MyDrives MyHabits MyMatch

What MyDrives MyHabits MyMatch does

MyDrives MyHabits MyMatch is a Dutch behavioral assessment and development platform headquartered in Sittard with a secondary office in Utrecht. Founded by Marc Stijfs and Jos Crijns around a proprietary seven-color drives theory and Iceberg Model, the company provides three interlocking products: MyDrives (individual and team drive analysis), MyHabits (behavioral development through 360-degree feedback and coaching), and MyMatch (recruitment and selection matching candidates against job profiles via percentage-based quadrant scoring). In 2025 the company layered Analytics AI on top of the methodology, using external AI providers under strict European-data processing terms to interpret questionnaire outputs and surface patterns beyond standard scoring, with results reviewed by certified consultants before client delivery.

The business model combines certification training, professional workshops, subscription-based access to the MyDrives digital environment, and per-assessment volume. Revenue is generated primarily through a three-day MyDrives certification program that has produced a network of 427 certified consultants across Belgium and the Netherlands, supported by in-company certification programs for enterprise customers such as DSV (18 internal HR staff certified), ITZU (60 staff in the Talent Solutions division certified), Maastricht University, Rabobank, Aviko, and Royal Haskoning. Distribution runs through a hybrid model of certified consultant delivery, direct enterprise training (notably in logistics, education, manufacturing, finance, and healthcare), and an exclusive Middle East channel partnership with Holland Acumen covering Bahrain, Egypt, Saudi Arabia, and Morocco. Free tools (Miniscan, the management book De aard van jouw beestje worth €24.50, and an Inspiration Package) anchor the top of funnel.

The platform is hosted on ISO 27001-compliant infrastructure and supports seven languages, with marketing presence across a Dutch/English/German website, LinkedIn, and case-study content. The firm operates as a privately held, founder-led company with approximately 1-10 internal employees and no disclosed external funding, treating its certified-consultant ecosystem as its primary distribution asset rather than a direct enterprise sales force.

Name

MyDrives MyHabits MyMatch

Legal name

MyDrives MyHabits MyMatch

Website

https://mydrivesmyhabits.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MyDrives MyHabits MyMatch is a Dutch behavioral assessment platform that delivers a proprietary seven-color drives methodology, behavioral coaching tools, and recruitment matching, distributed through certified consultants and in-company certification programs to HR, coaching, and enterprise teams.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industry

MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)

Keywords

• Behavioral assessment platform
• Personality drives analysis
• Team development methodology
• Recruitment matching software
• Organizational development consulting

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Certification Training Programs: Three-day MyDrives certification training courses for consultants, coaches, HR professionals, and organizational advisors. Participants learn to interpret and present MyDrives color profiles and work with team profiles. Successful completion grants access to the MyDrives digital environment for questionnaire administration.
2. Interactive Workshops: In-company and public workshops covering topics like team development, leadership, coaching, and recruitment. Workshops combine theoretical and practical components with interactive exercises, games, and team activities.
3. Assessment and Analysis Tools: MyDrives drives analysis, MyMatch job profile analysis, and MyHabits 360-degree behavioral analysis are delivered through the digital platform and interpreted by certified consultants. Revenue generated through per-assessment or subscription models for consultants and organizations.
4. Digital Environment Access: Post-certification access to the MyDrives digital environment where consultants can invite participants to fill in questionnaires and create group profiles. The questionnaire is available in seven languages with free use of all training materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MyDrives MyHabits MyMatch provides an integrated behavioral assessment platform built on a proprietary seven-color drives theory. Its core offerings are MyDrives (individual and team drive analysis), MyHabits (behavioral development through 360-degree feedback and SMS microtriggers), MyMatch (recruitment and selection matching with percentage-based scores against job profiles), and Analytics AI (AI-powered interpretation layer). The methodology is delivered through a digital platform and supported by a three-day certification program that trains external consultants and enterprise HR teams to administer the assessments.

