Sartori Company

What Sartori Company does

Sartori Company (dba Sartori Cheese) is a fourth-generation, family-owned artisan cheesemaker founded in 1939 in Plymouth, Wisconsin by Italian immigrant Paolo Sartori. The company manufactures premium handcrafted cheeses across five core product families: BellaVitano® (its flagship American Original introduced in 2008 and winner of the 2008 'Best New Cheese in the World'), Italian-inspired Cheddars (MontAmoré®, Old World, Farmhouse, Cherrywood Smoked, Sriracha, Italian Herb), Parmesan (Classic, SarVecchio®, Tuscan Blend), Asiago (Classic, Rosemary & Olive Oil), and a Snacking line launched in 2025. Its production technology is anchored by patented cheese curd mixing and stretching machines (1942, 1946), proprietary microbial enzyme processes enabling lacto-vegetarian-friendly cheeses, and historic East Main Caves used for hand-finishing and aging. The company operates with 501–1,000 employees, including four Master Cheesemakers and 40+ licensed cheesemakers, and sources 100% of its milk from Wisconsin family farms within 70 miles of its facilities.

Sartori monetizes through three primary channels: a direct-to-consumer e-commerce storefront (shop.sartoricheese.com) with nationwide cold-chain shipping, retail distribution through grocery stores and specialty cheese shops, and a dedicated Foodservice & Ingredient division that delivers custom cheese solutions (specific variety, flavor, texture, form) to food manufacturers and restaurant partners. Pricing is unit-based across wedges, wheels, shredded, grated, shaved, bites, and spreads formats, with a $5 newsletter welcome offer used to capture DTC demand. Marketing is content-led, using recipes, pairing guides, cheeseboard education, and multi-platform social engagement (Instagram, Facebook, TikTok, LinkedIn, Pinterest, Vimeo) to support premium positioning. The company has expanded its IP portfolio with trademarks (BellaVitano®, MontAmoré®, SarVecchio®), accumulated a multi-decade track record of international awards, and on 2025-06-02 acquired Rumiano Cheese for an undisclosed amount to scale capacity and geographic reach.

Name

Sartori Company

Legal name

Sartori Company

Website

https://sartoricheese.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Artisan Cheese Manufacturing

NAICS

Cheese Manufacturing (311513)

SIC

Dairy Products (2020)

akta.pro primary industry

Pasta Filata Cheese Manufacturing (Mozzarella, Provolone, String Cheese) (AFAHABAC)

akta.pro secondary industries

Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF), Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable) (AFAHABAD), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI)

Keywords

• Artisan cheese manufacturing
• Specialty dairy products
• Foodservice ingredient solutions
• Wisconsin farm cheese
• Aged Italian-style cheese

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Cheese Sales: Direct-to-consumer and retail sales of artisanal cheeses through company e-commerce shop and retail grocery stores nationwide. Products include wheels, wedges, shredded, grated, and shaved formats.
2. Foodservice & Ingredient: B2B sales of premium cheese varieties to food manufacturers and restaurant partners. Custom solutions for specific flavor, texture, and form requirements for various food applications.
3. Specialty Snacking Products: Snacking format products including individually wrapped cheese bites (0.75oz wheels) in 6-piece packages and cheese spreads/dips in tubs, sold through retail and direct channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sartori Company manufactures and sells handcrafted artisan cheeses, with a product line spanning BellaVitano® (its flagship American Original introduced in 2008 with multiple hand-finished flavor variants), Italian-inspired Cheddars, Parmesan (Classic, SarVecchio®, Tuscan Blend), Asiago, and a Snacking line (Cheese Bites and Spreads & Dips). The company sells directly to consumers via its own e-commerce shop, through retail grocery and cheese shops nationwide, and provides custom cheese solutions to food manufacturers and restaurant partners through its Foodservice & Ingredient division.

Product overview

Sartori Company is a fourth-generation family-owned Wisconsin artisan cheese company founded in 1939, specializing in handcrafted artisanal cheeses. The product portfolio centers on five core cheese families: BellaVitano® (the company's signature American Original introduced in 2008), Italian-inspired Cheddar, Parmesan, Asiago, and a Snacking line. BellaVitano® is the flagship line featuring the original Gold variety plus eight flavored variants (Merlot, Espresso, Balsamic, Garlic & Herb, Black Pepper, Tomato Basil, and Hatch Chile) that are soaked or hand-rubbed with various ingredients. The Cheddar line includes MontAmoré®, Old World, Farmhouse, Cherrywood Smoked, Sriracha, and Italian Herb varieties. Parmesan offerings comprise Classic, SarVecchio®, and Tuscan Blend (with Fontina). Asiago comes in Classic and Rosemary & Olive Oil varieties. The Snacking product line includes individually wrapped Cheese Bites (MontAmoré® Cheddar and Italian Herb) and Spread & Dip products (Merlot BellaVitano and Garlic & Herb BellaVitano). The company also offers foodservice and ingredient solutions for food manufacturers and restaurant partners.

