Over the Moon Dairy
Over the Moon Dairy is a New Zealand artisan cheesemaker producing handcrafted specialty cheeses from cow, goat, sheep, and buffalo milk across multiple styles, selling direct-to-consumer online, through a Putaruru deli, farmers markets, and wholesale distributors nationwide.
- Company typePrivate
- Founded2008
- HeadquartersTirau, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Over the Moon Dairy does
Over the Moon Dairy is a privately held, New Zealand-based specialty cheesemaker founded around 2007-2008 and operating from Putaruru in the South Waikato region. The company produces handcrafted artisan cheeses using locally sourced cow, goat, sheep, and buffalo milk, organized into four core categories: The Softies (brie and camembert varieties), The Blues (blue cheeses across multiple milk types), Semi Hard (cheddar, manchego, and flavored styles), and Fresh (including feta). The range has earned more than 150 New Zealand and international medals, with two top trophies at the 2025 NZ Champions of Cheese Awards and a Silver Medal at the 2025 International Cheese and Dairy Awards in England.
The business operates a diversified revenue model spanning direct-to-consumer e-commerce via Shopify with nationwide NZ delivery, a retail factory deli at Putaruru, weekly Hamilton Farmers Market presence, and wholesale distribution through Bidfood (multi-location), Produce Company Auckland, and Sea Services Auckland. Ancillary revenue comes from curated and build-your-own gift hampers, a NZD $180 3-Month Cheese Experience subscription, pantry accompaniments sourced from other NZ producers, home cheesemaking equipment, and experiential services (Talk & Taste Tours, DIY Cheesemaking Workshops, Conference Room Hire, and Cheese Tower Consultation). Customer segments split between cheese enthusiasts and gift buyers on the consumer side and restaurants, cafes, retailers, and food service businesses on the trade side. The company is founder-owned and bootstrapped with 11-50 employees and currently offers no international shipping.
Over the Moon Dairy firmographics
Firmographics- Name
- Over the Moon Dairy
- Legal name
- Over the Moon Dairy
- Website
- https://overthemoondairy.co.nz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Over the Moon Dairy is a New Zealand artisan cheesemaker producing handcrafted specialty cheeses from cow, goat, sheep, and buffalo milk across multiple styles, selling direct-to-consumer online, through a Putaruru deli, farmers markets, and wholesale distributors nationwide.
- Ownership category
- akta.pro rank
Over the Moon Dairy industry classification
Industry- Product category
- Artisan Specialty Cheese
- NAICS
- Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Cheese Manufacturing (AFAKAKAB)
- akta.pro secondary industries
- Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA)
Keywords
Where Over the Moon Dairy is headquartered
LocationHeadquarters
- HQ city
- Tirau
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Over the Moon Dairy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales through Shopify platform for direct-to-consumer delivery across New Zealand. Products include cheeses, hampers, gift boxes, and pantry items.
- Trade/Wholesale: Bulk cheese sales to restaurants, retailers, and food service businesses through distributors. Products sold in large rounds (7-12kg), cuts, and vac-packed smaller pieces.
- Retail Store Sales: Factory deli sales at Putaruru location and farmers market sales at Hamilton.
- Experiences and Services: Revenue from Talk & Taste Tours, DIY Cheesemaking Workshops, Conference Room Hire, and Cheese Tower Consultation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Moon Hamper - Premium cheese hamper |
| Unit Pricing | Pay-as-you-go | House Favourites Hamper - Five favourite cheeses |
| Unit Pricing | Pay-as-you-go | Celebrating You Box - Chill box with treats |
| Unit Pricing | Pay-as-you-go | Celebrating You Hamper |
| Unit Pricing | Pay-as-you-go | Tools Down Hamper |
| Subscription | Monthly | 3-Month Cheese Experience subscription |
| Unit Pricing | Pay-as-you-go | OMG Triple Cream Brie 130g |
| Unit Pricing | Pay-as-you-go | Goat Camembert 100g |
| Unit Pricing | Pay-as-you-go | Rutherford and Meyer Apricot Fruit Paste 120g |
| Unit Pricing | Pay-as-you-go | Lilly's Confit For Cheese 225g |
| Unit Pricing | Pay-as-you-go | Natural Abundance Hemp and Almond Crackers 100g |
| Usage-based | Pay-as-you-go | Shipping within New Zealand |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Over the Moon Dairy product offering
Product offeringCore offering
Over the Moon Dairy handcrafts a wide range of specialty cheeses in the Waikato region from locally sourced cow, goat, sheep, and buffalo milk, offering soft-ripened (brie, camembert), blue, semi-hard, fresh and washed-rind styles. These cheeses are sold direct to consumers through an online store, factory deli, and farmers markets, and to food-service/retail customers via distributors, complemented by gift hampers, pantry accompaniments, home cheesemaking equipment, on-site tours, and cheesemaking workshops.
Product overview
Over the Moon Dairy is a specialty cheese company operating as a single unified product brand rather than a platform-plus-modules architecture. Their core offering is handcrafted specialty cheeses made from locally sourced cow, goat, sheep, and buffalo milk in the Waikato region of New Zealand. The product portfolio centers on The Softies (brie and camembert varieties), The Blues (blue cheeses), Semi Hard (cheddar and similar styles), and Fresh cheeses. These are sold alongside complementary products including Hampers (pre-curated gift combinations like the Full Moon Hamper, House Favourites Hamper, Celebrating You Hamper, Tools Down Hamper, and Celebrating You Box), the Build-Your-Own Hamper customization option, and the 3-Month Cheese Experience subscription. Supporting offerings include Pantry items (crackers, fruit pastes, honey, jellies from NZ producers), Accessories, Cheese Making Equipment for home cheesemakers, and experiential services including Talk & Taste Tours, DIY Cheesemaking Workshops, and Conference Room Hire. The company has won over 150 national and international medals for their cheese range.
Differentiator
Problem solved
Functional benefit
Products and services
- The Softies (Soft-Ripened Cheese Range)
Quantifiable outcome
- Over 150 medals won for cheese products
- +1 more outcomes
Companies that use Over the Moon Dairy
Customer profileSegments2 records
Ideal customer profiles2 records
Over the Moon Dairy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Over the Moon Dairy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Produce Company AucklandcoreDistribution partner enabling trade sales to restaurants and retailers in Auckland region. Part of the distributor network for Over the Moon Dairy products.
- BidfoodcoreMulti-location distributor covering Hamilton, Queenstown, Rotorua, Auckland, and Tauranga. Enables overnight delivery to North Island and 2-day delivery to South Island for trade customers.
- Sea Services AucklandcoreDistribution partner enabling trade sales to food service businesses in Auckland region.
- ShopifycoreE-commerce platform powering the Over the Moon Dairy online store. Provides payment processing, order management, and website hosting services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Over the Moon Dairy competitors and assessment
Company assessmentDirect peers
- Cypress Grove Cheese: California-based specialty cheesemaker known for premium blues and aged cheeses, distributed nationally through specialty retail and food service. Comparable as a category-leading artisan brand with multi-SKU blue and soft-ripened portfolio.
- Meyer Gouda Cheese: New Zealand artisan cheesemaker specializing in gouda and other specialty cheeses with a similar handcrafted, awards-oriented positioning. Comparable in scale and geographic focus within the Waikato-adjacent North Island.
- Neal's Yard Dairy: UK-based affineur and specialty cheese retailer/distributor stocking and maturing artisanal cheeses. Operates physical retail shops and supplies restaurants; a strong analog for Over the Moon's combined maker-plus-retail-plus-trade positioning in a mature artisan cheese market.
- Jasper Hill Farm: Vermont-based artisan cheesemaker producing award-winning raw milk farmstead cheeses with comparable scale, handcrafted craft model, and direct-to-consumer plus specialty wholesale go-to-market approach. Closest international structural peer.
- Whitestone Cheese: New Zealand artisan cheesemaker based in Oamaru producing a similarly diverse range of specialty cheeses including brie, blue, and washed rind styles. Operates factory stores and farmer's market presence with comparable multi-channel DTC and wholesale model, making it the closest domestic structural peer.
- Kapiti (Fonterra): Iconic New Zealand specialty cheese brand (now owned by Fonterra) producing a comparable premium cheese portfolio — brie, blue, gouda, halloumi, aged cheddar — sold nationwide through grocery, food service, and DTC channels. Direct category competitor targeting the same premium consumer segment.
- Pyengana Cheese: Tasmanian artisan cheesemaker producing handcrafted specialty cheeses from local milk, with on-site cafe/retail operations. Comparable as a regional premium artisan cheesemaker with multi-channel DTC and food service revenue.
Broad incumbents
- King Island Dairy: Australian specialty cheesemaker (Tasmania) producing a portfolio of premium cheeses including brie, blue, and washed rind styles for Australian and export markets. Comparable as an established regional specialty incumbent with a comparable cheese portfolio and channel mix.
- Sartori Cheese: Wisconsin-based specialty cheesemaker producing a wider portfolio of premium artisan-style cheeses (including a notable reserve line) distributed through grocery, specialty retail, and food service across North America. Comparable as a larger scale artisan/specialty incumbent.
- Fonterra Brands: New Zealand's largest dairy company and owner of the Kapiti specialty brand, with extensive domestic distribution and food service penetration in New Zealand. Represents the dominant incumbent whose scale advantages Over the Moon must outflank via craft differentiation and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Over the Moon Dairy social profiles
Digital presenceOver the Moon Dairy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Over the Moon Dairy leadership team
Management profileNumber of profiles
Profiles1 record
Over the Moon Dairy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Over the Moon Dairy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Over the Moon Dairy
What does Over the Moon Dairy do?
Over the Moon Dairy handcrafts a wide range of specialty cheeses in the Waikato region from locally sourced cow, goat, sheep, and buffalo milk, offering soft-ripened (brie, camembert), blue, semi-hard, fresh and washed-rind styles. These cheeses are sold direct to consumers through an online store, factory deli, and farmers markets, and to food-service/retail customers via distributors, complemented by gift hampers, pantry accompaniments, home cheesemaking equipment, on-site tours, and cheesemaking workshops.
Is Over the Moon Dairy a public or private company?
Over the Moon Dairy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Over the Moon Dairy founded?
Over the Moon Dairy was founded in 2008. It employs 11 to 50 people.
Where is Over the Moon Dairy based?
Over the Moon Dairy is headquartered in Tirau, New Zealand, in the Oceania region.
How does Over the Moon Dairy make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are trade/Wholesale, retail Store Sales and experiences and Services.
Who are Over the Moon Dairy's main competitors?
Direct peers on record are Cypress Grove Cheese, Meyer Gouda Cheese, Neal's Yard Dairy, Jasper Hill Farm, Whitestone Cheese, Kapiti (Fonterra) and Pyengana Cheese. Broad incumbents are King Island Dairy, Sartori Cheese and Fonterra Brands.
Does Over the Moon Dairy have an API?
No public API is recorded for Over the Moon Dairy.
What industry is Over the Moon Dairy in?
Over the Moon Dairy's product category is Artisan Specialty Cheese. Its primary akta.pro industry code is AFAKAKAB, Cheese Manufacturing, with a secondary code of AFAHABAB, Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue). Its NAICS code is 311513 and its SIC code is 2020.