Product overview

MyDrives MyHabits MyMatch is a comprehensive total methodology for getting the best out of people. The offering consists of three core products: MyDrives (individual drive analysis based on a seven-color theory), MyHabits (behavioral development and team agility), and MyMatch (recruitment and selection matching). These are complemented by Analytics AI (AI-powered interpretation layer), a three-day certification training program, and free tools including a Miniscan and Inspiration Package. The three core products work together sequentially: MyDrives provides the foundational drive analysis, MyHabits develops individuals and teams based on those insights, and MyMatch applies the same color theory to recruitment and selection. Analytics AI adds an AI interpretation layer across all products. The company also offers interactive workshops and sells a free management book as lead generation tools.

Differentiator

Problem solved

Functional benefit

Brands

• MyDrives: Individual drive analysis tool that gives people insight into their motivations and behaviors based on a seven-color color theory.
• MyHabits
• MyMatch
• Analytics AI

Products and services

• MyDrives Individual and team drive analysis product based on a proprietary seven-color theory that helps employees and teams understand their driving forces and perform better by leveraging their drives.
• MyHabits Individual and team development methodology that uses 360-degree feedback, coaching conversations, and SMS microtrigger assignments to break fixed behavioral patterns and develop flexible behavior for more effective collaboration.
• MyMatch Recruitment and selection assessment that matches candidate drives and capabilities against ideal job profiles using automated software that produces percentage match scores and quadrant visualizations.
• Analytics AI AI-powered interpretation tool that combines deep insights into human drives with artificial intelligence, using external AI models to interpret patterns and analyze drives and behavior in detail; outputs are reviewed by certified consultants before sharing.
• MyDrives Certification Training Three-day paid certification course that trains participants (consultants, coaches, HR professionals) to become certified MyDrives consultants, with access to the digital environment for administering questionnaires.
• Interactive MyDrives Workshops Interactive in-company and public workshops for teams where participants discover what motivates them and what happens when drives conflict, producing practical insights for better collaboration.

Quantifiable outcome

• Organizations report improved communication, better collaboration, and enhanced performance after implementing MyDrives methodology
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Holland Acumenregional core partnerChannel Partner/ Reseller/ DistributorHolland Acumen, led by Mohammad Al Zayyat, serves as the exclusive regional partner for MyDrives in the Middle East. The partnership covers Bahrain, Egypt, Saudi Arabia, and Morocco. Holland Acumen supports organizations seeking to strengthen collaboration, leadership, and performance through the MyDrives methodology, representing the brand in the region and providing local implementation support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TTI Success Insights: TTI Success Insights offers DISC-based behavioral assessments and talent metrics for recruitment and development. Comparable color/behavior methodology with a multi-product assessment suite.
• Thomas International: Thomas International provides psychometric assessments (DISC-based) for recruitment, leadership, and team development. Directly comparable to MyMatch recruitment assessments and the seven-color personality framework.
• SHL: SHL is a global leader in talent assessment and psychometric testing, providing personality questionnaires, behavioral assessments, and recruitment matching tools. Direct competitor in the enterprise talent assessment market.
• Hogan Assessments: Hogan Assessments provides personality assessments focused on leadership, recruitment, and development. Comparable to MyDrives' leadership and behavioral development solutions with stronger research validation.
• Insights Discovery: Insights Discovery uses a four-color personality model (similar to MyDrives' seven-color framework) for team development, leadership, and sales effectiveness. Direct competitor in color-based behavioral assessment with a global certified practitioner network.
• MBTI (The Myers-Briggs Company): The Myers-Briggs Company provides the MBTI personality framework for personal development, team building, and coaching. One of the most established and recognized personality assessment brands globally.

Emerging players

• Traitify: Traitify provides AI-powered, visual personality assessments for recruitment and team development. An emerging, more digital-native competitor to MyMatch's traditional assessment approach.
• Pymetrics: Pymetrics uses neuroscience-based AI games for talent matching and recruitment. An emerging, AI-first direct competitor to MyMatch in the recruitment assessment space.
• Plum (ThriveMap): Plum provides AI-driven behavioral assessments for hiring and development. Comparable AI-augmented assessment approach targeting enterprise recruitment.

Broad incumbents

• Gallup CliftonStrengths: Gallup's CliftonStrengths provides strengths-based behavioral assessment used by enterprises globally for leadership and team development. A broader incumbent with a much larger established footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mydrives-myhabits-mymatch
• Facebookfacebook.com/mydrivesmyhabits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDrives MyHabits MyMatch