SOMEH
Someh is a Brazilian engineering company that designs and manufactures testing machines, sensors, and industrial automation equipment for product certification, serving manufacturers, testing laboratories, and certification organisms across Brazil.
- Company typePrivate
- Founded2014
- HeadquartersJoinville, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SOMEH does
SOMEH (legal name Someh Projetos, Produtos e Servicos, also styled as Someh Engenharia) is a privately held Brazilian engineering company headquartered in Araquari, Santa Catarina, that designs and manufactures testing machines, probes/sensors, and industrial automation equipment for product certification. The company's core portfolio spans universal testing machines (including the flagship SOH-1231 with integrated control software and automation-network connectivity), tensile testers, flammability chambers (UL 94, IEC 60695), glow-wire, needle-flame, and tracking-test equipment, abrasion testers (Crockmeter), and environmental aging chambers under the wholly-owned PW Instruments sub-brand (PW-US tensile series, PW-CX1800 xenon chamber, PW-CUV40P/H UV chambers, PW-CTH100 humidity chamber, PW-CO72-T2 precision oven). Underlying technology is proprietary electromechanical testing hardware with embedded software for test execution, data capture, and integration with factory automation networks.
SOMEH serves a horizontal mix of Brazilian customers, including manufacturers in mechanical, plastics, electrical, and automotive sectors; independent testing laboratories and Product Certification Organisms (OCPs) requiring ISO 17025-aligned equipment; consumer product manufacturers needing certification for toys, plastic chairs, bicycles, mattresses, and similar goods; and industrial automation clients seeking turnkey process automation projects. The company's go-to-market is direct-to-customer: buyers request quotations through a website form, an e-commerce storefront, or direct contact via phone, email, and WhatsApp. Pricing is custom quote-based with no published rates; billing is described as multi-year contract. Marketing is content-led, anchored on an active blog, LinkedIn, Facebook, and YouTube presence, plus a downloadable 2020 product catalog.
SOMEH operates as a private, founder/management-controlled entity with no disclosed external investors, funding rounds, parent company, or management team roster. It serves a single-country Brazilian domestic market, holds the registered SOMEH brand and selo-someh certification mark, and reports no published patents, awards, or third-party alliances.
SOMEH firmographics
Firmographics- Name
- SOMEH
- Legal name
- Someh Projetos, Produtos e Serviços
- Website
- https://someh.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Someh is a Brazilian engineering company that designs and manufactures testing machines, sensors, and industrial automation equipment for product certification, serving manufacturers, testing laboratories, and certification organisms across Brazil.
- Ownership category
- akta.pro rank
SOMEH industry classification
Industry- Product category
- Product Testing and Certification Equipment
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Industrial Machinery Manufacturing (3332)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro industry
- Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics)Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)
Keywords
Where SOMEH is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
SOMEH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Testing Machines and Equipment Sales: SOMEH generates revenue primarily through the sale of testing machines and devices for product certification. Products include universal testing machines, flammability testing equipment, abrasion testers, tensile testing machines, aging chambers, and other specialized testing instruments. Sales are conducted through direct quotation requests and an e-commerce storefront.
- Industrial Automation Services: SOMEH provides industrial automation project services, including scope definition, cost review, project execution, technology implementation, and user training. These services are offered as professional services complementing the hardware product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for testing machines and automation equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SOMEH product offering
Product offeringCore offering
SOMEH develops and manufactures testing machines and devices for product certification, including universal testing machines, flammability testing chambers, abrasion testers, tensile testing machines, aging chambers, and probes. The company also offers industrial automation project services encompassing scope definition, cost analysis, execution, and technology implementation. Products comply with Brazilian (Inmetro, ABNT) and international standards (ISO, IEC, UL).
Product overview
Someh provides a comprehensive portfolio of product testing and certification machines for Brazilian and international markets. The core offering consists of three main product lines: (1) Máquinas para Ensaio de Produtos - universal and specialized testing machines including the SOH-1231 Universal Testing Machine; (2) Sondas - probes and sensors for industrial testing; and (3) Máquinas e Automação Industrial - industrial automation solutions. The PW INSTRUMENTS sub-brand extends the portfolio with specialized equipment including tensile testers (PW-US71 through PW-US91T series), high/low temperature testers (PW-UCS80-40, PW-UCD128A-40A), aging chambers (PW-CX1800 xenon, PW-CUV40P/H UV, PW-CTH100 humidity), and precision ovens (PW-CO72-T2). Someh also offers specific testing equipment including flammability chambers, glow wire testers, needle flame testers, tracking test equipment, and abrasion testers. The company serves diverse sectors including mechanical, plastics, electrical, automotive, testing laboratories, and provides solutions for non-destructive testing applications.
