What BodyBio does

BodyBio is a privately held, family-owned nutritional supplement company founded in 1998 by Ed Kane in Millville, New Jersey, where it operates an FDA-inspected in-house manufacturing facility. The company develops and sells cellular health supplements built around proprietary phospholipid formulations (notably BodyBio PC, a full-spectrum phosphatidylcholine/phosphatidylethanolamine/phosphatidylinositol complex that naturally forms liposomes for enhanced bioavailability), alongside complementary products including Butyrate (postbiotic gut support), Balance Oil (omega-3/6 essential fatty acids), e-lyte (electrolyte concentrate), TUDCA (synthetic bile acid for liver support), Liposomal Glutathione and Vitamin C, Calm, ReMineralize, Resolvin, B-complex, Evening Primrose Oil, and a line of liquid trace minerals. Purpose-built bundles such as Cell Essentials, Skin Essentials, Immune Resilience, Pregnancy Essentials, and Histamine Resilience package products into protocol-based regimens targeting brain, gut, stress, skin/hair, immunity, and detoxification goals.

BodyBio sells through a hybrid go-to-market model: direct-to-consumer e-commerce at bodybio.com with a subscription program offering 15-30% discounts and a product recommendation quiz; a practitioner-only portal (hcp.bodybio.com) serving over 35,000 healthcare providers; retail partnerships with Erewhon Market and Thrive Market added in 2025; and an affiliate program. Individual SKUs range from $9.99 to over $300 for bundles, with top-selling PC and Butyrate each carrying 1,000+ verified customer reviews at 4.7-4.8 star ratings. The company emphasizes third-party testing (including a Light Labs partnership established in 2026), in-house manufacturing traceability, and a science-driven content strategy featuring blog content, podcast sponsorships, and earned media coverage in Forbes, Goop, Vogue, Los Angeles Times, Harper's Bazaar, and Inc.

The company is now in its third generation of family leadership and operates without external institutional investors, having raised only $675,000 in disclosed funding (May 2018). Its addressable market spans the premium cellular nutrition and practitioner-channel supplement segments, with the global electrolyte concentrate market alone projected to grow from approximately $596 million in 2025 to $4.5 billion by 2030.

Name

BodyBio

Legal name

BodyBio, Inc.

Website

https://bodybio.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

BodyBio is a family-owned cellular health supplement company, founded in 1998, that manufactures and sells phospholipid-based supplements (PC, Butyrate, Balance Oil, TUDCA, e-lyte) direct-to-consumer, through 35,000+ healthcare practitioners, and via retail partners Erewhon and Thrive Market.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Cellular health supplements
• Phospholipid complexes
• Liposomal supplements
• Electrolyte concentrates
• Nutritional supplements

Headquarters

HQ city

Millville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Supplement Sales: BodyBio generates revenue primarily through direct sales of cellular health supplements via their e-commerce platform. Products include single supplements and bundled wellness stacks offered at various price points ranging from $9.99 to over $300 for bundles.
2. Subscription Services: Subscription and Save program offering 15-30% discounts on recurring monthly or multi-month deliveries of supplements. The Cell Essentials bundle offers 30% off the first month ($103.56) and 25% off ongoing monthly shipments ($110.97).
3. Practitioner Channel Sales: Sales through healthcare practitioners via the hcp.bodybio.com practitioner portal, with over 35,000 practitioners recommending BodyBio products.
4. Retail Distribution: Sales through retail partners including Erewhon Market and Thrive Market, representing expansion into physical and third-party e-commerce retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

BodyBio manufactures and sells science-backed cellular health nutritional supplements, including phospholipid complexes, gut health postbiotics, essential fatty acid oils, electrolyte concentrates, bile acids, liposomal vitamins, and liquid minerals. The company sells individual supplements and curated wellness bundles through its own e-commerce site, a practitioner portal, and select retail partners. Products are produced in-house at BodyBio's FDA-inspected manufacturing facility in Millville, New Jersey, and supported by subscription purchase options.

