Etion
Etion Create is a South African designer and manufacturer of advanced electronic and embedded solutions, serving defence and aerospace, mining and industrial, cyber security, and rail markets as a subsidiary of Reunert.
- Company typePrivate
- Founded2015
- HeadquartersCenturion, South Africa
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etion does
Etion Create (Pty Ltd) is a South African designer, developer, and manufacturer of advanced electronic and embedded solutions and customized digital products, headquartered in Irene, Centurion, South Africa. The company operates as a wholly-owned subsidiary of Reunert, a JSE-listed diversified conglomerate, and serves four primary market verticals: defence and aerospace (its primary focus), mining and industrial, cyber security, and rail. Its product portfolio comprises five hardware lines — tactical navigation systems, smart displays, custom embedded products, cyber security solutions, and rail electronics — complemented by two service offerings: Original Design Manufacturing (ODM) for end-to-end custom product design, and Electronic Manufacturing Services (EMS) covering production, assembly, and testing.
The business model is project-based B2B/industrial, selling ruggedized embedded electronics and design-to-production services into long-lifecycle defence, mining, and rail platforms, with pricing not publicly disclosed. The company holds B-BBEE Level 1 Contributor status and ISO certification, which are prerequisites for participation in South African public-sector and parastatal procurement, including defence and rail tenders. Etion Create does not separately publish standalone revenue, headcount, or backlog; the consolidated financial data provided in the source is internally inconsistent and should not be relied upon. Go-to-market is direct, with no disclosed channel partner or reseller network, supported by a corporate website and event marketing (notably DSEI 2025), and customer concentration risk is structurally elevated given reliance on a narrow set of South African state-linked and industrial buyers.
Etion firmographics
Firmographics- Name
- Etion
- Legal name
- Etion Create Pty Ltd
- Website
- https://etion.co.za
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Etion Create is a South African designer and manufacturer of advanced electronic and embedded solutions, serving defence and aerospace, mining and industrial, cyber security, and rail markets as a subsidiary of Reunert.
- Ownership category
- akta.pro rank
Etion industry classification
Industry- Product category
- Defense and Industrial Electronics Manufacturing
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)
Keywords
Where Etion is headquartered
LocationHeadquarters
- HQ city
- Centurion
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Etion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Etion product offering
Product offeringCore offering
Etion designs, develops, and manufactures advanced electronic and embedded solutions and customised digital products for defense, aerospace, mining, industrial, cybersecurity, and rail markets. The offering combines five product lines — Tactical Navigation, Smart Displays, Embedded Products, Cyber Security, and Rail electronics — with two supporting services: ODM (Original Design Manufacturing) for custom product design through to production, and EMS (Electronic Manufacturing Services) for production, assembly, and testing. Customers are served from a South African design and manufacturing base.
Product overview
Etion Create is a unified portfolio of advanced electronic and embedded solutions supplemented by comprehensive manufacturing services. The company offers five core product lines: Tactical Navigation systems for defense/aerospace applications, Smart Displays with embedded processing capabilities, custom Embedded Products for specialized industrial and defense use, Cyber Security solutions for threat protection, and Rail-specific electronic systems. These products are complemented by two service offerings: ODM (Original Design Manufacturer) services for custom product design from concept to production, and EMS (Electronic Manufacturing Services) for production, assembly, and testing. The portfolio serves markets in Defense and Aerospace, Mining and Industrial, Cyber Security, and Rail sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Tactical Navigation Advanced navigation systems designed for tactical and defense applications, providing precise positioning and orientation capabilities for military and aerospace environments.
- Smart Displays Intelligent display solutions featuring embedded processing and connectivity for industrial, defense, and commercial applications.
- Embedded Products Custom-designed embedded electronic components and systems built for specialized industrial and defense applications.
- Cyber Security Security solutions and products designed to protect systems, networks, and data from cyber threats in industrial and defense environments.
- Rail Electronics Electronic and embedded solutions specifically designed for railway applications, including signaling, communication, and monitoring systems.
- ODM (Original Design Manufacturing) Original Design Manufacturing service providing custom design and development of electronic products from concept through to production.