Differentiator
Problem solved
Functional benefit
Brands
- PW Instruments: Product line of universal material tensile testers, aging test chambers, precision ovens, and tensile testing machines for product certification.
Quantifiable outcome
- SOMEH's testing equipment helps reduce product certification costs and timelines through optimized testing processes and equipment reliability
- +2 more outcomes
Companies that use SOMEH
Customer profileSegments4 records
Ideal customer profiles3 records
SOMEH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SOMEH partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SOMEH competitors and assessment
Company assessmentDirect peers
- Testing Machines Inc. (TMI): US manufacturer of physical testing and material testing instruments for paper, film, packaging, and consumer goods. Overlaps with SOMEH's abrasimeter (Crockmeter) and packaging-related testing categories; comparable mid-market niche player.
- Tinius Olsen: Independent US maker of universal testing machines, hardness testers, and impact testers. Closest product-portfolio overlap with SOMEH's tensile/mechanical testing rigs; serves similar end markets (plastics, metals, construction materials).
- ADMET: US manufacturer of materials testing machines and force testers. Direct product overlap with SOMEH's universal and tensile testers; similar mid-market positioning serving manufacturers and independent labs.
- Hegewald & Peschke: German specialist in universal testing machines and custom test rigs. Highly comparable product portfolio to SOMEH, including custom-engineered testing systems; competes on technical flexibility and mid-sized lab RFPs.
Emerging players
- Time Group: Asian manufacturer of hardness and tensile testing machines with growing presence in Latin America. Comparable product range to SOMEH's lower-end mechanical testing equipment; competes primarily on price in emerging markets.
Broad incumbents
- MTS Systems: US-based supplier of mechanical testing and simulation systems, particularly strong in automotive and aerospace. Comparable to SOMEH's mechanical testing equipment portfolio; competes at the higher end of tensile and fatigue testing procurement.
- Shimadzu Scientific Instruments: Japanese-owned manufacturer of testing and measurement equipment including universal testers and analytical instruments. Overlaps with SOMEH's tensile, aging, and analytical equipment lines; broader portfolio at global scale.
- ZwickRoell: German manufacturer of universal testing machines, hardness testers, and automated testing systems. Highly comparable product overlap with SOMEH's mechanical-testing focus; competes for the same accredited lab and manufacturer RFPs in Brazil.
- Instron (ITW): Global leader in materials and universal testing machines used by manufacturers and labs worldwide. Overlaps directly with SOMEH's SOH-1231 and PW Instruments tensile line, but at a global premium-brand scale; serves as the dominant benchmark SOMEH competes against in Brazil.
Regional players
- EMIC: Brazilian manufacturer of universal testing machines and tensile testing equipment. Direct regional competitor to SOMEH in the Brazilian domestic market; closest geographic peer with similar customer base (manufacturers, labs, certification bodies).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SOMEH social profiles
Digital presenceSOMEH financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOMEH leadership team
Management profileNumber of profiles
SOMEH subsidiaries and ownership
Company hierarchySubsidiaries1 record
SOMEH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOMEH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOMEH
What does SOMEH do?
SOMEH develops and manufactures testing machines and devices for product certification, including universal testing machines, flammability testing chambers, abrasion testers, tensile testing machines, aging chambers, and probes. The company also offers industrial automation project services encompassing scope definition, cost analysis, execution, and technology implementation. Products comply with Brazilian (Inmetro, ABNT) and international standards (ISO, IEC, UL).
Is SOMEH a public or private company?
SOMEH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOMEH founded?
SOMEH was founded in 2014. It employs 11 to 50 people.
Where is SOMEH based?
SOMEH is headquartered in Joinville, Brazil, in the Latin America region.
How does SOMEH make money?
Two revenue lines are on record. Testing Machines and Equipment Sales are the primary driver. The others are industrial Automation Services.
Who are SOMEH's main competitors?
Direct peers on record are Testing Machines Inc. (TMI), Tinius Olsen, ADMET and Hegewald & Peschke. Time Group is listed as an emerging player. Broad incumbents are MTS Systems, Shimadzu Scientific Instruments, ZwickRoell and Instron (ITW). EMIC is listed as a regional player.
Does SOMEH have an API?
No public API is recorded for SOMEH.
What industry is SOMEH in?
SOMEH's product category is Product Testing and Certification Equipment. Its primary akta.pro industry code is IMAGAGAH, Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics). Its NAICS code is 334513 and its SIC code is 3823.