Tun Media
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Tun Media firmographics
Firmographics- Name
- Tun Media
- Legal name
- Tun Media AS
- Website
- https://tunmedia.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Tun Media industry classification
Industry- Product category
- Agricultural Media and Advertising
- NAICS
- Periodical Publishers (513120), Media Representatives (54184), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- News, Politics & Current Affairs Magazines (MPAJAEAO), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where Tun Media is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Tun Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Publication Subscriptions: Revenue from subscriptions to agricultural publications including Nationen newspaper, Bondebladet magazine, Norsk Landbruk magazine, and Traktor magazine. Combines print and digital access.
- Advertising Services: Tun Media Annonse provides advertising services with custom content and efficient distribution. Includes article production, video production, design, targeted marketing campaigns, and social media management for agricultural brands.
- Agrojobb Job Listings: Landbrukets stillingsmarked (agriculture's job market) offering job listing packages. Three tiers: 6,000 NOK for digital carousel placement with Facebook sharing, 15,000 NOK for skyscraper banner on nationen.no with 50,000 impressions, and 25,000 NOK for print ads in Bondebladet and Nationen.
- Trade Show Publications: Production of trade show publications and promotional materials for agricultural events like Agroteknikk and Dyregod, including magazine production, articles, videos, and distribution services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Alternative 1 - 6,000 NOK |
| Transaction based/ take rate | One time/ perpetual license | Alternative 2 - 15,000 NOK |
| Transaction based/ take rate | One time/ perpetual license | Alternative 3 - 25,000 NOK |
| Transaction based/ take rate | One time/ perpetual license | Employer Branding Package - 30,000 NOK |
| Other | Multi-year contract | Content and advertising production services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Tun Media product offering
Product offeringCore offering
Tun Media AS publishes agricultural content through four specialized Norwegian publications (Nationen newspaper, Bondebladet, Norsk Landbruk, and Traktor magazines) across print and digital channels. The company also sells advertising and content marketing services through Tun Media Annonse (Tun Byrå), producing articles, video, design, social media, and targeted campaigns for advertisers seeking to reach the Norwegian agricultural sector. The Agrojobb platform operates as a job marketplace for the agricultural industry.
Product overview
Tun Media is Norway's largest media house for agriculture and rural communities, operating as a unified multi-platform media group. The portfolio consists of four core publications (Nationen, Bondebladet, Norsk Landbruk, and Traktor) providing news and professional content for farmers and rural residents, complemented by Agrojobb (agricultural job marketplace) and Tun Media Annonse (commercial advertising services). These products serve as the primary channel for reaching Norway's farming community and rural population.
Differentiator
Problem solved
Functional benefit
Brands
- Nationen: Newspaper that reveals and explains how central and political decisions affect life in rural districts.
- Bondebladet
- Norsk Landbruk
- Traktor
- Agrojobb
- Tun Byrå
Products and services
- Nationen Nationen is a newspaper (print and digital) that uncovers and explains how central and political decisions affect life in rural Norway, designed for readers interested in safe Norwegian food, agriculture, and vibrant rural communities.
- Bondebladet Bondebladet is Norway's most important agricultural newspaper and the preferred channel for agricultural organizations to communicate with their members, covering professional farming content.
- Norsk Landbruk Norsk Landbruk is a professional magazine for farmers that helps make operations profitable, keeping readers updated on livestock, crop production, and agricultural technology.
- Traktor Traktor is a magazine essential for tractor enthusiasts, showcasing agricultural machinery and the people who earn their living from or for tractors.
- Agrojobb Agrojobb is the job marketplace of the Norwegian agricultural sector, presenting job opportunities connected to farming and offering tiered advertising packages for employers.
- Tun Media Annonse Tun Media Annonse (also known as Tun Byrå) is Tun Media's advertising and content production service that helps clients reach agricultural audiences through tailored content including articles, video production, design, advertising production, social media management, and targeted marketing campaigns.