- EMS (Electronic Manufacturing Services) Electronic Manufacturing Services offering production, assembly, and testing of electronic components and finished products.
Companies that use Etion
Customer profileSegments4 records
Ideal customer profiles4 records
Etion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Etion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Reunertparent_companyReunert is the parent company of Etion Create. Etion Create operates as a subsidiary/brand under the Reunert group of companies.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Etion competitors and assessment
Company assessmentDirect peers
- Kontron: European embedded computing and industrial IoT company providing ruggedised boards, gateways, and edge controllers. Comparable to Etion's Embedded Products, Smart Displays and EMS/ODM service offering across industrial and defence verticals.
- Saab: Swedish defence and aerospace company with a strong electronics, surveillance, and navigation portfolio. Highly comparable to Etion's Defence and Aerospace unit, especially its Tactical Navigation line, and serves similar military and aerospace customers globally.
- Mercury Systems: US defence electronics company specialising in mission-critical processing, RF and embedded subsystems. Comparable to Etion's embedded electronics and tactical navigation offerings for defence and aerospace primes.
- Advantech: Taiwan-based industrial computing and IoT company producing embedded boards, displays and edge platforms. Comparable to Etion's Smart Displays, Embedded Products and Industrial IoT-style offerings across mining, industrial and rail customers.
- Elbit Systems: Israeli defence electronics company with broad portfolio in C4I, navigation, avionics and embedded systems. Directly comparable across Etion's defence and aerospace business unit, including tactical navigation and ruggedised displays.
- Hensoldt: German defence-electronics specialist focused on sensors, navigation, and radar. Directly comparable to Etion Create's Tactical Navigation and embedded electronics offering for defence customers, with similar avionics-adjacent capabilities.
- Curtiss-Wright: US-listed defence electronics company providing ruggedized embedded computing, displays, and navigation subsystems. Closely aligned with Etion's Smart Displays, Embedded Products and Tactical Navigation lines serving aerospace and industrial markets.
Broad incumbents
- Flex Ltd: Global EMS/ODM provider with broad industrial, defence and aerospace manufacturing services. Comparable as a competitor in the EMS/ODM space, though Flex operates at dramatically larger scale and across geographies.
- Thales: Global defence and aerospace conglomerate with extensive avionics, navigation, rail signalling, and cybersecurity portfolios. Overlaps with Etion across tactical navigation, rail, and cyber, but operates at vastly greater scale and scope.
Regional players
- Altron: JSE-listed South African technology group providing ICT, industrial IoT, and networking solutions across multiple verticals. Comparable as a fellow JSE-listed diversified South African technology player, with overlapping industrial and connectivity exposure.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Etion social profiles
Digital presenceEtion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etion leadership team
Management profileNumber of profiles
Etion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etion
What does Etion do?
Etion designs, develops, and manufactures advanced electronic and embedded solutions and customised digital products for defense, aerospace, mining, industrial, cybersecurity, and rail markets. The offering combines five product lines — Tactical Navigation, Smart Displays, Embedded Products, Cyber Security, and Rail electronics — with two supporting services: ODM (Original Design Manufacturing) for custom product design through to production, and EMS (Electronic Manufacturing Services) for production, assembly, and testing. Customers are served from a South African design and manufacturing base.
Is Etion a public or private company?
Etion is a private company. It is classified as corporate owned and is currently operating.
When was Etion founded?
Etion was founded in 2015. It employs 251 to 500 people.
Where is Etion based?
Etion is headquartered in Centurion, South Africa, in the Africa region.
Who are Etion's main competitors?
Direct peers on record are Kontron, Saab, Mercury Systems, Advantech, Elbit Systems, Hensoldt and Curtiss-Wright. Broad incumbents are Flex Ltd and Thales. Altron is listed as a regional player.
Does Etion have an API?
No public API is recorded for Etion.
What industry is Etion in?
Etion's product category is Defense and Industrial Electronics Manufacturing. Its primary akta.pro industry code is IMAGAGAB, Industrial Electronics Original Design Manufacturing (ODM). Its NAICS code is 334511 and its SIC code is 3812.