Shorelinez

What Shorelinez does

Shorelinez is a Barbados-based specialty food retailer founded in August 2001 that sells fresh and frozen seafood and gourmet meats to both B2B hospitality customers (hotels and restaurants) and B2C private clientele across Barbados and the broader Caribbean. The company operates a single physical retail store at Lot 4a Uplands Plantation, St John, Barbados (open Monday–Friday 8 AM–4 PM, Saturday 8 AM–12 PM), complemented by a self-serve Shopify-based e-commerce storefront accessible to customers across the island. Its product range spans local Caribbean catch, premium imported items air-shipped weekly from the US, Canada, and UK (salmon, oysters, mussels, seabass, cod), specialty items such as caviar and smoked seafood, and a dedicated gourmet meat line called Stuffers (launched October 2003) covering beef, chicken, lamb, pork, sausages, and steaks. The company also markets an Ocean Delight private-label brand of frozen seafood and ancillary pantry items.

The core technology is a standard Shopify e-commerce platform with product categories, search, customer account creation, and an email newsletter channel; no proprietary software, API, mobile app, or AI/ML capability is documented. The business model is straightforward unit-based product sales priced per kilogram, per pound, per pack, or per unit in BDS (Barbadian Dollars, VAT-inclusive), with free islandwide delivery on orders over $100 BDS. Revenue mechanics are split between one-time direct product sales to private consumers via the storefront and walk-in traffic, and B2B supply relationships with hospitality operators that the company describes as a primary segment. Marketing relies on the Shopify storefront, SEO-optimized product category pages, an email newsletter for promotions and new product launches, and customer testimonials displayed on the website.

Shorelinez positions itself as the number one choice in Barbados for fresh and frozen seafood, meats, and international delicacies, emphasizing its 23+ year operating history, weekly international air shipments, and sourcing from premium supplier brands (Loch Fyne, Severn and Wye, Goldstein). The company is privately held with no disclosed ownership structure, no external funding rounds, no acquisitions, no public revenue figures, and no management team information in the available data.

Name

Shorelinez

Legal name

Shorelinez

Website

https://shorelinez.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Shorelinez is a Barbados-based specialty food retailer founded in 2001 that sells fresh and frozen seafood and gourmet meats (Stuffers line) via a Shopify e-commerce storefront and a physical store in St John, serving B2B hospitality customers (hotels, restaurants) and B2C private clientele across Barbados and the Caribbean.

Ownership category

akta.pro rank

Product category

Specialty Seafood and Meat Retail

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Retailers (445250), Meat Retailers (445240), Meat Retailers (44524), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

Keywords

• Fresh seafood retail
• Gourmet meat supply
• Caribbean food distribution
• Specialty food retail
• Imported seafood supplier

Headquarters

HQ city

Bridgetown

HQ country

Barbados

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Seafood and Meats: Shorelinez generates revenue through the direct sale of fresh and frozen seafood products and gourmet meat products (Stuffers line) to B2B customers (hotels, restaurants) and B2C customers (private clientele). Products are sold at fixed unit prices with per-kilogram, per-pound, or per-pack pricing. The company offers free islandwide delivery on orders over $100 BDS, indicating a threshold-based shipping model integrated with product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shorelinez is a Barbados-based specialty food retailer that sells fresh and frozen seafood and gourmet meats (Stuffers line) to both hospitality businesses (hotels and restaurants) and private consumers across Barbados and the Caribbean. The company operates a Shopify-powered e-commerce storefront, a physical retail store in St John, and offers free islandwide delivery on orders over $100 BDS, supplemented by weekly air shipments of international favorites from the US, Canada, and the UK.

Product overview

Shorelinez is a Barbados-based retail business established in August 2001, operating as an e-commerce store powered by Shopify. The company offers two primary product lines: (1) Seafood — a comprehensive range of fresh and frozen seafood including local Caribbean catch, weekly air-shipped imports from US/Canada/UK, and the Ocean Delight private label brand; and (2) Stuffers — a gourmet meat line launched in October 2003 offering premium beef cuts (including Wagyu and USDA Choice), lamb, pork, and chicken. Additional offerings include Caviar, Gourmet specialty items, Pantry products, and promotional Specials. The company serves both individual consumers and hospitality businesses (hotels and restaurants) with free islandwide delivery on orders over $100 BDS.

