ImmuneTree
ImmuneTree is a direct-to-consumer nutraceutical company selling premium bovine colostrum supplements for humans and pets. Founded by Dr. Anthony Kleinsmith, it markets grass-fed colostrum products via immunetree.com and TikTok Shop to U.S. health-conscious consumers.
- Company typePrivate
- Founded1993
- HeadquartersLehi, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ImmuneTree does
ImmuneTree is a direct-to-consumer nutraceutical company that sells premium bovine colostrum supplements under a founder-led brand. The company produces and distributes grass-fed bovine colostrum products through its own e-commerce website, immunetree.com, serving individual health-conscious consumers in the continental United States. Its portfolio includes the Colostrum6 line (powder, capsules, and tablets) for human use, Leptitrim6 as a meal-replacement product, and Canine6 and Feline6 formulations for dogs and cats. The company was founded by Dr. Anthony Kleinsmith, who holds a PhD in nutritional science, and his authority is central to the brand positioning.
The business relies on a proprietary 6-hour handling window from collection to preservation, which the company presents as a quality differentiator versus commodity colostrum supplements. The commercial model is transactional rather than subscription-based, with individual SKU prices ranging from approximately $33 to $87 across roughly eight listed products. Distribution is intentionally narrow: the company operates its own website and a TikTok Shop storefront, but ships only within the continental United States and does not list on Amazon or sell through third-party retailers based on available information.
Growth levers to date have been organic and founder-driven: multi-format product extensions, extension into pet and weight-management adjacencies, and founder-led media appearances (book, TV, radio) to build brand authority. No VC funding, headcount figures, or revenue disclosures are present in the source data, indicating a small, privately held operation. Strategic optionality is shaped by the choice to remain a high-touch, founder-anchored DTC brand rather than a scaled, retailer-distributed supplement company.
ImmuneTree firmographics
Firmographics- Name
- ImmuneTree
- Legal name
- Immune Tree
- Website
- https://immunetree.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ImmuneTree is a direct-to-consumer nutraceutical company selling premium bovine colostrum supplements for humans and pets. Founded by Dr. Anthony Kleinsmith, it markets grass-fed colostrum products via immunetree.com and TikTok Shop to U.S. health-conscious consumers.
- Ownership category
- akta.pro rank
ImmuneTree industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Animal Food Manufacturing (31111), Dog and Cat Food Manufacturing (311111), Food (Health) Supplement Retailers (456191)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
- akta.pro secondary industries
- Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Immune Support Supplements (HLAMALAE), Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB)
Keywords
Where ImmuneTree is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Markets served
ImmuneTree business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of bovine colostrum supplements and related health products. Products sold as one-time purchases with no recurring subscription mentioned. Revenue generated from sale of capsules, powders, tablets, and pet supplements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Colostrum6 Powder 2.5oz |
| Unit Pricing | Pay-as-you-go | Colostrum6 Powder 6.5oz |
| Unit Pricing | Pay-as-you-go | Colostrum6 Capsules 90 Count |
| Unit Pricing | Pay-as-you-go | Colostrum6 Capsules 180 Count |
| Unit Pricing | Pay-as-you-go | Colostrum Pineapple Tablets with Vitamin C |
| Unit Pricing | Pay-as-you-go | Canine6 Natural Beef and Bacon Flavored |
| Unit Pricing | Pay-as-you-go | Feline6 Colostrum Supplement |
| Unit Pricing | Pay-as-you-go | Leptitrim6 Protein Shake Vanilla |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ImmuneTree product offering
Product offeringCore offering
ImmuneTree fundamentally produces and sells grass-fed bovine colostrum-based dietary supplements directly to individual consumers through its owned e-commerce website. The core product line, Colostrum6, is offered in powder (2.5 oz and 6.5 oz), capsule (90 and 180 count), and lozenge (Colostrum Pineapple Tablets with Vitamin C) formats, targeting immune support, gut health, and vitality. The company extends the line into pet supplements (Canine6 for dogs, Feline6 for cats) and a vanilla meal-replacement protein shake (Leptitrim6) for weight management.
Product overview
ImmuneTree is a premium colostrum supplement company offering a portfolio of grass-fed bovine colostrum products. The core product line centers on Colostrum6 in multiple formats (powder in 6.5oz and 2.5oz sizes, and capsules in 90 and 180 counts), supplemented by Colostrum Pineapple Tablets with Vitamin C. The company also offers a pet line including Canine6 for dogs and Feline6 for cats. An additional offering is Leptitrim6, a vanilla-flavored meal replacement protein shake for weight management. All colostrum products are tested and certified, organic, GMO-free, hormone-free, and gluten-free, formulated by Dr. Anthony Kleinsmith, a nutritional science PhD and colostrum authority.
Differentiator
Problem solved
Functional benefit
Brands
- Colostrum6: Core bovine colostrum supplement product line for adults and children, available in powder, capsule, and tablet forms.
- Leptitrim6
- Feline6
- Canine6
Products and services
- Colostrum6 Powder (Grass-Fed) - 6.5 oz 100% Bovine Colostrum Immune Support, Gut Health and Vitality Supplement in a 6.5 oz powder format, made with grass-fed bovine colostrum and sold to individual consumers for $77.95.
- Colostrum6 Powder (Grass-Fed) - 2.5 oz 100% Bovine Colostrum Immune Support, Gut Health and Vitality Supplement in a smaller 2.5 oz powder format, priced at $43.50 per bottle.
