Kinderboerderij ’t Veldje

What Kinderboerderij ’t Veldje does

Kinderboerderij 't Veldje is a Dutch Stichting (foundation) operating a single-location children's farm and petting zoo in the residential neighborhood of Rosmalen, 's-Hertogenbosch, Netherlands. Founded on 27 April 1997 following plans originated in 1992, the farm maintains sheep, goats, chickens, birds, guinea pigs, rabbits, ducks, geese, a Dexter cow, and Göttingen minipigs, and is open daily with free public admission (10:00–12:00 every day plus 14:00–16:00 on Wednesdays, Saturdays, and Sundays). Its primary user groups are families with young children who lack pets at home, primary schools booking nature-and-environment educational sessions, child daycare and after-school care providers, and approximately 7 intellectually disabled day-care clients from care institution Cello who perform daily animal care and stall cleaning alongside their caregivers. The organization also hosts children's parties (€50 per 4-hour session) and rents the 'De Witte Geit' education building (€25/hour) for workshops, meetings, and educational activities.

The farm operates without proprietary technology: the website is a static WordPress deployment using the Tempera theme with contact forms and a MailChimp newsletter integration; there is no mobile app, no API, and no digital product surface beyond Facebook, Twitter, and Instagram accounts. Animal husbandry and educational delivery are entirely human-driven, relying on unpaid volunteers plus the Cello day-care arrangement rather than automation or software.

Revenue is a mix of a municipal subsidy from 's-Hertogenbosch (described as just enough to feed the animals), voluntary donations from visitors, neighbors, and companies, annual Rabo ClubSupport grants from Rabobank, and modest facility-rental income. There is no disclosed financial statement, no paid headcount, and no parent company. Operational risk centers on volunteer shortages, which already cause occasional closures, and on the current vacancy of the Chairperson of the Daily Board (recruitment campaign launched July 2025). The entity is not an investment-grade commercial target; it is a community nonprofit evaluated here on operational and analytical grounds rather than growth-investment grounds.

Name

Kinderboerderij ’t Veldje

Legal name

Stichting Kinderboerderij 't Veldje

Website

https://veldje.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinderboerderij 't Veldje is a Dutch nonprofit children's farm in Rosmalen offering free daily public access to farm animals, school nature-education programs, and venue rental, operated entirely by volunteers with Cello care-institution day-care clients and supported by municipal subsidy and donations.

Ownership category

akta.pro rank

Product category

Children's Petting Farm

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nature-Based / Forest School Early Learning Programs (EDACADAD)

Keywords

• Children's petting farm
• Nature education programs
• Care farm services
• Agritourism experiences
• Education space rental

Headquarters

HQ city

Rosmalen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Municipal Subsidy: Subsidy from the municipality of 's-Hertogenbosch, which is just enough to feed the animals. This is the primary stable revenue source.
2. Donations and Gifts: Voluntary donations and gifts from visitors, neighbors, companies, and other institutions. Important supplemental income.
3. Education Building Rental: Rental income from the 'Witte Geit' education building for children's parties, meetings, workshops, and educational activities. €50 per day portion for parties, €25 per hour for educational activities.
4. Rabo ClubSupport: Annual participation in Rabobank ClubSupport campaign where community members vote for local organizations, generating financial contributions.
5. Bank Account: IBAN: NL86 RABO 0144 5647 85 in the name of Stichting Kinderboerderij 't Veldje

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kinderboerderij 't Veldje runs a free, walk-in children's farm in Rosmalen, Netherlands, where families and children can interact with and feed a variety of farm animals including sheep, goats, chickens, rabbits, ducks, and Göttingen minipigs during daily opening hours. Beyond animal interaction, the farm delivers nature and environmental education (NME) sessions for primary schools and child daycare groups from its on-site 'De Witte Geit' education building, and rents that building for children's parties, workshops, and community meetings on a fee basis.

Product overview

Kinderboerderij 't Veldje operates as a single-location children's farm and petting zoo offering animal interactions as its core visitor experience. The organization supplements this with educational programs for schools (Natuur- en Milieueducatie), a rentable education space called 'De Witte Geit' for children's parties and workshops, and a MailChimp-based newsletter. All services are offered at a single location in Rosmalen, with no modular product architecture or platform-based offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderboerderij 't Veldje (Petting Zoo Visits) Free, walk-in visits to a children's farm in Rosmalen where families and children can move among sheep, goats, chickens, birds, guinea pigs, rabbits, ducks, geese, a Dexter cow, and Göttingen minipigs under caregiver supervision, with feeding times at 10:00 daily and 13:30 on Saturdays and Sundays.
• Natuur- en Milieueducatie (Nature and Environmental Education) Educational lessons about farm animals, nature, and food production for primary schools and childcare facilities, with classroom preparation materials provided in advance and on-farm lessons held on Tuesday and Friday afternoons in the 'De Witte Geit' education building.
• Educatieruimte 'De Witte Geit' (Education Building Rental) Rental of the 'Witte Geit' education building for children's parties (€50 per 4-hour session plus deposit), workshops, meetings, and educational activities (€25 per hour), with capacity for approximately 30-40 persons and coffee/tea available at €1 per cup, bookable until 20:00.
• Kinderfeestjes (Children's Party Hosting) Organization of children's birthday parties at the farm, including use of the 'De Witte Geit' education space, supervised animal interactions, and party coordination services; arranged through the dedicated Children's Parties Committee.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cello (Zorginstelling)coreStrategic or Co-development Partner · 1 January 1997Cello is a care institution for people with intellectual disabilities. Every workday approximately 7 people with a caregiver work at the farm to care for animals, clean stalls, and maintain the facility. This partnership provides meaningful daytime activities for Cello clients while supporting farm operations.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Ouwehands Dierenpark: Major Dutch zoo in Rhenen featuring a large panda-focused attraction plus children's farm elements, school programs, and event spaces. Comparable as a broader incumbent combining zoo, education, and family experiences; differs by being a paid commercial attraction.
• Burgers' Zoo: Large Arnhem-based zoo and safari park with educational programs for schools, children's activities, and nature experiences. Overlaps with 't Veldje in the school education and family animal-experience category but operates at vastly larger scale.
• DierenPark Amersfoort: Established Dutch zoo with extensive children's programming, school education offerings, and on-site animal interactions. Broader incumbent in the same family-oriented animal-education space, though at significantly larger scale and with paid entry.

Direct peers

• Avonturenboerderij Molenwaard: Family-focused farm attraction in Groot-Ammers offering animal interaction, children's parties, and educational activities in a paid-entry format. Comparable because it combines the same core offering (animal encounters plus children's programming) that 't Veldje provides, just at a larger commercial scale.
• Stichting Kinderboerderij Eindhoven: Eindhoven-based children's farm foundation offering free public access, school nature education, and volunteer-based operations. Same Stichting-governed nonprofit model as 't Veldje, serving as a direct municipal peer.
• Stichting Amsterdamse Kinderboerderijen: Amsterdam municipal foundation operating multiple children's farms (kinderboerderijen) with free public access, school programs, and volunteer-based staffing. Closest structural match to Kinderboerderij 't Veldje given identical Dutch nonprofit children's-farm model.
• Stichting Kinderboerderij Den Haag: The Hague-based children's farm foundation operating multiple sites with free admission, school educational programs, and volunteer-driven care. Directly comparable nonprofit kinderboerderij model in another Dutch municipality.

Emerging players

• Stichting Zorgboerderijen: Dutch national association and network for care farms (zorgboerderijen), many of which combine animal husbandry with disability day care. Relevant because Kinderboerderij 't Veldje operates a similar care-farm function via Cello and could partner with or learn from this network.

Others

• IVN Natuureducatie: National Dutch nature education association providing curriculum materials and training for school nature programs, including farm-based learning. Ecosystem peer that schools may choose instead of, or alongside, Kinderboerderij 't Veldje's educational offerings.

Regional players

• Openluchtmuseum Het Hoogeland: Dutch open-air heritage museum offering interactive animal and farm experiences for families and school groups. Comparable in combining outdoor education, animals, and family programming, but primarily heritage-focused and operating as a paid attraction in a different regional context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KBtVeldje
• Facebookfacebook.com/KBtVeldje
• Instagraminstagram.com/kbtveldje

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderboerderij ’t Veldje