TRACXPOINT

What TRACXPOINT does

Tracxpoint, Inc. is a privately held retail-technology company founded in 2015 and headquartered in Coral Gables, Florida, with primary research and development operations in Haifa-Nesher, Israel. The company develops AI-powered smart shopping-cart systems for grocery retailers, anchored by its flagship Daivi® cart — a modular smart-cart platform equipped with eight onboard A-Eye® cameras running proprietary DAiVi® (Digital Artificial Intelligence Vision) classifier software for real-time visual product recognition. Supporting products include T-Loc® (intelligent locking device for standard carts), CHECXiN® (cart-management kiosk with NFC/QR identification), and WAY® (UWB-based indoor positioning system with sub-30 cm accuracy), together forming an interoperable ecosystem that supports cashier-less checkout, anti-theft anomaly detection, location-based coupons, and retailer analytics. The system claims 99% product identification accuracy across more than 50,000 SKUs per store and integrates with Apple Pay, PayPal, and retailer loyalty applications through a proprietary API.

Tracxpoint's revenue model is enterprise hardware-plus-software: Daivi® smart carts are deployed via direct enterprise sales to large grocery chains (with quote-based, multi-year contracts), complemented by recurring software/analytics subscriptions, advertising revenue from onboard coupon and ad engines, and hardware sales of T-Loc® and CHECXiN® modules that serve as lower-cost entry points. The company's go-to-market is direct field sales targeting major grocery retailers globally, with pilots preceding multi-store expansion; its flagship commercial reference is Conad in Italy, where the Daivi® pilot at Spazio Conad in Pisa (4,000 sqm, 35,000 SKUs) concluded successfully and is planned to scale to over 100 locations. Conad Nord Ovest S.C., part of the Conad cooperative, became a disclosed equity partner in January 2024, providing capital for production scaling, R&D (including new anti-theft features and an AI-powered weight scale), and geographic expansion into additional European markets, North America, and Australia/Oceana.

The company operates with a small team (11–50 employees, described as 40+ across embedded, AI, software, hardware, and DevOps functions) and is led by Co-Founder & Chairman Prof. Mo Meidar and Co-Founder/CSO Gidon Moshkovitz, with a CTO, COO, VP of Software, and Chief Engineer rounding out the disclosed leadership. Its intellectual property is held under Tracxpoint, LLC and includes multiple granted US, Israeli, and European patents covering classifier training, real-time product insertion detection, and industrial design. Marketing is primarily digital, supplemented by participation in industry events such as the National Retail Federation (NRF) conference, with current commercial deployments concentrated in Europe and planned market entries in North America and Oceana through 2024.

Name

TRACXPOINT

Legal name

Tracxpoint, Inc.

Website

https://tracxpoint.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tracxpoint is a privately held retail-technology company that develops AI-powered smart shopping carts (Daivi®) using proprietary computer-vision product recognition for grocery retailers, with supporting cart-management and indoor-positioning modules and a current enterprise customer base anchored by Conad in Italy.

Ownership category

akta.pro rank

Product category

Smart Retail Technology

akta.pro primary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

akta.pro secondary industries

POS Terminals & All-in-One Retail Computers (HDACAKAA), Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• AI smart shopping carts
• Computer vision retail
• Cashierless checkout systems
• Smart cart management
• Retail analytics platform

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Sales - Daivi® Smart Carts: Sale of AI-powered smart shopping carts (Daivi®) to grocery retailers. The modular smart-cart system includes onboard computing, displays, and cameras. Pricing is likely enterprise-level based on deployment size.
2. Software/SaaS - AI Recognition & Analytics: Subscription or usage-based revenue from AI-powered product recognition, data analytics, and admin dashboards provided to retailers. The system supports over 50,000 SKUs per store and generates valuable retail data.
3. T-Loc® and CHECXiN® Hardware: Sale of intelligent cart locking devices (T-Loc®) and cart management terminals (CHECXiN®) to grocery retailers. Can be deployed on existing cart fleets as a lower-cost entry point.
4. Advertising & Coupon Revenue: Onboard Smart Coupon and Advertising engines enable retail partners to generate additional revenues through targeted promotions and ads displayed on cart screens during shopping.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

TRACXPOINT develops AI-driven smart shopping cart systems for grocery retailers, with the Daivi® modular smart cart as its flagship product. The system uses 8 onboard A-Eye® cameras and proprietary DAiVi® computer vision technology to visually recognize products at 99% accuracy across 50,000+ SKUs, enabling cashier-less checkout, anti-theft detection, personalized smart coupon delivery, and real-time retail analytics. Complementary products include T-Loc® cart locking devices, CHECXiN® cart management kiosks, and WAY® indoor positioning.