Differentiator

Problem solved

Functional benefit

Brands

• Stuffers: Gourmet meat line launched in October 2003, offering quality beef, chicken, lamb, pork, sausages, and steaks.

Products and services

• Seafood Fresh and frozen seafood including local Caribbean catch, weekly air-shipped imports from the US, Canada, and the UK, covering salmon, oysters, mussels, shrimp, fish, shellfish, and specialty items such as caviar and smoked seafood. Sold through the Shopify storefront, the physical Store in St John, and via B2B service to hotels and restaurants.
• Stuffers (Gourmet Meats) Gourmet meat line launched in October 2003 offering beef (including USDA Choice and Wagyu), lamb (including New Zealand), pork, chicken, sausages, and steaks. Served to both B2C home consumers and B2B hospitality customers via the same Shopify storefront and delivery infrastructure.
• Gourmet Specialty Items Specialty gourmet items including Goldstein smoked salmon, Wakame seaweed salad, anchovies in oil, pickled ginger, and squid ink for sushi and gourmet cooking. Marketed to home cooks and hospitality kitchens seeking international delicacies.
• Fresh Imported Seafood Fresh seafood air-shipped weekly from the US, Canada, and the UK, including Live Jersey Oysters, Fresh Norwegian Salmon Fillets, Fresh Cod Fillet, and Fresh Seabass (Bronzino). Available by pre-order for Friday delivery.
• Ocean Delight Private Label Shorelinez's own brand of frozen seafood products including shrimp (various sizes), Atlantic Salmon portions, Squid Rings, Mahi Mahi portions, Snapper Fillets, Tilapia Fillets, and Popcorn Whitefish.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Whole Foods Market: Large US-based natural and organic grocery retailer with broad seafood, meat, and gourmet offerings. Comparable as a broad incumbent in the premium grocery/seafood space that competes for the same upper-tier consumer wallet.
• Wegmans Food Markets: Large US regional grocery chain with strong seafood and prepared foods programs. Comparable as a broad incumbent competitor for premium grocery and seafood customers.

Direct peers

• Citarella: New York-based specialty retailer of fresh seafood and gourmet foods serving both consumers and restaurants. Directly comparable to Shorelinez in product mix (seafood, meats, gourmet items) and B2B/B2C dual model.
• Browne Trading Company: Premium online seafood retailer offering sustainably sourced fresh and frozen seafood, caviar, and gourmet items with nationwide shipping. Comparable for its focus on premium imported seafood and mail-order e-commerce distribution.
• D'Artagnan: Premium online retailer of gourmet meats, poultry, and game supplying both chefs and home consumers. Comparable for its Stuffers-equivalent premium meat line and dual B2B/B2C distribution.
• Fulton Fish Market: Iconic US seafood retailer selling fresh and frozen fish, shellfish, and gourmet seafood items to both consumers and foodservice. Comparable as a specialty seafood retailer with both retail and wholesale customer segments.
• Vital Choice Wild Seafood & Organics: Online direct-to-consumer retailer specializing in wild-caught seafood, caviar, and related gourmet proteins with nationwide shipping. Comparable for premium seafood DTC model and air-shipped supply chain.
• Lobel's of New York: Premium butcher and mail-order meat retailer offering USDA Prime, Wagyu, and specialty cuts to consumers and restaurants. Comparable for the Stuffers gourmet meat line and B2B/B2C dual motion.

Emerging players

• Goldbelly: Online marketplace aggregating artisanal and specialty foods (seafood, meats, gourmet items) with nationwide shipping. Comparable for e-commerce distribution of premium imported/specialty foods and could compete for Barbadian B2C demand.
• Fish4Ever / Sustainable Fish Company: Specialty sustainable seafood retailer offering fresh and frozen fish through online and wholesale channels. Comparable for premium/specialty seafood positioning and DTC + B2B distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShorelinezInc
• LinkedInlinkedin.com/company/shorelinez-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shorelinez