Powerly
Powerly is a UK-based SaaS platform that provides an OCPP/OCPI-compliant EV charging management suite, including a no-code white-label app builder, open APIs, fleet tools, and an AI site planner, serving OEMs, CPOs, governments, fleet operators, and developers globally.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Powerly does
Powerly (Powerly London Limited) is a UK-based SaaS provider of an OCPP/OCPI-compliant EV charging management platform, founded in 2022 and operating from Chessington with authorized agents in Saudi Arabia and Jordan. The platform unifies charger management, branded white-label app generation, payments, fleet automation, peer-to-peer energy sharing, and an AI Site Planner, and is delivered through three primary go-to-market motions: a product-led, no-code App Builder for non-technical buyers and OEMs; an API-first developer portal with tiered subscriptions for software integrators; and direct enterprise sales to government, CPO, and fleet customers.
Its core technology stack combines open-standards charger interoperability (OCPP 1.6+ and OCPI), a no-code app builder accessible via web, dashboard, and a custom ChatGPT GPT, a JavaScript SDK, and AI features for site planning, predictive maintenance, dynamic pricing, and energy trading. The platform is integrated across Bubble.io, Zapier, RapidAPI, ChatGPT/MCP, and GitHub open-source mobile apps, and it connects to the Gasable energy marketplace for distribution leverage.
Powerly monetizes through API subscriptions (Free, $49/month, $149/month, custom enterprise), usage-based API overage fees, transaction fees on charging sessions, OEM white-label licensing, pay-per-build fees for App Builder Android/iOS output, and potential marketplace commissions via Gasable. Its customer base spans OEM charger manufacturers, charge point operators, government and smart-city entities, software developers, fleet operators, and individuals/property developers, with named enterprise deployments in Riyadh and London.
Powerly firmographics
Firmographics- Name
- Powerly
- Legal name
- Powerly London Limited
- Website
- https://powerly.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Powerly is a UK-based SaaS platform that provides an OCPP/OCPI-compliant EV charging management suite, including a no-code white-label app builder, open APIs, fleet tools, and an AI site planner, serving OEMs, CPOs, governments, fleet operators, and developers globally.
- Ownership category
- akta.pro rank
Powerly industry classification
Industry- Product category
- EV Charging Management Software
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Interoperability, Protocols & Standards (OCPP, ISO 15118, OCPI, OpenADR) (EUAFAMAH), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where Powerly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Powerly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- API Subscription Plans: Monthly subscription tiers (Starter Free, Growth $49/mo, Scale $149/mo, Enterprise custom) providing API access for developers and businesses integrating EV charging capabilities. Commercial API access requires paid subscription.
- Transaction Fees (Charging Sessions): Charging hosts earn revenue from charging sessions with pricing models including per kWh, per minute, or per session. Powerly processes payments automatically and takes a platform fee.
- OEM White-Label Licensing: Charging equipment manufacturers license Powerly's platform to bundle branded apps with their chargers. The no-code app builder enables rapid delivery of customized apps to end customers.
- App Builder Payments: The app builder generates revenue through payments for Android APK and AAB builds, as well as iOS builds. Users must complete payment before build process begins.
- API Overage Fees: Usage beyond included API request limits incurs overage fees ($0.005/request for Starter, $0.003/request for Growth, $0.001/request for Scale), creating usage-based revenue on top of subscriptions.
- Gasable Energy Marketplace: Powerly connects to the Gasable energy marketplace with over 1 million registered users, providing network effects and potential referral/affiliate revenue from the broader energy ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free tier with basic API access |
| Subscription | Monthly | Growth - $49/month for small networks |
| Subscription | Monthly | Scale - $149/month for nationwide deployment |
| Subscription | Multi-year contract | Enterprise - Custom pricing for large organizations |
| Subscription | Monthly | Developer Portal API Access Tiers |
| Unit Pricing | Pay-as-you-go | EV Charger Host Pricing Models |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Powerly product offering
Product offeringCore offering
Powerly provides an all-in-one EV charging management platform that combines a no-code white-label app builder, open APIs compliant with OCPP/OCPI standards, fleet management tools, AI-powered site planning, and peer-to-peer energy sharing. The platform enables OEMs, charging point operators, governments, and developers to launch branded EV charging apps, manage charger networks, automate billing and payments, and scale fleets from 5 to 500+ vehicles.
