SafeGraph
SafeGraph is a Denver-based location intelligence data company that licenses curated POI, building footprint geometry, and geocoded address datasets to enterprise and mid-market customers in retail, software, financial services, CPG, OOH advertising, and government.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SafeGraph does
SafeGraph is a Denver-based location intelligence data company founded in 2016 by Auren Hoffman that builds and sells curated point-of-interest (POI), building footprint geometry, and geocoded address datasets to enterprise and mid-market customers. Its core products are Places (30M+ POIs covering 6,200+ brands), Geometry (6M+ machine-generated, human-verified building footprint polygons), and Address (structured geocoded addresses across 35+ countries with multi-script support). Data is produced through a combination of internal machine learning models for categorization, deduplication, and address parsing; web crawling of public sources; third-party licensing; and human verification, with a monthly refresh cadence that exceeds the 3-6 month industry standard. Placekey, an open universal POI identifier co-developed by SafeGraph, serves as the join key across the portfolio and across third-party datasets.
The company monetizes through custom, quote-based annual data licenses priced on rows, attribute columns, and usage rights—sold primarily via direct enterprise sales with a dedicated Customer Success Manager per account. Distribution is augmented by native integrations on Snowflake, AWS Marketplace, CARTO, Esri ArcGIS, and Databricks Delta Share, plus a Dewey reseller channel for nonprofits and education. Primary verticals are retail, software providers, financial services, and CPG, with secondary exposure to commercial real estate, OOH advertising, government, and logistics. The customer base spans enterprises (Sysco, Plaid, INRIX, Clear Channel Europe, Avison Young, Spade, Talon), mid-market (MikMak, Mobsta, Media Storm), startups (Olvin, Adomni, RainBarrel), and public sector organizations. SafeGraph has raised approximately $61M in disclosed venture funding across a 2017 Series A, a March 2021 $45M Series B led by Sapphire Ventures, and a 2021 Akkadian Ventures financing event; it remains privately held with 51-100 employees.
SafeGraph firmographics
Firmographics- Name
- SafeGraph
- Legal name
- SafeGraph
- Website
- https://safegraph.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SafeGraph is a Denver-based location intelligence data company that licenses curated POI, building footprint geometry, and geocoded address datasets to enterprise and mid-market customers in retail, software, financial services, CPG, OOH advertising, and government.
- Ownership category
- akta.pro rank
SafeGraph industry classification
Industry- Product category
- Location Intelligence Data
- NAICS
- Web Search Portals and All Other Information Services (519290), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
- akta.pro secondary industry
- Dataset Discovery, Marketplaces & Licensing (HDAAALAE)
Keywords
Where SafeGraph is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SafeGraph business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- POI Data Licensing: Custom annual data licensing model where customers pay based on number of rows (POIs), columns (attributes), and usage rights selected. No pay-per-use or restrictive usage terms. Delivered as flat-file CSV or Parquet format directly to customer environment or for download.
- Geometry Data Licensing: Building footprint polygon data licensed alongside or separately from Places data. Same pricing structure based on rows, columns, and usage rights.
- Address Data Licensing: Geocoded address dataset licensed as flat-file for bulk ingestion into customer data warehouses. Covers 35+ countries with global coverage, priced based on geographic scope and record count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Annual Data License |
| Freemium | Pay-as-you-go | Sample/Evaluation Data |
| Subscription | Annual | Nonprofit/Educational Pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
SafeGraph product offering
Product offeringCore offering
SafeGraph builds and maintains curated location intelligence datasets covering points of interest (POIs), building footprint polygons, and geocoded addresses for use in analytics, machine learning, and geospatial products. Data is delivered as flat-file CSV or Parquet datasets, refreshed monthly, and is licensed to enterprise customers on annual subscription contracts for direct ingestion into their data environments or via cloud and BI partner platforms.
Product overview
SafeGraph is a location intelligence data platform offering a portfolio of three core data products: Places (POI data), Geometry (building footprint polygons), and Address (geocoded addresses). These products are designed to work together as an integrated data stack, with Places serving as the primary POI dataset that can be joined with Geometry for spatial analysis and Address for routing and geocoding capabilities. All products share common identifiers (Placekey) and are delivered as clean, normalized flat files updated monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- Places
Quantifiable outcome
- 95% brand identification accuracy compared to first-party brand data (e.g., identifying 14,884 Starbucks locations)
- +3 more outcomes
Companies that use SafeGraph
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles4 records
SafeGraph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature7 records
SafeGraph partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PATTISON AffichagecorePATTISON Affichage, Canada's largest outdoor advertising company, launched PULSE platform using SafeGraph data along with Cirium Aviation Analytics and Environics Analytics. The partnership leverages over 20 billion data points including SafeGraph POI data for transit and airport advertising campaign planning.
- Vieta TechnologiescoreVieta Technologies developed the PULSE audience planning platform for PATTISON Affichage in partnership with SafeGraph. The platform integrates SafeGraph location data with aviation and analytics data sources for transit advertising planning.
- SnowflakecoreSnowflake is a key integration partner enabling direct delivery of SafeGraph data into Snowflake environments. Customers can query SafeGraph POI data directly within Snowflake without managing file transfers. Partnership provides seamless access to location data within existing data workflows.