Differentiator

Problem solved

Functional benefit

Brands

• BellaVitano: A Sartori original cheese introduced in 2008, a cow's milk cheese that begins like a Parmesan and ends with hints of melted butter. Available in multiple flavor varieties including Merlot, Espresso, Balsamic, Black Pepper, Garlic & Herb, Tomato Basil, Hatch Chile, and Original.
• MontAmore Cheddar
• Parmesan
• Asiago
• Snacking

Products and services

• BellaVitano® Cheese Line BellaVitano® is Sartori's flagship American Original cheese introduced in 2008, made from cow's milk that begins like a Parmesan and ends with hints of melted butter. It features a hard but creamy texture and crystalline crunch, available in multiple hand-finished flavor variants including Merlot, Espresso, Balsamic, Garlic & Herb, Black Pepper, Tomato Basil, Hatch Chile, and Original (Gold).
• Italian-Inspired Artisan Cheddar Line Sartori's Italian-inspired Cheddar line includes MontAmoré® (a smooth white cheddar with a hint of Parmesan), Old World, Farmhouse, Cherrywood Smoked, Sriracha, and Italian Herb varieties. Made with proprietary Italian-inspired starter cultures and sourced from Wisconsin family farms.
• Parmesan Cheese Line Sartori's Parmesan line includes Classic Parmesan (available in wedge, shredded, grated, and shaved forms), SarVecchio® Parmesan (extra-aged, savory, caramelly-sweet, and creamy), and Tuscan Blend (a Parmesan and Fontina blend in shaved format). These award-winning cheeses feature creamy texture and crystalline crunch from extended aging.
• Asiago Cheese Line Sartori's Asiago line delivers a nutty flavor with a creamy, buttery finish. Includes Classic Asiago (mild, versatile cheese with creamy finish and acidic bite) and Rosemary & Olive Oil Asiago (hand-rubbed with rosemary and Italian olive oil, aged 6 months).
• Snacking Product Line Sartori's Snacking line offers premium cheese in snack formats including Cheese Bites (MontAmoré® Cheddar, Italian Herb, and Jalapeño Ranch varieties in 0.75 oz individually wrapped wheels, 6 per package) and Spread & Dip products (Merlot BellaVitano® and Garlic & Herb BellaVitano® in 7.5 oz tubs). Designed for on-the-go consumption and home entertaining.
• Foodservice & Ingredient Solutions

Quantifiable outcome

• Grand Champion winner out of over 2,000 American-made cheese products at 2017 U.S. Championship Cheese Contest
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wisconsin Family FarmscoreStrategic or Co-development PartnerSartori partners with local, family-owned Wisconsin farms within 70 miles of their cheesemaking facilities. All milk comes from these family farms, with Sartori purchasing 100% of their milk every day of the year. Many farms have supplied milk for several generations, reflecting deep-rooted relationships.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sargento Foods: Sargento is a Wisconsin-headquartered, family-owned cheese company producing natural and specialty cheese across shredded, sliced, snack, and block formats. It is the most direct national competitor to Sartori in branded retail cheese, with overlapping grocery distribution and a strong foodservice presence.
• BelGioioso Cheese: BelGioioso is a Wisconsin-based Italian-style specialty cheese maker offering fresh mozzarella, parmesan, asiago, and other Italian varieties. It directly competes with Sartori in Italian-style artisan cheeses across retail and foodservice channels.
• Tillamook County Creamery Association: Tillamook is a farmer-owned cooperative producing premium cheese, ice cream, and dairy products with strong national D2C and retail distribution. It competes with Sartori in premium cheddar and specialty cheese in retail and foodservice.
• Roth Cheese: Roth Cheese is a Wisconsin specialty cheese maker known for alpine-style and aged cheeses like Grand Cru and Havarti. It competes with Sartori in the premium aged-cheese and specialty retail category.
• Rumiano Cheese Company: Rumiano is a California-based specialty cheese manufacturer producing organic and conventional cheeses including cheddar, mozzarella, and Italian varieties. It is now a Sartori subsidiary following the June 2025 acquisition, and was a direct peer prior to the transaction.
• Cabot Creamery Co-operative: Cabot is a Vermont dairy cooperative producing premium cheddar, butter, and dairy products with strong retail distribution and consumer brand recognition. It competes with Sartori in premium cheddar and specialty cheese segments.

Broad incumbents

• Lactalis American Group: Lactalis is the world's largest dairy company and operates in the US through brands like Galbani, Président, and Sorrento. It is a broad incumbent across cheese, butter, and dairy ingredients, with national scale that dwarfs Sartori.
• Agropur: Agropur is a Canadian dairy cooperative with significant US operations producing cheese, butter, whey, and ingredients. It is a broad incumbent in specialty and industrial cheese categories that overlap with Sartori's retail and foodservice lines.
• Schreiber Foods: Schreiber is a Green Bay, Wisconsin-based dairy processor producing natural and processed cheese, yogurt, and cream cheese for retail and foodservice. It is a large incumbent serving many of the same foodservice and ingredient customers as Sartori.

Emerging players

• Cellars at Jasper Hill: Cellars at Jasper Hill is a Vermont farmstead cheese maker producing award-winning artisanal cheeses (Bayley Hazen Blue, Cabot Clothbound Cheddar) via cave-aging. It competes with Sartori in premium artisan cheese awards, retail specialty channels, and farm-to-table foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubevimeo.com/sartoricheese
• Facebookfacebook.com/sartoricheese
• LinkedInlinkedin.com/company/sartori-company
• Instagraminstagram.com/sartoricheese
• TikToktiktok.com/@sartoricheese
• Pinterestpinterest.com/sartori_cheese

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sartori Company