Companies that use Tun Media
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Tun Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tun Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmediacorePartnership with Norway's largest local newspaper network for distribution of job listings and advertisements across Amedia's nationwide network of local newspapers, both digital and print formats. Enables advertisers to reach candidates and customers throughout Norway including rural and urban areas.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Tun Media competitors and assessment
Company assessmentDirect peers
- Bondevennen: Norwegian agricultural newspaper competing with Tun Media's Bondebladet in the same domestic agricultural readership. Direct Norwegian-language peer for farmer and rural coverage.
- AgWeb (Farm Journal Media): Leading US digital agricultural news and market information platform. Comparable as a specialist agricultural content portal with advertising revenue and farmer audience focus, though operating at significantly larger scale.
- Farm Journal: US-based agricultural media company producing magazines, broadcast, and digital content for farmers. Direct functional peer as a multi-platform specialist agricultural publisher with advertising-supported business model.
- AgriMedia (UK): UK-based agricultural publishing and events company producing farmer-facing magazines and digital content. Comparable specialist agricultural media business model with subscription, advertising, and event/trade show revenue.
Broad incumbents
- NRK: Norwegian public broadcaster with significant rural, agricultural, and news programming. Indirect peer competing for rural Norwegian audience attention and agricultural policy coverage, but publicly funded and broader in scope.
- Polaris Media: Norwegian regional media group operating local newspapers and digital media. Comparable as a Norwegian multi-publication media company, though not specialized in agriculture.
- Schibsted: Major Nordic media conglomerate operating leading newspapers and classifieds (Finn.no) in Norway and Sweden. Broad incumbent in the same Norwegian media landscape with much larger scale and overlapping digital advertising and job marketplace exposure.
- Amedia: Norway's largest local newspaper network and Tun Media's distribution partner. Comparable as a multi-brand Norwegian news media operator with overlapping print/digital capabilities, but serving a general local news audience rather than the specialist agricultural niche.
Regional players
- ATL (Lantbrukets Affärstidning): Sweden's leading agricultural business magazine covering farming, forestry, and rural issues. Closely comparable specialist agricultural media in the neighboring Nordic market with similar content, advertising, and subscription model.
- LandbrugsAvisen: Denmark's leading agricultural newspaper, operating print and digital coverage of Danish farming. Direct functional peer as a Nordic specialist agricultural publication, though focused on Denmark rather than Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tun Media social profiles
Digital presenceTun Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tun Media leadership team
Management profileNumber of profiles
Profiles10 records
Tun Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tun Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tun Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tun Media
What does Tun Media do?
Tun Media AS publishes agricultural content through four specialized Norwegian publications (Nationen newspaper, Bondebladet, Norsk Landbruk, and Traktor magazines) across print and digital channels. The company also sells advertising and content marketing services through Tun Media Annonse (Tun Byrå), producing articles, video, design, social media, and targeted campaigns for advertisers seeking to reach the Norwegian agricultural sector. The Agrojobb platform operates as a job marketplace for the agricultural industry.
Is Tun Media a public or private company?
Tun Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tun Media founded?
Tun Media was founded in -1. It employs 51 to 100 people.
Where is Tun Media based?
Tun Media is headquartered in Oslo, Norway, in the Europe region.
How does Tun Media make money?
Four revenue lines are on record. Publication Subscriptions are the primary driver. The others are advertising Services, agrojobb Job Listings and trade Show Publications.
Who are Tun Media's main competitors?
Direct peers on record are Bondevennen, AgWeb (Farm Journal Media), Farm Journal and AgriMedia (UK). Broad incumbents are NRK, Polaris Media, Schibsted and Amedia. Regional players are ATL (Lantbrukets Affärstidning) and LandbrugsAvisen.
Does Tun Media have an API?
No public API is recorded for Tun Media.
What industry is Tun Media in?
Tun Media's product category is Agricultural Media and Advertising. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2711.