- Amazon Web Services (AWS)coreAWS Marketplace listing enables customers to browse and access SafeGraph data directly through AWS infrastructure. Simplifies procurement and deployment for AWS-centric customers.
- CARTOcoreCARTO partnership allows direct access to SafeGraph data within the CARTO platform, enabling customers to skip the two-step data integration process and access location intelligence more efficiently.
- EsricoreEsri ArcGIS partnership provides access to SafeGraph Places data directly through ArcGIS Business Analyst and other Esri products. Partnership includes NAICS code updates integration for enhanced categorization.
- DatabrickscoreDatabricks partnership enables access to SafeGraph POI data directly within the Databricks Data Intelligence Platform, supporting data science and analytics workflows.
- INRIXcoreINRIX and SafeGraph partner to provide comprehensive economic insights by contextualizing vehicle and fleet data with SafeGraph POI data. Partnership enables analysis of consumer behaviors and manufacturing trends through combined mobility and location intelligence.
- DeweyminorDewey serves as a distribution partner specifically for nonprofits and educational institutions, providing special pricing arrangements for SafeGraph data access to these organizations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SafeGraph competitors and assessment
Company assessmentDirect peers
- Mapbox: Mapbox provides mapping and location platform APIs, including POI data as part of its broader geo-stack for developers and enterprises. It overlaps with SafeGraph's address, geometry, and places data offerings, particularly through developer-led and integration-partner GTM motions.
- Foursquare: Foursquare operates one of the largest POI datasets globally and a Places API offering that directly competes with SafeGraph's Places product. Both companies sell licensed POI data to enterprises for analytics, advertising, and location intelligence workflows.
- Precisely: Precisely provides address verification, geocoding, and location data integrity products for enterprises. Its address data and data quality offerings overlap significantly with SafeGraph's Address product for logistics, financial services, and CRM use cases.
- Placer.ai: Placer.ai provides POI and foot-traffic analytics to retail, real estate, and CPG customers using anonymized location signals. Like SafeGraph, it sells into site selection, trade area analysis, and competitive intelligence workflows with a SaaS/data-licensing model.
- GroundTruth (xAd / BlueBite): GroundTruth combines POI data with location-based advertising technology. It competes directly with SafeGraph in retail footfall attribution, audience targeting, and location intelligence data licensing for enterprise advertising customers.
- CARTO: CARTO is a cloud-native location intelligence platform that both partners with SafeGraph (data integration) and competes with adjacent data analytics capabilities. Its overlap with SafeGraph in geospatial data delivery to enterprise customers makes it a direct adjacency peer.
Broad incumbents
- Esri: Esri is the dominant GIS platform provider and a SafeGraph integration partner that resells/exposes SafeGraph Places data inside ArcGIS. As an incumbent, Esri offers its own basemap and POI layers alongside SafeGraph data, making it both a partner and partial competitor in enterprise geospatial sales.
- TomTom: TomTom is an established location technology provider offering maps, traffic, and POI data through APIs and licensed datasets. It competes with SafeGraph in the address/POI data segment for enterprise and government customers globally.
- Google Maps Platform: Google Maps Platform offers a Places API and related geocoding/roads APIs as part of its broader cloud offering. While SafeGraph's home page explicitly positions itself as a Google Places API alternative, Google remains the dominant incumbent in POI data with massive scale and bundled pricing advantages.
- HERE Technologies: HERE is a major incumbent location data and mapping platform offering POI, geocoding, and address data globally. While much broader in scope (automotive, logistics, telecom), its POI and geocoding APIs compete head-on with SafeGraph's Places and Address products in enterprise sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SafeGraph social profiles
Digital presenceSafeGraph financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeGraph leadership team
Management profileNumber of profiles
Profiles6 records
SafeGraph funding detail
Funding detailFunding overview
Funding rounds4 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeGraph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeGraph
What does SafeGraph do?
SafeGraph builds and maintains curated location intelligence datasets covering points of interest (POIs), building footprint polygons, and geocoded addresses for use in analytics, machine learning, and geospatial products. Data is delivered as flat-file CSV or Parquet datasets, refreshed monthly, and is licensed to enterprise customers on annual subscription contracts for direct ingestion into their data environments or via cloud and BI partner platforms.
Is SafeGraph a public or private company?
SafeGraph is a private company. It is classified as venture growth investor backed and is currently operating.
When was SafeGraph founded?
SafeGraph was founded in 2016. It employs 51 to 100 people.
Where is SafeGraph based?
SafeGraph is headquartered in Denver, United States, in the North America region.
How does SafeGraph make money?
Three revenue lines are on record. POI Data Licensing is the primary driver. The others are geometry Data Licensing and address Data Licensing.
Who are SafeGraph's main competitors?
Direct peers on record are Mapbox, Foursquare, Precisely, Placer.ai, GroundTruth (xAd / BlueBite) and CARTO. Broad incumbents are Esri, TomTom, Google Maps Platform and HERE Technologies.
Does SafeGraph have an API?
No public API is recorded for SafeGraph.
What industry is SafeGraph in?
SafeGraph's product category is Location Intelligence Data. Its primary akta.pro industry code is BPAMANAC, Geocoding, Search & Place Data Platforms, with a secondary code of HDAAALAE, Dataset Discovery, Marketplaces & Licensing. Its NAICS code is 519290 and its SIC code is 7374.