Rino & Pelle
Rino & Pelle is a Netherlands-based privately held women's fashion brand selling clothing, accessories, and shoes via a Shopify direct-to-consumer storefront and B2B wholesale portal, shipping to 60+ countries with multi-currency and multi-language support.
- Company typePrivate
- Founded1987
- HeadquartersVenlo, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rino & Pelle does
Rino & Pelle is a Netherlands-based privately held women's fashion brand that sells clothing, footwear, and accessories (dresses, tops, blouses, jackets, coats, sweaters, trousers, skirts, waistcoats, bags, scarves, and shoes) through a Shopify-based direct-to-consumer e-commerce storefront at rino-pelle.com. The merchandising model is built around recurring seasonal collections (e.g., SS26, AW26) and curated sub-lines such as Limited Edition, Co-ord Sets, Bubbly Jackets, Wardrobe Essentials, and Let's Act, with a loyalty rewards program (Bronze, Silver, Gold tiers) layered on to drive repeat purchase. The company ships to over 60 countries from the Netherlands, supports multi-currency checkout (EUR, USD) and multi-language browsing (English, Nederlands, Deutsch), and runs marketing across Instagram, Facebook, TikTok, and Pinterest alongside newsletter and seasonal sale campaigns of up to 40% off.
The commercial model is one-time retail sales to individual consumers, augmented by a B2B wholesale portal (b2b.rino-pelle.com) for international agents and wholesale partners. Pricing is unit-based in the €10–€200 range with standard delivery tiers (e.g., €4.95 within the Netherlands, free over €49; €14.95 within Europe Zone 1 with free shipping over €249; $60 standard delivery to the United States), and the customer base is a single persona — fashion-conscious women seeking versatile contemporary wardrobe pieces. There is no public listing, no disclosed funding, no executive team disclosure, and no headcount data in the available material; the company appears to operate as an independent, bootstrapped SME, with a temporary shipping suspension in the United Kingdom citing technical updates.
Rino & Pelle firmographics
Firmographics- Name
- Rino & Pelle
- Website
- https://rino-pelle.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rino & Pelle is a Netherlands-based privately held women's fashion brand selling clothing, accessories, and shoes via a Shopify direct-to-consumer storefront and B2B wholesale portal, shipping to 60+ countries with multi-currency and multi-language support.
- Ownership category
- akta.pro rank
Rino & Pelle industry classification
Industry- Product category
- Women's Contemporary Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Contemporary Women’s Specialty Department Stores (CRAGAGAB)
Keywords
Where Rino & Pelle is headquartered
LocationHeadquarters
- HQ city
- Venlo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rino & Pelle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time retail sales of clothing and accessories through owned e-commerce storefront and wholesale channels to B2B customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Rino & Pelle product offering
Product offeringCore offering
Rino & Pelle designs and sells women's contemporary clothing and accessories — including dresses, tops, blouses, jackets, coats, sweaters, cardigans, waistcoats, trousers, skirts, bags, scarves, and shoes — through a Shopify-based direct-to-consumer online store and a B2B wholesale portal. The assortment is organized into seasonal collections (SS26, AW26), capsule lines (Limited Edition, Co-ord Sets, Bubbly Jackets, Wardrobe Essentials, Let's Act), and sale categories, supported by a tiered loyalty rewards program.
Product overview
Rino & Pelle is a women's fashion brand operating a Shopify-based e-commerce platform selling clothing and accessories. The core offering consists of women's clothing (dresses, tops, jackets, coats, trousers, skirts) and accessories (bags, scarves) organized into seasonal collections (SS26, AW26), special collections (Limited Edition, Co-ord Sets, Bubbly Jackets, Wardrobe Essentials, Let's Act), and a sale section. The platform also includes a loyalty rewards program with tiered membership (Bronze, Silver, Gold) and a B2B wholesale portal for business partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing Collection Core apparel range for women including dresses, tops, blouses, skirts, jackets, coats, sweaters, cardigans, waistcoats, and trousers sold directly to consumers via the Rino & Pelle online store.
- Accessories Bags and scarves sold alongside the women's clothing collection to complete outfits, targeted at the same fashion-conscious female consumer base.
- Shoes Footwear including sneakers offered within the women's fashion assortment.
- SS26 Collection (Spring Summer 2026) Seasonal Spring/Summer 2026 collection of women's clothing and accessories launched as part of Rino & Pelle's seasonal merchandising cycle.
- AW26 Collection (Autumn Winter 2026) Seasonal Autumn/Winter 2026 collection of women's clothing and accessories including coats, jackets, and trousers.
- Limited Edition Exclusive limited-run women's fashion pieces offered as a capsule sub-category on the storefront.
