What TMGroup does

TMGroup, operating as TM Group®, is an independent strategic branding and design agency founded in 1997 in Buenos Aires, Argentina. The firm is organized around four core capabilities — brand strategy and positioning, brand identity systems, strategic packaging design, and brand experience implementation — unified by a proprietary, trademarked methodology called LATINOMORFOSE™, which frames branding as a four-stage process (Listen, Interpret, Create, Implement) oriented around Latin American cultural context. Services are delivered from three regional hubs in Buenos Aires, Panama City, and São Paulo, with case-study and contact-form evidence of project work spanning 15+ markets across Latin America, North America, Europe, Asia Pacific (including China), and the Middle East. The visible client roster is dominated by enterprise consumer brands in personal care, beauty, beverages, and convenience retail, including Lekkerland, Aussie, Beautique, Tropics, Natura, Old Spice, Downy, Herbal Essences, Secret, and Pantene.

TMGroup generates revenue through professional services engagements — custom, project-based, quote-driven work rather than productized pricing or recurring subscriptions. The go-to-market motion is enterprise field sales conducted through strategic conversations and consultations, supported by top-of-funnel demand generation through the 'Pensamento em Movimento' thought leadership platform, LinkedIn and regional Instagram accounts, and participation in industry events such as Creativity100events Mendoza. The firm holds the ISO 9001 quality certification (a first among Argentine creative companies), has registered LATINOMORFOSE™ as a trademark, and claims 4,500+ projects delivered and 120+ brands served across its tenure.

Ownership is concentrated and private: the company discloses no parent, no institutional investors, no funding rounds, and no M&A activity. Leadership is a small executive team — Founder and CEO Laura Mbazbaz, Creative Director Érico Amorim, and Business & Operations Lead Florencia Filereto — supported by 11–50 total employees. The firm shows no visible AI tooling, API surface, or platform product, and pricing is not publicly disclosed.

Name

TMGroup

Legal name

TM Group®

Website

https://tmgroupweb.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

TMGroup is an independent Latin American strategic branding and design agency founded in 1997, operating regional hubs in Argentina, Panama, and Brazil. It delivers brand strategy, identity systems, and packaging design for enterprise consumer brands using its trademarked LATINOMORFOSE™ methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Branding Services: Professional services revenue from branding strategy, brand identity systems, strategic packaging design, and brand experience implementation. Services include brand positioning, portfolio architecture, visual identity systems, and ongoing brand governance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TM Group is an independent strategic branding agency that delivers brand strategy, visual and verbal identity systems, strategic packaging design, and brand experience implementation for global consumer brands. Its work is anchored in LATINOMORFOSE™, a proprietary four-stage methodology (Listen, Interpret, Create, Implement) that converts cultural context into applied brand strategy and governance frameworks. Services are delivered as project-based engagements across Latin America and other markets.

Product overview

TM Group® is an independent branding and strategic design agency operating since 1997 with a presence across Latin America (Argentina, Panama, Brazil). The company offers a unified suite of professional services centered on strategic branding, including brand strategy and positioning, brand identity systems, strategic packaging design, and brand implementation. The core differentiator is LATINOMORFOSE™, a proprietary strategic brand methodology. Services are delivered through case study work with global consumer brands across 15+ markets. The company operates as a consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• LATINOMORFOSE™: Patented strategic brand methodology that transforms noise into direction, and direction into an applicable system. The process includes four stages: Listening (diagnosis of real tensions), Interpreting (defining central focus), Creating (building identity and architecture), and Implementing (governance and continuous evolution).

Products and services

• Estratégia e Posicionamento de Marca (Brand Strategy and Positioning)

Quantifiable outcome

• 120+ brands transformed through strategic branding projects
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lippincott: Independent brand strategy and design consultancy with a strong CPG heritage — comparable as a strategy-led boutique focused on positioning, identity systems, and brand portfolio work for global clients.
• Interbrand: Global brand consultancy (part of Omnicom) providing brand strategy, naming, and identity services to multinational CPG and consumer brands — directly comparable in service mix and client profile to TM Group, but at global scale.
• CBX: Independent brand strategy and design consultancy serving major CPG and retail clients — comparable offering across brand positioning, portfolio architecture, and identity systems.
• Superunion: WPP's brand and design network delivering brand strategy, identity systems, and experience design — directly comparable service set aimed at enterprise consumer and corporate clients.
• Bulletproof: Independent branding and packaging design agency serving global CPG brands — directly comparable in strategic packaging and identity work for personal-care and beverage clients.
• Pearlfisher: Independent brand and design agency with deep CPG and packaging expertise — closely comparable in focus on brand identity and strategic packaging design for consumer brands.
• Landor & Fitch: WPP-owned global brand consulting and design firm delivering brand strategy, identity, and experience design for global consumer brands — comparable service offering with deeper international delivery infrastructure.
• FutureBrand: IPG-owned global brand strategy and design consultancy serving multinational CPG and corporate clients — comparable offering to TM Group's strategic branding portfolio with global agency network support.

Regional players

• Ana Couto Branding: Brazil-based strategic branding consultancy with its own branded methodology and enterprise CPG clients — a comparable Latin American branding boutique operating in an overlapping market.
• CBA Design Group: Brazilian branding and design agency with multi-decade history serving major consumer brands — the closest regional peer to TM Group in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tmgroup
• Instagraminstagram.com/tmgroup_brasil
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMGroup