Total Apparel and Promotional Products

What Total Apparel and Promotional Products does

Total Apparel and Promotional Products (TAPP Custom) is a privately held, US-based custom branded merchandise and promotional products company founded in 2019 and headquartered in Sugar Land, Texas. The company operates as a one-vendor solution across custom apparel, promotional products, technology gadgets, print and packaging, signage, and PPE, supported by in-house embellishment services (embroidery, screen printing, laser etching, dye sublimation, heat transfer, and other decoration techniques) and a 200+ brand / 1,000+ style catalog. It serves a diversified enterprise customer base organized into seven verticals: Corporate, Healthcare, Hospitality, Real Estate, Professional Services, Non-Profit, and Food & Beverage, with notable named clients including Patagonia, Tumi, The North Face, Columbia Sportswear, Adidas, Eddie Bauer, Under Armour, and Nike.

TAPP Custom generates revenue through quote-based custom project sales, supplemented by enterprise-level corporate store and e-commerce platform solutions, full-service graphic design and printing, and digital marketing services. Revenue streams are predominantly one-time transaction-based (custom apparel, promotional products, print) with a managed-services component for corporate stores. The company operates a multi-channel go-to-market: dedicated enterprise field sales for complex corporate projects, a self-serve e-commerce storefront (tappnow.espwebsite.com) for SMB and individual buyers, and event-driven sales for trade shows and corporate events. Distribution is supported by an international and domestic supply chain with national delivery to satellite offices and direct-to-employee fulfillment.

The company's emerging technology layer includes QR code and NFC tag integration for interactive branded merchandise and Augmented Reality experiences for trade shows and product catalogs, though both are positioned as partner-enabled rather than proprietary AI capabilities. The company has no disclosed funding, no disclosed management team, no M&A activity, and no public financial metrics, making it a small, privately held, founder-led operator in the promotional products industry.

Name

Total Apparel and Promotional Products

Legal name

TAPP Custom

Website

https://tappcustom.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TAPP Custom is a privately held, US-based custom branded apparel and promotional products company founded in 2019, serving enterprise clients across multiple verticals with a 200+ brand catalog, in-house embellishment services, and a self-serve e-commerce storefront.

Ownership category

akta.pro rank

Product category

Custom Branded Merchandise and Promotional Products

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom branded apparel
• Promotional products
• Corporate gifting
• Custom merchandise
• Branded giveaways

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Branded Apparel Sales: One-time sales of custom branded apparel including t-shirts, polos, sweaters, hoodies, jackets, hats, and accessories with customization options
2. Promotional Products: Sale of promotional items including bags, drinkware, technology gadgets, office essentials, and trade show materials
3. Corporate Store Solutions: Enterprise-level solutions including building, designing, and managing corporate stores for employees or online sales platforms
4. Print and Graphic Design Services: Full-service printing from small format to large format, in-house graphic design within 48 hours, and national distribution of print collateral

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

TAPP Custom is a full-service provider of custom branded apparel, promotional products, and corporate gifting solutions. The company sources merchandise from over 200 brands and 1000+ styles and applies in-house embellishment services (embroidery, screen printing, laser etching, heat transfer, dye sublimation) to create customized products for marketing, employee incentives, trade shows, and brand campaigns. It complements physical merchandise with print and packaging, architectural signage, PPE, technology products, graphic design, corporate store/e-commerce platform development, and emerging integrations such as QR/NFC and augmented reality experiences.

