trendit

What trendit does

Trendit is a location intelligence company founded in 2008 and headquartered in Hod Hasharon, Israel. According to the firmographic record, the company "enables their customers to monitor and analyze location using mobile derived signals," placing it in the mobile-signal and geolocation analytics segment. The company was previously listed on the London Stock Exchange under the ticker TRIT but is now marked as delisted, a material event that suggests a corporate restructuring, going-private transaction, or loss of public-market standing. The disclosed headcount range of 501-1000 employees is substantial for a delisted firm of this size and implies an ongoing operational footprint, though the input provides no dated or recent hiring data to confirm the current scale.

The firm's stated product surface — monitoring and analysis of location via mobile-derived signals — typically involves ingestion of anonymized mobile device telemetry (e.g., SDK-collected GPS, network-based, or beacon data) processed to deliver location-based insights such as foot-traffic patterns, audience profiling, or movement analytics. However, the input contains no specific information on product architecture, technology stack, data sources, integrations, or pricing. The corporate website at trendit.net currently returns a loading/verification page rather than substantive content, and the public API is confirmed not to exist. No customer logos, segment mix, partnerships, certifications, patents, or awards are disclosed, leaving the business model and revenue mechanics undocumented in the available data.

Leadership visibility is limited to two named executives: Eran Rivlis (CTO) and Sephi Berry (VP of Development Operations and Delivery). The combination of an R&D/operations-heavy executive profile and a location-analytics product thesis is consistent with a B2B enterprise or data-services operating model, but the absence of GTM, pricing, and customer data prevents any further characterization. The delisted status, non-functional website, and the empty arrays across nearly all structured data fields (funding, customers, products, partnerships, M&A) indicate a company in either transition, contraction, or reduced public visibility, and should be treated as a diligence flag for any prospective investor.

Name

trendit

Website

https://trendit.net

Company type

Private

Founded year

2008

Headcount range

501–1,000 employees

Short description

Trendit is an Israel-based location intelligence company founded in 2008 that enables customers to monitor and analyze location data using mobile-derived signals. The firm was previously listed on the London Stock Exchange under the ticker TRIT and is now delisted.

Ownership category

akta.pro rank

Product category

Location Intelligence

NAICS

Web Search Portals and All Other Information Services (51929), Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

• Location analytics
• Mobile signals
• Location intelligence
• Geospatial analytics
• Mobile data insights

Headquarters

HQ city

Hod Hasharon

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Core offering

Trendit enables its customers to monitor and analyze location data derived from mobile signals. The company provides location-based analytics services that turn mobile-derived location signals into actionable intelligence for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile-Derived Location Analytics Location monitoring and analytics solution that uses mobile-derived signals to provide location intelligence for enterprise customers. Enables organizations to track and analyze location-based patterns from mobile data sources.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• HERE Technologies: HERE provides a broad mapping, location data, and geospatial services platform including mobile-derived insights for enterprises; while a much larger incumbent, it competes with trendit in supplying location analytics to enterprise and agency customers.
• Placed (Snap): Placed, now owned by Snap, offers location-based attribution and visitation analytics for advertisers using mobile-derived signals, representing a larger incumbent that overlaps directly with trendit's enterprise offering.

Direct peers

• Foursquare: Foursquare is a direct location intelligence peer; its enterprise arm historically aggregates mobile-derived location signals for audience analytics, POI visitation, and attribution — closely mirroring trendit's stated offering.
• Gravy Analytics: Gravy Analytics aggregates anonymized mobile location data for audience insights and event verification, serving advertisers and agencies in the same ecosystem where trendit operates.
• SafeGraph: SafeGraph aggregates and sells geolocation and points-of-interest datasets derived from mobile devices, serving retail, real estate, and analytics customers — closely aligned with trendit's mobile-signal focus.
• Blis: Blis is a location-powered advertising and analytics platform using anonymized mobile signals for audience targeting and measurement, overlapping materially with trendit's customer base of brands and agencies.
• GroundTruth (formerly xAd): GroundTruth operates a mobile location data platform used by advertisers for visitation insights and location-based attribution, making it one of the most direct competitors to trendit's mobile-signal analytics positioning.
• Cuebiq: Cuebiq provides offline behavior analytics and audience measurement derived from mobile location signals, directly comparable to trendit's value proposition around location monitoring and analysis.
• Near (data platform): Near operates a real-world intelligence platform built on mobile location data, providing audience, footfall, and competitive intelligence — a core competitor in the same enterprise analytics category as trendit.

Emerging players

• GeoSpy (location intelligence): GeoSpy and similar emerging players leverage mobile and image-derived signals for location inference, reflecting the broader market trend of ML-driven geolocation analytics that competes with traditional mobile signal platforms like trendit.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/trenditLtd
• Facebookfacebook.com/252890301421310
• LinkedInlinkedin.com/company/1146945

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trendit