- Colostrum6 (Grass-Fed) Capsules - 180 Count 100% Pure Bovine Colostrum Supplement for adults and kids, 180-capsule bottle, priced at $62.50.
- Colostrum6 (Grass-Fed) Capsules - 90 Count 100% Pure Bovine Colostrum Supplement for adults and kids, 90-capsule bottle, priced at $37.95.
- Colostrum Pineapple Tablets with Vitamin C Colostrum lozenges in pineapple flavor with added Vitamin C, priced at $56.95 per bottle.
- Canine6 Natural Beef and Bacon Flavored Colostrum - 8.74 oz Bovine colostrum supplement formulated for dogs with natural beef and bacon flavor, priced at $86.95 per 8.74 oz container.
- Feline6 Colostrum Supplement - 1.55 oz Colostrum supplement formulated for cats and kittens providing allergy and immunity support, priced at $33.75 per 1.55 oz container.
- Leptitrim6 Protein Shake (Vanilla) - 1.9 Lbs Vanilla-flavored meal replacement protein shake for weight management and appetite control, priced at $81.25 per 1.9 lb container.
Quantifiable outcome
- Claims up to 1000x more potent than mother's colostrum
- +1 more outcomes
Companies that use ImmuneTree
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ImmuneTree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ImmuneTree partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
ImmuneTree competitors and assessment
Company assessmentDirect peers
- ARMRA: ARMRA is a DTC bovine colostrum supplement brand targeting immune and gut health with a similar premium positioning, direct-to-consumer e-commerce model, and potency-driven marketing narrative. It competes head-on with ImmuneTree for the same health-conscious adult buyer.
- Sovereign Laboratories: Sovereign Laboratories is an established colostrum supplement brand offering bovine colostrum in capsule and powder formats with a focus on immune and gut health. It is one of the longest-standing direct peers in the same ingredient category.
- Surthrival: Surthrival sells premium colostrum and other ancestral/supplement products via DTC channels, targeting a similar health-conscious consumer with a nature-and-science brand voice parallel to ImmuneTree.
- Mt. Capra: Mt. Capra is a colostrum-focused supplement brand selling grass-fed bovine colostrum and related whole-food supplements via DTC, overlapping directly with ImmuneTree on ingredient, positioning, and channel.
Broad incumbents
- BodyBio: BodyBio is a broader nutritional supplement brand that offers a colostrum line alongside its core cellular-health and mineral products. It competes with ImmuneTree on colostrum specifically but as part of a wider supplement portfolio.
- Bulletproof: Bulletproof is a large DTC nutrition brand whose premium, science-led positioning and direct-to-consumer e-commerce model provide a useful comparable for ImmuneTree's go-to-market motion, even though colostrum is not a core product.
- Ritual: Ritual is a premium DTC supplement brand with strong brand-marketing and subscription mechanics. It is a relevant comparable for ImmuneTree's premium positioning and aspirational go-to-market, even though its ingredient focus differs.
- AG1 (Athletic Greens): AG1 is a leading DTC daily-wellness brand with a premium subscription model. It is relevant as a comparable for ImmuneTree's premium positioning, single-product-anchor strategy, and direct-to-consumer scale.
Emerging players
- Pet Honesty: Pet Honesty is a fast-growing DTC pet supplement and wellness brand. Its overlap with ImmuneTree is specifically on the Canine6/Feline6 pet colostrum line, where both target pet owners seeking natural immune support.
- ColostrumPure: ColostrumPure is a smaller, niche-oriented bovine colostrum brand that overlaps with ImmuneTree on ingredient and health-benefit claims but operates at a smaller scale with a more single-purpose catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ImmuneTree social profiles
Digital presenceImmuneTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImmuneTree leadership team
Management profileNumber of profiles
Profiles1 record
ImmuneTree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImmuneTree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImmuneTree
What does ImmuneTree do?
ImmuneTree fundamentally produces and sells grass-fed bovine colostrum-based dietary supplements directly to individual consumers through its owned e-commerce website. The core product line, Colostrum6, is offered in powder (2.5 oz and 6.5 oz), capsule (90 and 180 count), and lozenge (Colostrum Pineapple Tablets with Vitamin C) formats, targeting immune support, gut health, and vitality. The company extends the line into pet supplements (Canine6 for dogs, Feline6 for cats) and a vanilla meal-replacement protein shake (Leptitrim6) for weight management.
Is ImmuneTree a public or private company?
ImmuneTree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ImmuneTree founded?
ImmuneTree was founded in 1993. It employs 1 to 10 people.
Where is ImmuneTree based?
ImmuneTree is headquartered in Lehi, United States, in the North America region.
How does ImmuneTree make money?
One revenue line is on record: direct Product Sales.
Who are ImmuneTree's main competitors?
Direct peers on record are ARMRA, Sovereign Laboratories, Surthrival and Mt. Capra. Broad incumbents are BodyBio, Bulletproof, Ritual and AG1 (Athletic Greens). Emerging players are Pet Honesty and ColostrumPure.
Does ImmuneTree have an API?
No public API is recorded for ImmuneTree.
What industry is ImmuneTree in?
ImmuneTree's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids), with a secondary code of HLAMAHAH, Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI). Its NAICS code is 31111 and its SIC code is 200.