Product overview
Powerly is a comprehensive EV charging management platform offering a modular architecture centered on its core EV charging platform, complemented by the App Builder for no-code app creation, an Open API for developer integrations, and specialized modules for fleet management, AI-powered site planning, peer-to-peer energy sharing, sustainability tracking, and role-based administration. The platform supports OCPP/OCPI open standards for charger compatibility and offers integrations with Bubble.io, Zapier, RapidAPI, ChatGPT/MCP, Stripe, Google Places, and regional payment providers. Recent launches include open-source mobile apps and AI Site Planner functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Powerly EV Charging Platform
Quantifiable outcome
- Build custom EV charging app in 10 minutes with no coding required
- +2 more outcomes
Companies that use Powerly
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Powerly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature10 records
Powerly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bubble.iocorePowerly offers a no-code Bubble plugin enabling Bubble.io developers to integrate EV charging features into their applications without writing code. Users can connect chargers, manage sessions, and launch custom energy apps using Powerly's backend through the plugin.
- RapidAPIminorPowerly's API is listed on RapidAPI marketplace, enabling developers to discover and subscribe to Powerly's EV charging API through RapidAPI's platform.
- OpenAI (ChatGPT)corePowerly offers ChatGPT integration via a custom GPT (Build EV Charging App – No Code) that allows users to build EV charging apps conversationally through ChatGPT using OAuth authentication. This represents a novel AI-powered development experience.
- Gasable Energy MarketplacecorePowerly connects to the Gasable energy marketplace providing access to over 1 million registered users. This partnership enables CPOs on Powerly to broaden reach and tap into Gasable's user base, creating network effects across the energy ecosystem.
- EV Charger Manufacturers (OEMs)corePowerly partners with EV charging equipment manufacturers (OEMs) enabling them to bundle Powerly's white-label platform with their chargers. Each device comes with a customized branded app, with Powerly generating these apps at scale for manufacturers. Case study: Shenzhen manufacturer used Powerly to rapidly deliver custom apps and secure million-yuan orders.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Powerly competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Powerly social profiles
Digital presencePowerly compliance and trust
Trust signalCompliance3 records
Powerly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powerly leadership team
Management profileNumber of profiles
Powerly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powerly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powerly
What does Powerly do?
Powerly provides an all-in-one EV charging management platform that combines a no-code white-label app builder, open APIs compliant with OCPP/OCPI standards, fleet management tools, AI-powered site planning, and peer-to-peer energy sharing. The platform enables OEMs, charging point operators, governments, and developers to launch branded EV charging apps, manage charger networks, automate billing and payments, and scale fleets from 5 to 500+ vehicles.
Is Powerly a public or private company?
Powerly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Powerly founded?
Powerly was founded in 2022. It employs 1 to 10 people.
Where is Powerly based?
Powerly is headquartered in London, United Kingdom, in the Europe region.
How does Powerly make money?
Six revenue lines are on record. API Subscription Plans are the primary driver. The others are transaction Fees (Charging Sessions), OEM White-Label Licensing, app Builder Payments, API Overage Fees and gasable Energy Marketplace.
Does Powerly have an API?
Yes. Powerly REST API at https://api.powerly.app enables developers to integrate EV charging capabilities including charger management, user authentication, order/charging session control, payment processing, vehicle management, and app building. Requires API Key (sent in 'API-Key' header) and Bearer Token authentication. Supports webhooks for real-time event push. Includes sandbox environment for testing. Access to OpenAPI spec and Postman collection. Features endpoints for: auth, app builder, balance/wallet, countries, device management, orders, payment cards, power sources/stations, reviews, users, and vehicles. Developer documentation is at api.powerly.app/docs.
What industry is Powerly in?
Powerly's product category is EV Charging Management Software. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 22112 and its SIC code is 4911.