Product overview

BodyBio is a family-owned cellular health supplement company founded in 1998, manufacturing in Millville, New Jersey with over 35,000 healthcare practitioner partners. The company operates a supplements-only business model offering a portfolio of individual products and purpose-built bundles organized around health goals (brain, gut, stress, skin/hair, immunity, detox). Core products include BodyBio PC (phospholipid complex), Butyrate (gut health postbiotic), Balance Oil (omega fatty acids), e-lyte (electrolytes), and TUDCA (liver support). Additional supplements include Liposomal Vitamin C, Liposomal Glutathione, Calm, ReMineralize, Resolvin, Vitamin B+, Evening Primrose Oil, and seven liquid mineral formulations. Bundled offerings like Cell Essentials (combining PC, Balance Oil, Butyrate, and ReMineralize), Skin Essentials, Immune Resilience, Pregnancy Essentials, and Histamine Resilience provide curated protocols for specific health objectives. The company emphasizes in-house manufacturing with third-party testing and a science-based approach grounded in phospholipid and cellular health research spanning three generations.

Differentiator

Problem solved

Functional benefit

Products and services

• BodyBio PC (Phospholipid Complex) Full-spectrum liposomal phospholipid complex supplement providing phosphatidylcholine, phosphatidylethanolamine, and phosphatidylinositol to repair and rebuild cell membranes, support brain function, liver health, and cellular communication.
• Butyrate Gut health postbiotic supplement containing sodium butyrate to nourish and protect the gut lining, support regular digestion, and reduce discomfort like bloating or gas.
• Balance Oil Essential fatty acid supplement providing omega-6 (linoleic acid) and omega-3 (alpha linolenic acid) in an optimal ratio to support heart health, brain function, skin vitality, and cellular membrane flexibility.
• e-lyte Balanced Electrolyte Concentrate Electrolyte concentrate supplement that mimics electrolyte levels in the body for optimal hydration, reducing cramping and improving energy levels.
• TUDCA Liver and digestive support supplement containing tauroursodeoxycholic acid, a bile acid that supports liver detoxification, healthy fat digestion, and provides neuroprotective benefits.
• Liposomal Vitamin C Pure, non-GMO Vitamin C delivered in liposomal form for maximum absorption, providing powerful immune and antioxidant support.
• Liposomal Glutathione Antioxidant supplement using liposomal technology to protect glutathione from digestion and deliver it directly to cells for detoxification support and healthy aging.
• Calm Daily stress relief supplement featuring Rhodiola Rosea, phosphatidylserine, and bioavailable minerals to modulate the HPA axis and support healthy cortisol response without sedation.
• ReMineralize Ionic sea minerals concentrate providing macro and trace minerals including magnesium, chloride, sodium, and potassium to restore mineral balance and cellular hydration.
• Resolvin Omega-3 supplement combining phospholipid-based DHA/EPA with caviar extract as a natural whole-food source of specialized pro-resolving mediators (SPMs) for healthy inflammation response.
• Vitamin B+ Essential B complex supplement containing B1, B2, B3, B5, B6, Methyl B12, Folinic acid, and B7 to support metabolism and increase energy levels.
• Evening Primrose Oil Supplement containing gamma-linolenic acid (GLA) extracted from evening primrose seeds with anti-inflammatory and analgesic properties for healthy hormone balance and skin health.
• Liquid Zinc Ionic zinc mineral supplement supporting immune system function, skin healing, and overall growth and resilience.
• Liquid Selenium Trace mineral supplement supporting thyroid function, immune health, and endocrine system regulation with antioxidant properties.
• Liquid Iodine Critical trace mineral supplement supporting thyroid function, immune health, brain and nervous system regulation, and breast health.
• Liquid Potassium Mineral supplement supporting nerve and muscle function, hydration, and nervous system health.
• Liquid Manganese Trace mineral supplement supporting cellular health, brain function, metabolism, and antioxidant defense.
• Liquid Chromium Essential trace mineral supplement supporting blood sugar balance, lipid metabolism, and cellular health with high bioavailability.
• Cell Essentials Foundational bundle combining BodyBio PC, Balance Oil, Butyrate, and ReMineralize to deliver four core nutrients for cellular structure, flexibility, repair, and hydration in one daily routine.
• Skin Essentials Daily skincare routine bundle featuring PC, Balance Oil, and Liposomal C designed to strengthen skin barrier, support collagen production, and hydrate skin from within.
• Immune Resilience Bundle Immune support bundle designed to build stronger immunity from gut to cell, combining targeted supplements for comprehensive immune system support.
• BodyBio Pregnancy Essentials Comprehensive pregnancy support bundle providing foundational cellular nutrients including PC, Balance Oil, and minerals to support healthy fetal development, hydration, and maternal energy.
• Histamine Resilience Targeted bundle designed to strengthen systems that maintain balance, supporting gut barrier integrity, antioxidant defenses, and stress response.

