Westward Trails Nursing & Rehabilitation

What Westward Trails Nursing & Rehabilitation does

Westward Trails Nursing & Rehabilitation is a privately held skilled nursing and rehabilitation facility located at 3001 Westward Drive in Nacogdoches, Texas. Founded in February 2021, it operates as a subsidiary within the Creative Solutions in Healthcare (CSH) network, which manages over 160 long-term care facilities across Texas. The company provides 24/7 skilled nursing care, post-hospitalization rehabilitation, and specialized clinical services including wound care, orthopedic rehabilitation, and neurological care for conditions such as stroke, Parkinson's disease, multiple sclerosis, and traumatic brain injury. Its primary customer segments are seniors requiring long-term residential care and post-hospitalization patients transitioning back to home, supplemented by respite and hospice care.

The facility differentiates through its White Glove cleanliness program (twice-yearly surveyor visits), individualized care plans, and the Connected Care Center online health portal that gives residents and families real-time access to vital signs, prescriptions, care plans, immunizations, and physician information through secure login credentials. It also offers ancillary services including transportation, medication management, podiatry, dentistry, optometry, psychiatric services, and life enrichment programs. Networking benefits from the CSH parent include employee development programs (AIT, LVN to RN Bridge, CDM, CNA certification courses) and inter-facility referral flexibility.

Revenue is generated on a fee-for-service basis across a broad payer mix that includes Medicare, Medicaid, Veterans Affairs contracts, private insurance, managed care plans, long-term care insurance, worker's compensation, hospice contracts, and personal payment plans. The go-to-market motion is sales-led and relationship-driven: direct admissions are facilitated by an Admissions Coordinator, with referrals sourced from hospital discharge planners, physicians, and families, supported by a website, phone outreach, and a Facebook presence. Pricing is not publicly disclosed; the administrative team verifies benefits and works with families to determine optimal payment options.

Name

Westward Trails Nursing & Rehabilitation

Legal name

Westward Trails Nursing & Rehabilitation

Website

https://westwardtrailsnursing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Westward Trails Nursing & Rehabilitation is a privately held skilled nursing and rehabilitation facility in Nacogdoches, Texas, providing long-term care, post-hospitalization rehab, and specialized clinical services to seniors and post-acute patients. It operates as part of the 160+ facility Creative Solutions in Healthcare network across Texas.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Transitional Care Units (TCU) (HLAFAFAF)

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Wound care
• Orthopedic rehabilitation

Headquarters

HQ city

Nacogdoches

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Skilled Nursing Care Services: Fee-for-service skilled nursing and rehabilitation care. Revenue generated through Medicare, Medicaid, private insurance, managed care contracts, long-term care insurance, worker's compensation, hospice contracts, and personal payment plans. Payment and financing options include Medicare, Medicaid, Medicaid Pending, Veteran Affairs Contract, SSI/Disability, Private Insurance, Personal Payment Plan, Hospice Contract Services, Long-Term Care Insurance, Worker's Compensation, and Auto Accident Insurance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Westward Trails Nursing & Rehabilitation operates a 24/7 skilled nursing and rehabilitation facility in Nacogdoches, Texas, delivering long-term residential care, short-term post-acute rehabilitation, and specialized clinical programs including wound care, orthopedic rehabilitation, and neurological care. Services are complemented by physical, occupational, and speech therapy, hospice and respite care, nutritious meal services, and ancillary clinical services such as podiatry, dentistry, optometry, and psychiatric care.

Product overview

Westward Trails Nursing & Rehabilitation is a skilled nursing and rehabilitation facility providing comprehensive residential care services. The core offering is long-term and short-term nursing care supplemented by specialized clinical service programs including Wound Care, Orthopedic Rehabilitation, and Neurological Care. An add-on module called Connected Care Center provides residents and their families with a web-based health portal for real-time access to health information such as vital signs, medications, diagnoses, and care plans, enabling transparency between the facility and families.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• White Glove surveyors visit twice per year to ensure high cleanliness standards are maintained

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Creative Solutions in HealthcarecoreStrategic or Co-development PartnerParent company and network operator for Westward Trails Nursing & Rehabilitation. Creative Solutions in Healthcare operates over 160 locations across Texas. The network provides shared resources, training programs, employee benefits, quality standards including White Glove Program, and referral flexibility between facilities.
• Connected Care CentercoreTechnology or IntegrationTechnology partnership providing the Connected Care Center online health portal. Families and residents receive free access to view real-time health information including blood pressure, vital signs, prescriptions, medications, care plans, immunizations, diagnoses, and physician contact information. Access controlled through secure activation codes, usernames, and passwords.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonida Senior Living: Sonida Senior Living operates senior living communities, including independent living, assisted living, and memory care, across the U.S. It overlaps with Westward Trails on senior residential care services but with a less specialized clinical/rehab focus.
• Genesis Healthcare: Genesis Healthcare operates skilled nursing facilities and provides rehabilitation therapy services across the U.S. It is a broad incumbent with a directly overlapping skilled nursing and rehabilitation focus versus Westward Trails.
• Pennant Group: Pennant Group operates senior living, home health, and hospice services across the U.S. It overlaps with Westward Trails through post-acute and senior care service lines, though more weighted to home- and community-based care.
• The Ensign Group: The Ensign Group operates one of the largest skilled nursing and post-acute care portfolios in the U.S. It is a broad incumbent comparable to Westward Trails through skilled nursing, post-acute rehab, and senior living services across multiple states.
• National HealthCare Corporation: NHC operates skilled nursing, assisted living, home health, and hospice services, primarily in the southeastern and central U.S. Its blended skilled nursing and rehabilitation model is closely comparable to Westward Trails' service mix.
• Encompass Health: Encompass Health is the largest owner and operator of inpatient rehabilitation hospitals in the U.S. It is a broad incumbent comparable to Westward Trails through its post-acute rehabilitation services and orthopedic/stroke recovery focus.
• PACS Group: PACS Group operates a large portfolio of skilled nursing, assisted living, and post-acute facilities, primarily across the western and southern U.S. It mirrors Westward Trails' operating model of multi-service skilled nursing facilities within a network.
• Brookdale Senior Living: Brookdale is the largest U.S. operator of senior living communities, including independent living, assisted living, memory care, and skilled nursing. It is a broad incumbent comparable on senior care services, though with broader geographic and service-line scope than Westward Trails.

Regional players

• Cantex Continuing Care Network: Cantex Continuing Care Network operates skilled nursing and rehabilitation facilities primarily in Texas and surrounding states. It is a direct regional competitor to Westward Trails within the same geography and service category.
• Touchstone Communities: Touchstone Communities operates skilled nursing, rehabilitation, and assisted living facilities across Texas. It is a regional peer that competes with Westward Trails in overlapping Texas geographies with a comparable SNF and rehab service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestwardTrailsNursing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westward Trails Nursing & Rehabilitation