Product overview

Tracxpoint offers a modular smart-cart ecosystem centered on the Daivi® AI-powered smart shopping cart as the core product. Daivi® is the world's first and only modular smart-cart system featuring AI computer vision (via A-Eye® cameras), flexible onboard payments, personalized smart coupons, and an advertising engine. The ecosystem includes complementary products: T-Loc® (intelligent locking device for standard carts), CHECXiN® (cart management and security kiosk system), and WAY® (indoor positioning system). These products work together—CHECXiN® secures and manages both traditional and Daivi® carts while providing automatic recharging; WAY® enables precise indoor positioning and location-based services across all products; and T-Loc® provides a lower-cost entry point for retailers seeking data connectivity and asset tracking. The company also offers a data mining/analytics module for retail operations insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Daivi® Smart Shopping Cart The world's first and only modular AI smart shopping cart system for grocery retailers, featuring 8 onboard A-Eye® cameras with DAiVi® computer vision, 99% product identification accuracy across 50,000+ SKUs per store, contactless onboard checkout via Apple Pay/PayPal/retailer APIs, anti-theft anomaly detection, and personalized smart coupon/advertising delivery. Sold to enterprise grocery chains under multi-year contracts.
• T-Loc® Intelligent Cart Locking Device An intelligent locking device for standard/traditional shopping carts that adds data connectivity, QR-code unlock integrated with retailer loyalty apps, real-time asset tracking, heat maps, and customer movement analytics. Targets grocers seeking a lower-cost entry into AI-enabled cart management without replacing their full cart fleet.
• CHECXiN® Cart Management System

Quantifiable outcome

• 99% product identification accuracy rate
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• ConadflagshipStrategic or Co-development Partner · 1 January 2019Major Italian grocery retailer with over 3,000 stores nationwide. Partnership began in 2019 for Daivi® AI smart cart deployment. Completed successful pilot at Spazio Conad in Pisa (4,000 sqm, 35,000 SKUs). Conad developed PassPay® onboard payment system specifically for use with Daivi® AI smart cart. Plans to expand to over 100 locations.
• Conad Nord OvestcoreStrategic or Co-development PartnerEquity partner and strategic collaborator driving market expansion and product development. Conad Nord Ovest is part of the Conad cooperative network and provides both capital investment and operational partnership for deployment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Standard AI: Computer-vision checkout-free platform deployed at retailers including Circle K. Competes with Tracxpoint for the same retail-checkout-friction use case, offering an alternative architecture to Tracxpoint's cart-based model.
• AiFi: Checkout-free computer-vision platform for grocery and convenience retail. Comparable AI/camera-based approach to checkout automation, competing for the same customer budget pool as Tracxpoint.
• Zippin: Checkout-free store technology combining computer vision and sensors. Competes with Tracxpoint for grocery retailers evaluating cashier-less / frictionless checkout solutions.
• Trigo: Ceiling-mounted computer-vision platform for checkout-free grocery stores. Comparable AI/computer-vision stack targeting the same shopper-experience problem as Tracxpoint but with a store-wide (not cart-based) deployment model.

Direct peers

• Amazon Dash Cart: Amazon's own smart shopping cart with computer vision and contactless checkout, deployed in Amazon Fresh stores. Closest direct functional analogue to Daivi®, but with effectively unlimited R&D and retail-distribution capital.
• Caper (Instacart): Smart shopping cart with computer vision and built-in checkout; acquired by Instacart in 2021. Most direct head-to-head competitor to Daivi® in the AI smart-cart category, targeting the same grocery customers with similar product functionality.
• Imagr: New Zealand-based smart cart with computer-vision checkout. Direct peer to Tracxpoint's Daivi®; comparable technology approach and grocery-retail go-to-market, providing geographic and product-line benchmark.
• Shopic: Clip-on smart-cart device using computer vision for in-cart promotions and self-checkout. Competes with Tracxpoint's T-Loc® entry-point product by offering a lower-cost retrofit alternative for grocery chains.
• Veeve (Ahold Delhaize): Smart cart / digital shopping trolley product acquired by Ahold Delhaize in 2023. Direct competitor in the modular AI smart-cart category, with the strategic advantage of a captive grocery-owner customer.

Broad incumbents

• NCR Voyix: Global POS and retail-technology incumbent serving thousands of grocers. Competes with Tracxpoint for the same IT-budget allocation at grocery retailers, though its offering is centered on traditional checkout lanes rather than AI smart carts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tracxpoint
• Facebookfacebook.com/TRACXPOiNT
• LinkedInlinkedin.com/company/tracxpoint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRACXPOINT