.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Talking Tables: UK-based designer and supplier of themed party goods and tableware to retail and wholesale customers. Comparable on themed party assortment and European wholesale distribution.
• Ginger Ray: UK party supplies brand supplying decorations, balloons, and themed tableware to retailers and wholesalers. Comparable to Boland on themed assortment and B2B supply to party shops and online resellers.
• Smiffys: UK-headquartered costume and party accessories manufacturer/distributor supplying retailers across Europe. Comparable to Boland on costumes, accessories, and B2B channel to specialty retail.
• Folat: Dutch-based party supplies manufacturer and wholesaler selling balloons, decorations, costumes, and party accessories to European resellers. Directly comparable on geography, B2B wholesale model, and product breadth to Boland.
• Artwrap: Netherlands-based gift wrap and party supplies wholesaler serving European retailers. Comparable on geography, B2B wholesale model, and party/celebration category overlap.

Broad incumbents

• Party City: Large vertically integrated party goods retailer and wholesaler with global sourcing operations. Comparable to Boland on category and supplier relationship layer but operates at retail scale rather than pure B2B wholesale.
• Amscan International: One of the world's largest party goods manufacturers and distributors, selling under numerous brands globally. Comparable to Boland on product breadth but at much larger scale and broader geographic reach.
• Anagram International: Global manufacturer and supplier of foil balloons and party decorations under the Anagram and Hedra brands. Comparable to Boland on balloon and decoration categories but with broader global distribution.
• Beistle: US-based manufacturer and supplier of party decorations, costumes, and themed party goods sold through wholesale and retail channels. Comparable to Boland on assortment and B2B wholesale supply to party retailers.
• Qualatex (Pioneer Balloon): North American-headquartered balloon manufacturer whose products are widely distributed across European party wholesalers including Boland's category. Comparable on the balloon and party supplies wholesale channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bolandpartysupplies
• LinkedInlinkedin.com/company/boland-b-v
• Instagraminstagram.com/boland_partysupplies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boland