Product overview

TAPP Custom is a full-service custom branded merchandise and promotional products company offering a comprehensive portfolio of products and services organized around six core categories: Custom Apparel (with 200+ brands and 1000+ styles including t-shirts, polos, workwear, outerwear, and accessories), Promotional Products (bags, drinkware, stationery, trade show items, and novelty merchandise), Technology Products (headphones, wireless chargers, power banks, and phone accessories), Print & Packaging (full-service printing from flyers to retail packaging), Signage (architectural, interior, and ADA-compliant signage with installation), and PPE Products. The company also offers supplementary services including Digital Marketing, QR/NFC technology integration for promotional items, Augmented Reality experiences, Gifting & Kitting programs, Corporate Store/e-commerce platform solutions, and in-house Embellishment Services (embroidery, screen printing, laser etching, dye sublimation, and more). The portfolio is managed through the TappNow online shop and supported by data-driven market research to guide product selection for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel Custom branded apparel including t-shirts, polos, sweatshirts, hoodies, jackets, workwear, uniforms, caps, and accessories sourced from 200+ preferred brands and 1000+ styles, customized with client logos via in-house embroidery, screen printing, heat transfer, and other embellishment techniques for corporate, employee, and promotional use.
• Promotional Products Wide range of promotional merchandise including bags, drinkware, coolers, stationery, writing instruments, audio speakers, lanyards, trade show displays, and novelty items designed for corporate gifting, trade shows, and marketing campaigns.
• Technology Products Tech-focused promotional items including headphones, earbuds, laptop accessories, Qi wireless chargers, USB flash drives, power banks, phone grips, phone mounts, cable management, and screen cleaners used as branded corporate gifts.
• Print & Packaging Full-service graphic design and printing services covering flyers, business cards, banners, brochures, direct mail, envelopes, greeting cards, pocket folders, retail packaging, and large format printing with 48-hour in-house graphic design turnaround.
• Signage Architectural and interior signage including ADA-compliant signs, banners, window decals, wall coverings, acrylic wall art, metal plaques, channel letters, monument signs, and custom sign design with installation services for commercial facilities.
• PPE (Personal Protective Equipment) Branded personal protective equipment and safety products including 3-layer and 5-layer facemasks, face shields, protective goggles, nitrile gloves, hand sanitizer, sanitizing wipes, touch-free thermometers, and awareness apparel for workplace and event use.
• Digital Marketing Digital marketing services including SEO, social media campaigns, and digital gift solutions such as e-books and online course vouchers for corporate gifting, offered alongside physical merchandise.
• Gifting & Kitting Curated gift boxes and kitting services for corporate gifting including branded gift sets, custom packaging, and multi-item presentation for campaigns and client gifts.
• Corporate Stores / E-Commerce Merchandising Enterprise-ready corporate store solutions that help organizations build, design, and manage internal or customer-facing e-commerce platforms for branded merchandise, including employee stores and online sales platforms.
• Embellishment Services In-house decoration services offering over a dozen embellishment options including embroidery, screen printing, laser etching, heat transfer, dye sublimation, patches, 3D molded transfers, foil decoration, sequin embroidery, and reverse applique applied to apparel and promotional merchandise.
• TappNow Online Shop Self-serve online product catalog and ordering platform at tappnow.espwebsite.com for browsing and purchasing branded merchandise across apparel, promo, technology, and print categories.

Quantifiable outcome

• Billboard delivers average 1000 impressions per $5.21; Branded apparel delivers average CPM of $1.35 with higher brand recognition
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 4imprint: One of the largest publicly traded promotional products distributors in North America, offering custom branded merchandise, apparel, and corporate gifts through direct sales and e-commerce. Direct competitor to TAPP Custom in the same product category with overlapping enterprise and SMB buyer base.
• BDA (Benson Design Associates): Full-service branded merchandise and promotional products company serving enterprise clients with apparel, decoration, and global fulfillment. Comparable to TAPP Custom across product breadth, enterprise GTM, and supply chain model.
• Boundless (formerly Boundless Network): Direct competitor in custom branded merchandise, corporate stores, and promotional products. Operates enterprise sales and tech-enabled merchandise platforms parallel to TAPP Custom's offering.
• Corporate Imaging Concepts (CIC): Mid-market enterprise promotional products and branded merchandise provider offering decoration, kitting, and corporate-store capabilities. Competes with TAPP Custom for similar corporate accounts.
• Brandvia: Promotional products distributor focused on branded merchandise, custom apparel, and corporate gifting for enterprise buyers. Closely comparable service mix to TAPP Custom including decoration services and corporate-store offerings.
• Halo Branded Solutions: Large US-based promotional products and branded merchandise distributor serving enterprise clients with apparel, signage, and corporate gifting. Operates a sales-team and corporate-store model highly comparable to TAPP Custom's enterprise GTM motion.

Broad incumbents

• SanMar: Largest US wholesale distributor of blank apparel and accessories to the promotional products industry. While not a direct competitor to TAPP Custom (it sells blanks to decorators), it is a critical upstream supplier and ecosystem incumbent.
• Alphabroder: Major US wholesale apparel and accessories distributor serving the promotional products and uniform industries. Functions as an upstream supplier to TAPP Custom while also serving decorators that compete with it.

Emerging players

• SwagUp: Tech-enabled corporate gifting and swag platform with self-serve ordering, custom kitting, and global fulfillment. Competes with TAPP Custom in the SMB and mid-market segment with stronger digital UX but more limited catalog depth.
• Bizzuka (formerly Genco): Branded merchandise and digital marketing provider serving small and mid-market businesses. Overlaps with TAPP Custom's multi-channel offering including digital marketing as a complement to physical merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TappCustom
• Facebookfacebook.com/61551091509995
• LinkedInlinkedin.com/company/tappnow
• Instagraminstagram.com/tappcustom
• Pinterestpinterest.com/Tappcustom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Apparel and Promotional Products