What Eita Resources does

Eita Resources Berhad is a publicly listed Malaysian industrial technology group (Bursa Malaysia, ticker 9036) founded in 1996 that manufactures vertical transportation and power distribution systems through a vertically integrated model combining proprietary manufacturing, authorized distribution of global brands, and project-based EPCC services. The company's two flagship manufacturing brands are EITA-Schneider elevator systems (lifts, escalators, travellators developed under technical collaboration with Schneider Steuerungstechnik GmbH) and Furutec busduct systems (cast resin, compact sandwich, and data centre variants with IP68/IP65, IEC 61439-6, UL 857, KEMA, and ASTA certifications). It also acts as the authorized distributor in ASEAN for premium brands including Fuji Electric (transformers, inverters, UPS, ACB/MCCB), Novaris surge protection, Pfannenberg thermal management, L&T capacitor banks, and WashiON ATS.

Revenue is generated across four streams: Manufacturing (over 50% of Group revenue since 2013), Marketing & Distribution of E&E components, Services (elevator maintenance, training via ETC Training Centre), and High-Voltage Systems (TransSystem Continental EPCC for EHV transmission and distribution substations up to 500kV). Customer concentration is high, anchored by Malaysian government-linked utilities and transit authorities — including TNB, Sarawak Energy, MRT Corporation, Prasarana, and the East Coast Rail Link — alongside a growing book of hyperscale data centre customers (STT Proxima, Princeton Digital Group, Bridge Data Centre, Digital Edge, Edge Connex) and healthcare/real estate developers. Operations span Malaysia, Singapore, Indonesia, Vietnam, with export presence across Thailand, Philippines, Taiwan, Hong Kong, Bangladesh, and UAE.

The Group employs 705-760+ staff across manufacturing facilities in Klang, Subang Jaya, Penang, and Sungai Buloh (Malaysia), plus Singapore and a Shanghai STEP joint venture for elevator control systems. Recent strategic actions include the 2024 acquisition of Branco Accessibility Solution (modular platform lifts), the 2024 headquarters relocation to Bandar Bukit Raja, Klang, and ongoing expansion into data centre busducts and EV charging (Sojo brand). EITA reported FY2025 revenue of RM430.6 million (~USD 91 million), a 9.1% year-on-year increase with 66% PBT growth.

Name

Eita Resources

Legal name

EITA Resources Sdn Bhd

Website

https://eita.com.my

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Eita Resources Berhad is a Malaysian publicly-listed industrial technology group that manufactures EITA-Schneider elevators and Furutec busducts, distributes Fuji Electric power equipment, and executes EHV substation EPCC, serving utilities, transit authorities, hyperscale data centres, and property developers across ASEAN and the Middle East.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment

NAICS

Elevator and Moving Stairway Manufacturing (333921), Electrical Equipment Manufacturing (33531), Electric Power Generation, Transmission and Distribution (2211), Relay and Industrial Control Manufacturing (335314)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

T&D project/program management & owner’s engineering (EPCM/PMC) (EUADAKAF)

akta.pro secondary industries

Power Plant Electrical Systems EPC (Switchyard, Transformers, Protection & Controls) (EUAEAAAM), FACTS / Reactive Power & Power Quality Systems EPC (SVC/STATCOM, Capacitor Banks) (EUAEABAE), Distribution Substations & Switching Stations (MV) EPC (EUAEACAC)

Keywords

• Vertical transportation systems
• Power distribution equipment
• Busduct systems
• Elevator manufacturing
• High voltage substations

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing: Design and manufacture of Elevator Systems (EITA-Schneider) and Busduct Systems (Furutec), Centralized Dimming Systems, ballasts and ignitors for lighting. Manufacturing contributed over 50% of Group revenue since 2013.
2. Marketing & Distribution: Distribution of power distribution and control equipment, extra low voltage equipment, fire rated cables, and other E&E components. Products include Fuji Electric transformers, circuit breakers, UPS systems, and Novaris surge protection devices.
3. Services: Maintenance and services for elevators, travellators, and escalators; electrical and security system solutions; training services through ETC Training Centre.
4. High Voltage System: EPCC (Engineering, Procurement, Construction, Commissioning) for EHV Transmission and Distribution Substations up to 500kV through subsidiary TransSystem Continental.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EITA Resources Berhad designs, manufactures, installs and services its own-brand EITA-Schneider elevator, escalator and travellator systems, Furutec busduct power distribution systems, and Branco modular platform lifts. It also distributes Fuji Electric power and control equipment, Novaris surge protection, Pyrotec fire-rated cables, and provides EPCC turnkey services for EHV transmission and distribution substations up to 500kV via its TransSystem Continental subsidiary.

Product overview

EITA Resources Berhad operates as a multi-segment industrial technology company offering an integrated portfolio of power distribution, vertical transportation, and control systems. The core product lines include the EITA-Schneider Elevator System (vertical transportation), Furutec Busduct System (power distribution), and comprehensive FUJI Electric power and control equipment. Supporting offerings span fire-rated cables (Pyrotec), high voltage substations (TransSystem), surge protection (Novaris), EV charging (Sojo), lighting controls (REFAS), and platform lifts (Branco). The company serves construction, manufacturing, power utilities, and data centre industries through manufacturing, marketing/distribution, and services segments.

Differentiator

Problem solved

Functional benefit

Brands

• EITA-Schneider: Elevator systems brand - a joint venture with Schneider for manufacturing elevator systems including lifts, escalators, and travellators.
• Furutec
• Branco
• PYROTEC
• TransSystem Continental
• Sojo

Products and services

• EITA-Schneider Elevator System Elevator, escalator and travellator systems manufactured under the EITA-Schneider brand, covering design, manufacture, installation, and maintenance of vertical transportation solutions for commercial, residential, transit and high-rise applications.
• Furutec Busduct System Busduct systems for power distribution including cast resin busduct (IP68, outdoor/harsh environments), compact sandwich busduct (IP65, IK10, indoor), and specialised data centre busduct with integrated Branch Circuit Power Monitoring (BCPM), compliant with IEC 61439-6 and UL 857.
• Fuji Power Equipment System Comprehensive range of Fuji Electric power equipment distributed by EITA including oil-immersed transformers, cast resin transformers, air circuit breakers (ACB), molded case circuit breakers (MCCB), uninterruptible power supplies (UPS), and automatic transfer switches.
• Fuji Control Equipment System Fuji Electric control equipment distributed by EITA including low/medium voltage inverters, active and passive harmonic filters (up to 96% attenuation), induction motors, programmable logic controllers (PLC), human machine interfaces (HMI), temperature controllers, ultrasonic flow meters, magnetic contactors, starters, and manual motor starters.
• Pyrotec Fire Rated Cable FRMI fire-rated cables designed to maintain circuit integrity under high temperature with water and mechanical impact, featuring flame retardant and low smoke zero halogen (LSOH) properties for safety-critical building applications.
• TransSystem High Voltage System EPCC (Engineering, Procurement, Construction, Commissioning) services for EHV transmission and distribution substations up to 500kV through TransSystem Continental, including turnkey substation projects, site retrofitting, and underground power cable installation.
• Novaris Surge Protection Surge protection devices distributed by EITA for single and three-phase power, signal line, network, telephone and combined power and signal protection for industrial and commercial applications.
• Sojo EV Charger Electric vehicle charging solutions under the Sojo brand within EITA's Green Technology offerings, supporting sustainable transportation infrastructure for commercial and residential applications.
• Branco Platform Lift Modular platform lifts under the Branco / Cibes brand for accessibility solutions in residential, commercial, and healthcare applications, including installations at University of Malaya Medical Centre.

Quantifiable outcome

• 36% of electricity consumption from solar-generated power in FY2024
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• Shanghai STEPcoreTechnology or Integration · 1 January 2015Joint venture with Shanghai STEP to form Sigriner Automation (Mfg) for manufacturing Elevator Control Systems.
• Schneider Steuerungstechnik GmbHcoreTechnology or Integration · 1 January 2002Technical collaboration agreement for elevator systems through EITA-Schneider. Includes EC type-examination certificates from TUV SUD. EITA also holds 24.5% equity stake in Schneider Control & Drive.
• Fuji Electric (Japan)coreTechnology or IntegrationAuthorized distributor for Fuji brand of E&E components including transformers, circuit breakers, UPS systems, inverters, PLCs, HMIs, contactors, and temperature controllers. Products made in Japan with advanced engineering.
• Novaris (Australia/Malaysia)coreTechnology or IntegrationAuthorized distributor for Novaris surge protection devices including SD Surge Diverter Range, DINsafe surge diverters, signal line protectors, and network protectors.
• Pfannenberg (Germany)secondaryTechnology or IntegrationAuthorized distributor for Pfannenberg filter fans and cooling units for thermal management of electrical enclosures.
• Kyoritsu Keiki / WashiON (Japan)secondaryTechnology or IntegrationAuthorized distributor for WashiON Automatic Transfer Switch (ATS), mechanically latched MZ type from 60A to 3,000A.
• Larsen & Toubro (L&T)secondaryTechnology or IntegrationAuthorized distributor for L&T Capacitor Bank conforming to IEC831-1-2 standards for power factor correction.
• Universal CablesecondaryStrategic or Co-development PartnerJoint venture with Universal Cable to co-own PYROTEC brand of fire-rated (FR) cables.
• Universiti Sains Malaysia (USM)secondaryStrategic or Co-development PartnerMOU with USM for joint development of new Busduct systems for 5 years (2010). R&D collaboration with CREST grant and continued collaborations through 2016.
• KOP Mantap BerhadcoreStrategic or Co-development PartnerShareholders' agreement signed in 2019; EITA KOP Sdn Bhd incorporated and jointly owned - a new addition to the EITA family for elevator business.
• Branco Accessibility Solution Sdn BhdcoreStrategic or Co-development PartnerAcquired in 2024 - specialist in modular platform lifts under the Cibes brand. Now Branco Accessibility Solution provides accessibility solutions including platform lifts for healthcare and residential applications.
• Selangor Human Resources Development Centre (SHRDC)secondaryOthersMOU signed for industrial training and skills development in elevator sector.
• Jabatan Pembangunan Kemahiran (Klang)secondaryOthersETC Training Centre (renamed from EITA Training Centre) officially launches special courses and becomes first elevator and escalator training centre recognized by Jabatan Pembangunan Kemahiran.
• TNB (Tenaga Nasional Berhad)coreChannel Partner/ Reseller/ DistributorMajor customer for high-voltage transmission and distribution substation projects. Multiple project contracts including RM36.2 million (2022), RM239 million (2018).
• Sarawak Energy / SESCOcoreChannel Partner/ Reseller/ DistributorMajor customer for high-voltage projects in Sarawak including 275kV and 132kV substations. First contract in 2018 worth RM67.2 million.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schindler Group: Global elevator, escalator, and moving walk manufacturer with established Malaysia presence; directly competes with EITA-Schneider in vertical transportation tenders for commercial, residential, and infrastructure projects.
• Otis Worldwide: World's largest elevator and escalator company with active Malaysia operations; competes head-to-head with EITA-Schneider for high-rise, transit, and commercial elevator contracts across ASEAN.
• Hitachi: Operates elevator (Hitachi Elevator) and T&D systems businesses; competes with both EITA-Schneider and TransSystem Continental in ASEAN elevator and high-voltage substation markets.
• Kone Oyj: Finnish elevator and escalator major with growing Southeast Asia footprint; competes with EITA-Schneider in premium residential and commercial segments in Malaysia and Singapore.
• ABB Ltd: Swiss-Swedish leader in power T&D and building electrical systems; competes with TransSystem Continental in substation EPC and Furutec in busduct/power distribution, particularly for utility and data centre customers.
• Mitsubishi Electric: Japanese conglomerate with elevators/escalators and power systems (switchgear, transformers); directly comparable across EITA-Schneider's elevator business and Furutec's busduct/power distribution lines.
• Eaton Corporation: US power management company with busway, switchgear, and substation offerings; directly comparable to Furutec's busduct systems and a competitor for data centre power distribution RFPs in Asia.
• Schneider Electric: Global power distribution and electrical equipment leader; EITA's JV partner in EITA-Schneider and a direct competitor in busducts, switchgear, and power equipment across the same Southeast Asia markets.

Emerging players

• Hyundai Elevator: Korean elevator and escalator manufacturer expanding across Southeast Asia; competes with EITA-Schneider for mid-rise and commercial elevator projects and represents a regional Asian peer in vertical transportation.

Broad incumbents

• Siemens AG: Diversified industrial conglomerate with strong presence in power T&D, building electrification, and digital industries; competes broadly with EITA's busduct, substation, and electrical component offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EITAGROUP
• LinkedInlinkedin.com/company/eita-resources-bhd

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eita Resources