Quantifiable outcome

• TUDCA has been shown to increase bile flow by as much as 250%
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Designs for Sport: Designs for Sport (a sister brand to Thorne/Parent Co.) is a newer practitioner-grade sports nutrition line. Comparable to BodyBio via shared practitioner distribution heritage and phospholipid-based formulations, with overlap on electrolyte and essential fatty acid SKUs targeting athletic performance.

Direct peers

• Pure Encapsulations: Pure Encapsulations is a practitioner-trusted supplement brand offering hypoallergic, science-backed formulations. Directly comparable to BodyBio via shared healthcare practitioner distribution model, premium positioning, and focus on clinical-grade cellular nutrition.
• Designs for Health: Designs for Health is a practitioner-channel supplement company founded by a clinical nutritionist, with practitioner-only and DTC channels. Comparable to BodyBio via its practitioner-led distribution, cellular and metabolic health positioning, and educational content strategy.
• Thorne: Thorne is a premium supplement brand with NSF-certified manufacturing, practitioner partnerships, and sports/clinical positioning. Comparable to BodyBio via shared practitioner distribution, premium pricing, in-house manufacturing, and focus on cellular and metabolic health.
• Life Extension: Life Extension is a long-standing direct-to-consumer supplement brand focused on longevity and cellular health. Comparable to BodyBio via shared cellular health positioning, phospholipid/omega supplements, and similar DTC + practitioner hybrid model.
• Seeking Health: Seeking Health is a practitioner-formulated supplement brand founded by Dr. Ben Lynch with focus on methylation, genetics, and cellular health. Comparable to BodyBio via practitioner channel, science-backed positioning, and focus on foundational cellular nutrients.
• Trace Minerals Research: Trace Minerals Research is a liquid ionic mineral and electrolyte supplement manufacturer explicitly named alongside BodyBio's e-lyte in the global electrolyte concentrate market with 8-12% share. Direct competitive overlap in the electrolyte category.
• Jarrow Formulas: Jarrow Formulas is a science-based supplement brand offering phospholipids, probiotics, and cellular health products. Comparable to BodyBio via shared phospholipid complex products (Jarrow has a competing phosphatidylcholine SKU), DTC distribution, and similar price point positioning.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a venture-backed daily greens and foundational nutrition supplement with strong DTC subscription model and massive marketing budget. Comparable to BodyBio via subscription-driven premium supplement positioning, though AG1 is a broader greens formulation vs. BodyBio's targeted cellular health portfolio.
• Ritual: Ritual is a venture-backed DTC multivitamin and supplement brand with transparent sourcing, third-party testing, and strong subscription model. Comparable to BodyBio via DTC-first premium positioning, third-party testing emphasis, and subscription bundles, though Ritual focuses on daily essentials rather than condition-specific cellular health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BodyBio