- Co-ord Sets Coordinated women's outfit sets combining tops and bottoms for matching looks, marketed as a featured sub-category.
- Bubbly Jackets Signature bubbly-textured women's jackets offered in various colors and patterns as a brand-distinctive sub-category.
- Wardrobe Essentials Curated core wardrobe staples including tops, cardigans, jackets, and accessories positioned as everyday essentials.
- Let's Act Collection Special collection of reversible and versatile women's pieces positioned around versatility and rewear.
- Loyalty Rewards Program Points-based loyalty rewards program with tiered benefits (Bronze, Silver, Gold) awarding points per euro spent, plus birthday rewards and referral incentives for repeat customers.
- B2B Wholesale Portal Separate B2B login and wholesale ordering portal for international agents and wholesale partners to place bulk orders for Rino & Pelle apparel and accessories.
Companies that use Rino & Pelle
Customer profileSegments1 record
Ideal customer profiles2 records
Rino & Pelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rino & Pelle partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Rino & Pelle competitors and assessment
Company assessmentBroad incumbents
- Sandro: French contemporary women's fashion brand with global DTC and wholesale. Comparable to Rino & Pelle in contemporary women's customer segment and multi-channel operations, though positioned at a higher price band.
- Zara: Global fast-fashion leader with extensive DTC and physical retail. Comparable to Rino & Pelle in women's clothing, accessories, and global delivery, but operates at vastly larger scale and faster inventory turnover.
- & Other Stories: H&M-owned contemporary women's fashion brand with full-look assortment (clothing, accessories, footwear) sold globally via DTC. Comparable to Rino & Pelle in product breadth and contemporary positioning, but with parent-company backing.
- Maje: French contemporary women's fashion brand with multi-country DTC sites and retail network. Comparable to Rino & Pelle in contemporary women's customer segment, though skews toward a higher price band.
- Vero Moda: Established Danish women's fashion brand with global DTC and wholesale presence. Comparable to Rino & Pelle in product mix and target customer, but operates at substantially larger scale as a known incumbent.
- Mango: Spanish global fast-fashion incumbent with extensive DTC and physical retail operations. Overlaps with Rino & Pelle in women's clothing, accessories, and global DTC footprint, though at a much larger scale.
Direct peers
- VILA: Danish contemporary women's fashion brand offering dresses, blouses, and jackets across Europe and globally. Comparable to Rino & Pelle in contemporary styling, vertical breadth, and European DTC/wholesale distribution.
- NA-KD: Swedish/Nordic contemporary women's fashion DTC brand selling dresses, tops, jackets, and accessories globally via Shopify-backed e-commerce. Closely comparable to Rino & Pelle in price point, customer persona, and DTC-first international model.
- Yaya Fashion: Dutch contemporary women's fashion brand with multi-country DTC presence and a wholesale channel. Direct overlap with Rino & Pelle in product assortment, Dutch origin, and contemporary price point targeting.
- Naomi.nl: Dutch online women's fashion retailer offering dresses, blouses, and accessories at accessible price points. Direct comparability with Rino & Pelle in Dutch origin, contemporary women's customer, and online-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rino & Pelle social profiles
Digital presenceRino & Pelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rino & Pelle leadership team
Management profileNumber of profiles
Rino & Pelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rino & Pelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rino & Pelle
What does Rino & Pelle do?
Rino & Pelle designs and sells women's contemporary clothing and accessories — including dresses, tops, blouses, jackets, coats, sweaters, cardigans, waistcoats, trousers, skirts, bags, scarves, and shoes — through a Shopify-based direct-to-consumer online store and a B2B wholesale portal. The assortment is organized into seasonal collections (SS26, AW26), capsule lines (Limited Edition, Co-ord Sets, Bubbly Jackets, Wardrobe Essentials, Let's Act), and sale categories, supported by a tiered loyalty rewards program.
Is Rino & Pelle a public or private company?
Rino & Pelle is a private company. It is classified as unknown and is currently operating.
When was Rino & Pelle founded?
Rino & Pelle was founded in 1987. It employs 11 to 50 people.
Where is Rino & Pelle based?
Rino & Pelle is headquartered in Venlo, Netherlands, in the Europe region.
How does Rino & Pelle make money?
One revenue line is on record: direct Product Sales.
Who are Rino & Pelle's main competitors?
Broad incumbents on record are Sandro, Zara, & Other Stories, Maje, Vero Moda and Mango. Direct peers are VILA, NA-KD, Yaya Fashion and Naomi.nl.
Does Rino & Pelle have an API?
No public API is recorded for Rino & Pelle.
What industry is Rino & Pelle in?
Rino & Pelle's product category is Women's Contemporary Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAGAGAB, Contemporary Women’s Specialty Department Stores. Its NAICS code is 458110 and its SIC code is 5621.